4CNW discovery session for Creative Businesses in North West Ireland

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Ireland North West

4CNW Creatives Discovery Session

Aoife Flynn

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Agenda

14.00 Welcome and Overview – Aoife Flynn

14.15 Background to Creative State –Mary McAuliffe

14.45 Case study – Micheál Ó Domhnaill - Live Trad

15.00 How to Apply

15.10 Q & A

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4CNW

“Creative Challenge Celtic Crescent North West”

What does that mean for you?

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What is 4CNW TALENT?

1. A fund to enable businesses to commission the services of a creative professional

2. A programme of support and brokerage to make the process easy

3. An opportunity to be listed in the 4CNW Creative Directory…and howtogrow.eu

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The Fund

4CNW will provide a talent voucher valued between€1,000 - €5,000 which will act as 50% funding of the cost of the project delivery.

This will create an overall commissioning pot of €2,000 - €10,000 which will be used to commission the services of an recommended creative professional.

Types of Businesses & Challenges

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• Eligible Businesses from the North West – Agri-food, Life Science, Technology & Tourism - will apply to be beneficiaries of the talent voucher

• Businesses will use this voucher, plus their own funds, to commission the services of a creative professional who can offer new areas of expertise to help solve a particular business challenge.

• Eligible Challenge: new or improved product, process, service, business model or customer interface

• Scaled Challenge: able to be completed within the 3 month timeframe and within the allowed budget

• Solvable Challenge: able to be completed utilising the existing creative skills available

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The Creative Directory

• To apply for the programme, Creative Professionals apply to be listed on the 4CNW Creative Directory

• Only 4CNW Directory Creatives are eligible for partnering with a voucher recipient

• An Expert panel will recommend which eligible creatives are the best service providers for the shortlisted challenges

• 3 matched creatives will meet, and pitch, to each voucher recipient/business challenge

• The voucher recipient will ultimately select the creative best fit for their project challenge

• Outside of the voucher programme, the Directory will be used to promote and develop creative industries from the region from June 2013

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Eligibility Criteria

• Have a business address in Ireland North West (Sligo, Mayo, Donegal, Leitrim, Roscommon), Scotland or Northern Ireland

• Be able to demonstrate a track record in your field • there is a link to upload a portfolio/showreel with your

application

• Be able to deliver a project between mid-May and mid-August 2013.

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Mary McAuliffe,

Programme Director

The Creative State North West

Regional Broker Network

Ireland : Creative State North West (PPP)

Northern Ireland : NORIBIC

Scotland: Cultural Enterprise Office

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Working Together4CNW Business Support Programme

Cross Sector Collaboration - Regional Vision - Concrete Action

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HOW DOES IT WORK?

4CNW Business Innovation

THE PROCESS:• Registration• Matchmaking• Collaboration

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Examples

Industry ChallengesCreative Services

Agri-food- Add value to product range

Life Sciences- New market need

Technology- New raw materials

Tourism- Increase competitiveness/ sales

Web DesignerFilm Maker

Photographer

JewellerFashion DesignerGraphic Design

CeramicistBlacksmith

WriterMusician

Theatre Company

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Impacts

• 4CNW will drive new linkages between the creative sector and 4 key industry sectors

• Demonstrate the role of creative industries in the wider eco system of innovation

• Provide a new model for measuring CI’s impact as a catalyst for economic growth. Furthermore, it is expected that 150 jobs will be safeguarded.

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4CNW: Business Support Programme Summary

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Find out more, visit our websitewww.creativestatenorthwest.com

Mary Mc Auliffe, Programme Director The Creative State North West

THANK YOU

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4CNW Case Study

Micheál Ó Domhnaill

Live Trad

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Creative Application Details

• Eligibility Criteria• How to Apply • Frequently Asked Questions (FAQs)

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Eligibility Criteria

• Have a business address in Ireland North West, Scotland or Northern Ireland

• Sligo, Mayo, Donegal, Leitrim, Roscommon

• Be able to demonstrate a track record in your field • there are opportunities to upload a portfolio/showreel with your

application, and to list prior clients

• Be able to deliver a project between mid-May and mid-August 2013.

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Section One – Company Details

• Business Name, Business Address, County, Email, Tel. Number, Contact Job Title, Contact Name

• Note public email address for Directory

• Year you commenced trading• Number of employees or self employed• Website & Facebook address where applicable

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Section Two – Key Section

• Check your creative sector(s) from a list • Describe your Primary business activity (15 words)• Provide a description of your business which will ultimately

appear in the Creative Directory – key promotional piece (140 words)• What skills/service can you provide? (70 words)• List two collaborative projects that you have been involved in at

regional, national or international level that illustrate your core skillset • List any relevant awards / publications (70 words)• Attach a portfolio – pdf, vimeo, youtube or weblink only

Note: Downloadable sample form to work on prior to submission

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Section Three – Your Clients

• List 2-5 previous clients including their company name and their website– This will appear on the public directory, so ensure you have their prior

permission to list them

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Section Four – Mapping

Info from this page will not be made publically available and will not affect your application

• Company / Organisation type • Membership of Clusters / networks• Your VAT Status• Turnover / Income at year end 2012

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Frequently Asked Questions (FAQ)

• Read FAQ online before you complete the application form

• Download the sample form from the last FAQ

• email [email protected] if there are any further questions you would like answered

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Frequently Asked Questions (FAQ)

• What are the creative industries?

• What support is available?

• Are there examples of 4CNW talent voucher project collaborations I can review?

• How will I receive the voucher funding?

• Who is the contract for collaboration between?

• Intellectual property rights issues?

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Frequently Asked Questions (FAQ)

What kind of web design, marketing, printed materials or video production activities are eligible?

Projects must aim at radical improvements such as:

• Opening up a new market for the business• Altering the way the business distributes its products• Providing a new way of interacting with customers

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Timeframe 2013

• Register your challenge online – 18th February closing date• NW Challenges ranked by Regional Panel – 5th March• Independent Expert Panel (all regions) – 22nd March• Independent Expert Panel (all regions) – 22nd March• Shortlisted challenges notified – 3rd - 5th April• Matchmaking Process – 3rd April – 3rd May• Business-Creative introductions – 29th April – 3rd May• Match Made Networking Event – 20th June• Projects completed – 6th September

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Summary

• All details on www.creativestatenorthwest.com under Apply > Information for Creatives

• Broker helpdesk at [email protected]

• Application deadline is 8th March 2013

• Apply online only : www.creativestatenorthwest.com/apply

Questions….?

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Connect with us:

www.creativestatenorthwest.com

facebook.com/TheCreativeState

twitter.com/CreativeStateNW