4A's Transformation 2014 - March 18 - John Montgomery

Page 1 <img data-url='document/4as-transformation-2014-march-18-john-montgomery.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: 4A's Transformation 2014 - March 18 - John Montgomery' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070304/54c7b0d54a795903608b457b/html5/thumbnails/1.jpg' width='140' height='200' /> Media

Page 2 <img data-url='document/4as-transformation-2014-march-18-john-montgomery.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: 4A's Transformation 2014 - March 18 - John Montgomery' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070304/54c7b0d54a795903608b457b/html5/thumbnails/2.jpg' width='140' height='200' /> Media Leadership Council

Page 3 <img data-url='document/4as-transformation-2014-march-18-john-montgomery.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: 4A's Transformation 2014 - March 18 - John Montgomery' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070304/54c7b0d54a795903608b457b/html5/thumbnails/3.jpg' width='140' height='200' /> Purpose

Our primary objective is to elevate media in all its forms as a crucial component within the advertising industry and position media as a key

element in the mix of marketing solutions employed by our agencies’ clients.

Page 4 <img data-url='document/4as-transformation-2014-march-18-john-montgomery.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: 4A's Transformation 2014 - March 18 - John Montgomery' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070304/54c7b0d54a795903608b457b/html5/thumbnails/4.jpg' width='140' height='200' /> Priorities

3

Page 5 <img data-url='document/4as-transformation-2014-march-18-john-montgomery.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: 4A's Transformation 2014 - March 18 - John Montgomery' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070304/54c7b0d54a795903608b457b/html5/thumbnails/5.jpg' width='140' height='200' /> The Three

• Cross Media Measurement• Addressable communication• Mobile readiness

Page 6 <img data-url='document/4as-transformation-2014-march-18-john-montgomery.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: 4A's Transformation 2014 - March 18 - John Montgomery' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070304/54c7b0d54a795903608b457b/html5/thumbnails/6.jpg' width='140' height='200' /> But wait! There’s more