4A's Transformation 2014 - March 17 - Icema Gibbs, JetBlue Airways

CORPORATE SOCIAL RESPONSIBILTY

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MISSION STATEMENT

The Corporate Social Responsibility Team demonstrates JetBlue’s commitment to the cities we serve by supporting not-for-profit organizations that focus on the pillars of youth and education, environment, and community. We organize and support community service projects, charitable giving and non-profit partnerships. Ultimately, Corporate Social Responsibility ensures that JetBlue will make an impact on and inspire greatness in others while enriching the lives of the individuals and communities we serve.

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RATIONALE

74% of surveyed JetBlue Customers see youth & education as a top opportunity

Kids and Families are a key target ($9B Convert Category)

Future Customers & Crewmembers

Priority on programs that reach kids and families

YOUTH &EDUCATION 74% of surveyed

JetBlue Customers see youth & education as a top opportunity to support

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RATIONALE

91% of consumers want companies to support their local communities

45% of surveyed JetBlue Customers are willing to participate with us

Build community reputation and respond to unique community needs

Crewmember opportunity for local engagement

Proactive strategy for tiered and new markets

COMMUNITY91% of consumers want companies to support their local communities

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RATIONALE

81% of consumers believe its important for airlines to support environment

62% of surveyed JetBlue Customers see it as a top opportunity for JetBlue

Need to mitigate our footprint

Support community pillar

ENVIRONMENT

81% of consumers believe its important for airlines to support the environment

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The JetBlue Foundation is committed to supporting aviation education in general and STEM in particular, and to fostering influential programs that empower and provide opportunities to underserved groups and/or communities.

THANK YOU!