4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International

Page 1 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/1.jpg' width='140' height='200' /> EXPLORINGPLANNING’S

FUTURE6 OCTOBER 2014

Page 2 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' 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src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img 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src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/15.jpg' width='140' height='200' /> 1 Be passionate about business challenges

2 Become a master of DEFINING the problem

3 Ask the hard questions

4 Break through walls

5 Practice speed and agility

Page 16 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/4as-strategy-festival-keynote-presentation-exploring-plannings.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022081604/58a0dc2a1a28abeb378b5d3b/html5/thumbnails/19.jpg' width='140' height='200' /> Thank you

4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International

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