energy
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energy
Wants to make smarter
energy choices, lacks
information.
Not in the energy saving
frame of mind when in the
SUB, not his job.
Psychological Situational
Social Marketing Mix
How do we make
energy to
building occupants?
Pendulum
Pizza
Sandwiches
Deep Fried Steak
Coffee Wings
Salad
Soup
French Fries
Retail Food
Pendulum
Retail Food
Pendulum Bernoulli’s
Subway
Pie R Squared
SUB
Retail Food Heating/Cooling
Study Space Offices Catering
!
Intuitive
Compatible
Selectively placed
Preserve choice
Empower
Relevant
Inform
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