46023070 Ppt on Volkswagan in India 2010

Presented by:Presented by:s.shaikshavalis.shaikshavali

Outline of presentation

INTRODUCTION HISTORY

ORGANIZATION STRUCTURE MISSION & VISION

CURRENT SCENARIO CSR

PRODUCT LINE & COMPETITORS

SWOT ANALYSIS

AWARDS CONCLUSION

QUERIES??

INTRODUCTIONINTRODUCTION

Company profileCompany profile

Origin Origin 1937, Wolfsburg,Germany. 1937, Wolfsburg,Germany.

FounderFounder Ferdinand Porsche & Adolf Hitler Ferdinand Porsche & Adolf Hitler

BankersBankers Deutsche Bank, Deutsche Bank,

Volkswagen Bank.Volkswagen Bank.

ContCont..

Present CEOPresent CEO

Marketing partnersMarketing partners Bentley , Skoda,Audi Bentley , Skoda,Audi

and Lamborghiniand Lamborghini

Prof. Dr. Martin WinterkornProf. Dr. Martin Winterkorn

Profile of VWProfile of VW

TypeType Public companyPublic companyFoundedFounded Germany,(1937) Germany,(1937) Headquarters,Headquarters,

Wolfsburg, GermanyWolfsburg, GermanyArea servedArea served WorldwideWorldwideIndustryIndustry Automotive industryAutomotive industryProductsProducts Cars and trucksCars and trucksServicesServices Financial servicesFinancial servicesProfitProfit ▲ €4.68 Billion (2008)▲ €4.68 Billion (2008)

Cont.Cont.

DivisionsDivisions

Volkswagen Group Fleet International,Volkswagen Group Fleet International,

Volkswagen Group Supply,Volkswagen Group Supply,

Volkswagen Group United Kingdom Ltd.,Volkswagen Group United Kingdom Ltd.,

Volkswagen Group of America, Inc.,Volkswagen Group of America, Inc.,

Volkswagen Group China,Volkswagen Group China,

Volkswagen do Brazil,Volkswagen do Brazil,

Volkswagen Group Australia. Volkswagen Group Australia.

HISTORYHISTORY

Volkswagen was founded in 1937.Volkswagen was founded in 1937.

VW’S 1VW’S 1STST Car manufactured on Car manufactured on 16 16thth sept,1938. sept,1938.

Cont.Cont.

11stst CEO IVAN HIRST(1945-1948) CEO IVAN HIRST(1945-1948)

ContCont

88thth MARCH,1950 1 MARCH,1950 1stst Volkswagen Bus Volkswagen Bus manufactured & known as VW Bully. manufactured & known as VW Bully.

ContCont

January,1974 1January,1974 1STST Golf manufactured at Golf manufactured at Wolfsburg plant.Wolfsburg plant.

Cont.Cont.

In 1945, Major Ivan Hirst of the British In 1945, Major Ivan Hirst of the British Army took control of the bomb-shattered Army took control of the bomb-shattered factory factory

In 1949, William Bernbach, along with In 1949, William Bernbach, along with colleagues Ned Doyle and Maxwell Dane, colleagues Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the formed Doyle Dane Bernbach (DDB), the advertising agencyadvertising agency

Cont.Cont.

1945-1948 — Ivan Hirst 1945-1948 — Ivan Hirst 1948-1967 — Heinrich Nordhoff 1948-1967 — Heinrich Nordhoff 1968-1971 — Kurt Lotz 1968-1971 — Kurt Lotz 1971-1975 — Rudolf Leiding 1971-1975 — Rudolf Leiding 1975-1982 — Toni Schmucker 1975-1982 — Toni Schmucker 1982-1993 — Carl Hahn 1982-1993 — Carl Hahn 1993 -2002 — Ferdinand Piëch 1993 -2002 — Ferdinand Piëch 2002 -2006 — Bernd Pischetsrieder 2002 -2006 — Bernd Pischetsrieder 2007 - present — Martin Winterkorn2007 - present — Martin Winterkorn

Hans Dieter Pötsch, Member of Board Management,

Finance & Controlling

Detlef Wittig,Detlef Wittig,

Vice President.`Vice President.`

ORGANIZATION ORGANIZATION STRUCTURESTRUCTURE

Christiane Hesse,Christiane Hesse,

Board of Managemen,Board of Managemen,

Volkswagen Financial ServicesVolkswagen Financial Services

ChristinanChristinan Klinger, Klinger,

Board of Management of VW Board of Management of VW

Passenger Cars Brand Passenger Cars Brand

ADVERTISEMENT ADVERTISEMENT TAG LINESTAG LINES

ONLY WHEN TODAY’S CAR IS ALREADY ONLY WHEN TODAY’S CAR IS ALREADY ANTICIPATING TOMORROWS; IS IT THE ANTICIPATING TOMORROWS; IS IT THE CAR.CAR.

ONLY WHEN A CAR GIVE ITS NAME TO ONLY WHEN A CAR GIVE ITS NAME TO ITS NEW GENERATION ; IS IT THE CARITS NEW GENERATION ; IS IT THE CAR

Cont.Cont.

ONLY WHEN A CAR PROVIDE SECURITY ONLY WHEN A CAR PROVIDE SECURITY TO WHOLE FAMILY ; IS IT THE CARTO WHOLE FAMILY ; IS IT THE CAR

ONLY WHEN A CAR EMPLOYES ONLY WHEN A CAR EMPLOYES TECHNOLOGY THAT BEAK GROUNDS ; IS TECHNOLOGY THAT BEAK GROUNDS ; IS IT THE CARIT THE CAR

Cont.Cont.

ONLY WHEN A CAR GIVES ITS NAME TO ONLY WHEN A CAR GIVES ITS NAME TO AN ENTIRE GENERATION ; IS IT THE CARAN ENTIRE GENERATION ; IS IT THE CAR

ONLY WHEN A CAR DEFINE AN ERA ; IS IT ONLY WHEN A CAR DEFINE AN ERA ; IS IT THE CARTHE CAR

MISSION & VISIONMISSION & VISION

Provide quality products for our customersProvide quality products for our customers

Protect the environment through fuel Protect the environment through fuel efficiencyefficiency

Optimize for end-of-life disposal and Optimize for end-of-life disposal and recyclingrecycling

But main driver remains cost reductionBut main driver remains cost reduction

CURRENT SCENARIOCURRENT SCENARIO

Cont.Cont.

Increased market share in key regions of Increased market share in key regions of the worldthe world

Significant improvement in Automotive net Significant improvement in Automotive net cash flowcash flow

Sale of Brazilian heavy truck businessSale of Brazilian heavy truck business

Automotive net liquidity up on year-end Automotive net liquidity up on year-end 20082008

Positive operating result achievedPositive operating result achieved

ContCont

““18 PLAN STRATEGY18 PLAN STRATEGY” – ” – Return on Return on Vehicle Project and Ecological relevance Vehicle Project and Ecological relevance are the core elements. are the core elements.

Additional market share gain in 2009-10.Additional market share gain in 2009-10.

Cont.Cont.

WELCOME INDIAWELCOME INDIA

VW open a new plane in Pune, India.VW open a new plane in Pune, India.

VW open its 1VW open its 1stst group logistic services group logistic services facility in India.facility in India.

VW appoints 2VW appoints 2ndnd dealership in B’lore. dealership in B’lore.

VW hold 1VW hold 1stst supplier conference in India. supplier conference in India.

CORPORATE SOCIALCORPORATE SOCIAL RESPONSIBILITIES RESPONSIBILITIES

Protection of the environment and the Protection of the environment and the species.species.

Without the commitment of industry, Nation would not be able to meet Without the commitment of industry, Nation would not be able to meet its target of stopping or at least slowing down the extinction of its target of stopping or at least slowing down the extinction of species.species.

Volkswagen was one of the first companies to become a member of Volkswagen was one of the first companies to become a member of the “Business and Biodiversity Initiative”.the “Business and Biodiversity Initiative”.

In fall 2007, Volkswagen gave its support to a major information In fall 2007, Volkswagen gave its support to a major information campaign on biodiversity launched by the German government and campaign on biodiversity launched by the German government and also actively supports the government’s “nature alliance”.also actively supports the government’s “nature alliance”.

Cont.Cont.

Awareness campaigns for HIV.Awareness campaigns for HIV.

Donations.Donations.

Providing jobs to handicaps. Providing jobs to handicaps.

AWARDSAWARDS

20082008 Martin Winterkorn named “Man of the year 2008”in Martin Winterkorn named “Man of the year 2008”in

Paris.Paris. February 20,- Volkswagen Tiguan is voted SUV of the year February 20,- Volkswagen Tiguan is voted SUV of the year

by "OFF ROAD" magazine readers.by "OFF ROAD" magazine readers. Accolades at NDTV cars & Bike Award.Accolades at NDTV cars & Bike Award.

January 24,- Golf GTI is one of “10 Best Cars of 2008”.January 24,- Golf GTI is one of “10 Best Cars of 2008”.

20072007 April 20,- Volkswagen wins 10 gold at Fleet Awards April 20,- Volkswagen wins 10 gold at Fleet Awards

2007.2007. March 27,- Multiple awards for Volkswagen March 27,- Multiple awards for Volkswagen

advertising.advertising. March 26,- "Innovation of reason" 2007: Award for high March 26,- "Innovation of reason" 2007: Award for high

temperature fuel cell from Volkswagen .temperature fuel cell from Volkswagen . January 4, - Volkswagen unveiled the cleanest ever TDI January 4, - Volkswagen unveiled the cleanest ever TDI

engineengine

AWARDSAWARDS

20062006 September 12,- Volkswagen Ranks First in J.D. Power September 12,- Volkswagen Ranks First in J.D. Power

Environmental Study.Environmental Study. June 20,- Volkswagen receives environmental award from June 20,- Volkswagen receives environmental award from

Federation of German IndustriesFederation of German Industries..

AWARDSAWARDS

SWOT ANALYSISSWOT ANALYSIS

SSTRENGTHTRENGTH

WWEAKNESSEAKNESS

OOPPORTUNITIESPPORTUNITIES

TTHREATSHREATS

Cont.Cont.

STRENGTHSTRENGTH

VW has boosted quality more than any other VW has boosted quality more than any other carmaker in the past five years·carmaker in the past five years·

VW's share price climbed 36% last year, nearly VW's share price climbed 36% last year, nearly double the pace of the overall German market ·double the pace of the overall German market ·

Cont.Cont.

WEAKNESSESWEAKNESSES VW don’t have relational skills, especially with VW don’t have relational skills, especially with

the press the press

Bad publicity due to the sue from GM Bad publicity due to the sue from GM

VW bungled its communications with investorsVW bungled its communications with investors

Cont.Cont.

OPPORTUNITIESOPPORTUNITIES

Take advantage of the attractiveness of the new Take advantage of the attractiveness of the new Beetle to get customers into point of sales.Beetle to get customers into point of sales.

Due to its good results on the stock exchange, Due to its good results on the stock exchange, VW may expect to attract numerous new VW may expect to attract numerous new investors investors

Growth potential in the American market, last Growth potential in the American market, last year American sales rose to their highest level in year American sales rose to their highest level in 17 years. 17 years.

Cont.Cont.

THREATSTHREATS

Risk of brand dilution.Risk of brand dilution.

Risk of self-cannibalization between VW's Risk of self-cannibalization between VW's brands, like top of the line VW's models and brands, like top of the line VW's models and bottom of the line Audi's bottom of the line Audi's

PRODUCT LINEPRODUCT LINE

COMPETITOR :COMPETITOR : The Polo will compete with the Hyundai i10, The Polo will compete with the Hyundai i10,

i20; Maruti Suzuki Swift, Ritz; Honda Jazz; i20; Maruti Suzuki Swift, Ritz; Honda Jazz; Skoda Fabia; Fiat Grande Punto; Chevrolet Skoda Fabia; Fiat Grande Punto; Chevrolet Aveo UV-A. With the current market Aveo UV-A. With the current market dominated by Swift, the Polo could be the dominated by Swift, the Polo could be the change people are looking for, if VolksWagen change people are looking for, if VolksWagen is available to promise a good service network is available to promise a good service network across the country. across the country.

Cont.Cont.

Volkswagen New PoloVolkswagen New Polo

Volkswagen Golf GTIVolkswagen Golf GTI

Cont.Cont.

CONCLUSIONCONCLUSION

Coming to India with new models and Coming to India with new models and affordable prize.affordable prize.

Rising Company.Rising Company.

Focus on Goal.Focus on Goal.

Targeting customer of MIG Targeting customer of MIG

Thank youThank you