4475 IPTV World Forum Main Brochure

CHRISTOPHERSCHLÄFFERChief Innovation OfficerDeutsche Telekom Group

FRANZ KURATHExecutive Director,Broadband ContentAT&T, USA

FRANCOIS SELIGMANNDirector IPTV &New ProjectsOrange

MYLES MACBEANVice PresidentDisney InteractiveMedia Group

RAHUL CHAKKARAController of TV PlatformsBBC

PAUL BERRIMANChief Technology OfficerPCCW, Hong Kong

CHRISTOPHE FORAXMember of the Cabinet ofViviane RedingEuropean Commission

VICTOR BELOVChief Technology OfficerComstar-Direct, Russia

PUNEET GARGGeneral Manager, IPTVBharti Aircel, India

STEPHEN KIMManaging Director, ContentHeadquartersSK Broadband, Korea

Over 80 service provider presentations including:

Diamond sponsors Gold sponsors

NEW FOR 2009:More Integrated Event Experience

More Speakers! More CxOs!

Every Access Medium Covered

More Specialist Content

More Strategic Content

More Technical Content

Enhanced NetworkingOpportunities

More Regional Content

More Tutorial Content

More Analyst Content

Awards Gala EveningNEW

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“IPTV events are unique, well organised and researched – from start to finish oneexperiences a brilliantly arranged blend of information delivery, networkingopportunities and product displays. I can only highly recommend to attend”

Sebastian Moreitz, President, MPEG Industry Forum

PLUSIPTV World ForumAwardsGala Evening at theMillennium Gloucester HotelSee inside for details

Hosted bySteve Rider

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4475 IPTV World Forum Main Brochure1.qxd:4475 IPTV World Forum Main Brochure 29/10/08 12:45 Page 1

Now in its fifth year, the IPTV World Forum is firmlyestablished as the world’s leading event on IPTV, and themust-attend conference and exhibition in the diaries of allTelco, TV and content executives.

Attended by over 5000 executives from76 countries in 2008!The IPTV World Forum 2009 is the only place to meet all the key decision makers fromall the IPTV markets in one place.

This year, the event features over 100 speakers, all of whom are leading internationalexperts from telecoms, cable, satellite and mobile operators and leading content owners.

No other forum brings together such a wide range of operators givingdeployment case studies from the most advanced global markets, as well as insightfrom key emerging markets showcasing creative solutions to some of the industry’sfundamental challenges.

The conference will continue to address the key strategic issues for telcos deployingIPTV, and will also focus on the challenges facing satellite and internet broadcasters.

With 85% of exhibitors rebooking instantly after the2008 event, the exhibition is now 99% sold out.Attend the conference and exhibition to ensure that you can view the latest marketofferings, hear strategic insight from industry leaders and meet and do business withthe decision makers in the IPTV value chain.

Meet attendees from all these countries!AlgeriaAndorraArgentinaAustraliaAustriaBahrainBelgiumBelizeBermudaBosina &Herzegovina

BrazilBulgariaCanadaCape Verde islandsChinaColombiaCroatiaCyprusCzech RepublicDenmarkEgypt

EstoniaFaroe IslandsFinlandFranceGeorgiaGermanyGreeceHollandHong KongHungaryIceland

IndiaIrelandIsraelItalyJapanKoreaKuwaitLatviaLebanonLiechtensteinLithuania

LuxembourgMalaysiaMaldivesMaltaMauritiusMexicoMontenegroNetherlandsNew ZealandNigeriaNorway

NorwichPolandPortugalRomaniaRussiaSaudi ArabiaSerbiaSingaporeSlovakiaSloveniaSomalia

South AfricaSouth KoreaSpainSri LankaSt. Pierre &MiquelonSwedenSwitzerlandTaiwanTrinidad andTobago

TunisiaTurkeyUkraineUnited ArabEmiratesUnited KingdomUSAVenezuelaVietnam

New for 2009!The IPTV World Forum 2008 was an enormous success –but we’re not resting on our laurels. We’ve interviewed awide range of our customers, discussed your requirementsin depth, and listened to your needs. Based on yourfeedback, we’ve kept all the things about the event youloved, and added further enhancements to make 2009 aneven more compelling experience.

• New! More Integrated Event ExperienceThe 2009 World Forum allows you to access more speakers, more expertise, and moreopportunities. With our streamed specialist conference modules following a single high levelkeynote session each day, you can access all areas without having any difficult choices.

• New! More Specialist ContentFollowing the success of last year’s specialist conferences, we’ve added even more – a total of eightspecialist conference modules, allowing focused, in depth coverage of all the key issues. And we’vestructured the content into three tracks to allow you to follow your specialist interest: BusinessModels and Markets, Enhanced Customer Experience, and Subscriber Access Strategies.

• New! More Speakers! More CxOs!We’re building even more senior speakers into theconference, and with the new plenary keynote sessions,you’ll be hearing from some of the leading figures inglobal telecoms. Our expended programme nowfeatures over 100 industry leaders.

• New! More Strategic ContentBased on your feedback we’ve added even more information on business model evolution andglobal opportunities, including a CMO Summit to study the challenges of service launches,maximising ARPUs, and minimising churn.

• New! Enhanced NetworkingOpportunitiesWe’re adding a whole range of new networking featuresthis year. Every conference module will feature its ownspeed networking session, whilst an online networking toolallows delegates to maximize the value of the show bybooking meetings before arrival. We’ve also added the“IPTV on a Plate” VIP analyst briefings, and the AwardsGala evening...

• New! More Technical ContentFor those of you who know your DSP from your DOCSIS2, we’ve added an all new IPTVTechnical Symposium. Designed for those who are truly making IPTV a reality, The symposiumwill allow you to learn about systems architecture, standards and network roll-out to a fargreater depth than ever before.

• New! More Regional ContentNeed to meet and track the opportunities in a rapidly expanding region? Our Global Marketsconference features Spotlight Sessions bringing operator case studies from Asia-Pacific,EMEA, and the Americas, right to your doorstep. In total, the forum brings you operatorexperience from over 30 different countries.

• New! More Tutorial ContentOur new IPTV Deployment Masterclass, held on Tuesday,gives you the opportunity to learn in depth from one of theleading experts in the IPTV world. Led by industry guruBenjamin Schwarz, previously of Orange, the Masterclassis the perfect environment to learn IPTV for the first time orupdate your knowledge in a relaxed environment.

• New! More Analyst ContentWant to meet the analyst whose comments you read about so often in the press? Our “IPTV ona plate” VIP Analyst Briefings allow just that – enjoy a evening session with a thought leaderfrom our carefully assembled independent panel.

• New! Every Access Medium CoveredWhen we added the IP Cable event last year it was such a success, we’ve added morecontent covering other network strategies. IP Broadcast covers Hybrid DTH & Satellitesolutions, whilst IP Networks looks in depth at core and access network architecture. Aseparately bookable co-located conference will again address the issue of MobileTV, andensure that the show draws decision makers from all strands of the content delivery web.

• New! Awards Gala EveningTo reflect the growing status and recognition of the IPTVAwards throughout the industry, The Awards will now bepresented at a fabulous gala evening ceremony on theopening night of the IPTV World Forum. This fantasticnetworking event provides a great opportunity for cliententertainment and for team building.

USA • Argentina • Brasil • Jamaica • GermanyFinland • France • Belgium • Bulgaria • Denmark • ItalyHungary • Ireland • Netherlands • Lithuania • NorwayPortugal • Switzerland • Spain • Romania • RussiaUK • Algeria • UAE • India • South Korea • JapanHong Kong • New Zealand

Featuring over 50 IPTVoperator presenters from30 countries worldwide


“... it (IPTV Eastern Europe) was really well organised and wewere very happy with both the programme and the attendanceat the exhibition area and our speaking session as well. Thanksa lot for the nice opportunity you gave us, to be there and share

thoughts with the other IPTV industry players.”George Papadimitriou, Content Delivery Networks

Section, IntracomTelecom Solutions

“The IPTVWorld Forum in London is one of the best Europeanevents.Attracted by the high calibre speakers, the strategic

nature of the presentations and the promise of a wide rangeof potential customers to the exhibition area, the event

delivered for NDS.The number and quality of leads, from bothestablished and also emerging markets, makes this a 'must do'

event for NDS”

David Cockram,Market Develop Analyst, NDS

� Director ................................................................................42%� Senior Manager....................................................................22%� Vice President ......................................................................11%� Other ....................................................................................11%� CEO ........................................................................................3%� Product Development ............................................................3%� Systems Architect ..................................................................3%� Senior Advisor ........................................................................2%� Solutions Architect ................................................................2%� CTO ........................................................................................1%

� Western Europe....................................................................38%� UK ........................................................................................21%� USA & Canada......................................................................11%� London..................................................................................10%� Africa and Middle East ..........................................................7%� Asia & Australasia ................................................................6%� CEE ........................................................................................5%� Latin America ........................................................................2%

Source: iptv world forum 2008

Source: iptv world forum 2008

Senior level attendance with over 50% CxOs

Truly global representation

Day Two: 26th March 2009

Plenary Keynote Session:

MONETISING CONTENT THROUGH INNOVATION & IP

STRATEGIES ANDMARKETS

ENHANCED CUSTOMEREXPERIENCE

SUBSCRIBER ACCESSSTRATEGIES

n cable

VIP Analyst Briefings

Day Three: 27th March 2009


THE INTEGRATED CONSUMER EXPERIENCE

There is also a co-located conference taking placeon 25 & 26th March 2009. See page 10 for details

The IPTV World Forum Technical Symposium will be held on25-27th Match 2009. See page 10 for details.




Global Markets NETWORKED cable

Day One: 25th March 2009


COMPETITIVE STRATEGIES FOR CONVERGENCE:UNLEASHING THE POWER OF IP

24th March 2009

PRE-CONFERENCE WORKSHOP: IPTV MASTERCLASS




CMO summit DEMANDON hybrid IPTV

IPTV World Series Awards

Programme at a glance


Day One: 25th March 2009

11.00 Welcome & Speed Networking11.10 Chairman’s Introduction

Jonathan Hurd, Director, Altman Vilandrie, USA

Session One: New Service Opportunities

11.15 Market Success Stories – Where is TV Truly Driving Fixed line ARPUs?• Mapping deployments of IPTV worldwide• Identifying subscriber numbers & growth markets• Understanding pricing and bundling structures for IPTV• Clarifying where IPTV is truly increasing operator ARPU• Observation on key success factors for IPTVJulian Herbert, Broadband Principal Analyst, Informa Telecoms & Media, UK

11.40 Facing the Truth after Four Years of IPTV• IPTV as a strategic tool for marketing broadband• From point zero to present – stages of development• Comparing original strategic objectives with results today• Plans for future evolution and service developmentHugo Suidman, IPTV Marketing Head, KPN, Netherlands

12.00 Gaming & Gambling Opportunities in IPTV• Understanding the potential of the gaming sector• Service characteristics• Uptake and usage patterns• Revenue opportunities for ITPV operatorsSimon Miller, CEO, Betfair TV, UK

12.20 IPTV Service Innovation Showcase: Go to market: Service Launch Strategies – lessons fromthe market• Creating new services with distinct target markets• Developing a service launch strategy• Deciding on a promotional campaign appropriate for your target market• Pricing and bundling IPTV servicesRichard Gale, Director of Marketing & Sales, Playboy TV, UKMark Jones, Managing Director, Education Steam TV, UKErvin Leibovici, CEO, BitBandSolomon Saul, Executive Director, DigiQuest Games, USA

12.50 Lunch Break & Exhibition Visit

Session Two: New Business Models

14.15 The Wholesale TV Model in IPTV• Developing a wholesales model to maximise the return on IPTVAlexander Vagralov, CEO, Vestitel, Bulgaria

14.40 Taking a Franchise Approach to the Delivery of IPTV• Brief overview of Altibox• Why franchising? - when not selling burgers• Who can compete with a "glocal strategy"• Is franchising a sustainable model?• Who will end up with the profits in the endAnders Brandt, Marketing Manager, Lyse, Norway

15.00 Using a Centralised IPTV Delivery Platform to Drive Multiple BusinessesOperators can expand beyond residential delivery into new business and revenues by extending the reachof competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand deliveryof top content, personalised services and targeted advertising. Addressing the requirement of hotels andhospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when athome. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC usersthe full TV experience and more on the InternetSimon McGrath, Chief Marketing Officer, SeaChange International

15.20 Panel Session: Selecting New Services for Launch – Minimising Risk & Choosing a WinnerIPTV offers the opportunity to launch a wide range of innovative new services, supported by the interactivityoffered by IP, or targeting niche markets.• How can niche services be cost effectively marketed and monetised?• How many subscribers are needed & what is the pivot point for a profitable service?• What are the key characteristics that are shared by services that stick?Andrew Burke, CEO, Amino Technologies, UKJoão Mendes Pedro, IPTV Business Manager, Sonaecom, PortugalHugo Suidman, IPTV Marketing Manager, KPN, NetherlandsArman Aygen, Telcos and Operators Solutions, Business Development Manager,Witbe, France

15.50 Refreshment Break & Exhibition Visit

Session Three: Targeted Advertising Strategies

16.45 Case Study: Optimising advertising in the VOD Model• How IPTV systems can use customer behaviour and other service features to target advertising around VoD• What opportunities are there for how interactive advertising beyond broadcast programming?• Choosing the appropriate platform to support VOD advertisingRichard Griffiths, Director of TV and Entertainment, Eircom, Ireland

17.10 New Web-Style Advertising Models and Interactivity for TV Audiences• Complimenting broadcaster sales of linear TV advertising with click through, transactional, and

measurable interactive campaigns targeted at their audiences• Offering video rich interactive destinations via the IPTV broadband return path that can be deployed at a

fraction of the cost of traditional broadcast DALs.• Monetising broadband video consumption, moved back onto the TV, with these new, web-style TV

advertising modelsIan Valentine, Founder, Chief Architect, Miniweb Interactive, UK

17.30 Panel Session: The Business Case for Targeted Advertising: Measurement & ROI• Understanding how advertisers select a blend of advertising media• Developing a role for targeted VOD advertising as part of a mixed media campaign• Clarifying advertising effectiveness and ROI measurement• Mapping a future path for targeting advertising on an IP platformSpeaker to be announced, Ericsson, SwedenGary Southwell, GM & VP, Business Solutions, BTI Systems, CanadaRamin Farassat, Vice President Product Marketing, RGB NetworksThomas Curwen, Business Development Director, Publicis, UKFranz Kurath, Director, Business Development, AT&T, USA

18.00 Summary & Close20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel

COMPETITIVE STRATEGIES FOR CONVERGENCE:UNLEASHING THE POWER OF IP9.00 Opening & welcome

Innovating the IPTV ExperienceChristopher Schläffer is Group Product and Innovation Officer of Deutsche Telekom AG, which putsmanagement of the company’s product roadmap and portfolio in his hands. He is also GroupProduct & Innovation Officer of Deutsche Telekom, thus taking charge of product management inboth the mobile and fixed-line business. Prior to his current function, he has been CorporateDevelopment Officer in charge of strategy, innovation, research and development as well as venturecapital. Christopher Schläffer has been working for Deutsche Telekom in various leading positionssince 1998. At the end of 2000, Mr. Schläffer was appointed Senior Executive Vice President, GroupStrategy. In 2002 he also took over responsibility for the central units of Innovation andTechnology/Platforms, for Deutsche Telekom’s regional offices in Japan, China, Singapore, Spainand France, and for T-Venture. Until 2006, he was also responsible for Group technology, processesand IT. Before joining Deutsche Telekom, Christopher Schläffer was with Accenture, an internationalmanagement consulting, technology and outsourcing company, and has also worked in thepharmaceutical industry.

Christopher SchläfferChief Innovation OfficerDeutsche Telekom Group

Multimedia and Convergence & Regulation:Putting the Customer at the Centre of the NewCompetitive LandscapeChristopher joined the European Commission in 1995. In 2004 he joined the Private Office of VivianeReding, and since 2005 has been in charge of Audiovisual policy, Internet policy (security andgovernance), relations with the media industry and for international relations on information societyand media policies. After the successful adoption of the new "Audiovisual media services" Directiveand the signature of the European Film Online Charter, current priorities include an initiative onContent Online (create the conditions to develop the availability of creative contents and servicesonline, for home and mobile applications), the implementation of the EU strategy for digital andmobile television (spectrum issues, licensing, formats, standards, etc), a debate on network andinformation security and on privacy, and the improvement of the international dimension for theinformation society and media policies of the European Commission.

Christophe ForaxMember of the Cabinet of Viviane RedingResponsible for Audiovisual, Media, Internet; and Network & Convergent ServicesEuropean Commission

The Individual TV ExperienceEric Cooney heads Ericsson's global TV solutions business and is leveraging Ericsson's scale andglobal presence to make the "Individual TV experience" a reality, helping its customers becomeTelevisionaries. Under Eric’s management, Ericsson’s TV Solutions, which lies within Business UnitMultimedia, is the world's leading provider of live and on-demand digital TV delivery solutions,enabling broadcasters, operators and content owners to realize the full potential of their networksand to deliver digital video across any platform to any device. Eric has a strong track record in thedigital broadcasting industry gained from many years of helping operators around the world todeploy digital video platforms and services.Eric led the TV technology powerhouse TANDBERG Television, which was acquired by Ericsson in2007. He joined TANDBERG Television in 1997 and became President and CEO in June 2003. Ericdrove TANDBERG Television into profitable growth and provided the strategic vision that enabledthe company to achieve strong industry leadership through a series of strategic acquisitions and thedelivery of best in class video compression, on-demand and content distribution technologies.Prior to entering the digital broadcasting market, Eric spent five years as a U.S. Naval Officer,followed by a career in systems engineering and sales in the computer process control industry. Heholds an MBA degree from the University of Southern California, a Masters education in NuclearEngineering from the U.S. Navy, and a Bachelor of Science degree from the University of Rochester.

Eric CooneyHead of TV SolutionsEricsson


STRATEGIESAND MARKETSPlenary Keynote Session

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11.00 Welcome & Speed Networking

11.10 Chairman’s Introduction:Simon Murray, Principal Analyst, Media, Informa Telecoms & Media

Session One: Compelling Content to Drive On-Demand Success

11.15 Creating the On-Demand Offering that will Stimulate Interest & Drive Uptake• Packaging a content bouquet that will stimulate market interest• Is exclusive content to best way to promote interest?• Content for subscriber acquisition and content for loyalty – are they different?Alessandaro Petazzi, Head of TV, Fastweb, Italy

11.35 Catch-Up TV – The Ideal Market Penetration Strategy for On-Demand?• Promoting the unique capabilities of the IPTV service• Utilising a major sporting event to familiarise subscribers with advanced catch-up capabilities• Subscriber engagement and responseJukka Helin, Director, TV, Content & Digital Home, TeliaSonera, Finland

11.55 Compelling Content Strategies for Incremental Revenues – Beyond the Long TailThe “long tail” of archived content has fashionably been described as the ideal revenue generation asset inthe internet/IP distribution model. But does this unfocussed approach really drive incremental revenue, oris a more targeted approach more effective?Alex Connock, CEO, Ten Alps, UK

12.15 Panel Session: Establishing the Ideal Content Blend for Customer Acquisition and Loyalty• How far does content for acquisition and content for loyalty differ?• Understanding drivers for customer acquisition (desires) versus customer loyalty (habits).• The role played by service pricing and bundlingAntonio Schuh, Director, Business Development (Content), Telefonica Group, Spainand other speakers to be announced

12.45 Lunch Break & Exhibition VisitSession Two: Personalising the On Demand Experience

14.15 Extending the IPTV Platform: Essential Components for Operators to Reach Three Screens• The benefits & challenges of a three screen approach• Practicalities of content management across three screens• Lessons learned form market deploymentsSteve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA

14.40 Persoanlising the TV experience for raising ARPU• Viewer expectations are moving beyond live channels and video on demand catalogues to a more

personalised viewing experience.• Using statistics and user preferences to enable a truly personalised and interactive IPTV service.• Generating revenue by correctly anticipating services that the view may wish to purchase such as video

on demand and pay TV channels.• Developing targeted advertising models based on geo-demographics, content viewed and user

preferences entered.• Possible service adaptations, depending on the access networks: broadband, broadcast or Hybrid.Thierry Boudard, IPTV Solution Marketing Director, Thomson, France

15.00 Intelligently Handling Content Consumed on the TV – both Commercial and User Generated• TV’s and Connected Home Entertainment Systems will increasingly be used to consume more and

more digital content that is being purchased, produced and recorded by consumers (video, music,photos).

• Generating new revenues and stimulate loyalty by helping consumers to secure and managed thiscontent

• Allowing users to access this content outside the home as well as sharing it with others.• Providing managed storage capabilities for consumers in the home that providers can back-up and

also use to push content to.• Helping consumers increase the value of this content through value added services like content

management, photo services, remote access and more.Dante Iacovoni, Marketing Director, Tilgin, Sweden

15.20 Service Discovery Super Session:Service Discovery for On Demand: Navigation, Search and Recommendation StrategiesThe consumer has access to an ever increasing range of video content, whether managed bybroadcasters, over the top, or user generated. Yet as channel and content sources multiply it becomesmore and more challenging for users to find content they enjoy. How can EPG presentation be improved,and how can TV utilise search and recommendation techniques so successfully in the internet?Tassilo Raesig, General Manager, Network Applications and Services, Sony Europe Digital Home,GermanyJay Kishigami, Head of IPTV Development, NTT, JapanAndrew Keyte, CEO, FilmFlex Movies, UK

15.50 Refreshment Break & Exhibition VisitSession Three: Platform Evolution

16.45 Case Study: Lessons from the 2008 Beijing Olympics• Understanding the scale & scope of the Beijing Olympics• Managing the huge quantity of content available to consumer• Planning for a variety of delivery schemes to cater for both mass market and niche interests• Eight new ways to watch IPTV• Lessons for the future development of IPTVZhang Guoxin, President of Digital Media, Huawei Technologies, USA

1710 Implementing a future-proof on demand platform for Time-Shifted TVJim Owens, Global Product Marketing, On Demand Video, Motorola Home & Networks Mobility

17.30 Future Vision Session: Understanding the Interaction between Content Provider,Platform Provider & Broadcaster: How Will the On Demand Value Chain Evolve?Tom Swanston, Managing Director, Wysiwyg Films, UKArnon Levy, CEO, Guest-Tek, CanadaLali Bachs, Corporate Content Unit Television, Telefonica, Spain

18.00 Summary & Close

20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel


11.10 Chairman’s IntroductionSimon Spanswick, Chief Executive, Association for International Broadcasting

Session One: Satellite & IPTV: a Winning Combination?

11.15 Case Study: Launching a Satellite/IPTV Service• European countries status for IPTV• Marketing elements for a hybrid offer satellite/IPTV• Consumer approach and reactionFrancois Seligmann, Director IPTV & New Projects, Orange, France

11.40 Satellite and IPTV: a winning combination• The competitive advantage of satellite delivered IPTV• Cutting edge technologies for video delivery are best delivered via satellite for IPTV to improve the

consumer experience• Real-life, real time. How IDC's leading edge products are delivering IPTV content across North AmericaRon Clifton, President and CEO, International Datacasting Corporation, USA

12.00 Panel Session: Enabling On-Demand for Satellite Operators• Clarifying the benefits of IPTV for satellite operators• Understanding the challenges of satellite/IPTV delivery• Key success factors for the satellite/ IPTV hybridTorkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Telenor Satellite BroadcastingAS, NorwayGeir Bjørndal, COO/Sales and Marketing Director, Conax, Sweden


Session Two: Exploiting IPTV in the Terrestrial Broadcast Environment

14.15 Market landscape – competitive environment for launch• Options considered for service, and why a hybrid solution appealed• Partner selection• Challenges faced in service development• Market reaction & successNerile Mazeikiene, Head of Service Development Department, Teo, Lithuania

14.40 Creating TV 2.0 experience with hybrid DTH and IPTV technologies:Building customer base and loyalty as prerequisite to quickly monetise advanced interactive servicesdefining DTH, IPTV and hybrid services portfolio for different market segments cost optimisation areas inthe hybrid business case. Case study: Dolce by RomtelecomMirek Smyk, Head of TV Business, Romtelecom, Romania

15.05 Troubleshooter Clinic: Success Factors for Hybrid DTT & DTH / IPTV ServicesHybrid is one of the largest expanding IPTV sectors, yet reflects the cutting edge of service development.What are the challenges that operators are facing in these deployment, and how can carriers best plan fora trouble–free roll out?Ian Walker, Director, Business Development, Echostar Europe, UKIvan Verbesselt, SVP Marketing, Nagravision - Kudelski GroupDoug Light, Senior Vice President of Global Sales and Business Development,Widevine, USAFrédéric Maizeret, Executive Vice President Sales, Viaccess, FranceDavid Gillies, Director of Technology, PaceJeremy Thorp, CEO, Latens, UK


Session Three: Emerging Delivery Solutions for IPTV

16.45 IPTV as part of a WiMAX Balanced Service Portfolio• Technology – what is achievable over WiMAX bandwidth?• Why we offer IPTV over WiMAX• The pattern of customer usage of WiMAX based IPTV• Our IPTV model• Possible future developmentsJohn Munnery, CEO, Transatel, Bulgaria

17.10 Next Generation Capabilities & The Evolution of IP Video• Consumption patters & viewing behaviours• Access network evolution & its impact on service capability• Middleware enhancement & evolution• Exploiting the interactive and individual capability of IPWeijun Lee, VP of Network Architecture, ZTE USA

17.30 FutureVision Session:Where Next for IP Broadcast? Future Opportunities in the Evolution of TVPhilippe Gautron, Vice President, Marketing and Product Development, Globecast, FranceAnd further speakers to be announced


20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel

ENHANCEDCUSTOMER EXPERIENCE

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Day Two: 26th March 2009


11.10 Chairman’s Introduction

Session One: Access Network Strategies

11.15 Implementing a Fibre Migration Strategy• Softbank – background, content ownership & service set• The Softbank network and BBTV uptake• The business case for fibre migration• Planning the migration to fibre• New service opportunities generatedMasamitsu Nakamura, Deputy General Manager, BBTV Promotion Dept., Softbank BB Corp, Japan

11.35 Optimized xDSL vs FTTx for IPTV – Identifying the Pivot Point• Clarifying the ultimate capability of DSL – how far can copper be pushed?• Identifying services and usage patterns enabled by fibre• At what point does DSL bottleneck the business agility of an IPTV operator• Identifying and appropriate fibre strategy – FTTN, FTTC & FTTP• Making the business case for FTTxSpeaker to be announced

11.45 Evaluating the Capability of Broadband Wireless for Delivering IPTV• Why broadband wireless? – identifying the demographic and geographical coverage of Digicel• Assessing the capability of broadband wireless for delivering IPTV – what level service is possible?• WiMax vs other wireless solutions• Conclusions & business plansMagnus Johansson, Group Director Broadband, Digicel Group, Carribean

12.05 Panel Session: Aligning Access Strategy, Content Strategy & Market Conditions• Is fibre the future?• What is DSL ultimately capable of?• What role can wireless access play?• When is it appropriate to make the huge investment in fibre?• How to build a business case, how to phase the deployment, and how to rapidly monetise the new network?Anders Brandt, Marketing Manager, Lyse, Norway


Session Two: Core Network Strategy

14.15 Supporting IPTV Service Delivery through IMSPeter Linder, Director Network Solutions, Ericsson

14.40 Making Superior Technology a RealityAtaru Koboyashi, Senior Manager, Global Solutions and Products, Network Services Systems Division,NEC Coporation, Japan

15.00 Monetising IPTV convergence through next generation SDPSebastian Kramer, CEO, Quative - Kudelski Group

15.20 Credit Crunch Challenge Session:Deciding the Appropriate Level of Core Network Investment to Support IPTV• Building the business case for deploying IPTV & SDP• Which service elements are essential to service deployment• Can any elements be phased to match user uptake• Future proofing network investment and architecting to allow low cost upgrade


Session Three: Managing Quality of Service

16.45 Converged Billing Challenges in IPTV• Matching pricng schemes and billing capability• Overcoming the challenges in unifying CDRs and IPDRs• Avoiding bill shock and increasing clarity• Creating a future proof billing systemPeter Somos, Head of CRM Development, Magyar Telekom, Hungary

17.10 IPTV Ecosystem partnerships, Vendors playing to their strengthsIn the complicated world of linear and non linear transactional based media consumption in IPTV systems,no one company can provide the entire range of products and services to satisfy the needs of the operator'sand service provider's varying business models. How can partnerships benefit not only the vendor but alsooperator and service provider when we leverage each partners unique strengths in an IPTV Ecosystem?Andy J. McClelland, Product Marketing Manager Transmission, Contribution & Distribution HarrisCorporation, Broadcast Communications

17.30 Audience Soapbox Session:Providing Effective Customer Support in a Converged IPV Environment• Providing a user friendly but cost effective customer support system• Service support and customer self provisioning• Who will help the customer overcome the complexity of the new networked home environment?• Clarifying the role of retail and service networksDanny Wilson, President, Pixelmetrix Corporation& other panelists to be announed


18.10 VIP Analyst Briefing

TAKING THE BEST OF THE WEB TO ENHANCE PERSONAL TV:MONETISING CONTENT THROUGH INNOVATION & IP

08.45 Chairman’s Welcome & Introduction

Content Consumption in the Youth MarketHow the demands of the new generation of consumers are, shaping your services, shaping younetwork and shaping your market.Myles joined The Walt Disney Company in 2000 and has held a variety of commercial, technical andproduct leadership roles within the European and International arms of the Disney Interactive MediaGroup and its predecessor organisations. Presently Myles has general management responsibilityfor Disney Online in EMEA. This encompasses the business operation of: 14 ad supportedconsumer facing Disney branded web destinations that allow guests to explore Disney informationand play Disney entertainment; Disney branded WAP destinations across Europe; premiumsubscription online services such as the Toontown.co.uk virtual world; and the new parent orienteddestination UKFamily.co.uk. Myles is also the Managing Director of Walt Disney Hungary Ltd wheremost of his web operations are based. Before Disney, Myles worked in major telecoms and internetorganisations in roles as diverse as semiconductor optoelectronic device engineering andleadership of BT’s eCommerce product division.Myles MacBean,Vice President Technology & OperationsDisney Interactive Media Group

Monetizing Content Through InnovationRik Missault is currently heading Alcatel-Lucent’s Multimedia & Ventures Product Group.He joined the company in 1992 and has been involved in the worldwide marketing and businessdevelopment of Alcatel’s DSL business since 1996. Since 1999 he has driven several of Alcatel’skey acquisitions, resulting in Alcatel’s industry-leading end-to-end solutions capabilities. Rik is ofteninvited to speak at industry events, represents Alcatel-Lucent in standardization bodies andcontributes articles to industry magazines. He graduated in electronics engineering at the Universityof Leuven (Belgium) and completed an executive Masters in Business Administration at the VlerickSchool for Management in Gent (Belgium).Rik MissaultVice President, Multimedia & VenturesCarrier Business GroupAlcatel-Lucent

Maintaining a customer focus in the delivery ofan integrated home entertainment andcommunications experienceStephen Nuttall is the Director of British Sky Broadcasting’s Commercial Group. This comprisesbusiness development, games, on-demand and mobile content and services, content syndication tocable, IPTV and the web, and overall responsibility for Sky’s portfolio of joint venture channels. Priorto Sky, Stephen was one of the founders of the sports website, Sportal.com; was BusinessDevelopment Director of Telepiu, the Italian Pay-TV operation that is now known as Sky Italia; andworked for a variety of media clients as a management consultant.Stephen NuttallDirector, Sky Broadcasting Commercial GroupBSkyB

Credit Crunch Investment Challenge Session:IPTV – Where do the Good Opportunities Lie?Since joining Amadeus in 2001, Simon has worked on a number of investments for the firm and sitsas a non-executive director on the board of several portfolio companies. These include threeStockholm-based companies, PacketFront, a market leader in European fibre-to-home networks;Transmode, which makes data transmission equipment; and Edgeware, which makes high-bandwidth solid-state servers for the IPTV and other markets. Simon also sits on the board of IntuneNetworks, a Dublin-based company developing next-generation equipment for telecommunicationsnetworks, and Velocix, a Cambridge-based company building a next generation peer-assistednetwork for delivering video and other large files over the internet. Simon also manages Amadeus'investment in Xelerated, a networking semiconductor company based in Stockholm. Simon joinedAmadeus from Two Way TV, a digital TV entertainment and technology company, where he was chiefexecutive. Simon holds five patents in digital and interactive TV.Simon CornwellPartnerAmadeus Capital

Julie is Chief Executive of Ariadne Capital, the investment and advisory firm she founded in August2000. Ariadne backs entrepreneurs in the life services (consumer financial services, e-health, digitalhome), media (music, broadcast, publishing, advertising, gaming), communications and netdevelopment sectors. Julie is well-known for founding First Tuesday, the largest global network ofentrepreneurs, which many credit for igniting the Internet generation in Europe. Previously withNewMedia Investors (later Spark Ventures) she helped several companies, including lastminute.com,WGSN and Arc Cores, to raise significant venture capital financing and internationalise theiroperations. Ariadne Capital is backed by 46 entrepreneurs, including the founders of betfair,worldpay, hotmail and SES Astra. Ariadne Capital was an early advisor to Skype (sold to Ebay) andEspotting (sold to MIVA), two of Europe’s biggest VC-backed successes in the early 21st century.Julie advises leading corporates such as British Telecom, CarPhone Warehouse, EMAP, Morse andSage, as well as a portfolio of start-ups including Monitise, SpinVox and Zopa.Julie MeyerCEOAdriane Capital


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11.10 Chairman’s Introduction:Chris Wynn, Editorial Director, New Media Markets

Session One: Harnessing the Success of On-Line Video

11.15 Keynote Case Study: Understanding the Success of On Line Video• iPlayer – key features that drive usage• Communicating the value to consumers• Consumer reaction & uptake• Lessons for the future & next stepsRahul Chakkara, Controller, Future Media TV Platforms, BBCi

11.35 Internet Video within an Integrated Content Strategy• Understanding the interplay between OTT & IPTV• Exploiting OTT as a market penetration strategy• Monsitising IPTV in a niche target marketMarcus Liassides, CEO, Inuk Networks

11.55 Case Study: Monetising On Line Video• understanding usage patters and establishing new usage paradigms• Target audience psychographics• Establishing content partnerships• Developing new business modelsMichael Comish, CEO, Blinkbox

12.15 Panel Debate: Leveraging the Interaction Between On Line Video & IPTV:Understanding the Evolving Business Models• How can IPTV & on line video content consumption be synergised to build value for consumers,

content providers and telcos?• What new business can be created to monetise this relationship?• How far can (and should) OTT and IPTV be integrated?Eyal Hertzog, Founder and Chief Creative Officer, MetacafeMike Greenall, VP Channel and Partner, Amino CommunicationsRobin Ashton, Director, ESPNSuranga Chandratillake, Founder & CEO, BlinkxDavid Noguer Bau, Head of Carrier Ethernet, Juniper Networks


14.15 Examining the balance between TV and on line TV, as an integrated solution• Leveraging on line video to create service awareness• Integrating the OTT & IPTV offerAnders Blauenfeldt, VP, Product Development, YouSee, Norway

14.40 Optimising the Internet TV Experience for Multiple Screens• Is Internet TV content getting better in terms of video quality and availability?• What are the capabilities of IP-based set top boxes as a key delivery platform for Internet TV streaming?• Is the PC the right platform for long-form video consumption?Thierry Fautier, Director of Telco Solutions, Harmonic Inc.

15.00 Web on TV: the TV as an Information Device• Identifying the benefits of implementing a web on TV service window• Overcoming technical challenges of integrating the web onto the IPTV screen• User reaction and uptake – lessons for the futureGeert Kelchermans, Line Manager TV, Belgacom, Belgium

15.20 FutureVision Session: Understanding Future Usage Models: Enabling the Networked Home• Where and how do we expect video to be consumed with the personalised TV home?• How will devices evolve – will users demand integrated or specialised devices?• What is the role of the home gateway?Dr. Vlaho Kostov, Business Development Manager, Panasonic Europe LtdFerdinand Maier, Managing Director, Ruwido, AustriaMartin Brooker, VP of Sales EMEA, MacrovisionAnd other speakers to be announced


Session Three: Managing Quality of Experience

16.45 Managing the Impact of Video in an Open IP NetworkUptake of OTT video has been rapid and enthusiastic. Video traffic on the open IP network has risenenormously and is placing heavy load on the network. How can operators best mange OTT video andwhat are the service implications?Speaker to be announced

17.10 Content Discovery for Integrated Video Solutions• Recognising the limitations and future evolution of the EPG (Electronic Programme Guide)• PVR usage patterns and content loyalty – challenges and opportunities for new service discovery• The role of social networking and recommendation models in future TVSpeaker to be announced

17.30 Troubleshooter Clinic: Overcoming Implementation Challenges for Integrated Solutions• The rise & rise of OTT TV – managing the monster• Lessons from the field in implementing integrated OTT & IPTV• Is there a future for integrated solutions, or will OTT kill IPTV?




11.05 Chairman’s IntroductionDr Roger Blakeway, President, SCTE

Keynote Session One: Mapping the Changing Cable Landscape

11.10 The Cable Success StoryNick Fieliberts, CTO Europe & APAC, Service Provider Video Technology Group, Cisco

11.30 The Rise of IPTV: How Should the Cable Operators Respond?• Delivering interactivity – allowing cable operators to offer value-added interactive services in the same

way as a telco IPTV provider as well as adding complementary services to e.g. the PC, mobile• How can cable operators differentiate themselves from their competitors in a crowded market?• What can cable operators offer the customer – network reliability, availability of signal, ease of multi-

room television, picture quality for HDTV, more on-demand options?• Focusing on the customer experienceManuel Kohnstamm, Managing Director of Public Policy and Corporate Communications, LibertyGlobal Europe, The Netherlands

11.50 What does the Emerging Broadband Revolution mean for Cable Operators?• Increasing business competitiveness through strategic positioning• Integrating technology into new and emerging markets• Focusing products and services to maximize revenueRouzbeh Yassini, CEO, YAS Corp, USA

12.10 Panel Session: Clarifying the Business Case for IP Cable• How important is IPTV for Cable Operators?• What are the business models for content?• How expensive is it for a previously successful cable operator to migrate to an end-to-end IP architecture?• IP versus DVB: when to switch, how to start? Why?Dr Philipp Geiger, Managing Director, Solon Management Consulting GmbH, GermanyDr Matthias Krieb, Director Strategy & Planning, cablecom GmbH, SwitzerlandRichard Broughton, Analyst, Screen Digest

12.45 Lunch Break and exhibition Visit

Session Two: How to Deliver an Enhanced User Experience with IP Cable?

14.15 Case Study: VOD-Services- the Next Growth Generator for Cable?• What are the bottle necks when introducing on demand services?• Anything, anytime, anywhere?• New cash flow or simply a must-have service?Johan Flykt, CEO,Welho, Finland

14.40 Case Study: Advanced Interactive Digital Television over Cable• TV landscape in Flanders• Delivering VoD• Delivering integrated EPG• Delivering customer satisfaction with bandwidth and service quality• Interactive TV with broadcasters' applications• Interactive TV with partner applicationsDr Johan Vounckx, Senior Manager, Innovation and Business Development, Telenet, Belgium

15.00 Answering the Big Question: Why IP Cable?• What are the benefits of going all IP?• Why cable operators use or build IP cable• Is it cost effective to build an IP network?• How can IP cable make operators more competitive?• How can operators capture and generate more revenue by using IP cable?• Why cable operators actually have some pretty good reasons to build IP cableGil Katz, Senior Director of Cable Solutions, Harmonic Inc, USA

15.20 Panel Session: How is the Relationship Between Cable Operator and Content Owner Evolving?• How can Cable Operators and Content Providers successfully collaborate?• How is cable innovating and positioning itself to win the video customer?• Distribution within the home - enabling content delivery to support any screen devices/multiple devices

around the home• How will the industry respond to the different content trends and distribution methods?Moderator: Peter Percosan, Industry ExpertDavid Price, Vice President, MPEGIFSimon Amselem, SVP Channel Distribution EMEA, Disney- ABC-ESPN International TelevisionBhavneet Singh, Managing Director & Executive Vice President, MTV Networks EuropeStephen Kim, Director, Hanaro Media, Korea


Session Three: How to Deploy Effective Cable IPTV Solutions?

16.45 Case Study: How to Deploy Cable IPTV Solutions?• Which services distinguish IPTV from ‘ordinary’ television?• Why did CAIW choose IPTV for interactivity?• How is the IPTV platform constructed?• Future developmentsJan Stolte, Manager Product Development, CAiW, The Netherlands

17.10 Expanding Business Opportunities in Cable with IP VideoSteve Christian, VP, Marketing, Verimatrix, Inc, USA

17.30 Panel Session: What are the Key Investment Issues for Cable?• What are the investment opportunities and requirements for cable operators?• What are the credit markets outlook on cable?• How can these best be managed?• How will cable operators manage investments to upgrade their infrastructure and introduce new technologies?Luis Mayans, Executive Director, European Leveraged Finance, GE Corporate Financial ServicesEuropeChristophe Haschka, Director, UBS Investment BankJan Stolte, Manager Product Development, CAiW, The NetherlandsJagjit Singh Kohli, CEO, Digicable Networks, IndiaSpeaker to be announced – Espial

18.00 Summary & Close of Day




cable

VIP Analyst Briefing1815 - 1945An exclusive new feature of the 2009 World Forum, delegates canbook to attend the VIP Analyst Briefing. This exclusive learning andnetworking opportunity allows you to meet the industry’s leadinganalyst in an informal and relaxed atmosphere, and ask the questionspertinent to your business, in the company of likeminded peers. Eachanalyst will host a small roundtable themed session, giving you theopportunity to choose the table most suited to your interests.

Book early to avoid disappointment by [email protected]

Register your attendance at: www.iptv-forum.com

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Day Three: 27th March 2009


11.10 Chairman’s Introduction:Julian Herbert, Principal Analyst, Broadband, Informa Telecoms & Media

Session One: Asia-Pacific

11.15 Country Case Study: ITPV in IndiaPuneet Garg is a General Manager of Bharti Airtel for its IPTV initiative in India. He strives the developmentof IPTV service, network planning, design and testing of technology and business models in a highlycompetitive telecom and entertainment market. Recently he has been relocated back from Singapore andis leading the IPTV rollout in the country.

He is Electronics and Communications graduate and have over 14 years of rich experience in Sales andMarketing, pre-sales and consulting services in DTH, Network Operations, IP & Broadband services ofTelecom Industry.

He strives to leverage technology to it fullest potential. Puneet has worked extensively in Asia Pacific regionand India in providing consultancy to operators such as PT Telkom in Indonesia, StarHub and Singtel inSingapore, Astro in Malaysia and Telstra, VisionStream in Australia on Broadband and IP related services

Puneet Garg, Head of IPTV, Bharti Aircel, India

11.35 Country Case Study: IPTV in China• The fast growing IPTV market of Shanghai• General intro of Chinese IPTV market.• Introduction of Services in Shanghai, brand,• Which services are most popular?• The trend of IPTV in Shanghai enjoy IPTV via 3 screens: mobile, pc, TV• Development of the Application & Content provider EcosystemLi Huaiyu, COO, Best TV, Shanghai Media Group, China

11.55 Country Case Study: IPTV in New ZealandCharlie works for Orcon in the role of Head of Strategy, and currently acting Head of Sales and Marketing.Charlie’s mission is to lead the development of Orcon’s brand as the ultimate telecommunications provider.Charlie says, “The true challenge for telecommunications service providers is to understand and embrace theempowerment that the Internet offers, and provide this to the consumer as the ultimate customer experience.”With more than twenty years experience in the telecommunications industry, prior to joining Orcon Charliehas had a variety of roles in R&D, technology and sales and marketing for organizations such as NEC,Telecom New Zealand, Siemens and Nokia Siemens. Charlie holds an Engineering degree from theUniversity of Canterbury, New Zealand.Charlie Boyd, Strategy Director, Orcon ISP, New Zealand


Session Two: EMEA

13.45 Country Case Study: IPTV in RussiaVictor is Chief Technolofgy Officer for the biggest broadband service provider in Russia and is responsiblefor retail and SMB broadband services including IPTV since 2004. CJSC “COMSTAR-Direct” launched andsuccessfully operate first commercial deployment of IPTV in Russia. The list of services include broadcastTV, video-on-demand, replay-tv and others. Victor was educatated at the Moscow State Institute ofRadiotechnics, Electronics and Automation, and working in the telecommunications area since 1998Victor Belov, Chief Technology Officer, CJSC “COMSTAR-Direct”, Russia

1410 Country Case Study: IPTV in DubaiSpeaker to be announced

14.35 Country Case Study: IPTV in AlgeriaAhmed Ossama was appointed Managing Director at TE Data in August 2008. Ahmed has been with theTE group since 2003 as TE Data’s Product Marketing and Government Affairs Director. Before that, Ahmedco-founded Site Information Consultancy, an Internet application development company in 1998 that waslater on acquired by Pyramid Technology in 2000, where Ahmed worked as the ISP Operation Manager until2003. Before that Ahmed joined InTouch Communications Services in 1996 as a Systems Engineer, wherehe participated in building the infrastructure of the first ISP in Egypt and later on became the OperationsManager. Before that, Ahmed worked in IBM Egypt as a software engineer. Ahmed holds a B.Sc. inComputer Science and a Minor in Electronics from the American University in Cairo.Ahmed Ossama, Managing Director, TE Data, part of Algeria Telecom, Algeria

Session Three: Americas

15.00 Region Case Study: IPTV in Latin AmericaJose is Director of Business Development (Telefonica International), responsible for the Digital HomeCompetence Center in Telefonica Group. He is a current member of the Venture Capital team of Telefonica.He is also member of board of directors of overseas dependencies: "Consumer Board of Advisors" (Intel)and "Gesturetek" (canadian company). He is a former Director of Operational Planning of Terra Networks inMadrid (Spain) and Boston (US).Jose del Valle-Iturriaga, Director of Business Development, Telefónica Internacional, Spain


16.30 Event Close

Plenary Keynote SessionSTRATEGIES

AND MARKETSGlobal Markets

THE INTEGRATED CONSUMER EXPERIENCE08.45 Chairman’s Welcome & Introduction

Face to Face: The Operator InterviewPaul Berriman has been the Chief Technology Officer of PCCW Limited since May 2007. Formerlyhe was Head of Strategic Market Development and prior to that, Senior Vice President of Strategyand Marketing. He is in charge of the Technology Strategy and Development team which isresponsible for product development management, billing and operational support systemsdevelopment, overall service quality, technology strategy, vision and innovation across thetelecommunications and media businesses of the PCCW Group. Most recently he has led fixed andwireless projects in Hong Kong and overseas including the successful now TV broadband IPTVservice in Hong Kong, and PCCW’s Next Generation Network (NGN) programme and UKBroadband Wireless Project. Prior to joining PCCW in July 2002, he was Managing Director ofArthur D Little’s Hong Kong office and earlier with his own consulting business, Contactica, which hesold to Arthur D Little in 1999. Previously he held executive technical, engineering and operationsmanagement roles in New World Telephone, Reuters, HongKong Telecom CSL and the Hong KongTelephone Company.

Paul BerrimanChief Technology OfficerPCCW, Hong Kong

The Connected TV Revolution: Are You Ready?Andreas Mueller-Schubert brings more than 12 years of telecommunications experience to hiscurrent role as General Manager of Global Solutions for Microsoft’s Connected TV Business Group.In this position, Mueller-Schubert is responsible for the deployment of all worldwide customer IPTVprojects based on the Microsoft Mediaroom software platform. He is responsible for directingapproximately 170 solution experts worldwide and for managing the business’s internal and externalsystem integrator partners within their customer deployment sector.Prior to joining Microsoft in 2006, Mueller-Schubert served in several senior management positionswithin Siemens’ telecommunications division in Germany and Canada. He is most notablyrecognized for initiating the Siemens’ telecommunication business in Canada.

Andreas Mueller SchuberGeneral Manager, Global SolutionsConnected TV Business GroupMicrosoft

U-Verse : Broadband Content in the HomeFranz Kurath leads broadband content programming efforts for AT&T’s Converged Services.Previously, Mr. Kurath was responsible for business development for AT&T’s U-verse IPTV service,focusing on interactive advertising, audience measurement, on-demand content and applications.His background includes both traditional and new media with over 15 years of studio, network andservice provider experience. At AT&T, Mr. Kurath is responsible for broadband content strategy andlicensing for AT&T’s online properties as well as premium TV services on U-verse.

Before joining AT&T, Mr. Kurath spent six years at The WB Television Network, leading both the On-Air Design and New Media groups. He was responsible for managing the network’s broadcast andonline brand, launching the network’s Internet presence, and producing a number of interactivetelevision applications. Mr. Kurath produced program segments for the animated television series“The Real Adventures of Jonny Quest” while at Hanna-Barbera,. During his time at ParamountPictures, he produced broadcast graphics and effects for network television. Mr. Kurath began hiscareer at TBWA Chiat/Day inc. Advertising.

Franz KurathExecutive Director, Broadband ContentAT&T, USA

Creating End to End IPTVRobert C. McIntyre currently serves as chief technical officer of Cisco’s Service Provider Group.Previously chief technical officer for Scientific Atlanta, a Cisco Company, McIntyre’s newly extendedrole will enable him to leverage the synergies of Scientific Atlanta and Cisco intellectual capital andintegrated end-to-end technology portfolio to improve the overall service velocity of the ‘quad play’for service providers and the industry. McIntyre began his career at Scientific Atlanta in 1991 andhas held significant leadership roles in the company’s Transmission and Subscriber businesses.While leading the Subscriber business, his team designed the first real-time digital TV systems andheld the first digital TV field trials over Hybrid Fiber Coax (HFC). Bob was named Chief TechnicalOfficer in 1999.

Robert C. McIntyreChief Technical Officer, Service Provider GroupCisco


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11.10 Chairman’s Introduction:Stuart Thomson, Editor, Digital TV Europe

Session One: Consumer Behaviours driving the Connected Home

11.15 Keynote: The Vision of the near Future Home• Understanding future usage requirements – the networked information home• How networked homes contribute to meeting the challenge of sustainability• Ensuring they meets business requirements,• Connected home, from video-on-demand to• Managed home infrastructures• Energy monitoring.Graeme Seabrook, Digital Home & Sustainability Research Programmes, BT, UK

11.35 Wireline Solutions for In-Home Connectivity• Ease of use and the importance of enhancing the consumer experience• The opportunities that home networking represents for operators – IPTV and beyond video• Home networking requirements for innovative operator services.Victor Dominguez, Co Founder and VP Sales, DS2, Spain

11.55 Combining Broadcast, Home Networking, Internet TV and IPTV in a Single Device : whatadded value is brought with this combination?• Lowering entry barrier for additional content• Up-sale potentials with convergent services.• Subscriber profiling based on subscribers content library – which in turn can lead to targeted

personalised advertising.• Limiting churn and increasing subscriber loyaltyWojciech Doganowski, VP IPTV Business Unit, ADB, Switzerland

12.15 Profit Opportunity Think Tank: The Managed Home Environment –The Last Untapped Revenue Opportunity for Operators?• Manager services to the home - what can be offered?• USPs for managed services in the home• Assessing the consumer's willingness to payRichard Griffiths, Director of TV and Entertainment, EircomNuno Afonso, Unit Coordinator, Digital Home Business Unit, Portugal TelecomRoy Kirsopp, VP and General Manager, Amino Communications, UKKevin O'Keeffe, Director Software Solutions,Motorola Home & Networks Mobility EMEA


Session Two: Technology in the Home

14.15 Is the Set Top Box the Ideal Gateway Device?• The Intelligent Home Gateway is the critical device for delivering service assurance in the home

network.• Service provider-led use cases• Ultimate operator benefits for delivering true service assurance• HGI specifications• Service assurance - key to the significant uptake of high-revenue and quality-demanding offerings such

as IPTV• Encouraging service providers confidence in the delivery of managed and un-managed servicesDuncan Bees, Chief Technology Officer, Home Gateway Initiative

14.40 Understanding how Femtocell will influence the home Network environment• Clarifying the business case for femtocell• Wireline operator perspective• Wireless operator perspective• Femtocell as a standalone device vs femto cell embedded into other devices such as Set top box• Market penetration issues : price point, ease of self installation etc.Enrico Polese, Analyst, Telecom Italia, Italy

15.00 Clarifying the Impact of Mobile – Mobile TV & Mobile Control• Worldwide Mobile TV deployments• Usage model for Mobile TV• Content portability – taking your content with you• Content protection and presence considerations• Integrating the mobile as a control device in the IPTV systemSpeaker to be announced

15.20 Panel Session: What is the Ideal Network Gateway in the Home?• Pros and cons of the STB as Gateway• Assessing the impact of networking solutions• Assessing the imapct of Femto technology on home data distributionSpeaker to be announced


11.05 Chairman’s IntroductionMalcolm Taylor, Managing Director, Cable Europe Labs

Keynote Session: Resolving the Technical Challenges for the Cable Landscape

11.10 What is the Future of Entertainment for Cable?• How Cable Operators become multimedia companies• The future of entertainment on cable• How to drive usageKevin Baughan, Director of Technical Strategy, Virgin Media, UK

11.40 Panel Session: Delivering Bandwidth and Multi-Services• Comparing the different views and methodologies of DSL operators, satellite and cable operators to

deliver the best in interactive IPTV service to the customer• Integrating DSL and cable• Driving subscriber growthModerator: Arjang Zadeh, Chief Executive Officer, Azdio, UKGuido Schwarzfeld, Head of Broadband Communications, Net Cologne, GermanyKevin Baughan, Director of Technical Strategy, Virgin MediaJean Philippe Gillet, Regional Vice President, INTELSAT, FranceTorkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Technology & Projects, TelenorSatellite Broadcasting AS, Norway

12.20 The Future of Network Neutrality Regulation• Discussing a common issue in the EU and the US• Discussing the possibility of major broadband re-write legislation - what to expect• What issues are uppermost on the minds of cable in the USDan Brenner, Senior Vice President Law & Regulatory Policy, National Cable &Telecommunications Association, USA

12.45 Lunch Break and exhibition Visit

Session Five: Comparing Solutions to Enable IP Cable

14.15 Case Study: Rolling out DOCSIS 3.0 in Cable Networks• About DOCSIS 3.0• Planning for Data and for Video on Demand in cable networks• Our rationale for the countrywide roll out• The offered services within Data and Video on Demand• Customer take up and use of servicesJørgen Michaelsen, CTO, YouSee, Denmark

14.45 Case Study: RF-TV and IP-TV co-exist in Hybrid TV• Combining the best of these two worlds full functionality can be provided and future proof networking• Seeing a future where both IPTV and broadcast technologies continue to co-exist and hybrid TV is there

to bridge the gap between these technologies• Hybrid TV gives full advantage of digital TV enabling new kinds of services - VoD and interactive content

even the mobile phone as a feedback channelSpeaker to be announced

15.15 Case Study: Implementing Modular CMTS


16.45 Panel Session: Regulation and Technology - Identifying the Best Future Solutions for Cable?• Is DOCSIS 3.0 the Best IP Solution for Cable? What are the advantages of the 2 way capability of

DOCSIS 3.0 for cable operators?• What is the future VoD technology for Cable?• What is the future STB Software Environment for Cable? Is OCAP is getting traction or is Java not the

entire solution?• Is IP Head-end a gimmick or has it real value for Cable Operators?• What are the needs for HDTV and VoD? How do they stack up with IP?• What is the status of DVB-C2?• What are the major regulatory issues for the cable industry?Manuel Sequeira, CTO, Zon Multimedia, SpainBartlomiej Kasinski, Strategy and Development Director, Multimedia PolskaAndreas Röver, DG Information Society & Media, European Commission, BrusselsDaniel Brenner, SVP, Law & Regulatory Policy, NCTA

Session Six: All IP Networks - Delivering Next Generation Cable

17.15 Panel Session: Delivering Next Generation Cable• Identifying the drivers and timescales for a migration to fibre?• What should be the future evolution of HFC architecture?• Will IP cable be the industry’s biggest change in the near future?• What will be the next wave of technologies available to cable operators to compete with IPTV? DOCSIS 4.0?• How to achieve effective convergence?• Next Generation IP network supporting video, voice and data services to any device, the evolution to

the multi-screen environment• How to address the demand for bandwidthJørgen Michaelsen, CTO, YouSee, DenmarkMika Kavanti, Business Director, Teleste, Finland

17.45 End of Conference


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IPTV World Forum Technical Symposium

25th-27th March 2009

Extending the EcosystemWelcome to the IPTV World Forum Technical Symposium. The Symposium is a new feature of the WorldForm for 2009, and is one of our innovations to help build the ecosystem for IPTV.The purpose of the symposium is to provide a level of technical content not previously addressed bythe Forum, and to engage an even wider range of companies and personnel in the event.The content will be available to conference delegates, but will also be available to exhibition day visitors.

The Technical Symposium is presented in association with

The Open IPTV Forum is a pan-industry initiative formed with the purpose of producing end toend specifications for IPTV, bringing the next generation of IPTV to the mass market. The Forum isfully open to participation by companies and other organisations across the communications andentertainment industries.

Today the Open IPTV Forum has 44 members who have joined the effort to develop an open, endto end specification for IPTV based upon existing technologies and open standards. Thespecification is intended to help streamline and accelerate deployments of IPTV technology, andwill help maximise the benefits of IPTV not only for consumers, network operators, contentproviders and service providers, but also for consumer electronics manufacturers, IPTV-relatedtechnology vendors, and home and network infrastructure providers.

The Open IPTV Forum founding members are Ericsson, France Telecom, Nokia Siemens,Panasonic, Philips, Samsung Electronics, Sony Corporation, and Telecom Italia.

Technical Symposium Programme

Video Traffic ManagementFor IP & IPTV

Wednesday, 25th March 2009Uptake of internet video, on both open internet and in a managed service environment, has beenexplosive. This has brought huge consumer benefits, but also enormous issues of telcos, with arapid rise in IP Video raising concerns over how they can support this new loading.

How can operator best approach this load on their network? How can quality of service beeffectively managed? What upgrades are required to switches? Which architectural options givethe best spread of load for IP Traffic? What is the role of IMS & SPD? What is the contribution ofdeep packet inspection, and what the regulatory and policy implications of this technology withinthe net neutrality debate?

Enabling service innovation through creating anOpen Application Environment

for IPTVThursday, 26th March 2009

The first generation IPTV has largely focused on providing TV content to consumers, with ondemand capability. But IPTV has much greater potential to be developed in the future. IPTV alsohas the opportunity to generate new revenue streams by creating a wide range of new servicesbuilt on its benefits of broadband managed interactive, operator customer relationship and billingand commerce capability.

To maximise the potential for service innovation, the industry needs to engage the energy andcreativity of the application development community. And to engage this community, the industryneeds to create a uniform environment where APIs are clear and easy to interact with, and servicecan be “write once, run anywhere”, creating as large as possible a market. What further evolutionis required in IPTV to make this happen?

EPG 2.0:Content Search & Discovery

Friday, 27th March 2009The modern TV consumer is starting to face a crisis of choice. As the consumer is offered greaterand greater range of programming, they can increasingly face a challenge in locating theirpreferred programming, or of discovering new programming that might be of interest.

A contemporary EPG in a modern multi-channel environment can hold information on upwards of1000 programmes for a single coming week. The capability of a PVR to record a series canincreasing programme loyalty, but can conversely encourage an entrenchment of viewing habits.

What can the industry learn from successful internet examples such as recommendation engines andsocial networking references for make it easier to consumers to engage with a wider range of content?

For a full programme and registration details for theTechnical Symposium, go to www.iptv-forum.com

IPTV Deployment Masterclass –Practical Lessons from the Field

Tuesday, 24th March 20099.00 Registration & Coffee9.30 Morning Session:

Session I The overall project• Project planning• Business modeling• Overall architecture• Preparing the customer facing personnel (Sales & support)• Quality management & monitoringSession II Content implementation issues• Content protection CAS/DRM• Content management• Matching VoD Catalog and architecture• Implementing over-the-top services

12.30 LunchAfternoon sessionSession III Technical infrastructure• IS integration and billing• Unbundling & Network issues• Head-end, Video compression & Live TVSession IV The boxes & the middleware• Service platform issues• Hybrid STBs: a pleonasm by 2010?• IPTV STB middleware, future-gazing.• STB procurement & management• Other CPE & home networking

5.30 Close

Your Workshop LeaderBenjamin Schwarz has 20 years of international experience in consultingand in Telco & Media organisations as well as in start-ups. Benjaminspent 8 years with Orange, whom he joined in 2001. He managedtechnology development for Orange Labs and ran international musicdownload then TVoDSL deployments internationally. Under hisstewardship, IPTV services were launched in Spain, Poland, Mauritius

and Senegal. Ben also spent time working on the UK IPTV market. His last focus atOrange was on Quality Management within Quadruple play environments. Previouslyhe spent 10 years with Logica-CMG and in 2000 Benjamin was CTO of Net4Music, adigital sheet music Internet start-up. Benjamin has a BA from King’s College Londonin Computer science and completed an executive MBA within INSEAD. In September2008 Benjamin joined Farncombe Technology and works out of their Paris office.

About Farncombe TechnologyFarncombe Technology is part of the Farncombe Consulting Group, the parentcompany of a number of specialised professional service firms operating in the broaddigital video technology, telecoms and digital media sectors. Initially specialising inpay-TV and digital TV, Farncombe Technology has since grown into a globally-recognized television technology consultancy, having serviced a 100-stronginternational client roster that includes broadcasters, operators, telcos, equipmentsuppliers and a variety of government and regulatory bodies. The FarncombeConsultancy Group now encompasses Farncombe Technology, Farncombe Strategy,Farncombe France (a Paris-based unit), and WeAreAka. Recent engagementsinclude supervising the operational aspects of Tiscali’s IPTV rollout in the UK. TheFarncombe Consulting Group’s current focus is on the increased opportunities madeavailable by a converging market which extends from cable, satellite and terrestrialdelivery to telco-managed IPTV, video-over-Internet and mobile TV offerings


The initial hype over Mobile TV has passed and the debate over how it can be monetised is still raging. Broadcast free-to-air and pay TV servicesare being rolled out with varied results, while mobile advertising is hotly tipped as the key to ROI. Mobile TV World Summit 2009 will bringtogether key thought-leaders across the sector to establish how the sector can move forward towards a tipping point. The 2009 conference givesa global overview of the market outlook, featuring working case studies in successful and promising markets. As mobile TV becomes a genuineconsumer demand, ensure you don’t miss out on the opportunity to make real profit at the Mobile TV World Summit 2009.

10.50 Registration

Chair’s IntroductionWilliam Cooper, Founder & Chief Executive, informitv

Ensuring ROI With the Right Content at the Right Price

11.00 Nordic Case Study: Minimum Spend, Maximum Gain• Using third-party mobile solutions to reduce capex and opex in developing applications for mobile content• Internet goes Mobile – The Mobile keeps you online• ‘Extreme mobile blogging’ and the importance of user-generated mobile video to capture the youth

market and reduce marketing cost – Telenor strategy• What are the limitations on UGC as a market opportunity?Magnus Forsbrand, Founder and CEO, Forsbrand Telecom; Former Deputy CEO of Vodafone SwedenRepresentative, Telenor, Sweden

11.25 Interactive Panel Discussion: Is Pay Mobile TV Viable?• The pros and cons of an ‘all you can eat’ flat-rate data plan: who needs unlimited access?• Who pays the bills? Understanding the parent-funded youth market• Value perception: cameras, FM radio, why not TV? Reviewing the roadmap of free-service adoption• New value chains for mobile content: Can operators avoid ‘dumb pipe’ syndrome in providing web access?Sean Kane, Global Head of Mobile, BeboSpeaker to be announced – Dailymotion, UKDavid Stansell, Principal Consultant, PA ConsultingRonan de Renesse, Senior Analyst, Head of Mobile Media, Screen Digest, UK

11.50 What Content Compels the Viewer to Stay Tuned? – BROADCAST FOCUS• Short-term event-based programming• Traditional TV content: the role of recognisability and brand in driving adoption• Developing a multi-platform commissioning strategy• Mobile-first vs place-shifted contentMelissa Goodwin, Head of Mobile, ITV, UK

12.20 Interactive Panel Discussion: What Content Compels the Viewer to Stay Tuned? –CELLULAR FOCUS• HSDPA channel streaming for niche communities as complementary to limited but wide appeal broadcast• Shorter, sharper and on-demand – made-for-mobile and recast content• The role of user-generated content: making interactivity and your one-to-one relationship with the

viewer central• Cross-boundary channels• Exploiting hybrid solutions to know your viewer better• Premium adult contentIan Mullins, CEO, Yamgo TVJulia Dimambro, Managing Director, Cherry Media, SpainFerhan Cook, Co-Founder, Any Screen Productions, UKMick Rigby, Chairman, Yodel Digital, UK and Co-Founder, Monkey Communications, UK

12.50 Lunch & Exhibition Visit

The Three Steps to Driving Uptake : Making Your Content Known About, Discoverable and Usable

14.15 Marketing Mobile TV: Driving Up Your Viewing Figures• Who should drive service marketing when content is part of a package?• Driving adoption through word-of-mouth – the value of in-store selling, hands-on experience and peer

recommendations• Capitalising on your existing brand relationship with your consumer – learning from major content

brands and MVNOsAnil Malhotra, SVP Alliance and Marketing and Co-Founder, Bango, UK

14.40 Getting to the Content: Reducing the ‘Hassle Factor’ in Accessing Services• Offering a single user interface for all content from linear broadcast to WAP video. One-click service?• Overcoming the challenge of browsing, retaining information and selecting content on a limited display space• Achieving seamlessness in channel flicking, avoiding overheating and remembering the headset• Who should provide ‘viewer care’ when things go wrong? – Learning from the customer service

relationship between operators and subscribersBjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany

15.05 Interactive Panel Discussion: Handsets: Assessing Availability, Functionality andInteroperability Issues• Multistandard chipsets: a solution to economies of scale?• The 3G iPhone: large memory, low battery use, high quality widescreen display, multiple delivery

methods and access to content – the answer to broadcasters’ prayers?• Google Android: open software platform for mobile and the HTC Dream• Nokia, N96 and a new mobile tv channel• Reducing capex and opex with interoperable solutionsAzzedine Boubguira, VP Marketing & Business Development, DiBcom, FranceBjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany

New World, New Rules : Managing Legal Challenges & Relationships as Mobile, Web & Broadcast Collide

15.35 Legal Challenges facing Operators, Broadcasters and Content Providers• Negotiating new agreements for broadcasting on the mobile platform• Learning from the impact of the American Writers’ Strike on the broadcast arena• Understanding conditional access technology options for premium contentHelen Anderson, Lawyer, Denton Wilde Sapte, UK


16.40 Interactive Panel Discussion: Learning to Work Together: How the Value Chain can DeliverValue with Effective Collaboration• How have broadcasters and telcos forged effective partnerships?• How have content providers and distributors forged effective partnerships?• Should operators and content providers have exclusive relationships?• No-one owns the consumer – understanding the symbiotic relationship of your relationshipsProfessor Claus Sattler, Executive Director, Broadcast Mobile Convergence ForumMelissa Goodwin, Head of Mobile, ITV, UK

DAY TWO – Thursday 26 March, 2009

10.50 Registration and Refreshments

Chair’s Welcome and Speed NetworkingMike Short, Vice President Research & Development, O2, UK

The Global Overview: Lessons Learnt and the Technological Outlook

11.00 Industry Overview• What is providing resistance to expected take-up of mobile TV and how is it being addressed?• From cellular streaming to broadcast - taking tentative steps in video and TVGian Paolo Balboni, Head of Innovation Trends, Telecom Italia

11.25 The Austrian Example: DVB-H Rollout Success and Looking to a Hybrid Future• Austrian regulatory framework: a blueprint for DVB-H license tender?• Establishing a collaborative end-to-end business model with built-in flexibility and understanding

players’ roles in the value chain at an early stage• Euro 08: rolling-out services according to demand and the risk of a single host feed• Assessing the viability of convergence of cellular and broadcast services for enhanced mobile TV

offeringChristian Hapsl, Senior Product Manager, Mobile TV, 3, Austria

11.50 Early Adopters and Next Generation Technologies: the Korean Perspective• Getting a return on investment• What do customers want to watch on their phones and how much are they willing to pay?• Case studies of mobile TV in Korea• Lessons learned : Content, Terminal, Network, User behaviourDr Young-Kil Suh PhD, CEO, TU Media Corporation, South Korea

12.15 Interactive Panel Discussion – Analysing Hybrid Solutions: Beneficial Convergence forIntegrated Services• How can cellular and broadcast be combined to maximise coverage and overcome spectral limitations

of DVB-H?• How can different content requirements be fulfilled with a hybrid approach?• Can coherent integration be optimised for interactive services?• Does merging of cellular and broadcast achieve the ‘long tail’?David Stansell, Principal Consultant, PA ConsultingChristian Hapsl, Senior Product Manager, Mobile TV, 3, AustriaChem Assayag, Business Development Director EMEA, Qualcomm MediaFLOBosco Eduardo Fernandes, Mobile TV Working Group Chair, UMTS Forum

12.50 Lunch & Exhibition Visit

Mobile Advertising a Reality! Exploiting Mobile Media Space to Monetize Mobile TV

14.10 The Realities of Making Mobile Advertising Work• Offsetting low ARPU with new advertising revenues• Off-portal or on-portal? Negotiating the role of MNOs in finding the most effective route to users• Bringing down barriers: the role of partnerships in mobile advertising• Setting the rules for advertising in a one-to-one relationship – how much is too much?Name. Mobile Manager, Internet Advertising Bureau, UK

14.35 Interactive Panel Discussion – Weighing up Considerations, Overcoming Challenges andMaximising Opportunities in Mobile Advertising• Beyond pre-roll and banners – how can advertisers innovate for new platforms and new markets?• Measurability of subscriber behaviour and usage: how can chipset tracking be exploited?• What are the initial indicators of brand metrics?• Exploiting hybrid solutions to know your viewer better• Exploiting the true functionality of mobile: location, immediacy and personalised communicationScott Seaborn, Head of Mobile Technologies, Ogilvy Group, UKPatrick Parodi, CMO and GM, EMEA, AmobeeTim Hussain, Head of Mobile Advertising, BSkyB, UKMark Slade, Managing Director, 4th Screen Advertising, UK

15.05 Understanding your Viewer’s Drivers and Needs to Enhance your Service Proposition andExploit Advertising Opportunities• The Innovative Millenials: are the tech-savvy 16-25 year olds the market to target for mobile TV?• Combining what we know about TV habits with what we know about mobile habits• Analysing divergent regional consumer habits – the relevance of cultural identity• The truth about Very Personal Mobile Content – when, where and for how long is mobile TV viewed?• Understanding micro-control of personal experience. Secret viewing habits?• Content for viewer groups: edutainment TV for toddlers?Alistair Hill, Associate Analyst, ComScore, UK

Understanding Regulatory Frameworks

15.30 Regulatory Framework and Business Models as Key Issues Towards Mobile TV Mass Markets• What can we learn from established regulatory frameworks in advanced markets?• Which generic business models can be seen today?• Case studies: Country-specific commercial business model implementationsProfessor Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum, Germany


16.45 The German Perspective: Regulatory Lessons Learnt and Questions Asked• DVB-H vs DVB-T: the cost benefits of using existing infrastructure• Regulatory difficulty and the presence of neutral actors in the value chain. Will there be new applicants

for media licences focused on mobile?• National rollout vs regional, local mobile TV services• European outlook: comparisons with France and UKRonan de Renesse, Senior Analyst, Head of Mobile Media, Screen Digest, UK

18.00 Re-evaluating Cellular Mobile TV Possibilities• Solutions at lower capex and opex with MBMS technology• Allocating spectrum dynamically according to content delivery and user demand• Does 3G network sharing facilitate the takeup of cellular Mobile TV?• Optimising content provider relationships to drive revenue from niche and mass marketsBosco Eduardo Fernandes, Mobile TV Working Group Chair, UMTS Forum

DAY ONE – Wednesday 25 March, 2009

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Catering AreaTech Demo Zone

3 visionAccedoADBAgamaAlcatelAllegroAminoAneviaANT

Appear TVATEMEAvinityAwoxBitbandBridge TechnologiesBroadcast InternationalBTI SystemsCelano

CiscoComplete TVConaxCorpusCoshiCTIDasan TPSDektecDevelo

DigisoftDigital UtilitiesDreamparkDS2EchostarEdgewareEntoneEnvivioEricsson

EventisEvertzExterityFirecommsG-ClusterGobacktvHansunHarmonicHarris

HuaweiIndustriaIneoquestIntellimediaInternational DatacastingIxiaJDSUJuniperKontron

EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR EXHIBITOR

Make the right connections and safe-guard thefuture prosperity of your business – visit andexhibit at the IPTV World Forum to:• Meet the decision makers from around the world all under one roof:

the most sought after keynote speakers attract specific, targetedand high quality delegates to your stand. Your chance to meet theindustry’s leaders face-to-face.

• Capitalise on established networking platforms: the IPTV WorldSeries has a fantastic heritage with strong contacts in the industryand access to high quality content knowledge.

• Be part of the world’s largest and most established IPTVexhibition: putting you in touch with global press coverageand benefiting from our extensive promotional campaign.

• Break into or increase your business in a growing market:meet all your potential clients in one place over two days,demonstrate your products, shorten the sales process andgenerate more leads.

“The IPTV World Forum was a uniqueopportunity to meet providers, systemsintegrators, operators, consultants, contentproviders and regulators. As a participant, itwas a great value to share experiences withpeople from different places with similarmarket trends. All the actors of thisbusiness were at this conference. Thelevel of the presentations was reallygood. As a presenter, everything wasgreat, the event team work hard to dothis simply perfect. I stronglyrecomend this conference, foreveryone.”Marcelo Abreu, Network Director,Antel

Diamond Sponsor Platinum Sponsors

Come and See the World's Leading


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“We continue to attend and sponsor the IPTV global eventsbecause they always deliver a quality audience from which we

develop new and rewarding industry contacts.”Francois Galy, VP Asia, Viaccess

The quality of speakers, the themes of each presentation andthe exhibition area provided an exclusive experience for all

the participants. It was really a good opportunity to beupdated on IPTV technology and develop new contacts

with the industry.”Marcos Antonio Mandarano, Product Manager for

Broadcaster and Multimedia Service,Comsat International

“...really top notch - from the venue, exhibits, facilities,the presenters and the material they covered.”

Danny Wilson, CEO, Pixelmatrix

Where else can you meet somany people vital to the futureprosperity of your Business?Contact Joanna Jones, Head of Sales,

Email: [email protected],Tel no: +44 20 7017 4801

Fax no: +44 207 017 4966

Gold Sponsors

Showcase of 200 IPTV Products and Services

BAGSSPONSORED BY BADGES AND

LAYNARDSSPONSORED BY


IP Television (IPTV)2-Day Pre-Conference Training Course23-24 March, LondonThis 2-day training course explores the concept and market for IPTV services and examines examples service offerings and thetechnologies which support these.

The course explores the concepts of IPTV services and examines service offerings to analyse the business models beingemployed in this emerging market segment. The technology choices for the delivery of IPTV are also examined to explain thefeatures and capabilities that can be supported and to allow comparison with other forms of entertainment service delivery.

Why should you attend this course?Attend this highly regarded 2-day technology programme and you will be able to:

Who should attend this course?This course is ideal for technical and non technical stuff looking to develop an appreciation of the technology and market placefor IPTV services.

• Understand what is meant by the term IPTV and list theservice features

• Describe the business models which are being applied toIPTV services

• Identify the main network requirements and components.• Identify the market trends in relation to IPTV services• Contrast wireless and wireline access technologies and

identify the access requirements for multimedia services• Identify the role of fibre technology in access networks and

state the capabilities of the optical systems deployed

• List the main technologies which are being used to deliverdigital television and contrast the features of these systems

• Describe the functions of features of Set Top Boxes for IPTV• List the protocols and signal formats which are deployed in

IPTV and describe the main features of each• Describe the requirements of the billing, OSS and BSS

platforms• List the security threats related to IP networks and describe

the techniques that may be used to mitigate these andprotect content

Fore more information and to registerTel: +44 (0)20 7017 4144 – Email [email protected] Web: www.telecomsacademy.com/iptv

Programme Summary

Introduction to IPTV• Definition of IPTV, Market Trends &The Players• IPTV Services & Features• Business Models• Triple-Play, Quad-Play & Combinational Services• Technologies for IPTV• Digital TV Formats and Standards

IPTV Technology Overview• IPTV Architecture & Network Components• Service Delivery and Control• Access Network Requirements• Overview of Wired & Wireless Access technologies• Customer Premise Equipment• Home Distribution Networks• Set Top Boxes

Access Network Technologies• Access Network Requirements• Digital Subscriber Line• Cable Networks – Components and Architecture• Fibre Distribution• Passive Optical Networks (PON)• Wireless Access Technologies• In-Home Networks• Short-Range Wireless Technologies• Satellite Systems

Formats and Protocols• Coding for Digital TV• Comparison of MPEG-1, 2 and 4 Standards• Transport Formats• Network Architectures and Protocols for IPTV• Quality of Service

Service Delivery and Management• Billing Requirements• Customer Care Facilities• Operations and Maintenance• Security Considerations• Protecting Network Data• Service Misuse• Conditional Access• Digital Rights Management

With thanks to our partnersOfficial Show Publication Supporters

Media Partners

Digital TV Europe, the new name for Cable & Satellite Europe is the OfficialMedia Partner for the IPTV World Forum. Ensure you raise your company’sprofile before the World Forum by advertising in Digital TV Europe’s special

Preview supplement. This preview will be mailed to every pre-registereddelegate and visitor in the crucial weeks before the show.

For more information, please [email protected] or call +44 (0) 20 7017 5295

Media Supporters


For more information and to place your entry, visitwww.iptv-forum.com/awards

Closing date for entries is Wednesday, 14 January 2009

Networking Awards Gala DinnerTo reflect their status and recognition throughout the industry, the Awards will now be presented at afabulous Gala Evening ceremony on the opening night of the IPTV World Forum. This fantastic networkingevent provides a great opportunity for client entertainment and for team building, whilst increasing theexposure for Award Winners.

Expanded CoverageThe IPTV World Series Awards continue to recognise the outstanding technologies developed for telecomsvideo services but we are also expanding the awards to reflect the full IPTV ecosystem. A number of newcategories have been added to recognise excellent in IPTV service marketing and to promote the activities ofoperators and content providers in the IPTV space.

Steve Rider is the leading sports anchorman of ITV, having moved to thecommercial network after twenty years with the BBC, to front the FormulaOne season and the Rugby World Cup. He is the only person to havepresented all the major sports magazine shows - including Grandstand,Sportsnight, World of Sport and Midweek Sports Special. With a backgroundin local newspapers and PR, Steve began his broadcast career as a sportseditor with Anglia. Then, after a stint with Thames, he moved to the BBC toreplace Des Lynam on Grandstand. He went on to become the main golfpresenter, particularly associated with the US Masters, and hosted the annualBBC Sports Personality of the Year show.

WEDNESDAY 25 MARCH 2009, 20:00Millennium Gloucester Hotel, London

www.iptv-forum.com/awards

Award CategoriesThe IPTV World Series Awards 2009 recognise the contribution oftechnology and service suppliers to the growth of IP video andwe hope that once again, you will support them with your entries.• Most Innovative New Service• Best Interactive Service/Application• Best TV Service Advertising Campaign• Best Service Brand• Best Quad Play Service• Best Subscriber Growth Achievement• Best Hybrid Broadcast-IP Video Delivery Solution• Best On-Demand Technology for IPTV• Best IPTV Service Delivery Platform or Client Software• Best Cable IPTV Technology• Best Internet TV Technology/Solution• Best Video Navigation, Search or Recommendation Solution• Special Merit Award for Outstanding Industry Contribution

To sponsor the IPTV World Series Awards,please contact Joanna Jones, Head of Sales,Email: [email protected] no: +44 (0) 20 7017 4801Fax no: +44 (0) 20 7017 4966

ENTRY

CLOSING DATE

14 JANUARY 2009

Hosted bySteve Rider


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