42629 lecture 12 pt1

Protovation - IntroductionThomas J. Howardhttps://sites.google.com/site/thomasjameshowardhomepage/[email protected]

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“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Agenda

08:30 – Introduction to prototyping

09:15 – Break

09:30 – Market testing

10:15 – Break

10:30 – Technical feasibility

11:15 – Break

11:30 – Course round-up

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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The three Key disciplines of:Integrated Product Development (IPD)

Business

MarketProduct

Production

’Need’ Situation

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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What are the remaining question marks and which are the biggest?

Business

MarketProduct

Production

’Need’ Situation

Do users want it ?

Will they pay that much ?

Is the market

that big ?

Does it look

good ?

Does it work ?

Cost and vol. of

production?

Desired properties

?

? ?

?

??

?

?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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?

Where are the big

question marks

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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?

Where are the big

question marks

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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• Geo Center

• Professor Kurt S Anderson

Lærke Holstebroe Jeanne Lønstrup

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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?

Where are the big

question marks

EDGEFLOW

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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What are your burning questions?

Group A Group B

Team 1 Team 2

Team 3 Team 4

Team 5 Team 6

Team 7 Team 8

Team 9 Team 10

Team 11 Team 12

Team 14 Team 15

Teams from Group A ask Teams from Group B about aspects of their project’s feasibility. Team B to LIST THE MAIN QUESTIONS. 5 mins

Discuss which is THE BIGGEST QUESTION MARK identified. 2 mins

Swap over.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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What is a Prototype

?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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A model to test an aspect of a product’s

feasibility

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Types of prototypes

– Proof-of-Principle Prototype

– Form Study Prototype

– User Experience Prototype

– Visual Prototype

– Functional Prototype

http://en.wikipedia.org/wiki/Prototype

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Proof-of-Principle Prototype

A proof of concept prototype is used to test some aspect of the intended design without attempting to exactly simulate the visual appearance, choice of materials or intended manufacturing process. Such prototypes can be used to "prove" out a potential design approach such as range of motion, mechanics, sensors, architecture, etc. These types of models are often used to identify which design options will not work, or where further development and testing is necessary.

In electronics this is sometimes: “built on a breadboard”.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Dyson – 5127 prototypes

The hammer test

When James started out he tested prototypes by dropping them down a cast iron stairway at the back of his workshop. Simple but effective.

These days Dyson prototypes must endure 550 tests. Hoses are contorted and stretched. Cleaner heads are slammed into iron table legs. Performance is tested in temperatures as low as -20c in an environmental chamber. Things haven’t changed all that much though. Every 100th bin off the production line is whacked with a lump hammer just to make sure.

http://content.dyson.co.uk/insidedyson/default.asp

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Form Study Prototype

This type of prototype will allow designers to explore the basic size, look and feel of a product without simulating the actual function or exact visual appearance of the product. They can help assess ergonomic factors and provide insight into visual aspects of the product's final form. Form Study Prototypes are often hand-carved or machined models from easily sculpted, inexpensive materials (e.g., urethane foam), without representing the intended colour, finish, or texture. Due to the materials used, these models are intended for internal decision making and are generally not durable enough or suitable for use by representative users or consumers.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Form prototypes

http://cmuid.tumblr.com/page/2

http://www.dwell.com/articles/Dyson-Airblade-process.html

Cutting tools Dyson AirBlade

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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User Experience Prototype

A User Experience Model invites active human interaction and is primarily used to support user focused research. While intentionally not addressing possible aesthetic, this type of model more accurately represents the overall size, proportions, interfaces of a concept. This type of model allows early assessment of how a potential user interacts with various elements, motions, and actions of a concept which define the initial use scenario and overall user experience. As these models are fully intended to be used and handled, more robust construction is key. Materials typically include plywood, REN shape, RP processes and CNC machined components.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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User Experience

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Visual Prototype

To capture the intended design aesthetic and simulate the appearance, colour and surface textures of the intended product but will not actually embody the function(s) of the final product. These models will be suitable for use in market research, executive reviews and approval, packaging mock-ups, and photo shoots for sales literature.

http://www.volvotips.com/index.php/general/gallery/daf-museum/

Volvo 340

http://www.e90post.com/forums/showthread.php?t=159

BMW 305

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Functional Prototype

To the greatest extent practical will attempt to simulate the final design, aesthetics, materials and functionality of the intended design. The functional prototype may be reduced in size (scaled down) in order to reduce costs. The construction of a fully working full-scale prototype and the ultimate test of concept, is the engineers' final check for design flaws and allows last-minute improvements to be made before larger production runs are ordered.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Advance Passenger Train (APT)

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Prototype Decomposition

MIT course: 2.009 Product engineering processes

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Questions

?Course Evaluation!