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Wolfgang Pfizenmaier
rom the Classroom rom the Classroom
to the Pressroomto the Pressroom
Education Shapes the Education Shapes the
Future of Print MediaFuture of Print Media
FF
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““My advice to printing My advice to printing
companies of today, if companies of today, if
they want to be the they want to be the
printing companies of printing companies of
tomorrow, is to become tomorrow, is to become
more digital.”more digital.”
- Frank Romano, RIT- Frank Romano, RIT
Predictions
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““The future is about The future is about
bits, not atoms.”bits, not atoms.” - Nicholas Negroponte, MIT- Nicholas Negroponte, MIT
Predictions
““But people eat But people eat atoms, not bits.”atoms, not bits.” - Frank Cost, - Frank Cost, RRITIT
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rofitrofitPotentialPotentialPP
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4/25/0328.02.014/25/03Industry Trends
Ever shorter runs, fully customized jobs
Continued strong demand for print
Consumers micro-segmented
Expansion of services
Competition and opportunities from new media
or 2010 and or 2010 and
beyondbeyondFF Computer Integrated Manufacturing ramping up
4/25/034/25/03Industry Trends
““Expect to see a Expect to see a significant significant
redistribution of sales redistribution of sales growth to companies growth to companies which have realized which have realized
they are in the they are in the communications communications
business, not the ink-business, not the ink-on-paper business.”on-paper business.”
- Patrick Henry, High Volume - Patrick Henry, High Volume Printing Magazine, 2/03Printing Magazine, 2/03
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The Changing Business of Print
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Automated Workflow
Produce Documents
Static Output
Craft
Turnaround in Days, Weeks
Manual Workflow
Manage Information
Dynamic Output
Turnaround in Minutes, Hours
High-Tech Skill Sets
Product Service
Evolution of Print Processes
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Traditional Prepress Enhanced Services
Scanning Digital Photography
Proofing Online Data Display
Preflighting E-commerce
Archiving/Retrieving Data Files
Digital Asset Management
Imposition Audio and Video Services
Platemaking DVD Production
Print Service Comparisons
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Wet Ink. . .Wet Ink. . .
Dry Ink. . . Dry Ink. . .
MMore compatible, more ore compatible, more
synergistic;synergistic; and and less less
directly competitive directly competitive
with each otherwith each other
than you might thinkthan you might think
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Software
S o l u t i o n s
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Common Workflows across NetworksCommon Workflows across Networks
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