© 2010 Amadeus IT Group SA 1 41st AFRAA Annual General Assembly Technology and Ancillary Services Marcos Jiménez
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41st AFRAAAnnual General Assembly
Technologyand Ancillary Services
Marcos Jiménez
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Thank you Africa!
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Unity
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Ancillary Services
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Birth2005+
The age of non-industrialized and e-commerce only solutions
Propagation2010+
The age of IT consolidation & Indirect distribution
Maturity2012 and beyond
The age of personalization, re-bundling & revenue management
2000 2005 2010 2015
The three ages of ancillary services
$
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Worldwide Estimate of Ancillary Revenue
0%
5%
10%
15%
20%
25%
AncillaryRevenuesChamps
Major USAirlines
Low CostCarriers
TraditionalAirlines
19%
7% 5% 3%
2010: €18.4b (5%)
as % of carrier operating revenue
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Examples of
Ancillary Services and
Best Practices
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An exciting but overwhelming context
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The Marketing Challenge
Which services to sell ? And When ?
Any risk of losing business to competitors?
How to maintain brand equity?
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The Delivery Challenge
Where to file Ancillary?
Will all my IT systems be ready?
Will my DCS be ready?
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The Multi-Channel Challenge
What about travel agencies?
What about call centres?
Will my website be ready?
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The Customer Service Challenge
How to retain my top-tier customers?
How to manage disruption?
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Same Challenges for an IT Provider
Manage increased complexity and add value to all industry players
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How can Technology and an IT Provider help?
4Catalogue Display1 Service Booking2 3 5Service Pricing Service Issuance Check-in
» Multichannel (Direct and Indirect channels)
» Issuance and Reporting (e-ticket)
» Integration with third party content (car, insurance, hotel, etc)
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3 Key Takeaways
» Ancillary Services: Here to stay, significant opportunities and revenues
» Have a clear strategy (in line with branding)
» IT Provider can help removing complexity and help with delivery
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Thank you!
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