4.08

4.08Employ sales-promotion activities to

inform or remind customers of business/product

Identify “out-of-the-box” sales promotion ideas

Coolest Marketing Campaigns and Ideas Ever

SALES PROMOTION• STIMULATION OF SALES achieved through contests,

discounts, giveaways, special offers, and similar activities

• SALES PROMOTION is a major part SEM– INDUSTRY IS SO HIGHLY COMPETITIVE

• Customers have endless possibilities to spend money• Helps customers decide to spend that money with them over the

competition

• “OUT-OF-THE-BOX” Sales Promotions– NO PARTICULAR TECHNIQUE- UNIQUE!!

• Using regular methods = inside the box!

Top 5 Sports Marketing Campaigns

15 Craziest Fan Giveaways in Baseball History

Top 10 Fan Contests

OUT-OF-THE BOX STEPS• STEPS:

– PREPARE FOR INSPIRATION• Know target market• Knowing your competition

– means taking their ideas and improving on them• Putting a new twist on an old idea • Brainstorming

– DETERMINE INCENTIVE• "What does this sales promotion offer to customers?"

– A chance to save money? A free sample or gift?

– DETERMINING DELIVERY• Deciding how to "package" the incentive

– A coupon? A contest?

– DETERMINING HOW TO GET THE NEWS OUT • deciding how you will let your customers know it

Unique Sales Promotions:• After listening to the article about

Unique Ticket Campaign, your favorite team is struggling to put fans in the seats. Create your own Sales Promotion to get people to come out to the game.

• Create an Advertisement on a poster to announce your sales promotion. (Be Creative – “Out of The Box”)

Implement ticket sales campaign

007 and Coke Zero Campaign

TICKET PRICING STRATEGIES(4.07)

• SCALING THE HOUSE– Pricing tickets differently based on• Location of seat• Time of purchase

– YIELD-MANAGEMENT PRICING • Maximize revenue with venues with limited capacity

– Venues with limited seating price tickets differently to have greater revenue potential

TICKET SALES CAMPAIGN• Sales campaign to encourage the sale of tickets to a certain

event

• IMPLEMENTATION- must consider:– IMMEDIATE ACCESSIBILITY

• Consumers expect to order and pay for tickets right away

– THEME• Make the campaign unique and stand out

– TECHNOLOGY• Most consumers purchase on the internet• Making this option available will increase sales

Ticket deals tied to birthdays, stock prices

Unique Sales Promotions:• After listening to the article about

Unique Ticket Campaigns, Create your own Sales Promotion for your favorite team.

• Create a Advertisement on a poster to announce your sales promotion.

“You Do”

Article Activity :• Mr. Neumann will hand you selections from an

unique sales promotion ideas and ticket sales campaigns

• You will read the selection and then create a poster showcasing what you learned from your selection

• You will present this to the class • You will answer questions about each selection