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SUBHASISH
DASHREGD .NO 6044
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INDUSTRY OVERVIEW
Worldwide, the gems and jewellery industry is estimated at
over US$ 130 billion.
The Indian gems and jewellery industry grows at the rate of 15 % annually.
Domestic market is estimated to be around US$ 16.1 billion.
India is the largest diamond processor .
Indias gems and jewellery industry has been allowed 51 per
cent foreign direct investments.
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Indian Retail JewelleryOverview
Yesterday TodayUnbranded Branded
Silver & Gold jewellery Gold & Diamond jewellery
Investment Investment + Fashion
Traditional design Fashionable & innovative design
Marriage & festival is peak
season
Wearability and gifts
Jewellery sold on commodity
basis with labor charges
Jewellery being sold on a per
piece basis
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GITANJALI GEMS
Established presence The company is one of Indias largest integrated diamond and
jewellery companies Established in 1966. Sight holderstatus with DTC through a promoter group company
Sophisticated and scalable diamond and jewellery
manufacturing facilities Approximately 1,246 retail outlets in India and 143 outlets in
the U.S.
Leading brands
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VISION To be globally diversified in infrastructure and integrated
operations efficiently linking diamonds from rough to retail.
To create a single value chain that spans the distance frommines to the market stand in doing so transform the Indianjewellery market into one dominated by brands offeringcertified and trustworthy jewellery through a contemporaryshopping experience.
MISSION
To develop, produce and sell high quality jewellery andaccessories worldwide and help our customers to get themaximum value for money.To create incremental enterprise and brand value toincrease the net worth of the group.
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BUSINESS MAP
Gitanjali Gems
Diamond andJewellery
InfrastructureLifestyle
Manufacturing and whole
selling
DiamondProcessing
Retail
India USA
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LINE OF BUSINESSES
The Diamond and Jewellery arm of Gitanjali Gems isdivided further:
Diamond processing
Jewellery manufacturing Jewellery retailing in India and Aboard Branded jewellery Gems & jewellery SEZs
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STRATEGIES USED FOR
MARKETING The company has various exhibitions all throughout theworld.
Leading Jewellers of the World (LJW)
The company has taken various famous personalities toendorse and promote their brands eg. Katrina Kaif,Kareena Kapoor, Bipasha Basu and so on.
The company sponsors various Fashion Weeks for the
promotion and visibility of their brand. The company partners with Force India for
Speed Nights VIP Access.
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KEY FACTS
Has won many awards from the Ministry ofCommerce.
Today its a $900 million multinational group.
Integrated multi-location operations.
Product range and innovation.
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MERGERS ANDACQUISITIONS
Gitanjali Gems acquires Samuels Jewellers Inc, USA.
Gitanjali USA Inc acquires 70% equity stakes in Tri-Starworldwide LLC.
Gitanjali Gems acquires 100% stakes in Rogers Limited,Inc.
Gitanjali Group Acquires "LUCERA" - Flagship JewelleryBrand of Renaissance Retail - Buys over the Retail businessof Renaissance for Rs. 25 Crores.
The Companys wholly owned subsidiary Gitanjali USA Inc.,has acquired 51% stake in Diamlink Inc. Diamlink, a US
based Company is engaged in the business of diamond anddiamond studded jewellery.
GGL has acquired 100% shares of Decent Securities &Finance Pvt. Ltd. and Eureka Finstock Pvt. Ltd.
The company has acquired the balance stake in its Gilibrand to make it a wholly owned subsidiary.
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VALUE CHAINDiamond Polishing
Direct From Mines
Rough Distribution
Diamond Distribution
JewelleryManufacturing
Jewellery Whole SellingJewellery Branding
Jewellery Retailing
Shopping Experience
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CURRENT HAPPENINGS
The company divested its stake in Ivida technologies
pvt.ltd with a view to concentrate on its core business.
The government approved 180 cores of investment
proposal of damas LLC for setting up a retail joint
venture with gitanjali lifestyles for opening jewellery
and lifestyle store.
Launch of luxury lifestyle brand Giantti
The Companys wholly owned subsidiary, Gitanjali
Lifestyle Limited has entered into an agreement for
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Expanding stores in India
Acquisitions including Samuels, Rogers
and Tri-Star
Plans to make further inorganic growth
in the U.S. & Far-east.
Expanding manufacturing capabilities to
address increasing demand
Gitanjali Lifestyles to focus on
Manufacture and distributionOf luxury and lifestyle products
Developing 200 acres gems & Jewellery
SEZ in Hyderabad
Plans to develop more SEZs at Panvel, Nanden,
Nashik, Nagpur,
Aurangabad and Calcutta.
Expansions Diversification
FUTURE
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FUTURE
Gitanjali plans to open 60 stores
Gitanjali to open 150 stores in Tier-II cities
Gitanjali to foray into apparel biz
Gitanjali Gems to add 150 stores in US
Gitanjali Group to invest $30 m to expand retailpresence in China
Moralleto, Gitanjali Group to set up assembly plantin Himachal
Training institute to be set up at the Mani KanchanSEZ
Gitanjali Group Plans Tie-up With Japanese
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CHALLENGES
Increase in the price of Gold & Diamonds.
Other local competitors. According to the data94% jewellery sales are by family jewelers.
Emergence of Low-Cost Brands in theupcoming market.
International Competition:China, Sri Lankaand Thailand's entr in small diamond
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RECOMENDATIONS
New markets in Europe & Latin America.
Growing demand in South Asian & Far East countries.
Industry moving from a phase of consolidation.
Expansion possibilities in lifestyle and luxury products in India.
Increase exports.
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THANK
YOU!