4 Ways China is Taking on Technology

CHINA4 WAYS

IS TAKING ON TECH

'The world’s best'

And 'Largest''Biggest'

Are words you'll often hear whenpeople talk about China

From Buildings

To Population

And Banks

A superlative is alwaysnearby when it comes to

China

And although America remains at the forefrontof technology adoption and innovation

China is never toofar behind

HERE ARE

WAYS

CHINAIS TAKING ON TECH

1.ROBOTS

China is getting ready for a robot revolution

by planning to automate the work currently

done by millions of humans

The idea is part of a bigger plan to reform

China’s economy while also realising the

production goals laid out in the

government’s latest economic blueprint

The economic blueprint aims to double per

capita income by 2020 from 2016 levels

with at least 6.5 percent annual growth. The

success of this could affect the strength of

the global economy

China became the world’s biggest market

for industrial robots in 2013, overtaking

Japan

And is expected to install more industrial

robots than any other country by 2017

Estimates say there will be an increase in

robotic density to over 100 robots per

10,000 workers by 2020

2. TRENDSETTING

China's technology companiesare starting to set trends in

telecommunications, mobiledevices and online services

Previously known for being the factory floorthat mass produces popular gadgets for

companies around the world, Chinese techcompanies are now challenging market

leaders

China's technology sector now has theexpertise, talent and financial strength

that could disrupt the power structure ofthe global technology industry in the

future

3.INVESTMENTS

China has overtaken Japanthis year as the world’s

second-largest market forinformation technology

goods and services, behindthe United States

The rise of China's techindustry is fueled in part byits growing investment in

research and development

In 2015 China became AsiaPacific's largest tech spender at

US$209 billion, bypassingJapan, which spent US$203

billion, for the first time

This year, China is forecasted to spendUS$224 billion in tech expenditure

In 2013, Premier LiKeqiang launched the

government’s Internet Plusstrategy which aims tointegrate new internet-

related technologies intotraditional industries tofuel economic growth

Chinese companies are also investingheavily in the industry by hiring Silicon

Valley executives and expandingoverseas with aggressive marketingcampaigns featuring international

sports stars and celebrities

4. TECHNOLOGY PARTNERSHIPS

Many Chinese companiesface the challenge of

developing software and userinterfaces that appeal to a

global audience.

So have partnered withinternational sports stars and

celebrities to help promote theirproducts.

In 2012, Lenovo signed a three-yearsponsorship deal with the American

National Football League thatallowed it to use NFL trademarks in

its marketing.

They also hired NBA star Kobe Bryantfor their smartphone ads in Asia as

well as Hollywood actor AshtonKutcher for their marketing efforts in

the U.S.

WeChat recruited Lionel Messi asthe star of a new global advert for

the messaging app

Sporting goods company LiNing partnered with MiamiHeat guard Dwyane Wade

And Huawei even sponsoredthe Jonas Brothers' 2013 tour

SPOTLIGHT ON QINGDAO

But Qingdao is putting itself onthe map when it comes to

technology

Or the tech capital of China

It may not be the biggestChinese city

Qingdao is more commonly knownas the sailing city of China, and is a

stopover location on the ClipperRound the World Yacht Race

But the sub-provincial city on theeast coast of China now sees

hi-tech as a major growth cluster

Qingdao even has a dedicated HiTech development zone to the north

of the city

And thirteen Fortune 500 companiesincluding, Lucent and Mitsubishi, have

established offices in the area

The zone has naturally become a hotspot for Chinese and foreign investors.

LMAX Exchange, a leading

international FinTech company

and Clipper Race partner, is

holding a major event in Qingdao

with its leading Chinese

customers being taken on team-

building sailing experiences, as

well as a special briefing and

reception.

To contact LMAX, connect withthem on LinkedIn, and keep upto date with their progress on

the race.