4 Tips to Increase Online Lead Conversion · Sales Process | Metrics. Sales Process • Lead Management • Marketing Automation • Sales Process • Key Performance Indicators.

4 Tips to Increase Online Lead ConversionAchieve Success Converting the Modern Consumer

Do not Duplicate Copyright Ganis Consulting, Inc.

Main Streetvs

Google StreetHow do we capture and convert the

Modern Consumer?85% of Consumers Shopping Online


4 Tips to Convert Online Leads Achieve Success Converting the Modern Consumer

Speed – Modern Consumer Demands it

Sales - Rapport Building

Cross-Selling | Maximize Revenue

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4 Sales Process | MetricsDo not Duplicate Copyright Ganis Consulting, Inc.

PEOPLE


SPEEDSPEED

Contact QuotingApplicationsCalling In

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Voice Mails: • Ask for specific info. • Keep under 20 seconds• Drip Email Marketing

Initial Objection:• Ask a rating question• Speed• Don’t hesitate

Overcome initial objection:Already bought, no time, etc.


Sales | Rapport Rapport:• Back to Basics• Why are you different?• Duplicate Top Producers

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When Price is the Same, why are you different?Ask for the Sale 100% of the time

• People love to hear their name-use it!

• Listen

• Eliminate Negativity• Find hot button


Cross-Sell| Maximize RevenueRevenue Per Client

Round-Out AccountsRewards Program

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Key Metric: Cost Per SaleReferrals and Rounding improve CPS

Key Question:• If there’s a way..?• I just noticed….can I ask

why?

Referral Rewards • Promote digitally• Inform all new/existing

clients


Sales Process | MetricsSales Process• Lead Management• Marketing Automation• Sales Process• Key Performance Indicators

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Become a Data-Driven AgencyNumbers don’t lie

• KPI’s:• Speed to Contact• Contact Rate• Number of Calls

• KPI’s:• Quote Rate• Closing Ratio• Cost per sale


EverQuote Value Proposition6,000+ Agents choose EverQuote Pro for their

consumer acquisition efforts!

Absolute Highest Quality

Close at twice the national average: 10.1% close rate nationwide

Exact Matching of Consumers

Select Risk Profile you choose

No Commitment - No Risk

Quality speaks for itself. You stay in control of your budget and daily lead delivery at all times.

Proprietary & Confidential Information 10

How Does EverQuote Achieve This?A. NOT a lead aggregator DOES NOT buy leads from 3rd parties and trust they are good leads ALWAYS acquires 100% of the consumers sent to agents on their own Auto

Insurance web sites A Consumer is required to provide a minimum of 42 pieces of personal

information before a lead is routed to an agent

B. All consumer leads qualified for true intent and validity Intent (Are looking for Auto Insurance and consent to be contacted, NO Incentives, iPad, Candy Crush Lives, Free Trinkets.. Validity: Technology Verifying Info-Minimal “Bad Leads” If the consumer does not complete the information required, or does not pass our

filters – the lead is “dropped on the floor” and NEVER delivered to an Agent.

Proprietary & Confidential Information 11


PRIME Partners CoachingAgency Roundtable

Sales TrainingConsulting

Stuart [email protected]

310.350.1933www.GanisCo.com

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YOUR PERFECT SLIDE TITLE• LOREM IPSUM DOLOR CONSECTEUR

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Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9�EverQuote Value Proposition�How Does EverQuote Achieve This?Slide Number 12Slide Number 13

4 Tips to Increase Online Lead Conversion · Sales Process | Metrics. Sales Process • Lead Management • Marketing Automation • Sales Process • Key Performance Indicators.

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