4 THings Marissa Mayer Wants You to Buy from Yahoo! - Right Now #CannesLions #OgilvyCannes

4 t h i n g s M a r i s s a M ay e r

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M a r i s s a M ay e r | P r e s i d e n t & C e O, ya h O O !

wants you to buy from Yahoo! – right now

4 things Marissa Mayer wants you to buy froM yahoo! – right now.

“I always dId somethIng I was a lIttle not ready to do. I thInk that’s how you grow..”

Marissa Mayer, President & CEO, YAHOO!

#InspIre

i n t rOWe shouldn’t really be surprised when the keynotes at an advertising festival use their speaking slots to plug their own brands. Yahoo’s CEO Marissa Meyer, however, delivered a buzzword-laden, teleprompter-dependent sales pitch that verged on the infomercial. She did try and include a few art metaphors to soften the blow, but we couldn’t help but feel like we were getting pumped the entire time. Here’s what she’s selling:

4 things Marissa Mayer wants you to buy froM yahoo! – right now.

4 things Marissa Mayer wants you to buy froM yahoo! – right now.

search Yahoo! claims this is their heritage (which may be true) and they seem prepared to battle it out with Bing for the several hundred search queries each year that are not performed on Google.

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4 things Marissa Mayer wants you to buy froM yahoo! – right now.

O r i g i n a l

contentThey’ve hired some big-name editors and built some large teams to populate their ‘Digital magazines’ in Sports, Food, Travel, Business and fashion. It’s not entirely clear if anyone has told them about Flipboard.

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4 things Marissa Mayer wants you to buy froM yahoo! – right now.

mobIleWe’re talking mainly Flickr and Tumblr here, two acquisitions that are getting leveraged into other Yahoo titles (think Flickr photos to illustrate weather apps on mobile) and there was a lot of talk about artists and curation. It remains to be seen if there will be equal talk around revenue.

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4 things Marissa Mayer wants you to buy froM yahoo! – right now.

vIdeoMayer was a little more circumspect about Yahoo’s plans in this field, but hinted that they’ll be working on personalization to deliver video content that’s both relevant and surprising. They’ve also commissioned two original series, venturing into Netflix territory.

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4 things Marissa Mayer wants you to buy froM yahoo! – right now.

“you can’t have everythIng you want, but you can have the thIngs that really matter to You.”Marissa Mayer, President & CEO, YAHOO!

#InspIre