This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Multiple topic-based themes • Corporate Travel• Events and Special Occasion
Travel• Offers and Deals• Room Types
Multiple template designs
Visually designed • Full image capability • Multimedia support (photos,
virtual tours and video)
Easily integrates into Facebook page
Booking widget integration
Customizable
Build & Manage Your Own Facebook Apps
20
22
23
6000+ Hotels of All Types, Sizes and Brands
Randy HowatVice-PresidentInns of Distinction
@GlasbernInn
Overview
Growth of the web and OTAs Growth of reward programs Ultra competitive market Revenues began to decline
Challenges the Digital Era Brought
#LeoWebinar
5-Step Action Plan to Tackle These Challenges
Multi-year deal with Historic
Hotels of America
Flags and affiliations
Started telling our digital story
GDS capability and OTA
connectivity
First class booking platform
Drive rates on weekends Fill rooms mid-week
2 Measures of Success
Wedding business grew 400% in 4 years
Focus on small, intimate weddings at premium price points
Emphasis on weddings from Philadelphia, NJ, where wedding guests had to stay the night
Show value, generate return business year after year
The Results
Why Vizlly?
#LeoWebinar
“ But, consistently achieving the highest occupancy hotel levels in Philadelphia and RevPar numbers that impress Marriott, Omni and Kimpton, adds a dimension requiring smart marketing, yielding and some first class storytelling.
Philadelphia history
Prime location
Authentic architecture
First class product
Awesome staff
Our Recipe for Success
Strong digital campaign Establish trust Be consistent across channels Tell a better story
Our (New) Biggest Challenges
#LeoWebinar
Focus on digital storytelling, rich content and targeted selling Our history and uniqueness matters It’s like deciding on McDonalds for lunch or a great deli. One is a
commodity, one is an experience. Sell the experience
What Works For Us
The Big Picture: My Results Single digit dependency on OTAs in many properties
Control of our own destiny
Consistent growth, year after year
Wedding sales at incredible rates Little to no franchise
fees
“ I honestly believe that with proper marketing, a story and good management you do not need a flag or affiliation.