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46 4 Social Steps Creating a personal social strategy
5

4 Steps to a Personal Social Media Strategy

Jan 23, 2015

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Education

Jeremy Caplan

Getting Ready to Make Effective Use of Twitter
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Page 1: 4 Steps to a Personal Social Media Strategy

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4 Social Steps Creating a personal social strategy

Page 2: 4 Steps to a Personal Social Media Strategy

Clarify & Focus Sharpen Your Objectives:Move from broad goals to measurable objectives. Articulate S.M.A.R.T. goals.

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Page 3: 4 Steps to a Personal Social Media Strategy

Listen & Assess Where do you stand?Take the pulse of your community. Identify and articulate key gaps between where you are and where you want to be.

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Page 4: 4 Steps to a Personal Social Media Strategy

Plan & Connect What can you try?Reach out to your community with open eyes and ears. Start a dialogue. Create sparks.

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Page 5: 4 Steps to a Personal Social Media Strategy

Measure & Adjust What’s working/what’s not? Why?Select metrics that matter. Capitalize on successes, learn from failures. Rinse & repeat.

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