4 Simple Google Shopping Tweaks That Boost ROAS by 105%
Dec 02, 2020
If you’re looking to drive more sales
online, there’s no better place to start
than Google Shopping. After working with
countless ecommerce clients, we’ve found
that with just a few Google Shopping
tweaks, most businesses can see
substantial increases in both sales and
ROAS.
Why? Well, while Google Shopping is an
incredible way to get in front of people
who are actively looking to buy what
you’re selling, all of that potential has also
made it an incredibly competitive place to
advertise.
In this highly competitive environment, a
few simple mistakes can cost you a lot of
money.
Welcome message from author
These Google Shopping tweaks are simple, straightforward and fairly easy to implement, but they can be the difference between barely breaking even…and making a ton of money. The key is to understand the relationship between the data you’re giving Google and the customer experience you’re creating. You’ve got a lot of competition, so even simple mistakes can have expensive consequences. We’ve seen the problems we just discussed in countless campaigns and we’ve seen how solving those problems can redefine success for our clients. It takes extra time and effort to make these Google Shopping tweaks, but the results are worth it. By the way, if you’d like some help implementing these and other Google Shopping tweaks in your own campaigns, let us know here or in the comments! We’d love to help.
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