4Ps of MILK MARKETING IN INDIA Dr.JAGADEESH DALER MVSc
4Ps of MILK MARKETING IN INDIA
Dr.JAGADEESH DALER MVSc
White liquid secreated by mammary glands of mammals for the nourishment of their young. ( Cow and Buffalo)
Productive period
Milk producing animals w.r.t commercial value
Productivity - India
Glimpse of statewise milk production FY2011-2012000 tonns
Production Pattern and growth
Milk Production in India
Place: Milk Distribution
Milk Consumption Pattern in India
PromotionAdvertisements campaignsBrand ambossadorsGovernment schemesTemples/TrustsMilitary forcesvia Byproducts routeMedical value/Health benefitsInternational trade agreements/understanding
Cost of milk production Labour costMilk storage costLaboratory testingProcessing costTransportation costAdvertisement costSales promotion costTaxes
Price:
Milk production cost – India
Indian milk prices were stable compared to US
Thank you