4 Modern Marketing Trends for 2014

MODERN MARKETING TRENDS

@CRAIGPLADSON

4 JANUARY 5, 2014

@CRAIGPLADSON

BRAND CONSCIOUSNESS#1

“It’s not just about being green anymore, it’s about providing a balance of emotional connection, affordability,

quality and responsible stewardship. It’s about a way to improve people’s lives in measurable ways.”

~ Future 50 Report

@CRAIGPLADSON

BRAND CONSCIOUSNESS#1

People expect brands to be as conscious as they are. A brand that stands out is one that regularly does things for people that make their lives better in measurable ways.

INSIGHT:

MENTOR BRANDS:

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BRAND OMNIPRESENCE#2

“Entertainment, narratives, and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers’ imagination and attention.”

~ JWT Intelligence Trends

@CRAIGPLADSON

BRAND OMNIPRESENCE#2

People expect brands to be in the right place at the right time. Whether it’s online or offline. Brands who position themselves in omnipresent fashion will earn remarkability.

INSIGHT:

MENTOR BRANDS:

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TWO BRANDS > ONE#3

“Brands are judged by the partners they keep. Innovative partnerships can make brands seem hipper, more modern, more distinctive, more interesting, and more noteworthy. The resources both brands bring to bear are greater than either could afford alone, resulting in a synergistic impact that generates higher levels of brand awareness for both.”

~ Michelle Greenwald

@CRAIGPLADSON

TWO BRANDS > ONE#3

Co-branding has evolved to become more about authentic brand partnerships that focus on creating an experience from the ground up based on a shared purpose and common values.

INSIGHT:

MENTOR BRANDS:

@CRAIGPLADSON

THE .COM THREAD#4

“We take constant input and inspiration from many, many sources. We look for creative partners and co-creators

(many of them from outside the agency/design/marketing world) to help us make compelling stuff. We publish that

to our hub (.com) and serve it up to our social communities for reactions and feedback.”

~ Christian Erickson

@CRAIGPLADSON

THE .COM THREAD#4

While everyone else is obsessing over social, focus your time, attention and money on building a remarkable .com experience that serves as the thread to digital brand building.

INSIGHT:

MENTOR BRANDS:

THANKS. CRAIG PLADSON CRAIGPLADSON.COM