4-H Youth Development Program Using Technology to Market Your Fair Project Matthew T. Portillo, PhD. Butte County 4-H Youth Development Program April 16,

4-H Youth Development Program

Using Technology to Market Your Fair Project

Matthew T. Portillo, PhD.

Butte County 4-H Youth Development Program

April 16, 2013

4-H Youth Development Program

Question: How do I get more buyers for my fair project?

Answer: Use technology to increase awareness of your fair project

Issue

4-H Youth Development Program

Assess Your Assets

• What are you trying to promote?– Yourself (as related to the project)

• Skills & abilities– What can you demonstrate?

• Content– Knowledge of industry and trends

4-H Youth Development Program

Assess Your Assets

• What are your assets?– Sell yourself

• Self-motivated person• Willingness to work hard• Use of technology to communicate

4-H Youth Development Program

Assess Your Assets

• Who are your target customers?– Family & friends– Agricultural businesses

4-H Youth Development Program

Assess Your Assets

• Who is being left out?– Non agricultural businesses– Future employers– New contacts

4-H Youth Development Program

Market Your Project

• Sign up for social media– Facebook– Twitter– Google+– YouTube– LinkedIn

• Sign up for webpage– Web page– Blogging

4-H Youth Development Program

Manage Social Media

• Post updates

• Find friends & followers

• Engage friends & followers

• Stay current

4-H Youth Development Program

Post Updates

• Content is important– Provide a reason to follow

• Add friends and followers– Add value to those who follow

4-H Youth Development Program

Find Friends and Followers

• Seek out new audience

• Use search & keywords

4-H Youth Development Program

Engage Friends and Followers

• Comment on posts immediately

• Create trust

• Become a source of information

4-H Youth Development Program

Stay Current

• Get alerts sent to your phone

• Respond quickly

4-H Youth Development Program

Resources

How to Use Social Media to Promote Your Small Businesshttp://www.forbes.com/sites/kymmcnicholas/2011/09/19/how-to-use-social-

media-to-promote-your-small-business//