4-H volunteers final

4-H gets Digital Exploring 4-H online and in social media

Elaine EdwardsNews Media and Marketing Coordinator

[email protected]

Nov. 20, 2010

Why would 4-H Volunteers use Social Media?

• Provides you with tools to support a particular project

• Online offers the opportunity to keep people coming back

Engage

• Ask Questions

• Invite

• Experiment – Online celebrations– Social challenges

• Recognize (4-Hers, Leaders, Sponsors)

• Recruit

Blow your own horn

• Share stories

• Project updates

• Club news

• Tell about those who benefited

• Service projects

• Impact and Data reporting

• Thank you’s

Get others involved• Information online to

– Volunteer– Share– Find others– Advocate– Network– Join– Donate– Contact– Provide input/feedback

You can

• Be transparent

• Be responsive

• Mobilize

• Share information

• Learn from others

• Converse

Video

WHAT MAKES SOCIAL NETWORKING WORK?

Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation

74% of U.S. adults use the Internet. 

Super Bowl was most watch program ever recorded in US history.

1 in 7 got online during the Super Bowl

The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

http://www.flickr.com/photos/cayusa/4339358375/

Super Bowl was most watched program ever recorded in US history.

1 in 7 got online during the Super Bowl

The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

http://www.flickr.com/photos/cayusa/4339358375/

Adoption Curve & Phases

socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png  

Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)

In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks.

flickr.com/photos/vermininc/3070779130/

93% of Americans own a cell phone

flickr.com/photos/yourdon/3554487541/

In 2009, smartphone ownership increased from 11% to 17%.

resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

flickr.com/photos/yourdon/4236402727/

Of smartphone users, in 2009:3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%.

resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

flickr.com/photos/yourdon/3275742912/

Where to begin?Pick 1, 2, or 3.

Facebook US

Facebook 48% of Americans have a Facebook or MySpace account. (April 2009)

news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11

Facebook

Average user has 130 friends on the site.

Average user spends more than 55 minutes per day on Facebook.

facebook.com/press/info.php?statistics Retrieved 3/22/2010

Facebook

3+ billion photos uploaded to the site each month.

14+ million videos uploaded each month.

5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.

facebook.com/press/info.php?statistics Retrieved 3/22/2010

U.S. Facebook stats: Sept. 2010http://www.checkfacebook.com/

Facebook

3+ million active Fan Pages.

1.5+ million local businesses have active Pages.

20+ million people become fans of Pages each day.

facebook.com/press/info.php?statistics Retrieved 3/22/2010

"I Got My Start in 4-H!” Facebook page

YouTube

Every minute, 20 hours of video is uploaded.

51% of YouTube users go to YouTube weekly or more often.

http://www.youtube.com/t/fact_sheet

Search for 4-H Content…easy to do!

Twitter stats

Twitter is the fastest growing social network.

Now 50 million tweets per day.

blog.twitter.com/2010/02/measuring-tweets.html

www.mashable.com

emarketer.com/Article.aspx?R=1007271

Twitter statsUsers with an average of 1,000 followers tweet the most,

more than those with fewer than 100 followers, and

more than those with more than 100,000 followers.

barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)

Twitter stats

Average Twitter user has 27 followers.

barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf

80% of all                usage is on mobile devices.

flickr.com/photos/whartz/2944633673/

Blogosphere

346 million – people read blogs (comScore March 2008)

900,000 - average number of blog posts in a 24 hour period

77% - active Internet users read blogs

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

Canadian 4-H Blog

New Mexico 4-H Leaders

Prince William County, Virginia

Youth-run news service…WSU Jefferson County

WHAT ARE THE RULES OF ENGAGEMENT?

To Do’s! --Listen

-- Be Authentic

-- Be Consistent

-- Be Gracious

-- Disclose

But…-- Do Not Share Confidential Info

– Be Careful of Criticism

– Don’t Spread Rumors

– Don’t Reveal Personal Information

– Don’t Misrepresent Yourself

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Some slides from a work at www.slideshare.net/aafromaa

by Anne Mims Adrian

Adapted for Kansas State University by

Elaine Edwards ([email protected])

http://www.slideshare.net/elainecarol