4 Free Tools to Map your Social Media Success

4 Free Tools to Map Your Social Media SuccessRock. Roll. Repeat.

(Or Adjust.)

lindsey miller petersen@linzlinzlinz [email protected]

Use Metrics to Improve Social Media Marketing

#1: Determine what stats matter.

#2: Evaluate your content strategy.

#3: Track your post and platform performance.

#4: Measure success. (community? sales? downloads? conversions?)

#5: Implement findings and track trends.

What are You Measuring?● At what average percentage rate are your social media platforms

growing?

● What’s the number of impressions your social media posts are

receiving, per platform?

● What was your best performing content last month?

● What percentage of your followers are engaged with your content?

● What’s your paid reach? What’s your organic reach?

Facebook Insights

Suggested Stats to Capture on Facebook

● Number of people engaged with your content.

● Number of people the content reached.

● Organic reach and/or paid reach.

● Number of consumers (The number of unique users who clicked

anywhere in your post.)

● Total reach of most popular post including that posts specific stats.

● Community growth.

Export Facebook Data for More Stats

Pinterest Analytics Pinterest Analytics

Suggested Stats to Capture on Pinterest

● Average daily impressions.

● Average daily & monthly viewers.

● Average monthly engaged.

● Top pin impressions in the last 30 days & boards with top pin impressions.

● Most repinned pins & boards with most repinned pins.

● Most clicked pins & boards with most clicked pins.

● Best in search (pins that rank higher in search)

● Power pins (pins with a high mix of repins, clicks & more)

● Community growth.

Pinterest Audience Analytics

Suggested stats to capture on Instagram

● Number of posts each month.

● Number of likes received on all posts.

● Collective number of comments received.

● Love rate (% of likes from your followers).

● Talk rate (% of comments from your followers).

● Spread rate (% of likes/comments from your non-followers).

● Best monthly post and it’s stats.

● Community growth.

Iconosquare Statistics (iconosquare.com)

Iconosquare Statistics (iconosquare.com)

Suggested stats to capture on Twitter

● Number of tweets sent each month.

● Total number of impressions over month.

● Total number of profile visits.

● Number of direct (or@) mentions.

● Engagement rate.

● Number of favorites, link clicks, retweets.

● Community growth.

Twitter Analytics (analytics.twitter.com)

Twitter Analytics

lindsey miller petersen@linzlinzlinz [email protected]