National Aeronautics and Space Administration Presentation to the NASA Goddard Academy National Aeronautics and Space Administration 4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities” Ken Davidian Lead, Commercial Development Policy Exploration System Mission Directorate 16 June 2008
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4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities”
National Aeronautics and Space Administration. 4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities”. Ken Davidian Lead, Commercial Development Policy Exploration System Mission Directorate 16 June 2008. ESMD C3PO. ESMD CxP. ESMD ACD. Misc. GSFC JPL - PowerPoint PPT Presentation
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National Aeronautics and Space Administration
Presentation to the NASA Goddard Academy
National Aeronautics and Space Administration
4. ESMD’s New Commercial Development Approach
“Encouraging Commercial Space Capabilities”
Ken DavidianLead, Commercial Development PolicyExploration System Mission Directorate16 June 2008
Directorate Integration Office 2Presentation to the NASA Goddard Academy
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HQESMD, OGC, Proc,
SOMD, IPP,
ARCSpace Portal,
ACES, Code V
ARCSpace Portal,
ACES, Code V
GSFCJPL
DFRC
GSFCJPL
DFRC
Voigt Davidian
WoodwardStone
ES
MD
Ad
vis
ors
ES
MD
Ad
vis
ors
ES
MD
C3P
OE
SM
DC
3PO
Scherbenski
Kelso
Mis
cM
isc
Grady
Schmidt
Coughlin
Smith
Rasky
Madzsar
ES
MD
AC
DE
SM
DA
CD
Petro
Pittman
ES
MD
Cx
PE
SM
DC
xP
Siegel
Karcz
Stevens
SchierGrahamDel Frate
Casas
Ball
Turcotte
CommercialSpace Transportation SystemsWorkshops
Nall JoshiDenkinsLand
Yip
TimmHuntsman
Shaw
Schubert
Smith
Lambing
Lockyer
Leshner CraigLaurini
Directorate Integration Office 3Presentation to the NASA Goddard Academy
Presentation Overview
• Understanding The Changing Landscape
• Adopting A New Approach
• Implementing the Policy
• But First, A Story…
As of January 2008, Virgin Galactic has 200 customers and over $30 million insecured deposits.
Exploration Systems Mission DirectorateCommercial Development Policy (ECDP)
ESMD-CDP-09.07-Revision -
Directorate Integration Office 5Presentation to the NASA Goddard Academy
Markets Meeting NASA’s Needs
• Vision: Realization of Global Exploration Strategy Goal “Economic Expansion”
–Private Sector Meets NASA’s Needs
–Better Performance, Higher Efficiency, and Lower Cost, Through Open, Fair Competition
–Economic Sphere Increases as NASA Extends its Reach to Moon and Beyond
• Value to Program Managers
–Increase Performance, Sustainability
–Decrease Cost, Risk
Directorate Integration Office 6Presentation to the NASA Goddard Academy
licensed to
NASA Researchers Technologies
IP
Entrepreneur
employs
owned by
leading to
with royalties to
who develop
Customers & ProfitsVenture
Capitalists
Angels
Start-up Company
A Growing Company
providing initial funds
for
attracting
running the
providing next level of funding
for
if successful, becoming
ROI
A $20M Company
IPO, M&A
seeking start-up funds from
helping grow the
if Round B-C
successful, becoming
if enough, leading to
selling the
sold by
for the
Goods & Services
producing
USG Agencies
working with
permittingto the
if initial success, seeking more funds
from
Targeted Barriers of Entry
Capability DemonstrationCapability Demonstration
Technology DevelopmentTechnology Development
Directorate Integration Office 7Presentation to the NASA Goddard Academy
Actions Targeting Barriers
• Investment Barriers
–“Skin In The Game”
–Be Supportive of New Space Markets
• Supply Barriers
–Pay for Capability Demonstrations
–Minimize Claim to Intellectual Property
• Demand Barriers
–Follow Lead of Private Sector
–NASA a Reliable Customer
–Use Creative Programmatic Structures
Directorate Integration Office 8Presentation to the NASA Goddard Academy
ECDP Implementation
• Scope of Programmatic Initiatives
– NASA Exploration Architecture Parts
– Non-NASA Exploration Architecture Parts
– Other Capabilities That Support NASA
– Exclusions
Directorate Integration Office 9Presentation to the NASA Goddard Academy
ECDP Implementation
• Scope of Programmatic Initiatives
– NASA Exploration Architecture Parts
– Non-NASA Exploration Architecture Parts
– Other Capabilities That Support NASA
– Exclusions
Exploration Roadmap: A New ViewExploration Roadmap: A New View25…25…0707 0808 0909 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424
• Logistics rover• Augmented, high bandwidth satellite comm/nav
• Augmented, high bandwidth satellite comm/nav • Materials identification and characterization• Lunar mapping• Basic environmental data• Flight system validation (descent and landing)• Instrumentation• Small sats