Competitive IntelligenceAnalystAre you interested in …a career that is exciting, challenging and intellectually stimulating? the opportunity to make an impact on company’s future plans and decisions? Then let us tell you about careers in competitive intelligence.
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As such, the individual will drive informationgathering efforts from primary and secondarysources, and assess its accuracy, validity,and materiality. The scope will span across
target customers, competitive landscape, andadjacent markets. The individual will alsogenerate and disseminate actionableintelligence to senior leadership andpoignantly support a broad range of marketing
and sales initiatives in multiple geographies andsegments.
Books and Journals : A variety of published sources provide
reference material (analytical tools, outlooks) and product andservice reviews
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Fleisher, C.S. & Bensoussan, B. (2002). Prentice Hall: Focus on analytical
tools, designed as a reference and comparison source.http://quicksitebuilder.cnet.com/fleisherfamily/booksbycraigsfleish
er/id2.html Business Information Searcher
Professional Organizations: Provide information, support,
business opportunities, conferences and seminars, andnetworking opportunities
Society of Competitive Intelligence Professionals Association of Independent Information Professionals
CI Analyst Job Outlook Outstanding-expect very positive job growth
Increasing demand for market research/competitive intelligence,
forecasting products Limited product life cycle, become obsolete; to stay ahead, company
develop new products; companies seek to increase market penetration, expand new market
areas
Outside factors can quickly change company sales, profits, future
technological change global business climate economic/political conditions social trends
Greater need to understand competition, their market focus,threat to your business
9 out of 10 large companies have employees dedicated solely to thecompetitive-intelligence function
Pharmaceutical companies spend upwards of $1 million on theircompetitive intelligence activities every year(http://www.pharmacompetitiveintelligence.com / )
Greater role of foreign-based markets: greater need for cross-
Many times, client’s expertise is in their products and existingmarkets, how to manufacture efficiently
As a specialist in market research, the CI Analyst hasbackground to quickly become an expert in needed marketfocus areas; become the company’s “hired-gun”, help themgrow in new markets
CI Analyst help clients
“cracks the code”: sort out these factors develop vision for future develop business expansion plans, timing issues
focus efforts, not waste resources on markets with poor future;what pricing will work
Job opportunities best with a masters or Ph.D. with strongquantitative skills
Great wages! Average base pay $78,000 (before bonus)