4 clicks 2 Measurement - Analytics Automation @ SuperWeek

4 clicks

2 measurement

4 main task

1. KPIs (excel sheet)

and Dev guide (word document)

2. GTM installation (generic containers)

3. GA configuration(goals & settings)

4. Dashboards (template library)

When working with large or

“enterprise size” implementations…

I noticed…

…Lots of similarities & repetition

There must be a way to get an implementation into shape…

…Faster!

Start with

2 measurements

2 measurements

1. Now 1. Later

time

1. KPI Shake for Breakfast

bit.ly/kpishake

2. Brunch bit.ly/gtmdevguide2

3. Main Meal

CMS Plugins and

GTM auto-config

files based on these

plugins.

Plugins for Wordpress

GTM interface

[auto-config file] https://www.dropbox.com/s/hk1qja

1fdupzykk/WORDPRESS%20TEM

PLATE%20-

%20NEW%20interface.json?dl=0

Reminder: open the import files in

notepad, then find & replace

“yourdomain” and “yourdomain\\.com” with

YOURDOMAIN before import.

Plugins for Magento

GTM interface

[auto-config file] https://www.dropbox.com/s/rr7xxo

qq0wqevcw/MAGENTO%20-

%20mapped%20to%20qubit%20-

%20NEW%20interface.json?dl=0

Reminder: open the import files in

notepad, then find & replace

“yourdomain” and “yourdomain\\.com” with

YOURDOMAIN before import.

Plugins with native Enhanced Ecommerce

Magento (€35 – almost free!) http://codecanyon.net/item/actionable-google-analytics/9899649

http://www.magentocommerce.com/magento-connect/google-

analytics-enhanced-ecommerce-1.html

Install these 2 plugins: drupal.org/project/google_tag

drupal.org/project/datalayer

If using ecommerce add this aswell: drupal.org/project/commerce_google_tag_manager

Plugins for Drupal

{ "drupalLanguage": "en",

"userUid": "555",

"entityId" : "123",

"entityLabel" : "My Cool Page",

"entityType" : "node",

"entityBundle" : "article",

"entityUid" : "555",

"entityTaxonomy" : {

"my_vocab" : {

"25" : "Term Name",

"26" : "Another Term"

} } }

The Drupal has a native JS api that can also be piggybacked: www.drupal.org/node/304258#drupal-settings

plus.google.com/117298997433687198127/posts/Br7cVVkTdUZ

GTM interface

[auto-config file] https://www.dropbox.com/s/uoa19t

p8zjt4c03/DRUPAL%20-

%20work%20in%20progress%20-

%20NEW%20interface.json?dl=0

Reminder: open the import files in

notepad, then find & replace

“yourdomain” and “yourdomain\\.com” with

YOURDOMAIN before import.

4. GA configuration

Shared Goal import

GA Management API

CSV DimensionWidening of productId`s

(magneto only)

Dashboards

Templates

5. Dessert

6. Adwords Dynamic Remarketing

Automatic adwords fitness

enabled - out of the box

Automatic

If you are

still hungry

for data?

(i.e you are not

full yet)

7. Midnight Snacks...

• Abandoned Revenue

• Lead Scoring

• IP append

See script library here...

login: [email protected] pw: philrulesgtm3

Auto-event config files – Any CMS

New GTM interface [config file] https://www.dropbox.com/s/woak00y749jk36e/AUTO-

EVENTS%20-%20NEW%20interface.json?dl=0

Note: Wordpress & Drupal config files

already contains auto-events

Reminder: open the import files in

notepad, then find & replace

“yourdomain” and “yourdomain\\.com” with

YOURDOMAIN before import.

Summary

7. Midnight Snacks

6. Automatic Excessive

5. Desert

4. Exercise/Goals

3. Main Meal

2. Brunch

1. Breakfast KPIs (excel sheet):

Dev guide (word

document):

GTM installation (generic

containers)

GA configuration

(goals & settings):

Dashboards (template library)

Adwords Dynamic

Remarketing

Custom Scripts

Wordpress Magento Drupal

Automatic

See script library here...

login: [email protected]

pw: philrulesgtm2

Analytics in...

7 steps

or

4 clicks

2 measurements fitness

Thanks

Free session recording! (1000 sessions per day)

Here is the config files

for yandex metrica…

Yandex metric [auto-config file]

Bit.ly/yandexmetricagtm

Also create Yandex

Metrica Account

Replace 99999 accountID

with your accountID

Other Cool stuff

http://bit.ly/techseoaudit

http://bit.ly/cookieaudit

http://bit.ly/croheatmapaudit

http://bit.ly/gtmdevguide2

http://bit.ly/admutationtool (MS access version of SpeedPPC)

http://bit.ly/ppc-algo-desktop (1 excel file)