~4 Billion Mobile Phones in 2009. 1/2 of the world is mobile.

~4 BillionMobile Phones

in 2009

1/2 of the world is ‘mobile’

Source: Tomi Ahonen Almanac

Source: Tomi Ahonen Almanac

The Hype Cycle

Source: Gartner Group

Phases of Markets

1. Pioneer

2. Breakout3. Consolidation

4. Maturity

A global volunteer network of NGOs, activists, technologists, academics, media

A community of practice for knowledge and skill sharing

An online mDirectory of apps, case studies, research, how-to materials

An innovation channel

The Use of Mobiles

Health: Disease surveillance and mapping Patient management Public health education (HIV, TB,

STDs) Supply chain management (drugs,

food) Telemedicine

Accountability and Transparency Election monitoring Human rights monitoring Corruption monitoring

Media and (Citizen) Reporting Incidence/news mapping Incident photo/video footage News dissemination in restricted

environments

Disasters and Relief Early warnings Urgent alerts Refugee coordination Supply chain management

Environmental Monitoring GPRS individual and crowd data

Organizing/Advocacy Constituency engagement Legislative advocacy Mobilization Getting Out the Vote Information dissemination

Economic Development/Livelihoods Payments Micro loan management Market data/information Small enterprises (SMEs)

Mobile

SMS

MMS – Pics and Video

Bluetooth

Radio

USSD

Voice and IVRTwitter,

Facebook, Mxit

Blogs

Streaming Video

Mobile web

TV

Location-based

services

M-Government Brazil

M-Government Philippines

TXTGMA

TXTCSC citizen complaints, suggestions or

inquiries and as a citizen’s weapon against corrupt and inefficient bureaucracy;

TXTCSC is a building block for PSDA (Public Service Delivery Audit) where government agencies are rated on how quickly and efficiently they deliver public services

DETxt Education ministry SMS channel

What is it? Person texts a keyword and gets information back through another SMS

Positives: Everyone can use it; no fancy phone needed.

Negatives: 160 character limit/SMS; person has to get keyword exactly right

Cost: Standard SMS rates; implementer pays 25c / SMS

Handset: Any & all

Uses: SMS to find date, time & venue of next meeting; subscribe to headline news, get interactive data on news, polling station location, candidates, weather, etc.

Interactive SMS

User texts in keyword “news” for short code

Headline news for 9/13/2009:• City Council

Votes down Ordinance

• Dog gets lost in woods

• Armed robbers strike

For weather updates sms ‘weather’ to 32323

Control 2.0

Source: Arbor Networks

Key Issues Incredibly promising and exciting

Commercial, competitive, very fluid field

Privacy and security

Fragmented platforms

Many pilots, no scale

Impact unclear. Much trial and error

Focus on apps but not on an enabling environment

Lack of open platforms and applications

Key Issues Significant capacity issues (NGOs and

Gov)

Lack of capable intermediaries

Little knowledge of what works in what setting

Data alone may be largely useless unless it provides the right information delivered through the right channel in the right form at the right time.

Towards a framework

Additive versus transformative

Contextual and user-focused

Sustainable (unsolved)

Driven by demand Build it and they will come does usually

not work

Localized but shareable

Built on open standards?

Built on existing knowledge

Web Databases Radio/TV IVR SMS and USSD

Mobile Web

RSS and XML

Monitoring

Budgets

Revenues and expenditures

Access to information

Standards, indices, report cards

Oversight

• Applicable channel?• In what context?• Successes?• Failures?• Critical success factors?

Needed

Targeted (and outsourced) R&D

ICT innovation marketplaces

Venture funds and PPPs

Strong intermediaries IT, mobile, data, information visualization,

etc

User adoption studies and contextual research

Nokia and Microsoft

Better topographies (and case studies)

[email protected] and twitter: katrinskayahttp://mobileactive.org

http://mobileactive.org/mobilemedia@mobileactive@mobilemediakit