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Multi-Screen Engagement: Marketing Across Devices

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Our Speakers

Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness. Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. @MissLindaWest

Chad Parizman. As the Director, Convergent Media at Scripps Networks Interactive. Chad provides leadership on social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Prior to his current role, he served as director of innovation for Scripps’ business development emerging ventures team, a group focused on evaluation, creation and management of the disruptive innovation process. Utilizing innovations he  made throughout his career in information technology and online analytics, Chad trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in both the Food and Lifestyle categories. He began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director. @cparizman

Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing in the technology sector and beyond.  Romi has also authored two books on marketing- the latest one can be found here. A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids. Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin. He can be reached at [email protected]

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

WHY MULTI-SCREEN ENGAGEMENT MATTERS

THE MARKETER’S NEW TASK:Manage the Brand Experience Across Devices

ACT-ON CASE STUDY

ACT-ON CASE STUDY

RESPONSIVE REVISIONS

RESPONSIVE REVISIONS

RESULTS

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@HGTV

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#SMTLive

Our Speakers

Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness. Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. @MissLindaWest

Chad Parizman. As the Director, Convergent Media at Scripps Networks Interactive. Chad provides leadership on social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Prior to his current role, he served as director of innovation for Scripps’ business development emerging ventures team, a group focused on evaluation, creation and management of the disruptive innovation process. Utilizing innovations he  made throughout his career in information technology and online analytics, Chad trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in both the Food and Lifestyle categories. He began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director. @cparizman

Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing in the technology sector and beyond.  Romi has also authored two books on marketing- the latest one can be found here. A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids. Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin. He can be reached at [email protected]

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

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