3sixty email design by tammi st. angelo

3sixty Live – Email Design

February 14, 2012

Goals for Today:

• Basic Rules for Email Design

• Specific Features of ExactTarget Software

• Tips/Tricks for Email Marketers

Importance of a Preheader

Hierarchy of CTAs

• Button

• Text links

• Graphic Size

A Good Subject Line…

• Approx. 35 characters maximum

• Testing A/B – GEOs

• Unique each send

Test Rendering in Diff. Environments

• Mac/PC, & Mail Clients

• Problem spots: breaks, <ul> <li>, HTML icons,

padding, background images

Styling Email for Images Off

• Adding Alt tags

• Formatting text

• Background

Importance of Alias Tags

What’s Reply Mail Management?

Using Send Classifications

Sender Profile

Using Send Classifications

Delivery Profile

Using Send Classifications

Send Class

Pre Populated Twitter Icon

• http://twitter.com/home?status=TwitterStatus

• http://www.hypergurl.com/urlencode.html

Q&A

[email protected]

@tammistangelo