3rd trim syllabus

8/7/2019 3rd trim syllabus

http://slidepdf.com/reader/full/3rd-trim-syllabus 1/12

International Business

L T P

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Version No.:

Course Prerequisite: Macro Economics

Objectives: To Understand the concepts and intricacies of International Business

To enable the students to understand the importance of economic liberalization & globalizationTo make the student realize how International Business affects everyone’s life and improves our sta

of living

Expected Outcome: The students will be in a position to prepare the International BuEnvironmental Analysis, know about Trade Blocks, MNC’s Marketing Strategies and the implicati

the India’s Foreign Trade Policy on the International Business

CONTENTSUnit Description H

1.a

Concepts and Modes of International Business: Introduction, Evolution and Factorsleading to IB. Modes of IB-Entry Strategies. Theories of IB: Absolute cost advantage

theory comparative cost advantage theory.

1.bInternational Business Environment: Multilateral Regulations of Trade andInvestments – GATT, WTO & UNCTAD. Regional Economic Integeration. SLEPT

factors in IB.-EXIM Policy-Trade Barriers

2.a

International Marketing Strategies: Marketing Strategies Models - Entry and

Expansion Strategies: Marketing and Sourcing - Cooperative Strategies and Global

Strategic Partnerships - Forex Market – FDI – Export Finance - Export Risk Insurance– Packaging

2.b

International Trade Management: INCO Terms: Export Procedures – Documents

related to payments, Inspections, Regulations, Excisable goods and Shipment. EDI –

Electronic data interface in IB.

2.c

Institutional Support to promote exports: EOU’s EPZ, Technology parks and

Trading houses. Service support organizations in India. Role of State and Central

Government in promoting IB. Foreign Trade Policy of Government of India,Identifying core competence sectors for exports-Free Trade Zones

Text Books

1. Vyuptakesh Sharan, (2005), International Business – Concepts, Environment and Strategy – Pearson Education

2. Warren J. Keegan,(2002), Global Marketing Management , 8th Edition, Pearson Education

Reference Books:

1. Johny K. Johansson , Global Marketing, McGraw Hill

2. John. D. Daniels, Lee. H. Radebaugh & Daniel Pl. Sullivan, International Business – Environem

& Operations, Pearson Education.



3. Warren J Keegan, (2006), Global Marketing Management, Pearson Education

4. Charles Hill & Arun Jain, (2005), International Business, Tata McGraw Hill

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Pro

Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper

Participation / Assessment of Class Notes etc

Recommended by the Board of Studies on:

Date of Approval by the Academic Council:



Legal Aspects of Business

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Version No.:

Course Prerequisite: Nil

Objectives: To give an exposure to the students of some of the important commercial laws, the knowlethis is essential for an understanding of the legal implications of the general activities of a modern bu

Organization.

Expected Outcome: Will be able to execute a Contract.

CONTENTS

Unit Description H

1.a

Indian Contract Act, 1872: Contract - meaning; essentials of a valid contract- offer and

acceptance; consideration; capacity of parties; legality of object; void agreement ;

contingent contracts; performance of contracts; discharge of contracts; remedies of breach of contract;

1.b

Special Contracts: Contracts of indemnity and guarantee; contracts of bailment and

pledge; Law of agency; kinds of agency- Duties, rights liability of principal and agent;termination of agency.

1.c

Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished fromagreement to sell ; conditions and warranties; transfer of title by non-owners ; doctrine

of caveat emptor ; performance of the contract of sale ; unpaid seller - his rights against

the goods and the buyer.

2.a

Indian Partnership Act, 1932: Nature of Partnership, Types of Partners – Characteristic

Features of Partnership – Rights, Duties and liabilities of partners - Registration of

firms - Dissolution of Partnership Firms.

2.bFactories Act,1948/Trade unions Act, 1926/Workmen Compensation Act,1923/ and

Industrial Disputes Act,1947-Essentials of the acts

2.cCompanies Act,1956-Outline/ Intellectual Property Rights/ Income Tax Act/

Introduction to consumer protection Act 1986/ Outlines of FEMA,1999.

Text Books

1. N.D. Kapoor, 2007, Mercantile Law, Sultan Chand & Sons.

Reference Books:

1. Kuchaal, 2006, Mercantile Law, Vikas Publishing House Pvt. Ltd.

2. Akhileshwar Pathak, 2007, Legal Aspects of Business, McGraw Hill, New Delhi.

3. Saravanavel & Sumathi,2007, Legal Aspects of Business, Himalaya Publications

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Sem

Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class ParticipAssessment of Class Notes etc




Financial Management – II



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Version No.:

Course Prerequisite: Financial Management – I

Objectives: To develop a through understanding of the role of financial manager in relation to dividend a

liquidity decisions.

Expected Outcome: Knowledge about the dividend, working capital requirements, sources of finance, lefinancing and valuation of firms.

CONTENTS

Unit Description H

1.a

Dividend: Approaches – determinants – types of dividend policy –effects and objects

of bonus issue – Dividend theories and Models - Walter’s Model, Gordon’s Model andMM approach

1.bWorking capital requirements: Meaning - concept – kinds – importance of adequateworking capital - determinants of working capital.- management of cash, receivables

and inventory

2.aSources of Finance: Various sources of raising short term and long term funds – kindsof ownership securities – internal financing – loan financing – innovative sources of

finance

2.b

Lease Financing and Hire Purchase: Meaning – types – financial evaluation –

methods of computation lease rentals – economics 0f leasing – meaning and features of

hire purchase – methods of computing instalment under hire purchase – method of splitting HP, instalment – leasing Vs. HP

2.c

Valuation of Firms: Need for Valuation – Different Approaches – Asset Based

Approach – Earnings Based Approach – Cash Flow Approach

Text Books

1. Shashi K. Gupta, R.K. Sharma, (2006), Financial Management , Kalyani Publishers, Mumbai

Reference Books:

1. I.M. Pandey, (2005), Financial Management , Ninth Edition., Vikas publishing house Pvt ltd., Ne

Delhi.2. Khan and Jain , (2006), Financial Management , Tata McGraw Hill, New Delhi.

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / SemQuizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Particip

Assessment of Class Notes etc



Supply Chain Management



L T P

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Version No.:


Objectives: The Objective of this course is to create knowledge that would develop an understanding

the following key areas: (1) The strategic role of the supply chain in modern business (2) The key strdrivers of supply chain performance Planning and managing various activities like sourcing, transpor

and pricing products in Supply Chain

Expected Outcome: The Students can well explain the impact of supply chain decisions on the succ

a firm The Students can identify the key factors to be considered when designing the distribution netwThe students will know how well to synchronize the supply chain in the face of predictabl

unpredictable variables.

CONTENTS

Unit Description H

1.aMeaning & Scope of SCM: Understanding the Supply Chain – Supply ChainPerformance: Achieving Strategic Fit and Scope – Supply Chain Drivers – Theory of

Constraints – Value Chain Analysis

1.bBuying Organisation Issues: Product Development- Vendor Identification and

Evaluation process- Purchasing Organisation structure –Webster /Jagdish Seth models

of Buying orgnaisations and processes

2.a

Customer Focus Issues Customer Service – Distribution & Supply Chain relationship,

Aggregate Planning, Economies of Scale and Uncertainty. Transportation – Network Design – Packaging – Material Handling – Warehouse Management – e-business &

Supply Chain - Product packaging-Primary/Secondary- Collation-unitisation/

Sealing/Strapping/Skin wrapping/Shrink Wrapping/Vacuum Packing/StretchWrapping-Palletisation/ Material Handling Systems- bar coding-FG inventory localeupgradation process- transportation methods-Containerisation-Sea/Air/Road logistics-

Documentation- Inland/Export – Lloyds shipping stipulations-

2.bFunctional Integration: Integrating Supply chain & Demand Management –

Integrating Supply chain and Marketing Models for Consumer Products

2.cGlobal Issues: Integrating Supply chain & Demand Management – Integrating Supply

chain and Marketing Models for Consumer Products

Global Logistics – Multimodal Transport Operations – Logistics for service sectors

Text Books

1. Sunil Chopra & Peter Meindl, (2008), Supply Chain Management – Strategy, Plannin

Operations – Pearson Education Asia, New Delhi.

Reference Books:

1. Donald J Bowersox & David J Close, (2000), Logistical Management, Tata McGraw Hill Editions

Delhi,2. Jeremy F Shapiro,(2001), Modeling and Supply Chain Management, Thomson Learning.

3. David Taylor & David Brunt, (2001), Manufacturing Operations and Supply Chain Management,

Vikas Thomson Learning.



4. B S Sahay (2000), Supply Chain Management for Global Competitiveness, Macmillan India Ltd, D

5. David Simchi, Levi & Philip Kaminsk, (2000), Designing and Managing the Supply Chain, Mcgr

Hill Companies Inc.

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Pro

Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term PaperParticipation / Assessment of Class Notes etc,





Corporate Finance

L T P C

3 - - 2

Version No.:


Objectives: To understand the key aspects of corporate finance. To discuss the most important financial

decisions of a firm, covering the recent developments in the finance andExpected Outcome: Students should be able to understand and appreciate the advanced financialmanagement concepts with fundamentals of finance and its management.

CONTENTS

Unit Description Hours

1.a Overview of Corporate Finance: Introduction to Corporate Finance, Financial statements 03

1.bValuation of Future Cash Flows: Introduction to valuation: The time value of money;

Discounted Cash Flow Valuations; Interest Rates and Bond Valuations; Stock Valuation08

2.a

Capital Budgeting: NPV and other investment criteria; Making Capital investment

decisions; Project analysis and evaluation 06

2.bRisk and Return: Return, Risk and the security market line; options and corporate

finance06

2.cCost of Capital and Long Term Financial Policy: Raising Capital; Financial leverage

and Capital structure policy; dividends and dividend policy07

Text Books

1. Ross, S.A, Westerfield,R.W, and Jordan, B.D,(2006), “Fundamentals of Corporate Finance”, Tata McGraw

Hill Publishing company ltd., New Delhi.

Reference Books:

1. Brealey Richard, Myers, Stewart, Mcgraw, Alan (2007), Fundamentals of Corporate Finance, Tata

McGraw Hill, Publishing Company Ltd., New Delhi2. Damodaran. A(2006), “Corporate Finance: Theory and Practice”, John Wiley & Sons.

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects /Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class

Participation / Assessment of Class Notes etc





Strategic Marketing

L T P

3 -

Version No.:


Objectives: Understanding the market – driven strategies to satisfy the customer

Expected Outcome: Able to develop and implement the strategies for acquiring and retaining the customer.

CONTENTS

Unit Description H

1.aIntroduction and Overview on Strategic Marketing: Business Strategy: The Concept

and Trends in Its Management - Strategic Market Management: An Overview

1.bStrategic Analysis: External and Customer Analysis - Competitor Analysis -

Market/Submarket Analysis - Environmental Analysis and Strategic Uncertainty -

Internal Analysis

2.aAlternative Business Strategies: Creating Advantage - Synergy and Vision versus

Opportunism Strategic Options: Value, Focus, and Innovation - Global Strategies -

Strategic Positioning

2.bGrowth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and

the Big Idea - Diversification – Strategies in Declining and Hostile Markets

2.c Issues: Implementation – Control - Organizational Issues

Text Books

1. David A. Aaker, (2007) Strategic Market Management, 8th edition - Publisher: John Wiley & Sons, 2007

Reference Books:

1. David W. Cravens, Charles W. Lamb, & Victoria L. Crittenden. (2002) Strategic Marketing Management –7th Edition. McGraw- Hill / Irwin.

2. Frank Bradley, (2003), Strategic Marketing: In the Customer Driven Organization, John Wiley & Sons

3. Kern, R. and R. Peterson (2004), Strategic Marketing, New Jersey: Pearson Education, Inc., 10th ed.4. Orville c. Walker , Harper E. Boyd, Jr., John W. Mullins, Walker Mullins, (2005) Marketing Strategy: A Dec

Focused Approach, Irwin Professional Publishers

Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Semi

Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participa

Assessment of Class Notes etc



http://as.wiley.com/WileyCDA/Section/id-302477.html?query=Frank+Bradley


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Macro Organizational Behaviour

L T P

3 -

Version No.:


Objectives: To understand, appreciate and effectively design organizations and manage organizationchange & transformation

Expected Outcome: Conceptual clarity & effective use of organizational design, and organizationa

change and transformation.

CONTENTS

Unit Description H

1.a .Introduction to Organizations & History of Organization Theory & Design 2

1.b Organizational Effectiveness 2

1.c Organization, Environment & Fit 11.d Fundamentals of Organisation Structure & Design 3

1.e Designing Organization Structure – Manufacturing Organizations 3

1.f Designing Organization Structure – Service Organizations 2

1.g Organizational Strategy, Structure, Fit & Effectiveness 3

2.a Organization Culture 3

2.b Inter-organizational Relationships 2

2.c Organization Decline & Turnaround 2

2.d Technology & Organization Design 2

2.e. Emerging Organization Forms – Network, Project & Virtual Organizations 2

2.f Organizational Design - Creativity & Innovation 22.g Organizational Change, Development & Transformation 2

Text Books :

Organization Theory, Design & Change by Gareth Jones (5th edition)

Reference Books:

Mode of Evaluation: Case Study or Thematic Project 30% / Quizzes & Midterm 30% / End TermExam 40%




Situational Analysis and Communication

L T P

2 -

Version No.:


Objectives: To enhance analytical, divergent, cross dimensional rationality based thinking, proces

communication.Expected Outcome: The participants will learn thinking process as per the objectives

CONTENTS

Unit Description H



1

Situation Analysis – Communication Process - process- forms – Problem analysis and

analytical tools

2Functional and inter functional integration in assessing the situation. Analytical

presentation

3

Case Analysis –Facts-Assumptions-Hypotheis suggestions process-Magnitude of

reliability-Accumulation of data-Information-Relevance identification-Synthesis

process-Inference validation process

Text Books

Bovee, Thill, Schatzman, 2005, Business communication Today ,Pearson Education

Reference Books:

Chaturvedi&Chaturvedi, 2006, Business communication, Pearson Education

Mode of Evaluation: Based on written assignments and class participation.

