3Pillar Global's Kit Unger and Alok Jain to Explore "How Customers Think" at Internet Summit

Businesses today need to operate in the context of an experience-based economy. To build exceptional experiences, they need to understand who their customers are, what their goals and needs are, and how they align to the business objectives. Unger and Jain’s session provided the attendee with a step-by-step overview in how to build goal-driven design for seamless experiences across multiple channels. Techniques for crafting those experiences has also been discussed.