3M Global eTransformation Digital Asset Management at 3M Touching the Customer Globally Copyright 2015 All Rights Reserved John A. De Marco
Jul 18, 2015
3M Global eTransformation
Digital Asset Management at 3Mg gTouching the Customer Globally
© 2014 3M. All Rights Reserved.Copyright 2015 All Rights Reserved
John A. De Marco
3M Global eTransformation
Science…is just science.Until you make itImprove the worldImprove the world.
2 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Driving Progress Around the World
DominicPuerto Rico
Poland
Czech Germany
Lithuania
Latvia
Estonia
Hungary
Romania
Ukraine
Russia
Austria
Switzerland
Finland
Sweden
Norway
Denmark
Mexico
UK
Canada
Jamaica
an Republic
Republic
y
Japan
China
Hong
Korea
Netherlands
o
El Salvador
Guatemala Taiwan
Vietnam Thailan
Kong
Philippines
Costa Rica
Panama Italy
Trinidad & Tobago
Thailand
Singapore
Malaysia
Australia
Key
Sales & Marketing
Manufacturing/Converti
Colombia
Venezuela
A iChil
Ecuador
Peru
Uruguay
Turkey
Greece
Morocc
Indonesia
India
Israel
Pakistan
Kenya
S iSouthPortugal
Spain New
Zealand
a
3 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
Manufacturing/Converti
ngTechnical Capabilities
Brazil
Argentina
Chile Franc
e
o
Kazakhstan
Egypt
UAE
Sri Lanka
South Africa
Belgium
3M Global eTransformation
Enabling Customer Success: Our Five Market-leading Business Groups
Through our five market-leading business groups, we turn our ideas into ingenious products and l ti th t k lif b tt f t d d d
Enabling Customer Success: Our Five Market leading Business Groups
solutions that make life better for our customers and end-users every day
Industrial Consumer Industrial From purification to aerospace –changing how industry works
Safety & Graphics
Co su eSimplifying life and work
Electronics & Energy Safety & GraphicsKeeping you safe, your world secure, and enhancing visual communication and i t ti it
Electronics & EnergyEnabling the global power and telecommunications networks and the world's electronic devices Health CarePromoting health and improving quality care
interactivity
4 © 2014 3M. All Rights Reserved.
3M Global eTransformation
3M Global eTransformation3M Global eTransformation
User Experience, Content Excellence, Social, p , , ,Commerce, Operational Excellence― It’s not data, its assets and investment, with returns on
investment. It’s one face and one voice, it’s brand equity. It doesn’t just save money, it makes money.
A h l b ll h d d f Assets touch our customers globally hundreds of thousands of times a day
5 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
What is a DAM?
In your own words describe what you or your company thinks a DAM isWhat are the dependencies that the DAM needs to interact
with?
6 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Created our first DAM in 1998 Three generations of DAM celum is the content repository of record for 3M's photography celum is the content repository of record for 3M s photography.
documents & video for use on our websites and other digital outputsoutputs It provides the backbone to enable 3M's Digital Asset
Management processes and curation to be successfulManagement processes and curation to be successful
7 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
celum
1,500,000 Digital Assets • 11,100 Registered Users11,100 Registered Users• 3,500 Collection Owners
750 Power Users• 750 Power Users•Exponential Growth with Video, 360s,
8 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Conceptual Model of “e” at 3Mp
Content Server
EWCDEndeca
Server
PISA
celumhybris
9 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
Regional Master Data/SAP PricingMSDS
3M Global eTransformation
How Complex is Your Organization?p g
How does DAM fit with your products and services? How does DAM compete, work with or fight with other “e”
initiatives at your company?
13 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Complexity Needs to be Simplified…..p y p
55,000 Products across 5 Big Businesses55,000 oducts ac oss 5 g us esses35 Divisions/Operating Units93 Countries with 3M.com presence37 Languages37 Languages2 Million SKUsSales in 200 countries
14 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
How Do You Govern an 800 Pound Gorilla?How Do You Govern an 800 Pound Gorilla?
Make it his idea! Tie it to Corporate Strategy― Enlist power users globally across all business unitsEnlist power users globally across all business units― Provide best practices― Let the users provide the input for the governanceLet the users provide the input for the governance― Document and make it easy for people to find
Keep them on the track and make sure they are headed to Keep them on the track, and make sure they are headed to the destination, but don’t become adversarial when they are running behind schedule
15 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
running behind schedule― Mandatory metadata for ingestion & reuse/publishing
3M Global eTransformation
Interesting Requirements g q
Various levels of security/permissions Communication of Standards and Processes Automated linking/documentation of ownership of assetsAutomated linking/documentation of ownership of assets― Copyright, Model Releases, Property Releases, Proper use of Stock
Photographyg p y
Derivates needed for web standardization Video Syndication Video Syndication
16 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Securityy
Public• To view the asset outside celum , no security is required.
Private (e.g. 3M Confidential, Team, or Internal)• To view the asset outside celum, the user must be a member of the
appropriate VSRM group.A hi I b R l S b F ld Archive, Inbox or Releases Sub-Folder
• The Asset cannot be viewed outside of celum, the user must have Modifier or Reader Level security access to the Workspace Folder od e o eade e e secu ty access to t e o space o dewhere the Asset is linked.
17 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Home Page Configurationg g About celum Trainingg Corporate Standards Related Links
18 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
URL Generation For DerivativesURL Generation For Derivatives
Public and Secure URLs Automatically Generatedy Original and Derivatives― Original Thumbnail Preview― Original, Thumbnail, Preview― JPG Images (Commonly used sizes on 3M Websites)
30 plus derivatives of various pixel dimensions created by the system from one high resolution originalsystem from one high resolution original
21 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Asset RelationshipsAsset Relationships
Portrait People Model Release is required Portrait People, Model Release is required Building Location, Property Release is required
St k Ph t h St k Ph t h A t i Stock Photography, Stock Photography Agreement is required
Gl b l E t i t t ith l St k Global Enterprise contracts with several Stock agencies – releases in the system for linking
23 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Intranet Search
26 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Knowledge Management Search InternalKnowledge Management Search - Internal
27 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Knowledge Management Search - External
28 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Collections - Syndicationy
29 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Collections – Internal and External
30 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Video in the DAM Syndicating to Brightcove
and YouTubeand YouTube• Video has been a wild west
for some timefor some time• Utilizing celum as our
repository of record for video, with similar metadata and ownership as photos and docsand docs
• Into the DAM first, then to the video channel!
31 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Syndication to Many YouTube Channelsy y
34 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
How Do You Measure Success?
What are the metrics?Who needs to be communicated to about success?
36 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Final Thoughtsg Constantly evolving needs and requirements
Business Process tied to technology Business Process tied to technology Change Management One source of the truth for all outputs There is always someone who needs to be coached and y
trained If you have done a good job it’s invisible and yet everywherey g j y y You need great vendors, IT colleagues, business sponsorship
and ownership to process
37 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
a d o e s p to p ocess
3M Global eTransformation
Q ti d A ?Questions and Answers?
John [email protected]
38 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved