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What is 3G?
3G refers to the Third Generation mobile network, sometimes also referred as UMTS which
offers higher data download speed (up to 21Mbps)
It offers a new bouquet of service viz.
Video calling – Don’t just hear, see the other person while calling
Mobile TV – Carry TV in your pocket and watch it on the move
High speed internet surfing with 3.6/7.2/21.6 Mbps speed on 3G dongles
New age application like Weather, GPS, Gaming, m-commerce & many more
3G+ & 3.5G are the names given to an upgraded 3G network
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Why 3G....????
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Why the Mobile Screen?
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Tablets
3G enabled handsets 3G enabled Blackberry handsets
3G enabled Smart phones
(Windows\Android Based)
iPhones
Mobile
Broadband
Dongles
MiFi mini router
iPads
3G Devices
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3G Network Map
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1.Kolkatta
2.West Bengal
3.Orissa
4.Madhya
Pradesh
5.Himachal
Pradesh
6.Bihar
7.Assam
8.North East
RTL
1.Delhi
2.Mumbai
3.Punjab
4.Rajasthan
5.Jammu &Kashmir
RCOM
DOT has awarded the 3G license to Reliance in 13 Circles as listed below -
Reliance Offerings
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3G Services offered by Reliance
Video Call
Video Portal
Mobile TV
Mobile Internet
RWorld
Creating a ‘Wirefree India’
through affordable 3G for All
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Mobile
broadban
d
Reliance Mobile Broadband will be available on dongles, phone as modem & Mobile Internet.
Reliance Mobile is providing the best data speed up to 21 Mbps, the fastest download and upload speed.
Experience unmatched internet browsing/ download.
Live TV with 120+ channels across sports, news, music , kids and general entertainment
Video on demand offering ranging from short clips (movie trailers, songs) to full length movies and made for mobile content.
3G Services
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3G Services
Real time two-way video and voice communication between two
video-call enabled 3G handsets
Easy for user – as simple as making or receiving a voice call
Requires both calling and receiving customers to have front camera
3G handsets in 3G coverage area
New and advanced WAP portal with improved graphics & applications
viz games, vidoes etc for enhanced user experience
WAP portal will be a storefront for all VAS services; strong content
offering (Bollywood, International, niches like devotional)
(to be launched
subject to Govt./
security clearance )
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Video Call is Real time two-way video and voice communication between two video-call enabled 3G handsets, in 3G coverage. It is as simple as making a Voice Call
Video call facility enables the user to talk & view the person at the other
end on the screen of his phone simultaneously
Customer needs to have 3G handset& should be in 3G coverage
The product is available for both prepaid & postpaid customers
Both calling and receiving customers to have front camera 3G handsets
in 3G Coverage area
Some H/S allows to zoom image on Video Call
Video Call Service
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How Do I Get It…..?
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Mobile TV
Mobile TV is the wireless transmission and reception of television content –
video and voice – capable of moving watched on a small handheld device with
digital based technology. It allows viewers to enjoy personalized, interactive
television content specifically adapted to mobile medium
Contents In Mobile TV
Live Channel
There are 60 live channels available
Loop Channel
There are 50 channels available
Video On Demand
Used to access Video clips, mobisodes, movies etc on demand
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Reliance 3G will offer widest choice of channels to choose form - Current suite of 120
channels (live + loop)
Client download, subscription charges & channel streaming charges all come bundled
with the daily, weekly & monthly packs. No data plans required either.
An electronic program guide for your favorite channels simulates a DTH like viewing
experience and ensures that you never miss your favorite programs.
An exclusive 24X7 Reliance Channel rich with news, entertainment & educational
content. It will give customer a joyous feeling on what the Mobile TV experience is all
about.
Mobile High Definition - An enhanced bit rate of 200kbps that offers an experience that
surpasses all current viewing standards.
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There are primarily two modes of rendering the Mobile TV
Downloadclientspecifictothehandsetthatthecustomerisusing
DirectlyaccessmobileTVfromtheWAPportal
Activation Modes
There are 4 different ways in which customer can request
for Mobile TV/VOD services
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1. SMS
Step : 1 Customer send SMS MTV / TV / MobileTV/VOD/Video on demand t
o 55447
Step : 2 Customer will get an SMS in return which has a link to click
Step : 3 When customer click the link the system identifies his handset and push an
exclusive client for download if available or the link to WAP mobile TV if exclusive
client is not supported
2. USSD
Step : 1 Customer dials *123*555#
Step : 2Customer will get an SMS in return which has a link to click
Step : 3 When customer click the link the system identifies his handset and push an
exclusive client for download if available or the link to WAP mobile TV if exclusive
client is not supported.
Modes of Activation of Mobile TV
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Modes of Activation of Mobile TV
3. Mobile TV link is available on the WAP portal. When the
customer clicks on the link, he will be given the option to either
download the client or watch mobile TV directly through the WAP
portal.
4. Customer care can advise customers to take one of the above
modes of provisioning and hands hold them through the process
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Video Portal
Reliance Mobile has excellent content, like hot models,
latest song / film clips, stand-up comedy, etc. Video
portal also gives greater user interface and easy to
use.
Reliance Video Portal Services are :-
Simple & enjoyable service
It offers range of Interactive services from infotainment to utility
Service through which you can view, download & dedicate video files
It also allows customer to interact with a VJ (e. g.) to access various Services–
like music videos, astro, devotional, etc.
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Examples of Infotainment services are -
Music Videos Comedy Clips
Cricket Highlights Gift-A-Video
Devotional Clips Movie Trailers
Video Message Astrology and more
Dating
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Rich Content …
Movies
2,000+ full length
15,000+ clips
‘Snacking’
10,000+ sports clips
5,000+ devotional clips
Music Videos
1,00,000+ songs
Event Based
ICC World Cup live streaming &
video content
Reliance Video Content
Repository
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Application/Services Details
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Video Portal call Flow…..
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Video Message Service (VMS)
Enables Reliance customers to send a video message to any phone in India
The user can record a video message up to 30 seconds
Recipient should be on 3G network and have a video call enabled handset
Provides option to schedule the sending of the video message at any future
date
Recipient will receive an outbound video call which will play the user recorded
video message
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Key Features
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Cricket / Sports
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Video Blogging
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User will dial the video portal short code and the video portal menu will be
presented
If the user selects “Video –on-demand”, the platform will query the IPTV
database to check if the user is a valid IPTV customers and his plan includes the
rights to watch Video-on-Demand
If the user is a Valid IPTV customer with rights to VOD, a list of VODs currently
available will be presented to him
In case the platform fetches the list of VOD available, it will prompt the user to
select the VOD
On receiving the request IPTV Media Room Platform will start streaming the
video to the user
The user can pause/ rewind/forward/ resume while watching VOD. These
options will be mapped to certain keys (DTMF inputs)
Video On Demand (VOD)
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Game Center
Users can subscribe for 1 for day or 7 day trial for as low as
Rs. 5 when they are not sure of which game they want to
download. They can get the rating of the games from other
users before they download.
They can also discover application on the Web from their PC and then download it
on their phone.
To enjoy the thrill of playing with games with their friends they will be able to
download multiplayer games.
Apart from intuitive interface, games deleted by mistake can also be brought back.
Users can download a game they bought upto three times free.
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Mobile Broadband Service
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Mobile broadband is the service offered by Reliance that allows you to be
connected to the internet using three different modes of accessing through mobile
coverage
Accessing the internet using a browser on the phone
Usingphoneasamodemforinternetaccesswiththehelpofdatacableorbluetooth
Accessinginternetusing3Gdongles
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What is Dongle?
A small USB stick that is actually a modem used to connect to the Internet on the
go.
The dongle is a plug and play device, and can be used on most PCs, laptops.
Each dongle may vary slightly depending upon the Operating System
Dongle can be used as a memory stick by inserting a a micro SD card in the
dongle slot to expand the internal memory
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Accessing Internet with data cable
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Accessing internet using 3G Dongles
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Reliance-Micromax Bundled Dongles
3.6 Mbps USB Data Card: Rs. 2100 (MOP) Model- MMX 310G Rs. 2350
(MOP) Model- MMX 350G (star shaped)
Proprietary Dongles
7.2 Mbps USB Data Card: Rs. 2,599 (MRP) Model - ZTE MF190
21.6 Mbps USB Data Card: Rs. 4,499 (MRP) Model- ZTE
Reliance Netconnect 3G Dongles
Placement of
these dongles
have already
started
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Why choose Reliance 3G Mobile Broadband?
Reliance Mobile is providing the best speeds up to 21 Mbps
The services that Reliance Mobile Broadband will offer are Dongles, phone as
modem & Mobile Internet
Is compact, portable, easy to use on any computer and the tariffs are very
convenient
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R-App
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Games
Search Apps
Social Networking
Enterprise
News
Banking
E-books
Entertainment
More than 100,000 applications on Reliance App Store
No credit cards required; direct charging to mobile bill
…& Widest Range of Applications
Exclusive partnership with Facebook for its Zero Facebook App
Multiple modes to access content – WAP, thru-Portal,
video calling
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Using Reliance App World obviates the need for using Credit Cards – Applications
downloaded from the Reliance App World will be charged to the mobile phone
account.
Users can get recommendations based on their past usage history on the application
store.
All applications on the store are quality tested for use on your particular phone. The
Application Store supports a wide range of handset (make and manufacture), one
does not need to have a smartphone to download applications.
There are provisions for intuitive categorization of applications, easy search option to
find the application one wants. Besides, there is a good blend of international and
local applications. The contents are very secure. There is no possibility of virus or
malware.
Users can download applications (made for Nokia phones, authorized for Nokia), on
Reliance Mobile phones which are not available with other operators.
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R-World
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RCOM delivers a world class mobile user experience that
drives data adoption and usage on 3G through RWorld
Portal. Reliance Communications recently launched a
new mobile data portal, R World, powered by Motricity.
This portal developed for the 3G services delivers
complete, end-to-end mobile Internet and data services
to millions of Reliance Mobile subscribers at the click of a
button. The ubiquitous Mobile Data Services Portal has
been developed on Motricity’s mCore .
Motricity is a leading mobile data services and solutions provider serving some of
the world’s largest mobile operators including AT&T, Sprint, Verizon Wireless,
Celcom and XL Axiata.
There will be user- centric experience across high / mid end handsets which adapt
as per change in handset orientation i.e landscape, portrait etc.
RCOM also offers personalization and ability to discover content at ease and come
back repeatedly to it in fewer or in the best case with zero click.
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Reliance Nevigator
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Simple PPS 199– Pay Per Sec Plan
Reliance Complete Map and Navigation service uses NAVTEQ maps which covers
almost 600 of the top cities in India, providing up to 260 navigable attributes per city
with over 3 million accurately placed points of interest. It covers by far the most of any
digital map of India.
Digital map of India updated by largest team of dedicated 200 full-time geographic
analysts and database specialists with the help of largest fleet of dedicated field
vehicles in India that is officially approved by the country’s highest authorities
Bringing Consumer insight to Navigation in India leads to
product called natural guidance with contextual intuitive
guidance and detailed attribution, local language interaction
that provides advertising to consumers based on their
locations.
With more and more consumers lapping up data and with the
increase of mobile advertising and marketing RCOM will be
coming out with more applications on its 3G platform. 3G will
not only give RCOM an edge over others but also accelerate its
goal of achieving the next 100 million customers within 1000
days. Viva RCOM 3G Supremacy.
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