3G Broadband and Beyond – A Success Story September 2008
Jan 28, 2015
3G Broadband and Beyond – A Success StorySeptember 2008
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3G Offers Mobile Broadband Today
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Global Mobile Broadband connections have risen by more than 850 percent year-on-year (Q1 CY07 – Q1 CY08), driven primarily from 3G (EV-DO and HSPA) –Wireless Intelligence
HSPA helped drive mobile data revenue growth of 46.1 per cent and wireless broadband revenue growth of 205 per cent in the first half of 2007/08.” -Dr. Hugh Bradlow, CTO, Telstra
StarHub consumer and corporate customers will now be able to experience high-speed access in Singapore of up to 7.2Mbps downlink and up to 1.9Mbps uplink with the use of HSDPA and HSUPA technologies respectively. -3G.co.uk, 2nd August, 2007
3G Offers Fixed/Nomadic Broadband Today
Source: 2
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3G Operators Provide a Wide Range of Services
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Source: Wireless Intelligence, Dec 2007
Q1 2007 saw the first decline in GSM net additions in Western EuropeQ1 2007 saw the first decline in GSM net additions in Western Europe
Western Europe Net Subscriber Additions by Quarter
-2 million-2 million
14.6 million14.6
million
-4
-2
0
2
4
6
8
10
12
14
16
Q12004
Q22004
Q32004
Q42004
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
WCDMAGSM
Millions
Western Europe sees surge in WCDMA subscriber growth, while GSM continues to decline
Growth of 3G is Surpassing That of 2G
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• Convergence of Computing, Communication, & CE
• Multimode devices
Mobile Device EvolutionMobile Device Evolution
• Trends from wired to wireless
• Same rich IP apps everywhere
Network EvolutionNetwork Evolution
• Co-existence of multiple wireless technologies
• Common IP-based core networks
Service EvolutionService Evolution
Wireless Broadband Evolution Trends
7Verizon is a registered trademark of Verizon. All other trademarks are the property of their respective owners. Note: Products sold for use in U.S. are in compliance with recent ITC and Federal Court rulings.
Convergence of Computing, Communication and CE
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CE Market Opportunities are Here Today
Computing Gaming Books User-GeneratedContent Entertainment
Samsung’s Q1 Ultra UMPC Amazon’s Kindle & Polymer Vision’s Librofonino
Nintendo’s DS Samsung’s VLUU i70 Cowon’s Q5 PMP
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Sprint & Amazon eBook –Example of a New Service ModelKindle• Launched in November, 2007• Service
- A wireless portable reading device providing access to books, blogs, magazines, and newspapers using high-speed EV-DO network.
- Over 300 newspapers, blogs, and magazines, and 90,000 books are available and can be downloaded in less than a minute.
- Delivers new content wirelessly, without a PC, Wi-Fi hot spot, or syncing.
- No monthly subscriptions or commitments for the service.- Built in dictionary and Wikipedia.
• Price:- $9.99 per book- $399 for the device - Subscriptions:
-Kindle magazines: $1.25 - $3.49 per month-Kindle newspapers: $5.99 - $14.99 per month-Blogs - 99¢ each per month
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Convergence of Devices & Services
3G & Beyond 2G 1G
PHONE EVOLUTION
MobileCommunication Information Entertainment / CE Rich
CommunicationUser Generated Content/
Social Networking Computing
+ + + + +
PC EVOLUTION
User Generated Content/ Social
NetworkingComputing Simple
Communication Information EntertainmentRich
Communication
+ + + + +
CONVERGENCEOF DEVICES & SERVICES
Connected ApplicationsRich ContentComputing ApplicationsHigh-Speed Access
Connected DevicesBluetooth HeadsetsMulti-Function CEMobile Computing
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Choice of Layered Networks with Common IP Core
High-performance 3G-WANs, with greatest coverage & scale, will provide ubiquitous broadband to billions of users
Opportunities abound for many technologies in the broadband future
4G Is Less about Performance than Ubiquitous Broadband Experienc4G Is Less about Performance than Ubiquitous Broadband Experience ande andSeamless Interoperability between Successful Wireless TechnologiSeamless Interoperability between Successful Wireless Technologieses
EconomicsEcosystem Evolution
Successful mass-market mobile broadband technologies excel at the 3 E’s
A thriving ecosystem includes successful operators generating revenue for theirservices, and innovative vendors/developers creating products/services that meet operators’ needs and fuel customer demand.
1) Ecosystem
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Source: Wireless Intelligence
670 Million+ Subscribers on 3G Networks Today
492 Commercial Networks127 EV-DO (35 Rev. A)276 CDMA2000 1X
194 HSDPA (34 HSUPA)216 WCDMA
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2467
176
551
825
332 307261
138181
91
218
4 15 25 40 608
3G HSPA Family3G EV-DO FamilyWiMAXOthers, including TD-SCDMA, LTE and UMB
2007 2008
Growth of 3G Broadband Subscribers Is Explosive and Accelerating
3G will drive the majority of mobile broadband connections well into the next decade
20102009 2011 2012
25%67% 5%
3G will command 92% of the Mobile Broadband market
in 2012
Sources: Strategy Analytics, July 2007; Informa, September 2007. HSPA Family includes HSDPA, HSUPA & HSPA+. EV-DO Family includes Rel. 0, Rev. A and Rev. B.
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Vendors and Operators Are Realizing Significant Revenues from 3G
Sources: Blended forecast from Strategy Analytics (2006), Gartner (2006) and Forward Concepts (2005)
2009 Worldwide Revenue Estimates (Billions)
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3G Offers Great Diversity Across All Segments
535 EV-DO devices / 107 vendors; 420 HSPA devices / 94 vendors
• Handsets and PC cards• Consumer Electronics• Ultra mobile devices• Embedded laptops • Desktops
Mobile/Nomadic/Fixed
Enterprise/Consumer• Ethernet/Cable/DSL-Class
Performance
Sources: CDG, GSA.
All Device Segments
All Market Segments
As operators evaluate options for rolling out wireless data services, they carefully assess each competing technology’s potential to maximize revenue while minimizing cost.
2) Economics
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3G Supports the Entire Range of IP Services
• Video/Music• Telco-quality VoIP
• Low-Latency Gaming• Push to Talk / Push to Media• Multimedia Upload/Exchange• High-Speed Web Browsing
• Streaming/Downloads• Video Telephony• Service Tiering
• Multicasting
Enabled by 3G’s Integrated Quality of Service (QoS) support, high capacity and low latency
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Operators Worldwide Show Data YoY Growth
Source: Verizon, Vodafone Group, AT&T, Telstra
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$191$195
$407
$290
$228
$198$221
$341
$290 $295$270
$197
$231
$181 $176
$217
$270$254
$272$287
$311
$367
$141$129
$141$128 $128 $135
$105$124
$50
$150
$250
$350
$450
1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07
Lowest 10% Lowest Price
$28$23
$26
$35$37
$49
$59
$68
$77
$83$82
$70
$55
$43 $41
$20$20$24$24
$35
$51$49
$55$50
$57
$69$68
$48$42
$35
$10
$30
$50
$70
$90
1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07
Lowest 10% Lowest priced
CDMA2000 Handsets Costs
WCDMA Handset Costs
193267
351454
565683 730
0
100
200
300
400
500
600
700
800
2005 2006 2007 2008 2009 2010 2011
WCDMA & CDMA2000 Worldwide Handset Shipments
3G Device Cost Declining as Scale Increases
(Millions)
53%*
22%*
* Percentage of total handset shipments
Source: Average of Gartner Group (Dec 2006), Strategy Analytics (Oct 2006), ABI (Q1 2007), IDC (Dec 2006) and Yankee Group (Dec 2006) handset forecasts
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Internet Interconnect
Utilities
SparesTraining
Operations
RF Eng / Test Equip
Installation/Shipping
Project Mgt.Site Acquisition
Ancillary Equipment
Backhaul
Software Upgrade
BTS
BSC
MSC
Core Network
Other
Site Rental
Minimizing Number of Sites Is Important
Notes:• Urban morphology (10K Pops/SqKm)• Wireless penetration: 50%• Operator market share: 25%• Local call termination charges and long distance
transport costs are not included in the network expense calculations
• Spectrum available: 2X10MHz @ 800MHz
• Cost of each cell site is similar for all broadband technologies• Technologies requiring fewer sites have lower overall network cost
3G Network Example: Fixed/Nomadic Voice + Data Service
Capital Expenses
Operating Expenses
• 600 MOU /Sub/Month• 1000 MB /Sub/Month
Capital (% of Total Network Expense) 38%Ancillary Equipment 1%Installation/Shipping 11%Site Acquisition 1%Project Management 0%RF Eng / Test Equip 1%BTS 12%BSC 8%MSC 0%Core Network 3%Other 1%Operating Expense (% of Total Network Expense) 62%Site Rental 12%Operations 13%Utilities 3%Spares 2%Training 1%Software Upgrade 1%Backhaul 25%Internet Interconnect 5%
As with preceding generations, 3G technologies will continue to evolve, with timely improvements for greater capacity, lower cost, and higher data rates to support a myriad of voice and data services.
3) Evolution
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3G Technologies Have Strong Evolution Paths
EV-DO
Rev A
Rel-6 (HSUPA)
DO Advanced
Rel-9 & Beyond
Rel-9
Created 7/01/08
UMB
LTE
1x Advanced
Rev BPhase I
HSPA+ (HSPA Evolved)Rel-7 Rel-8
Rev BPhase II
EV-DO
Rel-8
EV-DO
OFDMA complements 3GLeverages wider bandwidths
EV-DO
Rel 0
CDMA2000
1X
HSPA WCDMARel-99 Rel-5 (HSDPA)
Excellent Mobile BroadbandVoice and Full Range of IP Services
Enhanced User ExperienceImproved voice and data capacity
Backward and forward compatibilityCost effective upgrades that leverage existing assets
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Peak Data Rates – Achievable in Optimal Conditions
Shared channel(downlink and uplink)
16/64QAMHigher order Modulation
2x2 MIMOMultiple Input Multiple
Output
Wider bandwidthMulti carrier
and/or OFDMA
Combinations of HOM, MIMO and
Multi carrier
Even Higher orderMIMO and HOM
Peak Data RateEnhancements EV-DO
Rev. A
UMB
LTE
DO AdvancedRev. BPhase I
HSPA+ (HSPA Evolved)HSPA Rel-6 (HSUPA) Rel-7 Rel-8 Rel-9 & Beyond
Rev. BPhase II
EV-DO
Rel-8 Rel-9
DL: 71 - 135 Mbps6
DL: 3.1 Mbps
DL: 71 - 143 Mbps6
14.7 Mbps2 DL: 34.4 Mbps3
DL: 1.8-14.4 Mbps DL: 28 Mbps DL: 42 Mbps4 DL: 84 Mbps5
DL: 9.3 Mbps1
1Peak rate for 3 EV-DO carriers supported by initial implementation. 2Peak rate for 3 EV-DO carriers with 64 QAM in the DL. Standard supports up to 15 aggregated Rev. A carriers.3DO Advanced peak rate for 4 EV-DO carriers as expected for initial implementation, assumes 2x2 MIMO and 64QAM in the DL. 4R8 will reach 42 Mbps by combining 2x2 MIMO and HOM (64 QAM) in 5MHz, or by utilizing HOM (64 QAM) and multi carrier in 10 MHz.5R9 and beyond may utilize combinations of multi carrier and MIMO to reach 84 Mbps peak rates. 6Peak rates for 10 and 20 MHz FDD using 2x2 MIMO, the standard supports 4x4 MIMO enabling peak rates of 278 Mbps for LTE and 288 Mbps for UMB. TDD rates are a function of up/downlink asymmetry
Enhancements available to both CDMA and OFDMACreated 7/1/08
10 MHz to 20 MHz
10 MHz to 20 MHz
5 MHz 5 MHz 10 MHz
5 MHz 5 MHz >5 MHz
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Many Technologies Needed to Economically Deliver Broadband Experience Everywhere
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LTE
LTE Complements Existing 3G Networks
3G Coverage (HSPA/HSPA+ or EV-DO Rev A/B)
• Address high-traffic areas with LTE– 3G provides ubiquitous coverage
• Seamless service continuity with 3G – Seamless handoffs through multimode devices
• Evolved 3G provides similar user experience outside the LTE coverage
LTEHSPA+
Multimode
LTERev. B
Multimode
Industry’s first LTE/3G multimode solutions
LTEHSPA+/Rev. BMultimode
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Qualcomm Business Model
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Qualcomm Invests Significantly in a Complete Technology Roadmap
Qualcomm Yearly R&D Expenditures
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Qualcomm Has Helped to Enable a $350+B Industry
Industry: - CDMA/WCDMA Infrastructure Revenues- CDMA/WCDMA Handset Revenues- CDMA/WCDMA Service Revenues
Sources:Qualcomm Revenues – Company reportsHandset, Infrastructure and Service Revenues – Strategy Analytics, 2007
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• Industry leader in modem technology• Best-in-class RF & PMIC• Highest level of system integration
– Modem, Multimedia, RF, PMIC, Software• Leading-edge process & packaging
TECHNOLOGY
Single ChipEntry Level
Mainstream MMBroadcastQVGA/WQVGA
MSM6K
QSC
MSM7K
HLOS PhonesVGA/WVGA
Wireless & ConsumerConvergence
QSD
CUSTOMERS
Qualcomm Provides Broadest Solutions for Every Mobile Device Segment
Over 50 customersLaunched ~300 devices in 2007More than 350 devices in design and productionLaunching >30 phones per month
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Memory
Micro-ProcessorGSM/GPRS,
Edge, WCDMA, HSPA
DSPGPS
3D Graphics
Video
Audio
Imaging
CDMA, DO
DSP
SmallerForm Factor
Longer Battery Life
Lower Overall Costs
Highly-Integrated Chip Solutions
Software+
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Summary
3G has a strong evolution pathHigher capacity, peak and user data rates, enhanced user experience
3G offers excellent wireless broadband todaySupports all services, market/device segments with excellent economics
CDMA and OFDMA will provide similar performanceTopology will provide gains beyond technology
LTE complements 3G and its evolution Leverages new and wider spectrum up to 20 MHz
Qualcomm is a key contributor to 3G and beyondSignificant investments in EV-DO, HSPA(+), LTE, 1X-Advanced
Thank You