3D Printing in India: Show me the money! TGP2015

3D Printing in India:

SHOW ME THE MONEY!

27 FEB 2015

T h e H y p e C y c l e

Gartner's 2014 Hype Cycle for Emerging Technologies

“3D printing may shape a new manufacturing revolution” – Engineering News, SA

“… revolutionize the way we make almost everything.”– Barack Obama

“… it will ease China's pressure on energy and resources” – China Daily

“A cheap way to print electronic devices” – The Economist

Consumer 3D Printing

M o r e H y p e

“Printing your own food: a solution to the food crisis?”

M o r e H y p e

“Jaw dropping fashion items made by 3D printers”

M o r e H y p e

“Print me a jet engine” – The Economist

M o r e H y p e

“World’s first all-in-one 3D printer, Blacksmith Genesis”

M o r e H y p e

“Send your 3D printed copy to office in your place”OK, that one’s just a joke.

Myths and Real i ty

• 3D Printing is hot new technology

• Instantly manufacture anything at home

• Just buy a 3D printer, instantly start printing

• Traditional manufacturing methods are dead

• To make easy money, get into 3D printing

Technologies

Mechanism

• Extrusion

• Laser Sintering

• Photolithography

• Hybrid

• 3Dp + machining

• 3Dp + laser etch

• Future approaches

Materials

• Plastics, metals, resins

• Paper, Chocolate, Icing!

• Various pastes

• Extrudable plastic

• Sinterable powder

Processes

• Single / multimaterial

• Mono / color

• Direct product

• Print finishing

• Mold casting

• Print integration

Appl icat ions – Examples

Industrial

• Small-run products

• Engineering components

• Masters and molds

• Design prototypes

• Working prototypes

• Complex shapes

Casual

• Jewelry

• Toys and figurines

• Personalized products

• Display dummies

• Decorative items

• “Because I can”

Scientific

• Dental molds

• Prosthetic limbs

• Bio-prints (livers!)

• Architectural models

• Molecular models

• Hearing aids

• Printable optics

3D Pr int ing L i fecycleIn

itia

te

Concept

Visualization

Or:Steal idea!

Des

ign

3D modeling

CAD / CAE

Or: Download / copy M

anu

fact

ure

Additive

Manufacture

Finishing

(Integration)

Services

• CAD/CAE Process Outsourcing (CPO)

• Sculpture, Personalization

• Design-for-Additive-Manufacture

• Education

Manufacturing

• 3DP Service Bureau

• Hybrid manufacture

• 3D “Selfie booth”

• Jewelry masters

• Medical (dental, prosthetic, bio)

• Material production

Trading

• Representation

• Support-driven sales e.g NVBots

• Tech licensing / TKD

• Niche-market specialty boutique

• Materials ImpEx

Opportuni t ies for businesses

Opportuni t ies for indiv iduals

Employment

• Print-optimized CAD

• Digital 3D sculpture

• (+) Mechanical, thermal, material science skills

• Teaching

• Tech presales

• Post-processing

Freelancing

• Sculpture (e.g. art, merchandising)

• Selling @ShapeWays

• Product engineering

• Trainer / Workshops

• Technical support

• SME, production troubleshooting

Entrepreneurial

• Run “Xerox center”

• “MakeXYZ.com” etc

• “Selfie booth” agent

• Scan & Fix facility

• AMC services

• Niche consulting

• Innovate/invent (?)

Threat Matr ix

Technological

•Tech Obsolescence

•Software license costs

•“Trivially easy” HW/SW

•Commoditization (HP!)

•Expectation hype trap

•Qualitative skill trap

Regulatory

• Import barriers (CVD!)

•Paranoia = restrictions

•DIY-unfriendly policies

•“Made-in-India” protectionism

•Usurious taxation

•… or extreme subsidy!

Disruptive

•Cost “air pockets” e.g. FHD DLP, smartphones

•Newer hyped tech

•Leapfrogging by other countries’ policies

•Sub-scale v/v demand

Show Me The Money! ! !

Individual:•Basic 3D model design Rs. 500 - 1500 per hour•Print-optimized design Rs. 1000 - 3000 per hour•Sculpture for 3D printing (color) Rs. 1000 - 5000 per hour

Business: •Full life cycle CPO Rs. 30,000 - 80,000 per day•Production bureau (e.g. ShapeWays) 5% - 30% pa, for Rs.8 - 40 Cr•Production bureau (e.g. Xerox center) 10% - 20% pa, for Rs.2 – 10 Cr