3D Printing

3D Printing Simran Bupa-Rai, Jaspreet Samari, Grace Stanton, Joseph O’Sullivan, Rilwan Abdulwahab

Summary

Media Plan

Our brief

Target Audience

A unique concept

Survey monkey

Poster/Logo

Social Media

Vine

Newspaper advert

Conclusion

Questions

Media PlanSegment your

audiences

Business objectives Marketing objectives Perceptions to

create in 3, 6, 9

months

Messages to convey INFLUENCE THEM

PR & social media

tools

Exisiting users of the centre Make 50 existing users of the

centre interested in the 3D

workshop.

Spread knowledge of how

the workshop works

3D workshop is interesting We are for everyone with

creative intuitions

Twitter

Facebook

Bored panda

Newspaper article

Young people with long term

unemploymentGain 50 Promote our workshop 3D workshop leads to self

employment

We lead to a fun job Poster

Social media

Survey Monkey

School childrenGain 50 Interest school children in

our workshop

3D workshop is fun Fun pass time Vine

Social Media

Media

Make newspaper article to

gain advertisement

achieve maximum

exposure

3D workshop is a great new

concept

Genious Social Media

Newspaper article

Vine

Poster

Survey Monkey

Our Brief

Create a marketing platform based around a 3D printing workshop:

• Motivate and encourage individuals

• Teach transferable skills

• Create new networks of individuals

• Provide opportunities for individuals to participate and learn

• Help create a collaborative space

Available to a selected demographic

Living in Ashford

Target Audience

People with mental or physical disabilities

Those recovering from addiction

Women with mental health issues

Young people in long term unemployment

School children

Small business in Ashford

A unique concept

Our take on 3D printing at Ashford’s Centre for creativity and

Enterprise is unique

Other uses of 3D printing in Ashford include:

Advertising

TV advertising:

Advantages:

Mass audiences

Extensive advertising revenue

Disadvantages:

Expensive

Channel fragmentation

(Wright, 2000)

Advertising in local press:

Advantages:

Reaches local people

In the UK it is read by the majority of the population

Often referred to throughout the week, so good OTS

Disadvantages:

Very localised

Can create ad confusion and clutter

(Wright, 2000)

Advertising on the internet:

Advantages:

Design opportunities covering film, colour, sound, movement

Multimedia opportunities

Unlimited potential

Global reach, with a potential market of 3 Billion

Can be used to target both business to business and consumer markets

Interactive possibilities

Disadvantages:

Uncertainty of audience

Confusion between conventional advertising and sponsorship

(Wright, 2000)

Survey Monkey

Poster & logo

Social Media

Twitter

Facebook

Bored panda

Video Screen shots from our video

http://www.wideo.co/view/8650691425828794408-highly-

recommended-for-beginners-copy?from=cp

Newspaper advert

Conclusion

Strengths

Predictions for the future

Any Questions?

references

Wright, R. (1999) Advertising. United Kingdom: Financial times/Prentice

Hall.

An affordable 3D printer (2013) http://www.ghekotech.com/2013/01/3d-printing-mobile-phone-

cases.html (accessed on: 8/3/2015)