3.Ardent Project (FINAL COPY)

8/6/2019 3.Ardent Project (FINAL COPY)

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INTRODUCTION

1.1 COMPANY PROFILE :

ARDENT COMPUTECH PRIVATE LIMITED is an ISO 9001-2008 certifiedSoftware Development and Training Company. Its headoffice is in Kolkata

and having branches in Durgapur and Bandel. Ardent Computech Pvt. Ltd. is

also the partner of internationally recognized body, PEARSON VUE.

On the year of 2002 Ardent was established as a software development

company, mainly working on the most attractive domains in the software

industry like .Net, PHP and JAVA technology. As a development company

Ardent successfully executed many software projects and achieved good

name at outsourced market as well as local market. Ardent’s development

team is still contributing excellently to the software industry.

With time the business snow-balled and the, Ardentians soon realized the

ever growing demand of the technical students of the industry and thought

of an idea to synchronize the student’s skill level with the talent required by

the industry.

The idea realized when Ardent started working on the path of education

industry or in the training sector parallel with other activities. The training

programs are conducted for the corporate sectors as well as for the technical

students.

ARDENT is a high-quality developer education company with a unique

combination of exceptional staff, content delivery options, and a developer-

centric learning environment that sets it apart from other training

organizations in the software development industry. Ardent provide in-dept

training for novice and experienced developers looking to expand their

knowledge while gaining new skills efficiently and effectively. Ardent focuses

more on applications along with technologies. Today Ardent trains more than

2000 qualified students every quarter. Entire training staff of Ardent consists

of industry professionals.

Here Ardent provide their training for many well-known corporate houses like

Wipro Technologies, Infosys, IBM, Lexmark, Aptech Pvt Ltd, HP, SR

Information Technology, etc., and the trainers are appreciated everywhere.

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Ardent has provided its stupendous training program to different colleges

and universities at West Bengal, Orissa and Bangalore. At West Bengal

Ardent had their training program starting from different colleges at U. Tech,

Sikkim Manipal University, Vidyasagar University and Bardhaman University.

1.2 THREE ARMS OF ARDENT :

1.3 COMPANY MISSION & VISIONS :

To meet the increasing requirement of industry , Ardent Computech Pvt. Ltd.

would like to conduct value added industrial training for the students of

different colleges.

The word “ARDENT” means “PASSIONATE”; looking for enthusiastic

passionate students those who want excel in the field of technology.

The keys to the achievements of Ardent Computech Pvt. Ltd. are a very

strong value system and a totally dedicated work force. Ardent’s day-to-day

business practices, work culture & philosophy imbibe their values. Ardent

believes in competing fairly, yet robustly.

The organization carries just the right balance of young blood along with the

experienced old-timers. It is this right mix of new and old values that

underscores all their relations with clients, partners and colleagues.

The organization-philosophy aims at developing a strong team of steadfast,

motivated individuals. Ardent’s work culture inculcates a strong sense of

team sprit & helps the people to enhance their skills.

Ardent’s incentive programs form an integral part of the organization’s

functioning. There is a serious endeavor to organize regular training

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programs and skill improvement workshops for the all over development of

the people/students.

Its objective is for everyone at Ardent Computech Pvt. Ltd. to develop a

challenging career with ample opportunities for fantastic growth & lucrative

benefits.

Salient Features of the Training at ARDENT :

Training is accompanied by project work.

Students get acquainted with the Software Development Life cycle,

Process and preparation of documentation.

The project will be of the scale of their industrial project as per

University curriculum.

Hands on Exposures to Industrial Tools

All the students will be provided certificate after training.

1.4

PROJECT BASED TRAININGDOMAINS :

1.5 OBJECTIVES OF THE PROJECT :

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The main objective of the project is – “to make a comparative study on

market condition of ARDENT COMPUTECH PVT. LTD. in the present scenario

in contrast with its competitors”. And along with that, to make students

aware about ARDENT Computech Pvt. Ltd.

2. RESEARCH METHODOLOGY :

Research is one of the most important parts in the survey to collect

information and knowledge. Marketing research is defined as the systematic

design, collection, analysis, and reporting of data findings relevant to a

specific marketing situation facing the company.

2.1 RESEARCH PLAN :

The research process depends upon developing the most efficient plan for

gathering the needed information. Designing a research plan calls for

decisions on the data sources, research approaches, research instruments,

sampling plan, and contact methods.

The objective had made our project too narrow because from now onward

our task was to find the needs and changes requirements in training/project

session and students who had already done the training was satisfied with

the training session or not, so from now onwards I started to target only to a

special segment of the students.

2.2 DATA SOURCE :

Primary Data : I had collected all the primary data directly from

the field (survey).

2.3 SAMPLE DESIGN :

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After collecting the entire data and deciding on the research approach and

instruments, now I had to decide on the sample design which was one of the

important task, because from the entire students I had to select only those

students, ( i.e. MCA, BCA, M.TECH., B.TECH.) whom I can target from now

onward.

2.3.A Sample Population :- Who is to be surveyed? And now my

task was to define the target population, which will be sampled from the

number of students. My target population was mainly the students of

MCA, BCA, M.Tech., B.Tech. department of different colleges.

2.3.B Sample Size :- Large sample give more reliable result than

small sample, so for this reason I had taken around 500 students to whom

I should focus.

2.3.C Sampling Method :- I had used convenient sampling methodfor this project work.

2.4 CONTACT METHOD :

Once the students and colleges list had been decided now my task was how

to contact them and for me there only one way of contacting them –

Personal Interview :- This method was the most appropriate wayof survey, because by personal interview I came to know their views

about “ARDENT”, their personal behavior and many more things.

2.5 RESEARCH INSTRUMENTS :

Questionnaires :- From the various ways of research instruments

of collecting data I had used only Questionnaires technique to find out

the various information about the students such as their Department,

Semester, area of interest (summer project/training), etc. And this was

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the technique which I felt the best way to extract information about

the students.

3. ANALYSIS OF DATA :

Student’s awareness about ARDENT COMPUTECH

PVT.LTD. Table 1 :

DESCRIPTIONS NO. OF STUDENTS PERCENTAGE

Yes 225 45%

No 275 55%

Total 500 100%

Source: Data collected from the field.

Satisfaction level of the students, trained by ARDENT.

Table 2:

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DESCRIPTIONS NO. OF STUDENTS PERCENTAGE

Highly Satisfied 10 30%

Satisfied 22 67%

Not Satisfied 1 3%

Total 33 100%Source: Data collected from the field.

Different organizations preferred by the students for

their training.

Table 3:

NAME OF COMPANY NO. OF STUDENTS

ARDENT 122

CMC 97

IBM 88

GLOBSYN 48

Others 79

No preference 66

Total 500

Source: Data collected from the field.

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χ 2 test to analyze the preference of different

companies :

Ho : There is no significant difference in the preference of different

companies.

H1 : There is significant difference in the preference of different companies.

22 2

5

( )i i

i

O E

E χ χ

−=∑ :

Where, Oi = Observed frequency.

Ei = Expected frequency.

Oi Ei

( Oi – Ei )2

122 500/6 = 83.33 1495.37

97 500/6 = 83.33 186.87

88 500/6 = 83.33 21.80

48 500/6 = 83.33 1248.20

79 500/6 = 83.33 18.75

66 500/6 = 83.33 300.333271.32

2 3271.3239.25

83.33 χ =∑ =

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Calculated

2

5 χ

= 39.25

Tabulated

2

5 χ

= 11.07

Here, Calculated

2

5 χ

is greater than Tabulated

2

5 χ

.

So, Ho is rejected.

3.1 SWOT Analysis of ARDENT:

4. FINDINGS :

• From the above fig. 1, it is clear that awareness among the students

about Ardent Computech Pvt. Ltd. is 45% and from the company view

point it is relatively good.

• In fig. 2, the scenario is very good as 30% + 67% i.e. 97% of the

trained students has said that they are satisfied with the training

quality of Ardent Computech Pvt. Ltd..

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• In fig. 3, also the graph shows a very good response from the students.

Number of students preferring ARDENT for their training is highest in

position. Whereas companies like CMC & IBM are not much below from

ARDENT. Student’s preference for CMC & IBM are also in the high

altitude.

• Although we have found that in fig. 1, number of students know aboutARDENT is 225, but in fig. 3, number of students preferring ARDENT for

training is just 122.

• By the χ2 test, it has been found that there is significant difference in

the preference of different companies.

5. LIMITATIONS :

• Due to lack of time, we could not get more number of students.

• Some students were unaware of their summer training and thus failed

to give their preference.

• While filling up the questionnaire some students took suggestions from

their classmates and friends.

• Few students handed us the half-filled questionnaire.

• Few students had preferred two companies at the same time. For e.g.-

ARDENT, CMC or ARDENT, IBM or CMC, IBM.

• Since college location was not known to us, so we were unable to

reach at time.

• Girls students were not willing to share their views and preferences.

6. RECOMMENDATIONS AND SUGGESTIONS:

•

Lack of information about the training courses/modules provided by the Ardent Computech Pvt. Ltd.. Most of the students whom I meet

during my survey told me that that they are unaware of the training

modules and courses. This is mainly because of the lack of marketing

the products/ services by the company.

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So, I would suggest that the company should promote its brand in

more aggressive manner.

• Wrong perception regarding the training quality of Ardent Computech

Pvt. Ltd. should be improved. Most of the students do not want to do

their summer project/training from Ardent as mainly because of their

wrong perception regarding the teaching/training quality.So, I would suggest that some highly qualified trainer should be made

to look after them for giving a free demo class, so that the wrong

perception could be minimize from the minds of the students.

• Image of the Ardent Computech Pvt. Ltd. should be improved in the

colleges. Most of the students that we had interviewed said that their

college has a tie-up with some other training company.

So, I would like to suggest that the company should make more efforts

in tie-up with the colleges so that they can get more number of

students.

• Branch at Durgapur is neither spacious nor air-conditioned. Most of the

students who were the trainee at Ardent said that the branch is not

spacious and not a single air-conditioner is available.

So, on view point of the previous trained students I would recommend

that the company should at first extend its area and should provide air-

condition for the students.

CONCLUSION

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Maintaining the market condition becomes an immense important section in

any organization for the smooth and profitable function. For the bright future

of organization dispatch performance is needed.

It is the first target of any organization to fulfill the customers demand and

this can be done only by doing their work in right direction.

On the basis of the field of every sort of data collected after inspecting andcollecting information from various students of various institutes it has been

found that ARDENT COMPUTECH PVT. LTD. is now in average position in the

market field and by giving special attention in some fields it can become

better one among the leading companies in the market sector. Some

necessary suggestions is being mentioned which might help Ardent to make

their process.

After long analyses it can be said that, although ARDENT COMPUTECH PVT.

LTD. is an ISO 9001-2008 certified company still students expect a lot from

the company. Student’s preference gets change from time to time due tosome significant reasons but to retain those willing students, the company

have to increase its promotional activities. Also the company have to look

towards its competitor’s market strategy.

We had used χ2 test, and the result was, there is significant difference in the

preference of different companies. Regarding awareness number of students

knows about ARDENT was just 225 and among them only 122 students has

preferred ARDENT for their training. So, the company have to make new

innovative approaches and strategy to minimize the gap.

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BIBLIOGRAPHY

Kothari, C.R. : Research Methodology, revised 2nd edition,2007, New

Age International Publishers, New Delhi.

Kotler, Philip : Marketing Management, 2003, Pearson, Delhi.

www.ardentcollaborations.com

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http://www.ardentcollaborations.com/

http://www.ardentcollaborations.com/

3.Ardent Project (FINAL COPY)

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