39253269-maggi

4th Oct, 2007 Tolani Institute of Management studies

Good Afternoon!!!!Good Afternoon!!!!


IMC CAMPAIGN FOR MAGGI (Gandhidham Adipur)



Taste Bhi, Health BhiTaste Bhi, Health Bhi

4th Oct, 2007 rcm

Presentation Scope

Situational Analysis

Strategic Decision Marketing Mix decisions

Marketing communication tool selection

Budget Planning

Message Design

Media/ Delivery System

Evaluation Justification for the campaign

8 Steps in the campaign planning process


What is IMC?What is IMC?

• Integrated Marketing Communication is the Integrated Marketing Communication is the

practice of unifying all marketing communication practice of unifying all marketing communication

tools – from advertising to packaging- to send tools – from advertising to packaging- to send

target audience, persuasive message that target audience, persuasive message that

promotes company goals.promotes company goals.


STEP 1STEP 1

SITUATION ANALYSISSITUATION ANALYSIS


SITUATION ANALYSISSITUATION ANALYSIS

– Industry OverviewIndustry Overview– Company OverviewCompany Overview– SWOT AnalysisSWOT Analysis– Current sales in Adipur and GandhidhamCurrent sales in Adipur and Gandhidham– Market share in India and KutchMarket share in India and Kutch– Target MarketTarget Market– Target Audience Target Audience (demographic and geographic profile)(demographic and geographic profile)– Consumer ResearchConsumer Research


Instant Noodle IndustryInstant Noodle IndustryOVERVIEWOVERVIEW

Instant Noodle industry working at the rate of 53% Instant Noodle industry working at the rate of 53% market share presently. market share presently.

46.5% 53.1%

March 2002 May 2003 September 2007

53%

Top Raman the competitor, has just 20% market shareTop Raman the competitor, has just 20% market share

SITUATION ANALYSIS

Maggi Noodles having 79% market shareMaggi Noodles having 79% market share


Industry review

Instant noodles still enjoy a low penetration and sales are expected to grow through higher reach and increased consumption in future.

Source: ICICI direct. com September 9, 2007

SITUATION ANALYSIS


• MAGGI MAGGI leaderleader within ready to cook noodle within ready to cook noodle

industry industry

• Market share of Maggi in ready to eat noodles Market share of Maggi in ready to eat noodles

(Gandhidham Adipur)(Gandhidham Adipur)

SITUATION ANALYSIS

Maggi, 81%

Top Raman,

7%

Sunfeast Pasta, 12%


Main categories in this segmentMain categories in this segment

MTR13%

GITS8%

Ramdev13%

Talod13%

Nestle53%

MTR GITS Ramdev Talod NestleBiscutts43%

Farsaan 17%

Maggi noodle17%

Chips8%

Bread15%

Chips Biscutts Farsaan Bread Maggi noodle

Indirect competition with same price Indirect competition with same price other optionsother options

Direct competition with ready to eat productsDirect competition with ready to eat products (e.g upma, idli, poha)(e.g upma, idli, poha)

SITUATION ANALYSIS


Maggi NoodlesMaggi Noodles

Maggie noodle child of nestle brand launched in Jan, 1983

A Great Success!!

Growing at the rate of 20-25% presently

Market Sharein India 85%

in Gandhidham & Adipur 81%

Revenue from Adipur Gandhidham – 20 lakhs Monthly

SITUATION ANALYSIS


Primary Consumer ResearchPrimary Consumer Research

SITUATION ANALYSIS


Research Objective:Research Objective:

• Understanding the attitude and liking for the product and Understanding the attitude and liking for the product and

brand in marketbrand in market

• Usage PatternUsage Pattern

• Competitive ScenarioCompetitive Scenario

SITUATION ANALYSIS


Methodology and SamplingMethodology and Sampling

Sample SizeSample Size: 50: 50

• Sampling TechniqueSampling Technique: Convenience: Convenience

• MethodologyMethodology::

– One to one questionnaire administration with sample One to one questionnaire administration with sample

size 50size 50

Informal interview with dealers and College going Informal interview with dealers and College going

studentsstudents

SITUATION ANALYSIS Consumer Research


Target audienceTarget audience

Sampling Frame: (Target Audience)Sampling Frame: (Target Audience)

– Youngsters between age group of 18 to 30yrsYoungsters between age group of 18 to 30yrs

– College Going StudentsCollege Going Students



ProductProduct: Nokia: Nokia

UsesUses: For Communication: For Communication

QualityQuality: ‘The best’: ‘The best’

PricePrice: Value for money (“A Price for : Value for money (“A Price for

Everyone”)Everyone”)

Brand imageBrand image::

DistributionDistribution: available at all the shop selling : available at all the shop selling

Mobile handset.Mobile handset.



Research AnalysisResearch Analysis

• Maggi has a very good association with hunger Maggi has a very good association with hunger

satisfaction. satisfaction.

• Purchases decision is mostly in hands of Mothers Purchases decision is mostly in hands of Mothers

in family.in family.

• Usage by all in the family, over the age of 18 yr.Usage by all in the family, over the age of 18 yr.

• Main USP- Brand image, (and its availability and Main USP- Brand image, (and its availability and

Low price).Low price).



– Mom restrictsMom restricts– Feel its not Feel its not

healthy healthy – Daily eating Daily eating

will be bore will be bore – Feel like eating Feel like eating

satisfies satisfies hunger and hunger and tastes superb.tastes superb.

– It is nutritious It is nutritious as a mix all as a mix all vegetablesvegetables

Once in week, 33%

once in fortnight,

31%

Rarely, 5%

Once in a month,

13%Alternativ

e days, 18%

Alternative days Once in weekonce in fortnight Once in a monthRarely

Maggi Noodles consumption PatternMaggi Noodles consumption Pattern

Prominent Reasons


Health concerned people try to avoid Maggi noodles Health concerned people try to avoid Maggi noodles even though find it tastyeven though find it tasty


• Awareness about new variants in maggi is high it is almost Awareness about new variants in maggi is high it is almost

95%95%

• But only But only 30%30% have actually tried the new ones have actually tried the new ones

• Rest are either brand loyal to masala maggi or Perceive no Rest are either brand loyal to masala maggi or Perceive no

other flavor can be comparative to masala flavor. other flavor can be comparative to masala flavor.

(Many gave reasons all flavors not available at the their (Many gave reasons all flavors not available at the their

retail shop)retail shop)

63%63% out of who have tried didn’t felt taste as enjoying as out of who have tried didn’t felt taste as enjoying as

masal maggi--- so a negative word of mouth.masal maggi--- so a negative word of mouth.



If Maggi variants connoted with healthy food contents and If Maggi variants connoted with healthy food contents and

also satisfying as a meal also satisfying as a meal

- - would be preferred by 64% of the respondents.would be preferred by 64% of the respondents.

Packaging is attractive and good but few suggested now its Packaging is attractive and good but few suggested now its

time to bring some change in packing as it has grown old.time to bring some change in packing as it has grown old.

Competitive Positioning:Competitive Positioning:

Maggi easy to cook, instant, delicious compared to Top Maggi easy to cook, instant, delicious compared to Top

Raman being said thin noodles.Raman being said thin noodles.



SWOTSWOT

StrengthStrength

•USP- Easy to cook & tastyUSP- Easy to cook & tasty

•VarietyVariety

•Masses productMasses product

WeaknessWeakness

Perceived as made up of Perceived as made up of

Maida not good for health and Maida not good for health and

caloriescalories

OpportunitiesOpportunities

•Availability of New segments Availability of New segments

(e.g. old age people)(e.g. old age people)

•Increasing level of income of Increasing level of income of

consumers and fast lifeconsumers and fast life

ThreatsThreats

ITC, the competitor provides ITC, the competitor provides

higher margins to its higher margins to its

distributors and growing fast.distributors and growing fast.

Top Raman has adopted the Top Raman has adopted the

strategy of reducing the price strategy of reducing the price

of its product.of its product.



Reasons why new flavors not running Reasons why new flavors not running well?well?

• Lack of proper promotional activityLack of proper promotional activity

• Attachment with the main product Maggi masala Attachment with the main product Maggi masala

in any way not wanting to taste other variants, in any way not wanting to taste other variants,

even if tried switched back original masala even if tried switched back original masala

maggi.maggi.

• Not much margins given to retailers (no push Not much margins given to retailers (no push

Strategy)Strategy)



Target market: Adipur & Target market: Adipur & GandhidhamGandhidham



• Though maggi running well , sales growing with time. There Though maggi running well , sales growing with time. There

is a threat of maggi sales to fall in long run as maggi is a threat of maggi sales to fall in long run as maggi

masala is considered made of maida and already many masala is considered made of maida and already many

schools have band maggi.schools have band maggi.

• Thus along with protein and calcium contents in Masala Thus along with protein and calcium contents in Masala

maggi, Maggi came up with healthy variants like dal maggi, Maggi came up with healthy variants like dal

atta,rice mania, thereby extended to health conscious atta,rice mania, thereby extended to health conscious

segment.segment.

• In long run the other variants in maggi will be in more In long run the other variants in maggi will be in more

demanddemand



SITUATION ANALYSIS Competitors


STEP 2

STRATEGIC DECISIONSSTRATEGIC DECISIONS


• Marketing objective:Marketing objective: To double the present sales 240lakh to 348 lakh To double the present sales 240lakh to 348 lakh

(additional 20% growth)(additional 20% growth)

• Marketing communication objectiveMarketing communication objective SShort term:hort term: To increase the frequency of buying & to sustain To increase the frequency of buying & to sustain

the preference. (Mainly for Maggi the preference. (Mainly for Maggi Masala)Masala)

Motivate those Customers to buy who don’t Motivate those Customers to buy who don’t eat noodleseat noodles

Long term:Long term: To change the perception and induce trialTo change the perception and induce trial ((For all other variants: Dal atta, rice mania, Veg atta, For all other variants: Dal atta, rice mania, Veg atta,

tamato, curry)tamato, curry)

STRATEGIC DECISONS


Marketing Media Objective:

To increase the frequency of exposures as objective is increase the consumption rate and change the attitude

STRATEGIC DECISONS


Marketing communication functional Marketing communication functional area objectivearea objective

• Advertising:Advertising:

To educate about healthy contents and intensify usage.To educate about healthy contents and intensify usage.

• Sales promotion:Sales promotion:

To induce trials for Maggi Dal atta and rice mania noodles To induce trials for Maggi Dal atta and rice mania noodles

• Public relation:Public relation:

Deliver credibility Message about the product being Deliver credibility Message about the product being

healthy, to be consumed repeatedly.healthy, to be consumed repeatedly.

STRATEGIC DECISONS


• Outdoor marketing:Outdoor marketing: To come in direct contact To come in direct contact

with customers, in their daily routine for with customers, in their daily routine for

awareness about health and induce trial. awareness about health and induce trial.

• Sponsorships:Sponsorships: To spread out the message about To spread out the message about

Maggi noodles being a healthy food and induce Maggi noodles being a healthy food and induce

trials for new brands and increase the frequency trials for new brands and increase the frequency

of old maggi noodles.of old maggi noodles.

STRATEGIC DECISONS


Positioning strategyPositioning strategy

The customer (needs and wants)•Easy to cook•Instant•Tasty •Hunger satisfying snack

The Brand Distinctive feature

The Image positioning Strategy “A tasty and healthy snack cum meal”

Reaffirm

STRATEGIC DECISONS


SET 2 Regular

users

Dual Role of MAGGI

A wide variety in flavors and size for Regulars UsersHealthy contents in their favorite MAGGI for

Infrequent users

SET 1Infrequent

Users

The Multi - Task for MAGGIThe Multi - Task for MAGGI

STRATEGIC DECISONS


STEP 3

Marketing mix decisionsMarketing mix decisions


a) Nature of Product : Goods or Services

b) Market to which Product is Sold: Consumers or Industry

c) Characteristics of Maggi Noodles:

– Good quality

– Best Taste

– Nestle product

– Easy Availability

– Value price

– Available in Different Sizes

– Variety available

Product

Marketing Mix Decisons


d) d) Packaging:Packaging: Packaging is persuasive (attractive), Packaging is persuasive (attractive),

informational and uniqueinformational and unique

e) e) Product life cycle:Product life cycle: Maggi Masala and Veg. atta Maggi Masala and Veg. atta

still in growth stage, whereas other variants like still in growth stage, whereas other variants like

Dal atta, rice mania, tomato are almost reaching Dal atta, rice mania, tomato are almost reaching

maturity.maturity.


Small Single Double Four in 1

Variants/Quantity 50gms 100gms 200gms 400gms

Maggi Masala Rs. 5 Rs. 10 Rs. 20 Rs.38

Maggi Curry Rs. 10 Rs.20 Rs.38

Maggi Tomato Rs. 10 Rs.20 Rs.38

Maggi Veg Atta Rs. 14

Maggi Dal Atta Rs. 14/ 93gms

Rs. 50/ 360 gms

Maggi Rice Mania Rs. 15/83 gms

Rs. 58/ 332 gms

PricePrice


Manufacturer Distributor Retailer Consumer

• Available at even at nearest grocery Available at even at nearest grocery shopshop

Place


Marketing communication Marketing communication tool selection with objectivetool selection with objective

STEP 4


Adopted a combination of Push and pull

Strategy, where more focus on pull strategy

will be observed

Advertisement:

National advertisements with endorser

Sponsoring Sa re ga ma pa little champs

Ad in Local news paper

Hoardings

Pole Kiosk

Shelf Display

Marketing communication tool selection with objective


Sales PromotionTrade promotion for new variants in Maggi

• Will increase retailer’s margin from 9% to 9.5%.

• Every quarter in the year 2007,there will be an “Maggi Best Retailer of the Month Contest” , retailer who will be doing maximum sales of Maggi noodles every month in Gandhidham & Adipur, will get a 100 Rs. gift voucher as well as Appreciation in Newspaper.

Consumer promotion in Maggi

• Rasna sharbat sachet free with a single pack of Maggi noodle (except masala)

• 4 in 1 pack

– Dal atta for Rs. 48

– Rice mania Rs. 55

• For every 4 in 1 pack of Maggi Masala, get a small Dal atta pack free of Rs. 5

• SKU in all flavors of Maggi noodles

• Assortment Pack of 6 for kids (mix) with a happy meal toy (Daily different flavors so they will not get bored of same maggi every day) Rs. 30



Public RelationsPublic Relations

• Getting a health certificateGetting a health certificate

• Educating all opinion leaders for social Educating all opinion leaders for social

development and health care, about new healthy development and health care, about new healthy

2 minute Maggi, thus influencing their opinion. 2 minute Maggi, thus influencing their opinion.

(e.g. doctors, Teachers)(e.g. doctors, Teachers)

Publicity articles given by Doctors or fittest Publicity articles given by Doctors or fittest

people about maggi noodlespeople about maggi noodles



Other tools

• Sponsoring School Sports event (higher secondary students)

• Organizing Maggi painting competition, for school children till standard 7th

• Introducing Maggi news letter for teenagers every month. (consists of general knowledge, diet essentials, puzzles, jokes, brain games and many other interesting things)

• Moving Van, painted about maggi, near colleges and shopping places, which would provide cooked maggi for Rs. 5

• Organizing Maggi Happy Healthy Family day, as a freak out place with parents (just like in fairs, filled with games, eatables and awareness about the heath contents in maggi noodles



STEP 5

BUDGET PLANNING


TaskTask Estimated cost (Rs)Estimated cost (Rs)1)1) Ad in newspaper (Kutch Mitra)Ad in newspaper (Kutch Mitra)

4 times last half page4 times last half page

4 times 1/8 page 4 times 1/8 page

Rs. 37500Rs. 37500

2) Sales Promotion Activities done2) Sales Promotion Activities done Rs. 5,83,724Rs. 5,83,724

3) Blogs3) Blogs Rs. 30Rs. 30

4) Shelf Display (Rs.250 * 7)4) Shelf Display (Rs.250 * 7) Rs. 1,750Rs. 1,750

5) 2 Hoardings (2* 7500* 6 mths)5) 2 Hoardings (2* 7500* 6 mths) Rs. 90,000Rs. 90,000

6) 5 Pole Kiosks (Rs.350 each)6) 5 Pole Kiosks (Rs.350 each) Rs. 1,750Rs. 1,750

7) Public Relation Activities7) Public Relation Activities Rs. 25000Rs. 25000

8) Sponsoring sports day (Higher secondary 8) Sponsoring sports day (Higher secondary School)School)

Rs. 15000Rs. 15000

9) Organizing competitions (painting)9) Organizing competitions (painting) Rs. 4,000Rs. 4,000

10) Moving van across city (planned 10) Moving van across city (planned places)places)

Rs. 1,20,000Rs. 1,20,000

11) Sponsoring Sa Re Ga Ma Pa little 11) Sponsoring Sa Re Ga Ma Pa little champ Singing event + National champ Singing event + National Advertising Advertising

Rs. 1,04,166Rs. 1,04,166

12) Brand endorser12) Brand endorser Rs. 69,444Rs. 69,444

14) Maggi News letters (Quarterly)14) Maggi News letters (Quarterly) Rs. 10,000Rs. 10,000

14) Organizing a fair kind.14) Organizing a fair kind. Rs. 10000Rs. 10000

TOTAL ESTIMATED COSTTOTAL ESTIMATED COST Rs. 10,70,614Rs. 10,70,614

Bud

get

Pla

nn

ing


Sole Purpose of Campaign

The Lead Task is to make Maggi Noodles The Lead Task is to make Maggi Noodles

Acceptable & Accessible amongst Masses and Acceptable & Accessible amongst Masses and

Erase the Unhealthy Connotations.Erase the Unhealthy Connotations.


Making a campaignMaking a campaign

Combining objective of each tool with the product Combining objective of each tool with the product offering.offering.

Campaign divided into different activities keeping Campaign divided into different activities keeping in mindin mind– Time of the yearTime of the year– SegmentSegment


The Big Idea: The Big Idea:

“Health with taste”

Communication:Communication:

“Sab Mil Ke Khao, Taste Manao

Health Banao” Coming up with a jingle which is floated in any Coming up with a jingle which is floated in any

communication activity done.communication activity done.

Message Design


STEP 7STEP 7

Media Message DeliveryMedia Message Delivery


Media Message DeliveryMedia Message Delivery


• Company has been following more pull strategy Company has been following more pull strategy

since few years.since few years.

• As maggi is a FMCG product directing consumer As maggi is a FMCG product directing consumer

towards product, more beneficial, from towards product, more beneficial, from

company’s long term perspective. (Branding)company’s long term perspective. (Branding)

• But even then providing 0.5% increase in retailer But even then providing 0.5% increase in retailer

margin, so that retailer interest in selling remains margin, so that retailer interest in selling remains

in tact.in tact.

Media Message Delivery


• Newspaper advertisement:Newspaper advertisement: Advertisement in local news paper quarterly, talking about Advertisement in local news paper quarterly, talking about

flavors available, healthy content in maggi (Protein and flavors available, healthy content in maggi (Protein and

calcium). Also announcing “Best Retailer for Nestle Maggi in calcium). Also announcing “Best Retailer for Nestle Maggi in

kutch along with a Rs.100 gift voucher.kutch along with a Rs.100 gift voucher.

• Pole kiosk:Pole kiosk:

5 Pole Kiosk will be displayed on Adipur – Gandhidham Highway5 Pole Kiosk will be displayed on Adipur – Gandhidham Highway



HoardingsHoardings 2 Hoardings will be displayed both in

Gandhidham as well as Adipur. (In rotation) (At 2 places in a month)1. Near Feelings - Gandhidham2. Near Gandhi Market- Gandhidham3. Opp. Vandana Parlor - Gandhidham4. Near Valentine - Adipur5. Near College Corner - Adipur



Shelf Display: Providing Maggi Shelf Display to prominent retailers

in gandhidham and adipur1) Gujarat Provision Store2) Padma stores3) Pushpa Stores (shaktinagar)4) Vandana Parlour 5) Gazebo (Lilashah)6) Naya jeevan (lilashah)7) Kavita provision (Adipur)

National TV AdvertisingHere national advertising, which we see on TV would be run nationally,Will be a part of my campaign in inducing the trial for the various flavors and increasing the frequency of consumption of Masala brand

Sponsoring Sa Re Ga Ma Pa little champ coming up in Januarythis activity will help a lot in reaching out to target audience andIncreasing the memorability and trying to change the perception for the other flavors of Maggi noodles



Out door Marketing- Van moving across the Out door Marketing- Van moving across the citycity

• A Van would be painted with Maggi pictures, slogans A Van would be painted with Maggi pictures, slogans and endorser picture will be out in the city, visiting and endorser picture will be out in the city, visiting colleges during week days and shopping places during colleges during week days and shopping places during weekends, providing Rs. 5 Maggi noodles (all flavors weekends, providing Rs. 5 Maggi noodles (all flavors available)available)

• Designing the name of Van. Designing the name of Van. • Announcing 5 lucky free bees everyday who will get 1 Announcing 5 lucky free bees everyday who will get 1

plate maggi noodles (any of the variant) free on plate maggi noodles (any of the variant) free on purchase of 2 plates.purchase of 2 plates.

• Van would run a ‘jingle’ planned for maggi all time – Van would run a ‘jingle’ planned for maggi all time – resulting into brand recall.resulting into brand recall.

• The service providers and the stationery and vessels The service providers and the stationery and vessels will be all in yellow and red depicting Maggi’s symbol will be all in yellow and red depicting Maggi’s symbol



• Sponsoring sports eventSponsoring sports event

Students from all the higher secondary school will be

motivated to participate in the inter school sports

competition.

• A website is already their for children – Maggi club, many

activities are done in that, all the advertisements about

campaign would be floated in that website too. incurring no

cost.



• PackagingPackaging• Packaging will remain yellow with a little change 2 times Packaging will remain yellow with a little change 2 times

according to the campaignaccording to the campaign

• With an attractive picture of noodles cooked and picture With an attractive picture of noodles cooked and picture

of Dhoni “the endorser’of Dhoni “the endorser’

• A caption: ‘Maggi Mazza - Har Din Naya Swad’A caption: ‘Maggi Mazza - Har Din Naya Swad’

• With attractive picture of little champs sa re Ga ma pa With attractive picture of little champs sa re Ga ma pa

winners (last year) winners (last year)

• A caption ‘Ab mummy mana nahi karegi’A caption ‘Ab mummy mana nahi karegi’

• - with cartoon logo on every maggi pack- with cartoon logo on every maggi pack


STEP 8

EVALAUTION


• Check Sales Level on Monthly Basis.Check Sales Level on Monthly Basis.

• Counting number of displays and impression Counting number of displays and impression

before and after campaigns , pre and post event before and after campaigns , pre and post event

attitude surveysattitude surveys

• Check whether Steps taken by me are Check whether Steps taken by me are

implemented properly on Time.implemented properly on Time.

EVALUATION


Justification on campaign


-Do have your maggi today!!!


• PRESS RELEASE PRESS RELEASE • NESTLÉ INDIA ON THE RIGHT TRACK NESTLÉ INDIA ON THE RIGHT TRACK • • • Net Sales for the Quarter ended 31Net Sales for the Quarter ended 31• stst• March, 2005 increased 5.5%March, 2005 increased 5.5%• • • Reported Net Profit for the Quarter ended 31Reported Net Profit for the Quarter ended 31• stst• March, 2005 increased 21.3%March, 2005 increased 21.3%• • • Interim Dividend of Rs.5/- per share for 2005 [declared on 19Interim Dividend of Rs.5/- per share for 2005 [declared on 19• thth• April, 2005] April, 2005] • • • Focus on long term sustainable and profitable growth, market share and operational Focus on long term sustainable and profitable growth, market share and operational

& & • capital efficiencies capital efficiencies • • • Continued emphasis on Innovation and Renovation to increase Nutrition, Health and Continued emphasis on Innovation and Renovation to increase Nutrition, Health and • Wellness across product portfolio. Wellness across product portfolio. • • • Launched New MAGGI Vegetable Atta Noodles to provide the benefits of health and Launched New MAGGI Vegetable Atta Noodles to provide the benefits of health and • wellness in a pleasurable manner. “Health Bhi. Taste Bhi.”wellness in a pleasurable manner. “Health Bhi. Taste Bhi.”• Mr. Martial Rolland, Chairman and Managing Director of Nestlé India stated, “I am Mr. Martial Rolland, Chairman and Managing Director of Nestlé India stated, “I am

satisfied with satisfied with • the direction in which the Company is moving. We are focused on growing our top line,the direction in which the Company is moving. We are focused on growing our top line,• improving market shares, rationalizing organizational structure and enhancing improving market shares, rationalizing organizational structure and enhancing

operationaloperational• efficiencies through Nestlé Group’s “Operational Excellence” initiative. At the same efficiencies through Nestlé Group’s “Operational Excellence” initiative. At the same

time we are time we are • renewing our focus on innovation and renovation and leveraging our access to world-renewing our focus on innovation and renovation and leveraging our access to world-

class class • technology available with Nestlé S.A., to increase Nutrition, Health and Wellness technology available with Nestlé S.A., to increase Nutrition, Health and Wellness

across our across our • product portfolio. The recently launched MAGGI Vegetable Atta Noodles that has been product portfolio. The recently launched MAGGI Vegetable Atta Noodles that has been

well well • received by consumers is an example of these efforts.” received by consumers is an example of these efforts.” • Nestlé House, Gurgaon, 29Nestlé House, Gurgaon, 29

39253269-maggi

Documents

masala maggi

maggi gandhidham adipur

masal maggi

gandhidham market share

adipur gandhidham

target audience youngsters

marketing communication

brand loyal