“36th APAVT Congress Madeira Portugal” Madeira, Portugal 28-30 November 2010 “ Turkish Tourism” A case study for tourism development Presented by Gunnur Ozalp Gunnur Ozalp Secretary General TURSAB Association of Turkish Travel Agencies
“36th APAVT Congress Madeira Portugal”Madeira, Portugal28-30 November 2010
“ Turkish Tourism”A case study for tourism
development
Presented by
Gunnur OzalpGunnur Ozalp
Secretary General
TURSAB
Association of Turkish Travel Agencies
TURKEY
A European country in the Eastern Mediterranean RegionA European country in the Eastern Mediterranean Region
TURKEY
Population: 72 million p
15-34 ages :%68,6
Education: 8 years y
Universities: 156
Area:
total: 814,578 sq km / 314,503 sq miles
TURKEY
Median Age: 29
Internet users: 35 million
Cellular phone users: 62 million
Gross Domestic Pro : $620 billion*
* 1 h l i h ld 2010* 15th largest economy in the world, 2010
Main business industries :Banking,textiles, food, automotive, g, , , ,electronics, mining (coal, chromite, copper, boron), steel, petroleum, construction, lumber, paper and Tourismp p
TURKEY
Member of United Nations since 1945
Member of NATO since 1952
Candidate for European Union since 1963,2005
Member of Council of Europe since 1949
Member of The United Nations Security CouncilMember of The United Nations Security Council2009-2010
Member of UNESCO since 1945Member of UNESCO since 1945
TURKEY
Unique nature
Variety in culture
Unique nature
Friendly People
An amazing historical heritage
Developed tourism infrastructure
The structure in Turkish Tourist Industry
Republic of Turkey Mi i t f C lt & T i
Tourist Guides
Various local and national associations (TUREB,
Tourist G
Licen
Ministry of Culture & Tourism ( ,İRO, İZRO etc)
Tourist Guide Licence
Guide
nceTravel Agencies
Tourist Industry Investors Tourist property
Tourism Establishment Certificate
AirlineAssociation of Turkish Travel Agencies (TÜRSAB),1973
Law 1618 makes the
Tourist Industry Investors
TYD Turkish Tourism Investors Association
Tourist property and marina operators
Various
Airline operators
THY national carrier andLaw 1618 makes the
membership of TÜRSAB compulsorly for TA’s
Information Officer
Only the Investors who has more than 4 m. Investment portfolio in Tourist industry can be a
Various associations (TUROB, TÜROFED,
carrier and private air carriers (THY, TÖSHİD)Information Officer
Certificate and Travel Agency Manager Certificate
Tourist industry can be a member of TYD AKTOB. MARYAT
vb.)
TURKEY
Foreign visitors number: 27.077.114 (2009)
Tourism Revenues: aprx. $ 21.2 billion (2009)
A steady & strong growing destination in 2009,
Tourism Revenue: 9th DestinationTourist Arrivals: 7th DestinationUNWTO 2010UNWTO, 2010....
Our project is to reach 50 million visitors, $ 50 billion by 2023
TURKEY
Some important data....
67 airports with annual 110 million passengerscapacity
25 i t ti l25 international airports, 16 private airlines with 131 passenger carriers
++... Turkish Airlines with 141 planes, one of the youngest and largest fleet in Europeyoungest and largest fleet in EuropeTotal national air carrier seat capacity : 55.000
28 Marinas with 10.200 yacht capacity28 Marinas with 10.200 yacht capacity9000 Licensed Tourist Guides6036 Travel Agenciesg
TURKEY
ACCOMODATION
A strong tourism infrastructure with new and high quality accommodationaccommodation
1.100.000 bed capacity
HOTEL STANDARDS
The Turkish Ministry of Culture
HOTEL STANDARDS
The Turkish Ministry of Culture and Tourism licenses hotels across the country Rated from one to five starsRated from one to five starsMeets the international requirements
Çırağan Palace Hotel
İSTANBUL
A SHOWCASE OF LIVING TOGETHERA SHOWCASE OF LIVING TOGETHER
. the capital of three longest-lived empires in historyRoman Byzantium and Ottoman Roman, Byzantium and Ottoman
. a centre for all three monastic beliefsJudaism Christianity and IslamJudaism, Christianity and Islam
. 22 synagogs, 112 churches and almost 3000 mosques are concrete proves of this glorious past & present
İSTANBUL
MEGAPOL ON THE BOSPHORUSMEGAPOL ON THE BOSPHORUS
Only city on two continents; Europe and Asiay y ; p
The two continents are as close as 800 m. to each th di id d b t l t it B h f 32 kother, divided by a natural strait, Bosphorus of 32 km
long sea passage between Black Sea and the Marmara Sea opening to the Aegean Sea...
İSTANBUL
A YOUNG LEARNING CITYA YOUNG, LEARNING CITY
There are 1,930 nurseries, primary and i di h l i h 2 200 000 dintermediary schools with 2.200.000 students
There are 24 universities in Istanbul(7 state universities, 17 private) with a total student body of 254, 064)
İSTANBUL
A VIBRANT CULTURAL CENTERA VIBRANT CULTURAL CENTER
42 museums, 142 libraries and 35 theaters…,there are 4 international festivals for
music, jazz, film and theatre youngest of which is 15 years oldyoungest of which is 15 years old
Istanbul biennale is the second principal biennale in the world after Venice (in 2009 11th edition)
İSTANBUL
THE HEART OF TURKISH ECONOMYTHE HEART OF TURKISH ECONOMY
Accounts for 9 % of Turkey’s Gross National Product
City handles almost half of Turkey’s exports and imports.
Approximately half of the 18,000 foreign companies active in Turkey are based in Istanbul 42 of the 49 foreign banks in Turkey are based in Istanbul. 42 of the 49 foreign banks in Turkey manage their operations from Istanbul.
Istanbul Stock Exchange is the 5.th largest Istanbul Stock Exchange is the 5.th largest in the world in terms of annual transaction volume.
İSTANBUL
AN ATTRACTIVE DESTINATIONAN ATTRACTIVE DESTINATION
Received 7.5 million foreign tourists in 2009
According to Euromonitor, Istanbul is the thirdamong the most visited European cities in 2007
ISTANBUL
5th World Water Forum, March 2009,
HOSTS WORLD CONGRESSES AND EVENTS
over 20.000 participants
UEFA Final Cup, May 2009
IMF / WB Annual Meeting, October 2009, over 25.000 participants
ASTA IDE Istanbul 2010, April 2010
World Basketball Championship 2010
İSTANBUL 2010 ECoC PROJECT
COOPERATION WITH
EXISTING MUSEUMS AND FESTIVALSEXISTING MUSEUMS AND FESTIVALS
2828thth International Istanbul Film Festival in 2010International Istanbul Film Festival in 20101717thth International Istanbul Theatre Festival in 2010International Istanbul Theatre Festival in 20101717thth International Istanbul Theatre Festival in 2010International Istanbul Theatre Festival in 20103737thth International Istanbul Music Festival in 2010International Istanbul Music Festival in 20101616thth International Istanbul Jazz Festival in 2010International Istanbul Jazz Festival in 20101111thth International Istanbul Biennial in 2009International Istanbul Biennial in 20091111thth International Istanbul Biennial in 2009International Istanbul Biennial in 2009
Sabanci MuseumSabanci MuseumPera MuseumPera MuseumPera MuseumPera Museumİstanbul Modern Art Museumİstanbul Modern Art Museum
Troy/Çanakkale
Archaeological excavations have revealedArchaeological excavations have revealed nine separate periods of settlements including ruins of city walls, house foundations, a temple and a theatreand a theatre.
A symbolic wooden Trojan horse commemorates the legendary war.
Ephesus (Efes)/Izmir
Former capital of Roman AsiaFormer capital of Roman Asia Minor– A great antique Theatre with
25,000 seats, , ,– Temple of Artemis, one of the
seven wonders of the ancient world
Christian pilgrimage area– St. Paul visited and wrote
famous Epistle to the E h iEphesians
– Virgin Mary spent her last days on a nearby hilltop
KUŞADASI
Cruising
One of the most important and well-known cruise port in the Western coast of Turkey.
Centrally located within the ancient cities of
10 miles distance to Selçuk and Ephesus
yDidyma, Miletos and Priene
M.I.C.E.
Kuşadası Congress Center is opening in 2010 ; offers 9000 seat capacity, the biggest convention center in Europe
BODRUM
History
Sun, sea and sand
E t t i t t
Unique nature
Entertaintment
Famous by its mediavel age castle and the Museum of Underwater Archeology
Gl i hit t ti liff
Pamukkale (Denizli)
Gleaming white travertine cliffs formed solely by thermal water cascading for thousands years.
– A.k.a “Cotton Castle” in TurkishWaters hover at a– Waters hover at a temperature of nearly 100 degrees Fahrenheit
Ruins of Roman baths
ANTALYA
Hosts more than 9 million foreign tourist annually
Sea, sun and sand
Unique nature
Entertaintment
M I C EM.I.C.E.
Golf
In Antalya, in the spring time you can both snow ski in the mountains & swim
KONYA
Home city of Mevlâna Celaleddin Rumi, founder of Mevlevi order of Whirling Dervishes
Mevlâna Commemoration Ceremony– Week-long festival every DecemberWeek long festival every December– Held since 1290
“Come, come again whoever, h t b ”
CAPPADOCIA
Katpatuka Land of Beautiful Horses
Unique nature
An extraordinary and lavishAn extraordinary and lavish banquet of natural wonders as well as elegant man-made works beyond the
Ürgüp
made works beyond the wildest imagination
Ürgüp
Göreme
Üçhisar
CAPPADOCIA
Wind and rain have eroded soft volcanic rock to form gigantic cones over millions of years– ( Valley of the Fairy Chimneys )
Old Silk Road passed through the regionOld Silk Road passed through the regionUnderground cities and churches provided refuge for early Christians
TURKEY
Antalya-Belek has been voted the “Best Golf yGolf Destination in Europe 2008” by the IAGTO (International Association of Golf
Tour Operators)
Golf
Antalya-Belek, İstanbul
TURKEY
DISCOVER TURKEYRECOVER in TURKEYRECOVER in TURKEY
From Plastic Surgery to
Hair Plantation, Dental Operations to all other surgeries
Nearly 1,000 thermal springs scattered throughout Western Anatolia.
As the potential of natural thermal
TURKEY
Flora •There are about 13.000 plant species in all f E T k h 9 000 f th dof Europe, Turkey has 9.000 of those and
3.000 of them are endemic
National Parks
First National Park was established in 1958Now 21 spread across the country
TURKEY
Throughout 10.000 years of history,
Historyg y y,
Anatolia hosted 23 civilizations and 3 major religions.
There are 150 ongoing archeological excavations in Turkey.
TURKEY
23 civilizations
History Major ones
HittitesPersiansM d i
HelensLycians
MacedoniansRomansHattis
IoniansLydriansSeljuks
PhrygiansUrartians
jByzantinesOttomans
TURKEY
Underwater Diving Trekkingdventure g
Rafting
Mountaineering
Trekking
Windsurfing
dventure
Skiing
Hiking
Kitesurfing
ParasailingHeli-skiing
g
Paragliding…
TURKEY
sun and sand
Antalya MarmarisFethiye
sun and sand
Kuşadası
Bodrum
Fethiye DidimÇeşme…
Surrounded by three seas with over 8,000 km of coastline
TURKEY
ertaintment
İstanbul
BodrumBodrum
Antalya
Nightclubs Pubs Jazz bars TurkishNightclubs, Pubs, Jazz bars, Turkish Tavernas, Restaurants, Theatres, Concerts, Festivals …
TURKEY
Turkish CuisineOne of the best cuisines of the world
Diverse cuisineCooking emphasizes flavor of main ingredients rather than seasoningsingredients, rather than seasoningsKebab, the Turkish national food, get their flavor largely from grillingMany meals served in rounds of meze or appetizer-side dishes
TURKEY
C dMajor Convention Centers
İstanbul
Congress and Int’l Meetings
Antalya
İzmir
Ankara
more than 350.000 seat capacity
TURKEY
Shopping paradiseShopping paradise
Covered bazaars
Shopping Open street marketsModern shopping mallsBoutique StoresBoutique StoresBrand Shops
Some of most popular objects are carpets,rugs, leather&suede goods,
t l ithi i tilmetalsmithing wares, ceramics, tiles, textile, embroidery, onyx and the famous Turkish meerschaum and many
TURKEY
13 ski centers all over the country
Skiing
2011 Universiade Winter Olympics will be held in Palandöken Ski Center in Erzurum
DID YOU KNOW?DID YOU KNOW?
The House of the Virgin Marywhere she spent her last days in Ephesus, Turkey
DID YOU KNOW?
The oldest known human settlementi i Ç t lhö ük/Ç T k 7this in Çatalhöyük/Çorum -Turkey 7th Millenium BC
DID YOU KNOW?DID YOU KNOW?
Alexander The Great cut the Gordian knot near Ankara. The double knotting technique used in Turkish Rugs is also called as
DID YOU KNOW?
St. Nicholas also known as Santa Clause was born in Patara (southern Turkey) and lived as bishop of Myra inTurkey) and lived as bishop of Myra in Demre Turkey.
DID YOU KNOW?
Homer’s birthplace IzmirHomer s birthplace Izmir (Smyrna) and his mythological city Troy are located in Anatolia.
DID YOU KNOW?
Mount Ağrı is located in Eastern Turkey, where Noah’s Ark is believed to have landed on.to have landed on.
DID YOU KNOW?
Part of Turkey's southwestern shore was a wedding gift from Marc Anthony to
Cleopatra.Cleopatra.
“9 of UNESCO’s World Heritage”
Goreme National Park and Rock Sites of Cappadocia
Great Mosque and Hospital of Divrigi
Hattusha, Ancient Hitite Capital
Historic Areas of Istanbul
Mount Nemrut/Adıyaman
p
Hierapolis-Pamukkale
Xanthos Letoon Ancient Lycian citiesXanthos-Letoon, Ancient Lycian cities
City of Safranbolu
TURKEYTwo of the 7 wonders of
The Ancient World
The Temple of Artemis at Ephesus(today only base ruins remained in Selcuk, Izmir)