Top Banner
A CASE STUDY IN CAMARINES NORTE AREA FISHING COOPERATIVE IN THE PHILIPPINES J e a n Ho Toh FAO/UNDP Assistance t o Cooperative Development Bureau of Cooperatives Development Manila, Philippines Abstract This paper presents a case study of an Area Fishing Cooperative in the province of Camarines Norte, Philippines. It describes the process of organizing and operating the cooperative, and also the continuing efforts since then to develop marketing skills and outlets. There is a three-phase plan for the cooperative outlined in the paper; the long-range objective of the Project is to improve the social and economic development of the fishermen. Even though the cooperative has not been operating for long, its potential is apparent, and with continued motivation and good management it could prove to be very successful. CONTENTS Page - ................................. Programme Identification 610 Organization ............................................. 612 ................................................ Operation 615 ................................................. Training 619 Management ............................................... 620 Problems Encountered ..................................... 621 ............................................. Future Plans 622 ............................................... Conclusion 626
23
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: 36

A CASE STUDY I N CAMARINES NORTE AREA FISHING COOPERATIVE I N THE PHILIPPINES

Jean Ho Toh FAO/UNDP Assis tance t o Cooperative Development

Bureau o f Cooperatives Development Manila, Ph i l i pp ines

Abs t rac t

This paper p r e s e n t s a case s tudy o f an Area F ish ing Cooperative i n t h e province o f Camarines Norte, Ph i l i pp ines . I t desc r ibes t h e process o f organiz ing and ope ra t ing t h e coopera t ive , and a l s o the cont inuing e f f o r t s s i n c e then t o develop marketing s k i l l s and o u t l e t s . There i s a three-phase p l an f o r t h e cooperat ive o u t l i n e d i n t h e paper; t h e long-range ob jec t ive o f t h e P r o j e c t i s t o improve t h e s o c i a l and economic development o f t h e fishermen. Even though t h e coopera t ive has no t been ope ra t ing f o r long, i t s p o t e n t i a l i s apparent , and wi th continued motivat ion and good management it could prove t o be very succes s fu l .

CONTENTS

Page - ................................. Programme I d e n t i f i c a t i o n 610

Organizat ion ............................................. 612

................................................ Operation 615

................................................. Train ing 619

Management ............................................... 620

Problems Encountered ..................................... 621

............................................. Future Plans 622

............................................... Conclusion 626

Page 2: 36

PROGRAMME IDENTIFICATION

General s i t u a t i o n of t h e smal l - sca le f i s h e r i e s i n t h e n e c e s s i t y of t h e coopera t ive

The smal l - sca le f i s h e r i e s s e c t o r has c o n s i s t e n t l y produced about 52% of t h e t o t a l f i s h product ion i n t h e Ph i l i pp ines as of year 1978. This means t h a t a r t i s a n a l fishermen have made a l a r g e con t r ibu t ion t o f i s h product ion and t o p ro t e in supply f o r t h e country. However, t h e i r f i n a n c i a l rewards a r e not commensurate wi th t h e i r product ion s i n c e boat owners and f i s h t r a d e r s r e c e i v e most of t h e p r o f i t s .

It was thought necessary t o organize an e f f i c i e n t Area F ish ing Cooper- a t i v e t o c a r r y out a l l t h e necessary bus iness opera t ions and s e r v i c e a c t i v - i t i e s , a s su r ing fishermen t h a t they would make enough income t o maintain a decent l i v i n g ; a t t h e same t ime, t hey would be a b l e t o pay back t h e c a p i t a l investment made f o r t h e cons t ruc t ion o f f i s h i n g 6 o a t s and o the r smal le r loans . The coopera t ive was e s t a b l i s h e d i n s e l e c t e d a r e a s with t h e fol lowing ob jec t ives :

( i ) To a d j u s t t h e supply of f i s h products i n accordance with market demand t o minimize d r a s t i c p r i c e f l u c t u a t i o n s .

( i i ) To reduce unnecessary c o s t s , e i t h e r ope ra t iona l o r marketing.

( i i i ) To supply member-fishermen with r e l i a b l e product ion i n p u t s a t reasonable p r i c e s .

( i v ) To inc rease t h e ca tch by t e c h n i c a l improvements.

I t i s c l e a r t h a t t h e development process i n municipal f i s h e r i e s i s made much more complex by s o c i a l and c u l t u r a l cons ide ra t ions , bad geographic condi t ions , l a c k of b a s i c i n f r a s t r u c t u r e s , low s tandards of educa t ion , l a c k of c r e d i t and t h e severe shor tage of indigenous en t repreneura l and t e c h n i c a l expe r t i s e . The s i t u a t i o n of Mercedes, Camarines Norte, is not except iona l .

I d e n t i f i c a t i o n

Before t h e organiza t ion was discussed i n d e t a i l , t h e s t a f f observed t h e e x i s t i n g phys i ca l f a c i l i t i e s and o rgan iza t iona l s i t u a t i o n o f fishermen, a s wel l a s t h e input and output of smal l - sca le f i s h e r i e s . For tuna te ly , Mercedes had r e l a t i v e l y good f a c i l i t i e s , with a l a r g e number of "Samahang Nayon" ( s N ) ~ / f o r fishermen and s i z a b l e q u a n t i t i e s of f i s h t o be c o l l e c t e d . However, SNs do not own any kind of f a c i l i t i e s . Most o f t h e s e i n f r a s t r u c t u r e s a r e owned by t h e Municipal Government and p r i v a t e bus iness groups.

The d e t a i l e d observa t ions were:

( a ) The phys ica l f a c i l i t i e s

The f i shermen ' s groups do not have any kind of f a c i l i t i e s . The

I/ A term f o r pre-cooperat ive. -

Page 3: 36

Municipal Government has a f u l l y cemented landing p i e r where a l l f i s h caught by smal l - sca le f i s h i n g boa t s and commercial boa t s a r e brought and s o l d t o s e v e r a l o u t l e t s , mostly through t r a d e r s . The Municipal Government charges fishermen and t r a d e r s var ious f e e s f o r us ing t h e p i e r .

There a r e f o u r i c e and coid s to rage p l a n t s , one of which is owned by BFAR (Bureau o f F i s h e r i e s and Aquatic Resources) and t h r e e 5y p r i v a t e bus iness companies. Thei r i nd iv idua l c a p a c i t i e s range from 5 me t r i c t ons t o 30 me t r i c t o n s per day i n cold s to rage . Their capac i ty could not meet t h e requirements of fishermen i n peak season, even i f t h e s e p l a n t s were i n f u l l opera t ion . The p l a n t s a r e never expected t o be i n f u l l ope ra t ion , so t h a t i c e i s suppl ied t o fishermen from o the r a r e a s , mostly from Lucena C i t 5 7 .

( b ) F ish ing ground and gear

The major f i s h i n g ground is San Miguel Bay southwest of down- town Mercedes, 30 t o 40 km away. I t i s loca t ed f u r t h e r from t h e marketing p lace than fror: t h e f ishermen's v i l l a g e s .

Some fishermen a l s o go out f u r t h e r t o t h e northwest a r e a of t h e P a c i f i c Ocean i n o rde r t o ca t ch tuna and spanish mackerel by us ing hook and l i n e . I t u s u a l l y t a k e s 6 hours t o t h e f i s h i n g ground.

The gea r t hey a r e us ing i s mostly bag n e t , small g i l l n e t , beach s e i n e , shrimp t r a w l , t r o l l i n g and hook and l i n e .

( c ) Avai lable boa t s and ca tch

No i n t e g r a t e d s t a t i s t i c s on boa t s and ca t ch were a v a i l a b l e from t h e government agencies . 3ased on d a t a from DEP (Development Bank of t h e Ph i l i pp ines ) 493 boa t s were cons t ruc ted i n t h e Mercedes a r e a wi th DBP loans , but an accu ra t e sdrvey showed t h a t 169 boats a r e i n ope ra t ion . A t same t ime s t a f f had t o e s t ima te t h e average annual ca t ch by boa t on t h e b a s i s of in te rv iews with t h e fishermen and spot checking; it might r e s u l t i n 2 . 7 me t r i c t o n s . This means t h a t t h e coopera t ive may c o l l e c t from nember-fishermen 456 metr ic t o n s y e a r l y , i f t h e coopera t ive can absorb a l l 160 boats .

The complicated sha r ing system between fishermen and owner/ owners had t o be given some a t t e n t i o n , because t h e r e t u r n t o t h e fishermen per u n i t of e f f o r t was very low. This is one of t h e o b s t a c l e s t o product ion increment. There i s very l i t t l e i ncen t ive f o r fishermen t o i nc rease t h e i r t o t a l ca t ch under t h i s system.

( d ) Marketing

The e x i s t i n g f i s h marketing p r a c t i c e f o r small-scale fishermen i n Mercedes is im7lemented by s e c r e t bidding o r "whispering" on combined spec i e s which a r e displayed on a cementedfloor twice a day. I n r e a l i t y ,

Page 4: 36

t he re is no r e a l marketing because t h e p r iva te t r a d e r s con t ro l t h e producers: they d i c t a t e t h e buying p r i c e from fishermen and manage t h e f i s h vendors i n markets by providing them with f i s h on a c r e d i t bas i s . This est imate system on combined species , and t h e high commission paid t o t r a d e r s (from-7% t o 10%) a r e two of t h e b i g disadvantages faced by t h e fishermen.

A s f o r p r i c e formation, t h e r e a r e two p r i c e s , one i s t h e cash p r i c e and t h e o the r i s t h e c r e d i t p r i ce . The l a t t e r i s 10% higher than t h e former. Therefore, fishermen hardly see cash a f t e r deducting gasol ine and o the r f u e l c o s t s , high commissions, e t c . , even under t r a d e on a cash b a s i s .

( e ) Feas ib le organiza t ional group

Mercedes has 1 6 SNs f o r fishermen which a r e t h e bas ic founda- t i o n of the cooperat ive, but most member-fishermen a r e s c a t t e r e d on i s l ands o r shore l ine v i l l a g e s which cannot be reached by land t r anspor ta t ion . For these people, f i s h i n g is t h e i r s o l e occupation, not l i k e people i n o the r a reas who engage i n both farming and f i s h i n g .

2. ORGANIZATION

Government policy f o r organizat ion

By v i r t u e of t h e l e t t e r of implementation No. 7 pursuant t o Pres i - d e n t i a l Decree No. 1 which implemented t h e Government In tegra ted Reorganiza- t i o n Plan, MLGCD (Ministry of Local Government and Community Development) i s i n charge of pursuing th ree ob jec t ives , and one of t h e s e objec t ives i s t o pursue vigorously t h e i n s t i t u t i o n a l i z a t i o n of a dynamic and purposeful cooperative system. The BCOD ( Bureau of Cooperative Development ) of t h e Ministry was charged with t h e promotion and development of small f ishermen's cooperatives.

The BCOD through t h e f i e l d workers of t h e Ministry has been organiz- ing SNs o r pre-cooperatives f o r fishermen.

The SN i s a pre-cooperative pr imar i ly composed of t h e following:

( i ) An owner of a small f i s h i n g boat l e s s than 3 tons gross.

( i i ) Small fishermen working on f i s h i n g vesse l s f o r wages o r on a shar ing b a s i s .

( i i i ) Owners of fishponds not more than one ( 1 ) hectare i n s i z e .

( i v ) Lessees of fishponds not more than t h r e e ( 3 ) hectares i n s i z e .

(v) Small processors of f i s h o r f i she ry products.

The SN is a small organizat ion with a minimum of 25 and a maximum-of 200 members. It does not engage i n any business a c t i v i t y . Their full-pledged

Page 5: 36

coopera t ive undertakes bus iness func t ions f o r them. The SN i s a development process i t s e l f and s t ands on t h r e e p i l l a r s . These a r e a cont inuous educa- t i o n a l process , a sav ing process f o r c a p i t a l formation and a d i s c i p l i n a r y process .

The educat ion process

In t h e SN, t h e members undergo a t o t a l of s i x t y (60 ) weeks of educa- t i o n a l programmes. I n t h e o rgan iza t iona l phase (Phase I ) , t h e members have t o t a k e t h e e i g h t major l e s sons before t hey can organize t h e i r SN. Af te r t hey a r e organized and r e g i s t e r e d with t h e B C O D , thereby g iv ing them a l e g a l ex i s t ence , they a r e now ready f o r Phase I1 which is t h e developmental phase.

I n Phase 11, t h e f i r s t programme i s a management course f o r t h e Board o f D i rec to r s of t h e SN. Conducted over a per iod of t e n ( 1 0 ) weeks t h i s course c o n s i s t s of 20 l e s s o n s designed t o develop i n t h e o f f i c e r s t h e knowledge, s k i l l s and a t t i t u d e s necessary f o r i n t e l l i g e n t l eade r sh ip and e f f e c t i v e management of t h e SN.

The second course under Phase I1 i s t h e t e c h n i c a l t r a i n i n g which i s given t o a l l members of t h e SN. This c o n s i s t s of 20 l e s s o n s conducted over a per iod of 20 weeks i n such f i e l d s a s improved techniques , f i s h process ing , e t c . The l e s sons a r e accompanied by a c t u a l demonstration p r o j e c t s . The next course i s concerned with product s p e c i a l i z a t i o n . Given t o a l l members of t h e SN, t h i s course c o n s i s t s of e i g h t ( 8 ) l e s sons about c e r t a i n s k i l l s r e l evan t t o t h e needs and requirements of p a r t i c u l a r a r e a s .

The l a s t course under Phase I1 is an abridged management t r a i n i n g f o r a l l SN members. Consis t ing of 1 2 l e s sons , t h i s i s conducted over a 12- week per iod .

When a SN member has s a t i s f a c t o r i l y completed a l l t h e l e s s o n s o f Phase I and 11, he i s considered a graduate of t h e "PAMANTASAN SA NAYON" (School of B a r r i o ) , which i s s o r t of an open v i l l a g e u n i v e r s i t y . He i s given a diploma f o r t h i s .

The c a p i t a l formation process

The sav ing programme i n t h e SN is an at tempt t o gene ra t e f i nanc ing from t h e g r a s s r o o t s l e v e l . I n t h e p a s t s e v e r a l decades, t h e Government launched one programme a f t e r another , each geared t o he lp t h e fisherman acqu i r e low c o s t c r e d i t f o r h i s f i s h i n g inpu t s . The r e s u l t i n g inc rease i n ca t ch and income f a i l e d t o develop t h e h a b i t o f sav ing; e x t e r n a l f i nance was not rep laced by i n t e r n a l l y generated c a p i t a l . Hence, while t h e Government and o the r i n s t i t u t i o n a l lending agencies were channel l ing m i l l i o n s of pesos i n t o t h e main s t ream of a g r i c u l t u r a l product ion, very l i t t l e , i f any, was generated i n t h e form of sav ings by t h e fishermen. The Barangay Saving Programme is c a l c u l a t e d t o s t r eng then t h i s weak spo t i n t h e economy. A s a r u l e , a l l members of a SN must pledge t o p a r t i c i p a t e i n t h e planned, savings a c t i v i t i e s . The SN has two major funds:

Page 6: 36

( a ) The barangay saving fund

It is b u i l t by saving t h r e e ( 3 ) percent of a l l loans obta ined by t h e fishermen members from any government f inanc ing i n s t i t u t i o n . I f t h e n e m b e ~ i s non-borrowing, he saves a t l e a s t f i v e ( 5 ) pesos a month. All t h e s e a r e placed i n t h e Barangay Savings Fund of t h e SN i n t h e account of t h e member.

( b ) The barangay guarantee fund

It i s b u i l t through t h e members' con t r ibu t ions of one (1) pe r - cen t of s a l e proceeds of ca t ch pe r every f i s h i n g t r i p o r i t s equ iva l en t va lue , which w i l l s e rve a s a source of funds t o pay:

( i ) insurance premiums of t h e fishermen

( i i ) guarantees of payment of loans f o r fishermen

( i i i ) c a p i t a l i z a t i o n of a fu l l -p ledged coopera t ive .

The d i s c i ~ l i n a r v Drocess

Through t h e t h e o r e t i c a l and p r a c t i c a l coopera t ive educa t iona l pro- c e s s , t h e SN i s t augh t s e l f - d i s c i p l i n e , a necessary f a c t o r i n t h e success of any o rgan iza t ion inc luding coopera t ives .

Organizat ional approach

One of t h e s e r i o u s obs t ac l e s t o t h e organiza t ion waS t h e s t r o n g negat ive a t t i t u d e of t h e fishermen, which seemed t o stem from t h e i r bad experiences with t h e coopera t ive programme i n t h e . p a s t . A t f i r s t , t hey d i d not g ive any chance t o exp la in t h e programme. They p r e f e r r e d ind iv idua l i sm o r a small group system, because they d i d n ' t l i k e t h e s o p h i s t i c a t e d s t r u c - t u r e , and they were a f r a i d of g e t t i n g away from t r a d e r s t o whom they had been connected f o r a long t ime. The s t a f f decided t o make a core group which were s e l e c t e d from f i v e ( 5 ) prominent SNs and approach them from a psychological po in t o f view. The group v i s i t e d each b a r r i o and d iscussed wi th each person socio-economic condi t ions . The d i scuss ion forced t h e fishermen t o compare t h e p re sen t s i t u a t i o n with t h e p a s t , hopefu l ly making them understand t h a t t h e present system could not improve t h e i r we l f a re , and f i n a l l y l ead ing them t o accept t h e coopera t ive programme. A t e c h n i c a l explana t ion followed based on t h e f e a s i b i l i t y s tudy. This explana t ion covered t h e marketing o u t l e t , c o l l e c t i o n system, input and output and manage- ment system. It took almost t h r e e ( 3 ) months.

Two k inds of membership were considered i n t h e o rgan iza t ion . One was ind iv idua l membership and t h e o t h e r was group membership by SN u n i t . Af te r long d i scuss ions with t h e co re group and BCOD o f t h e Ministry, it was recognized t h a t t h e l a t t e r i s much more p r a c t i c a l and e f f e c t i v e i n achieving t h e goa l of t h e coopera t ive ; s i n c e most of member-fishermen a r e l i v i n g i n widely s c a t t e r e d i s l a n d o r s h o r e l i n e v i l l a g e s , it is hard f o r t h e cooperat ive t o manage them ind iv idua l ly o r d i r e c t l y .

Page 7: 36

The co re group could then s t a r t t h e next plan t o c o l l e c t money immediately from each SN. The fund was c o l l e c t e d by each SN u n i t w i th t h e s t rong support o f t h e p re s iden t of SN. I t took t h r e e ( 3 ) months t o c o l l e c t t h e funds r equ i r ed t o r e g i s t e r t h e coopera t ive as a l e g a l e n t i t y , - F26 500 o r US$^ 600. This was s l i g h t l y above t h e minimum amount r equ i r ed of F25 000.

Two t r a i n i n g s e s s i o n s , a Pne-Membership Educat ional Programme and Management on SN, were provided i n o rde r t o g ive them t h e q u a l i f i c a t i o n s a s member-fishermen and make a s t rong foundat ion f o r group members wi th t h e SN u n i t .

R e g i s t r a t ion

The r e g i s t r a t i o n took p l ace on 1 September 1978 becoming t h e f i r s t l e g a l e n t i t y under t h e present law of t h e MLGCD, n ine ( 9 ) months a f t e r t h e i d e n t i f i c a t i o n t r i p was made. It is c a l l e d Camarines Norte Area Fish ing Cooperative (CNAFC). I t is composed of 1 2 SNs f o r fishermen and 1 pre- coopera t ive f o r processors , a l l under group membership. The t o t a l number of members i s 330 fishermen inc luding 35 processors . Each SY pa id from P1 000 t o P3 000 f o r capi ta l . formation, with PI00 a s t h e membership f e e .

A s a r e s u l t o f t h e e f f o r t s of BCOD and t h e Minis t ry wi th c l o s e co l l abo ra t ion from BFAR, one coopera t ive i n Mercedes a r e a was r e g i s t e r e d . Its c h a r a c t e r i s t i c s a r e ,

I t i s composed of 1 2 SNs and 1 pre-cooperat ive a s group membership.

Most of member-fishermen l i v i n g i n t h e s c a t t e r e d i s l a n d s of s h o r e l i n e v i l l a g e s a r e on a pure ly g r a s s r o o t l e v e l .

The coopera t ive does not own any kind of f a c i l i t i e s r equ i r ed f o r developing marketing o u t l e t s .

The coopera t ive was t o s t a r t ope ra t ing with small c a p i t a l which w a s c o l l e c t e d only from its own member-fishermen.

3. OPERAT I ON

The Board of Di rec tors ( t hen 5 members, bu t now increased t o 9) d i s - cussed t h e s t r a t e g i e s f o r management and marketing p l ans with t h e a s s i s t a n c e of an FA0 expe r t ; they considerea t h e var ious problems of smal l - sca le f i s h e r i e s , and decided t o s e t up short- term and long-term programmes which can be aeveloped i n t h r e e phases:

( a ) Phase I

( i ) To concent ra te f i r s t on l o c a l markets, a s commission agents , i n o rde r t o i nc rease both c o l l e c t i n g and market- ing experience.

Page 8: 36

( i i ) To pay cash t o member-fishermen.

( i i i ) To decrease t h e present commissions of 7.10% when mar- ke t ing through p r iva te buyers, t o 5% when marketed through t h e cooperat ive.

( i v ) To strengthen membership by encouraging fishermen t o break t h e i r present s trong l i n k s with p r iva te buyers; t h i s can be accomplished by paying t h e small debts of t h e fishermen. The cooperative w i l l then rece ive an increased volume of f i s h from i t s members.

( v ) I f revenue permits, t o r e c r u i t some s t a f f .

( v i ) To apply f o r t h e CDLF government loan (Cooperative Development Loan Fund) based on t h e f e a s i b i l i t y study paper.

( v i i ) To continue e f f o r t s t o change t h e present es t imate system i n t o a weighing system.

(b ) Phase I1

( i ) To concentrate on developing outs ide markets, par t icu- l a r l y Manila wholesale markets.

( i i ) To s t a r t t h e f i r s t s t age of a co l l ec t ion system by using boats owned by each SN u n i t , i n order t o save opera t ional c o s t s of boats .

( i i i ) To improve f i s h q u a l i t y by introducing c h i l l i n g tanks , washing t a b l e s and s h e l t e r s t o protec t t h e f i s h from sun, and a l s o insula ted boxes which could be f ixed i n t h e boats .

( i v ) To implement a p r i c e monitoring system by rad io .

( v ) To supply gasoline and kerosene t o member-fishermen on a da i ly c r e d i t bas i s .

( v i ) To develop t h e auction system which t h e cooperat ive w i l l use when r e s e l l i n g f i s h t o l o c a l buyers a f t e r making up box u n i t s according t o species .

( c ) Phase I11

( i ) To develop a main co l l ec t ion programme by using t h e c o l l e c t i o n boat of t h e cooperative, and s e t t i n g up severa l c o l l e c t i o n p laces on i s l ands o r shore l ine a reas .

( i i ) To begin f i s h d i s t r i b u t i o n by using i t s own insula ted t ruck and uni f ied conta iners .

Page 9: 36

( i i i ) To develop input bus inesses l i k e spa re p a r t s f o r engines and o t h e r m a t e r i a l s needed f o r f i s h i n g , on a c r e d i t b a s i s .

( i v ) To develop processing technology i n o rde r t o g e t high q u a l i t y products , and a l s o t o provide f o r s u r p l u s f i s h , thereby s t a b i l i z i n g p r i c e s .

O ~ e r a t i o n i n l o c a l market

Since t h e CNAFC s t a r t e d opera t ion on 15 October 1978, f o u r ( 4 ) SNs among 1 2 SNs of new fishermen have been involved i n t h e coopera t ive market- ing o u t l e t , because t h e CNAFC was not i n a s i t u a t i o n t o break t h e r e l a t i o n - s h i p between t h e t r a d e r s and t h e fishermen immediately by supplying phys i ca l commodities. However, t h e CNAFC could do two t h i n g s , which were t o g e t t h e t r a d e r ' s commission down up t o 5% and pay cash whenever t h e f i s h was brought by member-fishermen.

A s one s t r a t e g y t o change t h e e s t ima te system, t h e CNAFC contac ted t h e FFVA (Fresh F ish Vendor Associat ion) i n Daet, a l a r g e mun ic ipa l i t y 7 km away from Mercedes, and succeeded i n making an agreement with them t o d e l i v e r f i s h t o t h e i r a s s o c i a t i o n under a weighing system by s p e c i e s , wi th t h e u n i t being a r ec t angu la r wooden box under a weekly f i x e d p r i c e system. The p r i c e would be determined a t a meeting of producers and vendors based on t h e average p r i c e of t h e last month and a p r o j e c t i o n f o r t h e coming month; s e v e r a l f a c t o r s would be considered t o s e t t h e p r i c e . F i sh w a s c o l l e c t e d , s o r t e d by spec i e s , weighed, washed, boxed wi th i c e and suppl ied t o them a t 0800 every morning. However, it d id not cont inue f o r more than 3 days, because some member-fishermen r e tu rned t o t h e t r a d i t i o n a l way: t h e e s t ima te system on combined f i s h . They explained t h a t it would g ive more b e n e f i t s and h igher p r i c e s than t h e weighing system. There was no l o g i c a l reason f o r t h i s s i n c e no fisherman could even g ive t h e exac t p r i c e p e r kg with t h e e s t ima te system. It was a psychological r e a c t i o n a g a i n s t a new idea .

The one year record on f r e s h f i s h t r aded only through t h e l o c a l market showed an amount of P477 000 from November 1978 t o October 1979 and a monthly average of F40 000. The h ighes t amount with 7 SNs involved appeared i n February 1979, because t h e CNAFC formed 82 000 i n a s p e c i a l fund i n o rde r t o a t t r a c t more member-fishermen by paying o f f t h e small deh t s of members t o t h e t r a d e r s .

The development of marketing i s r e t a rded by t h e l a c k of sys temat ic economic experience of fishermen a s we l l a s of managerial s t a f f . This forced t h e CNAFC t o g ive p r i o r i t y t o t h e l o c a l market a t t h e beginning. The expec ta t ions from t h e l o c a l market a re :

( i ) It can develop marketing with small amounts of o p e r a t i o n a l fund, revolv ing money f a s t .

( i i ) It is a simple market t h a t they can e a s i l y adapt t o .

Page 10: 36

( i i i ) It can be developed without any s p e c i a l f a c i l i t i e s and equipment.

( i v ) I t can t each them what sys temat ic economic a c t i v i t y i s and how t o run and p r o t e c t it.

E x ~ e r i m e n t a l d e l i v e r v t o Malabon market

A t t h e o u t s e t , t h e CNAFC has funct ioned only a s a commission agency through t h e l o c a l market. However, r e c e n t l e v e l s of f r e s h f i s h t r a d e have dec l ined s i n c e t h e e a r l y months of year mainly due t o high p r i c e of gaso- l i n e , t h e commercial f i s h i n g 'season which runs from Apr i l t o October, and t h e l ack of t r a d e money r e s u l t i n g from t h e f a i l u r e t o c o l l e c t money from l o c a l buyers. This s i t u a t i o n has pushed t h e CNAFC t o s t e p up t o t h e second phase, t h a t i s t o develop s e v e r a l l a r g e marketing o u t l e t s inc luding Manila markets, with t h e c l o s e cooperat ion of CMSP (Cooperative Marketing System of t h e P h i l i p p i n e s ) .

Three t imes from 19 September t o 12 October 1979, f r e s h f i s h has been shipped t o Malabon f r e s h f i s h wholesale market i n Manila from Mercedes i n cooperat ion with CMSP under t h e t e c h n i c a l a s s i s t a n c e of a UN vo lunteer and FA0 expe r t . The main o b j e c t i v e s i n e x p l o i t i n g t h e wholesale market a r e ,

(i) To develop a l a r g e commercial t r a d e by con tac t ing t h e whole- s a l e r s d i r e c t l y .

( i i ) To change t h e present purchasing system from es t ima te t o a weighing system.

( i i i ) To in t roduce a q u a l i t y c o n t r o l programme t o fishermen and managerial s t a f f a s we l l a s t o salesman of CMSP through on- t h e - job t r a i n i n g .

( i v ) To in t roduce a p r i c e monitoring system t o managerial s t a f f and salesmen of CMSP by r a d i o and telephone i n t h r e e con- t a c t p o i n t s : Mercedes o f f i c e , CMSP o f f i c e i n Manila and Malabon market.

This demonstration could p o t e n t i a l l y r e s u l t i n a b i g development of commercial t r a d e i n f r e s h f i s h , provided t h e members' p a r t i c i p a t i o n l e v e l remains high. P a r t i c u l a r s of t h e demonstration a r e :

( a ) Co l l ec t ing f i s h

A t o t a l o f 1 441 kg of f r e s h f i s h was shipped t o Malabon market t h r e e t imes (111 kg t h e f i r s t t ime, and 751 kg t h e t h i r d t ime) . I t u s u a l l y took one day t o c o l l e c t t h i s quan t i t y . This i n d i c a t e s t h a t t h e d a i l y co l - lection could possibly increase t o 1 000 kg i n the future.

( b ) Improvement of handl ing, p re se rva t ion and d i s t r i b u t i o n

No l a r g e shrinkage was found i n t h e t r i a l shipments. It showed only 1 . 7 kg, f o r a t o t a l of 1 441 kg. I t means t h a t q u a l i t y c o n t r o l

Page 11: 36

could be achieved by us ing a c h i l l i n g system, and thereby reduce shr inkage t o l e s s t han 1% i n t h e Manila market. This r a t e of shr inkage was achieved i n t h e s e t h r e e shipments t o Malabon market by maintaining a temperature of 1. Q°C - -1.5 O C ( t h e same temperature as i n Mercedes be fo re d e l i v e r y ) . A s soon as f i s h was purchased by t h e marketing o f f i c e r of t h e coopera t ive , it was washed, s o r t e d , weighed and put i n t o c h i l l i n g t anks t o coo l t h e f i s h . I t took 2 t o 3 hours t o ge t t h e temperature of t h e f i s h down t o 1 ° C - l .S°C, mostly i n a mix o f 2 o f i c e t o 1 of water. Of course it depended on s p e c i e s and t h e temperature of f i s h a t t h e moment.

The 100 p l a s t i c con ta ine r s which were made i n A u s t r a l i a and suppl ied by BFAR t o t h e CNAFC were in t rosuced t o Malabon market when f i s h were d isp layed on t h e f l o o r . It had a favorable r e a c t i o n from buyers . It might seem premature f o r t h e CNAFC t o use t h e p l a s t i c con ta ine r s on a l l l i n e s of d i s t r i b u t i o n , cons ider ing t h e present s i t u a t i o n and t h e cond i t i on of marketing o u t l e t s and f a c i l i t i e s ; bu t it i s expected t h a t t h e CNAFC w i l l even tua l ly own a good i n s u l a t e d t ruck f o r shipment, and a t t h a t t ime t h e con ta ine r s w i l l be used.

( c ) P r i c e and p r o f i t

Between t h e l o c a l Mercedes market and t h e Malabon wholesale market i n Manila t h e r e was a 30.3% d i f f e r e n c e i n wholesale p r i c e . It c o s t s 22.3% more f o r t h e coopera t ive t o s e l l i n Manila; t h i s l e a v e s an 8% n e t p r o f i t . I f t h i s margin cont inues , it may be poss ib l e f o r t h e CNAFC t o become a se l f - suppor t ing coopera t ive sooner t han expected.

( d l P r i ce moni tor ing

One r a d i o was s e t up i n t h e o f f i c e of t h e CNAFC i n Mercedes where s t a f f and salesmen of CMSP monitored t h e p r i c e i n t h e two a r e a s through t h r e e contac t po in t s . During t h e demonstration it was no t used we l l , bu t it was a beginning: it can he lp t o develop a b i g t r a d e system i n t h e f u t u r e . This is e s s e n t i a l f o r developing t h e commercial t r a d e of f i s h no t on ly i n l o c a l markets but a l s o i n o u t s i d e markets.

4. T R A I N I N G

Tra in ing is one of t h e most important f a c t o r s a f f e c t i n g t h e cooper- a t i v e programme, and t h e goyernment has given p r i o r i t y t o va r ious types of t r a i n i n g . The concepts of i nc reas ing p roduc t iv i ty , e l imina t ing waste, making b e t t e r use of t h e resource , and c a p i t a l and l a b o r i n p u t s u s u a l l y begin wi th a form of t r a i n i n g . Under t h e present s i t u a t i o n , many f a c t o r s p r o h i b i t a "Self Help" o r "Do it Yourselfr ' method. Because t h e a r t i s a n a l f i s h i n g communities a r e u sua l ly i s o l a t e d , t h e r e i s l i t t l e exchange of information wi th ou t s ide sources o r contac t with more advanced a r e a s . Unless a c a t a l y s t i s provided from ou t s ide t h e a r t i s a n a l community, no th ing w i l l change. Therefore, t r a i n i n g can have cons iderable impact, depending on t h e form t h a t it t a k e s ; it nay only reach a few members, o r it may t a k e an unreasonable l eng th of t ime t o produce s i g n i f i c a n t r e s u l t s .

A t t h e beginning, t h e Government provided some t r a i n i n g t o a few members who were s e l e c t e d from each SN, but it could not expect s t r o n g feed-

Page 12: 36

back from member-fishermen. A v i s i t t o each b a r r i o would produce b e t t e r r e s u l t s by coming i n contact with each fisherman, even though it would take a long time.

Training programmes a r e usual ly designed f o r s p e c i f i c sub jec t s , but f o r cooperative management and marketing development they must be p r a c t i c a l . Thus, t h e types of t r a i n i n g which have been provided are:

Pre-membership Education, required t o be a member of t h e cooperat ive . Management on SN which i s necessary t o give each SN have s t rong foundation.

Mobile school t r a i n i n g t o a l l fishermen by v i s i t i n g each b a r r i o and d iscuss ing face t o face such sub jec t s a s produc- t i o n , cooperat ive operat ion and systematic cooperative mar- ke t ing plans.

A f i n a n c i a l con t ro l programme f o r managerial s t a f f .

Technical t r a i n i n g on f i s h handling, preservat ion , d i s t r i b u - t i o n and processing by demonstration method.

A management programme f o r t h e members of t h e Educational and Training Committee of SN i n order t o have them r e t r a i n t h e members of each SN u n i t .

5. MANAGEMENT

It s t a r t e d opera t ing with four ( 4 ) f u l l time s t a f f and one (1) p a r t time s t a f f according t o t h e management s t r u c t u r e out l ined i n t h e fea- s i b i l i t y study: a c t i n g manager, marketing o f f i c e r , a s s i s t a n t marketing o f f i c e r , cashier and bookkeeper. The ac t ing manager has been engaged both i n the o f f i c e of t h e p rov inc ia l government and t h e o f f i c e of the CNAFC because he was a Cooperative Development Officer i n l o c a l government. The CNAFC could not pay a high s a l a r y t o a qua l i f i ed manager under t h e projec ted revenue. The main revenue source is t h e 5% commission on t o t a l s a l e s of members' f i s h . A t p resent , t h e accumulated amount i s enough t o pay expenses, including the s a l a r i e s of t h e four ( 4 ) fu l l - t ime s t a f f . However, one year of business indica ted t h a t management is t h e most se r ious problem i n t h e development of a cooperat ive programme because of t h e low educational standards of t h e fishermen a s well a s of t h e board of d i r e c t o r s ; lack of experience of l e s s q u a l i f i e d managerial s t a f f s i n entrepreneural a c t i v i t i e s is a l s o a problem.

They had a good business through a simple marketing o u t l e t , but f a i l e d t o c o l l e c t money from l o c a l buyers. Also, they did not keep c l e a r records of t h e i r business t r ansac t ions from t h e beginning; money i n t h e bank and i n t h e o f f i c e was not balanced everyday, and f i n a l l y t h e i r expeq- d i t u r e s exceeded t h e i r income. They had no money f o r t rading.

Page 13: 36

6. PROBLEMS ENCOUNTERED

During t h e shor t h i s t o r y of t h i s cooperat ive, some problems i n organizat ion and operat ion have repeatedly appeared. These a r e :

Oreanizat ion

( a ) A s most of fishermen a r e sca t t e red i n many i s l a n d s o r shore- l i n e v i l l a g e s , t h e Government cannot i n t e r a c t with them e f f i c i e n t l y o r motivate them t o organize. A l o t of motivation i s needed t o change t h e i r t r a d i t i o n a l ways and negative a t t i t u d e s towards t h e cooperat ive.

( b ) It t akes too long time t o c o l l e c t money from t h e poor fishermen t o meet t h e minimum amounts of c a p i t a l f o r r e g i s t r a t i o n as a l e g a l e n t i t y , even though t h e SN is well organized by t h e Government and t h e Government reduced t h e cooperative c a p i t a l requirement from P I 0 0 000 t o P25 000. This was a s p e c i a l considerat ion because CNAFC was t h e f i r s t cooperative t o be l e g a l l y r eg i s t e red under t h e new law MLGCD.

Policy making

The key group i n t h e organizat ion is t h e Board of Direc tors which is i n charge of making t h e pol icy and providing c l e a r and c o r r e c t d i r e c t i o n s f o r t h e cooperative. Their low education standard and lack of experience make it impossible f o r them t o introduce new ideas and implement pol icy .

Marketing

( a ) Probably t h e most exacting t a s k i n t h e cooperat ive i s t h e development of a v iab le marketing plan. Its e f fec t iveness and f i n a n c i a l success depend a g rea t deal on planning and organizat ion. However, t h e r e is very l i t t l e knowledge of t h e concept of a managed marketing o u t l e t under t h e cooperative system.

( b ) The fishermen members of t h e organizat ion must p a r t i c i p a t e i n c o l l e c t i v e marketing scheme. The g r e a t e r t h e production, t h e g r e a t e r t h e impact on t h e markets. It- i s very d i f f i c u l t t o expect l a r g e q u a n t i t i e s of f i s h from a l l t h e member fishermen without any inputs from t h e CNAFC. For example, gasol ine could be supplied by t h e cooperative on a d a i l y c r e d i t bas i s .

( c ) The cash flow f o r d a i l y t r a d e was not s u f f i c i e n t , due i n some cases slow payments from t r a d e r s . Loans should be made a v a i l a b l e from a government agency t o increase t h i s cash flow i n order t o develop t h e markets.

( d ) Primary f a c i l i t i e s and equipment should be purchased with loans i n an e f f o f i t o prevent b i g harvest losses , and t o achieve f a s t d i s - t r i b u t i o n of f r e s h f i s h .

Management

( a ) The opera t ional plan must emphasize se rv ice t o t h e fishermen through good management p rac t i ces . Good management i s expensive and t h e Government o r Agencies must be prepared t o pay s a l a r i e s commensurate with

Page 14: 36

similar manageinent pos i t ions i n t h e p r iva te sec to r f o r an i n i t i a l shor t period. The cooperative w i l l l i k e l y f a i l i n management, if management per- sonnel i s se lec ted on t h e b a s i s of s a l a r y , r e s u l t i n g i n key pos i t ions being f i l l e d by unqualif ied and unseasoned people.

(b) Another common f a c t o r i n the f a i l u r e of management is d i s - honesty, even i f t h e Government does check t h e f i n a n c i a l s t a t u s pe r iod ica l ly .

7 . FUTURE PLANS

The most important f a c t o r i n t h e development of small-scale f i s h e r i e s i s how t o c o l l e c t f i s h from t h e member-fishermen and get commercial q u a n t i t i e s within a r e l a t i v e l y shor t t ime; t h i s must be accomplished i n order t o have regu la r d e l i v e r i e s and favourable p r i c e s with good bargaining power. This r equ i res t h e implementation of two th ings - one i s a c o l l e c t i o n programme and another is an input business which hopefully w i l l break up t h e r e l a - t ionsh ip with t r a d e r s , and absorb more p r a c t i c a l member-fishermen.

The f i s h market is located i n downtown Mercedes. This s i t u a t i o n has added t o c o s t s through increased consumption of gasol ine , s ince t h e d is tance between t h e f i s h i n g ground and marketing o u t l e t i s f u r t h e r than between t h e v i l l a g e and t h e f i s h i n g ground. It is a l s o t r u e t h a t t h e fishermen i n o the r munic ipal i t ies i n t h e same province - Vinzon, Paracale and Panganiban - a r e i n same s i t u a t i o n . They usual ly go out f i s h i n g near Calagua Is land. There- fo re , these a r e a s may be a l s o involved i n the c o l l e c t i o n programme under t h e marketing umbrella of t h e CNAFC.

The c o l l e c t i o n programme i s expected t o have severa l socio-economic benef i t s a s well :

(i) To reduce t h e opera t ional c o s t s of boats .

( i i ) To increase t h e s i z e of t h e catch provided t h a t fishermen a r e wi l l ing t o spend more time i n t h e f i s h i n g grounds.

( i i i ) To expect a favourable p r i c e by in teg ra t ing marketing out- l e t s and improving qua l i ty .

( i v ) To break t h e long t r a d i t i o n a l r e l a t ionsh ip with t h e t r a d e r s .

Introduction of marketing programme

Viable a reas

The CNAFC is composed of 1 2 SNs f o r fishermen and 1 Processing Association which a r e located mostly on i s l ands o r coas t l ine v i l l a g e s f a r away from town; 4 non-member SNs a r e a l s o located i n same a reas . This forces fishermen t o br ing t h e i r f i s h t o Mercedes by boat twice a day, morning and afternoon.

Besides Mercedes, t h r e e o ther a reas have 9 r eg i s t e red SNs f o r fishermen and 1 Association f o r fishermen, while the re a r e a l a r g e number

Page 15: 36

of non-member fishermen. There is no cement s t r u c t u r e being used f o r f i s h i n g a lone . Therefore, it i s necessary t o supply a l l t h e f i s h through 'an i n t e g r a t e d marketing o u t l e t by t h e CNAFC.

Avai lable boa t s

An accu ra t e survey i n Mercedes determined t h e a v a i l a b l e numbers of boa t s i n a l l a r e a s t hen compared t h e e x i s t i n g boa t s t o t h e number mentioned i n t h e DBP f i g u r e s . These boa ts conpr i se only 34% of t h e DBP f i g u r e . The f i g u r e s a r e below:

Municipal i ty

Mercedes Vinzon Paraca le Panganiban

DBF Record No. Avai lab le

Catch

No a v a i l a b l e record on f i s h product ion by boa t i n t h e a r e a w a s found. Therefore, s t a f f formulated an e s t ima te of t h e ca t ch based on a three-month record of r e a l bus iness with t h e CNAFC; each boa t s u p p l i e s 1 3 kg per t r i p , with 15 days f i s h i n g a month. It amounts t o 1.488 me t r i c t o n s year ly .

Municipal i ty

Mercedes Vinzon Paraca le Panganiban

Daily Catch Annual Catch

Fuel consumption

The r e s u l t s from a ques t ionnai re i nd ica t ed t h a t gaso l ine consumption per t r i p ranged from 10 l i t e r s t o 20 l i t e r s , averaging 15 l i t e r s ; t h i s depends on t h e f i s h i n g ground, t h e season and o t h e r cond i t i ons . This a l s o e s t ima te s t h e t o t a l kerosene consumption of boa t s by a r e a , and each boa t needs 5 l i t e r s of kerosene f o r two l i g h t s which a r e used t o attract f i s h a t n i g h t . The t o t a l d a i l y consumption of gaso l ine and kerosene is 4 770 l i t e r s and 1 590 l i t e r s , r e spec t ive ly .

Operation of boat

Since small-scale f i s h e r i e s a r e responsilale f o r a l a r g e po r t ion of t h e a r e a ' s t o t a l product ion of f i s h and s i n c e large. numbers of h o a t s gene ra t e

Page 16: 36

employment, one new f i s h i n g boat w i l l have far-reaching e f f e c t s . The cos t - ing of a new banca equipped with a 1 6 HP Briggs and S t r a t t o n engine and common f i s h i n g gear equipment is described below. The average annual land- ing of f i s h per boat is 2 340 kg and i s sold a t t h e average p r i c e of P7.62 per kg.

Investment

Wooden banca 16 HP engine Miscellaneous gears Nets 2 kerosene lamps

Fixed Annual Costs

Depreciation boat 20% f o r F3 800 ' 9 760 Depreciation gears 50% f o r # 7 0 0 350 Depreciation engine 33% f o r Y 3 500 1 155 I n t e r e s t 8% f o r P9 500 7 6 0 Insurance 5% f o r Y 9 500 47 5 Y 3 500

Variable Costs

Gasoline 180 days Kerosene, o i l , e t c . Repair of n e t s and gear Spare p a r t s f o r engine Repair of boat Rope, boxes, " t i k l i s " , e t c .

TOTAL ANNUAL COST Y15 600

TOTAL REVENUES 17 830

PROFIT BEFORE TAX 2 230

RETURN ON CAPITAL INVESTMENT 2 3%

PROFIT ON SALES 13%

BREAKEVEN CATCH I F PRICE IS Y7.62 2.047 kg

BREAKEVEN PRICE IF CATCH IS 2.340 kg Y 6.67

BREAKEVEN OPERATION DAYS OF BOAT IF PRICE IS Y7.62 AND AVERAGE CATCH PEX TRIP IS 1 3 kg 157 days

Page 17: 36

The motorized banca shows t h a t gasoline consumption is 67% of t h e annual va r i ab le c o s t , i nd ica t ing t h a t saving gasol ine r e a l l y would increase ppof i t s ; a l s o not iceable a r e t h e following:

( i ) The low t o t a l f i g u r e of p r o f i t before t a x .

( i i ) The extremely low p r o f i t re turnable t o fishermen under t h e present shar ing system where only 50% goes t o fishermen a f t e r deducting opera t ional and marketing c o s t s .

( i i i ) The low number of catch days per month.

Implementation programme

Collect ion ? laces

After considering t h e f i s h i n g grounds and t h e marketing p lace , th ree c o l l e c t i o n p laces w i l l be s e t up t o purchase f i s h and supply f u e l and o the r necessary mater ia ls .

The f i r s t place w i l l be located i n Masalong-salong SN and second be in Quinapaguian SN, on an i s l and . I n p r inc ipa l , both of t h e s e w i l l reach a l l t h e fishermen of the Mercedes a rea . The t h i r d place which w i l l be on Guintinua i s l and , Calugua, which w i l l a l s o reach a l l t h e fishermen from Vinzon, Paracale and Panganiban. These p laces w i l l have a marketing s h e l t e r and o ther f a c i l i t i e s including a c h i l l i n g tank, a s well a s some equipment l i k e a radio . (Appendix 1)

Crganization and managerial s t r u c t u r e

The CNAFC w i l l extend i t s a rea outs ide of Mercedes t o increase t h e number of SNs and c o l l e c t a l a r g e r quant i ty of f i s h . The number of Directors on t h e Board w i l l be increased from t h e present 9 so t h a t each municipal i ty i s represented on it. The CNAFC w i l l have t h r e e s t e e r i n g committees under t h e Board of Direc tors t o t ake ca re of operat ions i n each c o l l e c t i o n place.

A s f o r t h e managerlal s t r u c t u r e , it w i l l have four departments which w i l l be i n charge of boat opera t ions , marketing, f inance and business. These departments w i l l work i n c lose cooperation with t h e s t a f f i n each co l l ec t ion place, under t h e d i r e c t i o n of t h e general manager. (Appendix 2 )

Collect ion scheme

There is no f ixed time a t each place t o purchase f i s h . Therefore, fishermen-members o r non-members w i l l b r ing t h e i r f i s h t o t h e c o l l e c t i o n place a t any time. The de ta i l ed scheme is:

( i ) The c o l l e c t i o n boat w i l l drop i n a t each place once a day.

( i i ) Each place w i l l purchase f i s h from members o r non-member fishermen by a weighing system, according t o t h e cu r ren t

Page 18: 36

p r i c e i n Mercedes ( t ransmit ted by rad io ) under t h e d i r e c t i o n of t h e general manager of t h e CNAFC.

Payment i s on a cash b a s i s .

Each place w i l l supply gasoline, kerosene and o the r ma te r i a l s required f o r f i s h i n g only t o member-fishermen on a cash o r d a i l y c r e d i t bas i s .

Each place should s o r t f i s h by species and box it i n insu- l a t e d conta iners with i c e f o r loading on t h e main c o l l e c t i o n boat .

Pr ice determination

The d a i l y p r i c e i n Mercedes landing por t w i l l be sen t by r a d i o t o each place by t h e general manager. Cooperative p r o f i t s on f i s h s a l e s w i l l be accumulated and prorated a s dividends t o member-fishermen on a weekly o r a monthly b a s i s .

Marketing ~ l a n

The marketing of a programmed catch w i l l be geared t o meet t h e demands of l o c a l and Manila buyers. F i r s t l y , f i s h w i l l be t ranspor ted t o Mercedes main c o l l e c t i o n point from each place by boat , u t i l i z i n g insu la ted f i s h conta iners with i c e , and del ivered t o two o u t l e t s , l o c a l and Manila. The main marketing o f f i c e r i n Mercedes w i l l box t h e f i s h i n uni f ied p l a s t i c containers f o r l o c a l markets - Mercedes, Daet, Vinzon, Paracale, Labo and Panganiban; f i s h w i l l be boxed i n insula ted containers f o r Manila markets - wholesale markets, two supermarkets under CMSP and other publ ic markets connected with CMSP. The weighing system w i l l a l s o be applied t o both out- l e t s . Eighty percent of t h e t o t a l projected catch w i l l be expected t o go through t h e cooperat ive, out of which 40% w i l l go t o Manila markets while 32% and 8% w i l l be supplied t o l o c a l markets and member processors, r e s - pect ively. The f i s h f o r processors a r e not marketable species i n t h e l o c a l market o r Manila. (Appendix 3 )

Management

The programme w i l l be implemented with strong supervision by t h e general manager of t h e CNAFC. He w i l l g ive d a i l y i n s t r u c t i o n s a t each place f o r t h e purchase and supply of input mater ia ls . The management of t h e a c t i v i t i e s a t each of t h e co l l ec t ion p laces w i l l be pr imar i ly under t h e ju r i sd ic t ion of t h e marketing o f f i c e r who w i l l have four o r f i v e s t a f f working a t each place.

8. CONCLUSION

In s p i t e of t h e i r g rea t cont r ibut ion t o catch and employment, t h e small-scale fishermen have been l e f t a t t h e mercy of t h e p r i v a t e brokers f o r f i s h i n g and disposing of t h e i r ca tch , because of t h e i r r e l a t i v e l y small

Page 19: 36

ca t ches and t h e i r l ack of sys temat ic marketing, inadequate i n f r a s t r u c t u r e and poor means of t r a n s p o r t a t i o n f o r t h e f i s h . These r e s u l t e d i n most of ' the p r o f i t s being absorbed by t h e brokers no t t h e fishermen.

These d i s p a r i t i e s have hindered t h e smal l - sca le fishermen i n a t tempt ing t o r a i s e money f o r a common purpose and has discouraged t h e development of f i s h e r i e s . I t is not on ly f e a s i b l e bu t necessary t o e s t a - b l i s h t h i s coopera t ive f o r municipal fishermen. I f s t rong o rgan iza t ions l i k e f ishermen's coopera t ives a r e e s t a b l i s h e d , most of t h e problems r e l a t e d t o t h e f i s h e r i e s w i l l be solved o r p a r t i a l l y solved through t h e func t ions of t h e coopera t ives . Considering t h e problems b e s e t t i n g t h e development of t h i s coopera t ive , it w i l l be a long t ime before it becomes f u l l y ope ra t iona l .

A s we l l a s increased organiza t ion , it w i l l b e necessary t o s e t up primary f a c i l i t i e s and equipment t o develop coopera t ive marketing; a l s o , increased amounts of t r a d e money w i l l be loaned from Government agencies .

Page 20: 36

APPENDIX 1 PHILIPPINES

PROJECT AREA

Page 21: 36

APPENDIX 2

LOCATION OF COLLECTION SITES

Page 22: 36

APPENDIX 3 ORGANIZATIONAL AND MANAGERIAL CHARTER IN CNAFC

BOARD OF 1 st Place. STEERING COMMITTEE

MARKETING DEPARTM WT

Marketing Officer

- ---( 2nd Place. STEERING COMMITTEE

Marketing Officer

GENERAL MANAGER

Assistant Marketing

3rd Place. STEERING COMMITTEE

Operator

BUS1 NESS

Procurement

EPARTM ENT 1 I OPERATION I I DEPARTMENT I

kcoun tant

Cashier I

I Operation 1 Officer P Mm inistrativ

Officer

Captain P Engineer P

I st PLACE 1 Marketing

Officer I Officer

Ass; stant Marketing

Cashier n

Marketing Officer I

Procurement 0 ff icer

Assistant Marketing

Cashi e r n

I

3rd PLACE

Marketing Officer

Procurement Officer

Assistant Marketing

Cashier u

Page 23: 36