360 VR Advertising | The State of 360 VR

SUBVRSIVE | STATE OF 360 VR

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AN INTRODUCTION

We were founded solely with the intent of helping customers make VR experiences of impact.

We were never a video production company. Or an agency. Or a web shop.

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As VR Innovation Partners, we have a proven track record of creating immersive VR experiences that captivate viewers as well as drive key marketing objectives for some of the largest brands in the world.

IN GOOD COMPANY

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In other words: to create experiences of impact for our clients.

“CREATING IMMERSIVE EXPERIENCES THAT DISRUPT, CHALLENGE AND SUBVERT THE CREATIVE STATUS QUO.”

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OUR PROCESS

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CONCEPT CAPTURE ITERATE DEVELOP DEPLOY

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VR/AR | WHY NOW?

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MOBILE HARDWARE• Advanced mobile processing power

• High resolution / high density displays

• Content distribution network for VR/AR experiences

• Sophisticated sensors (gyroscope, magnetometer, IR

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GROWING NUMBER OF HMDS

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VR/AR | MIXED REALITY

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REALITY SPECTRUM

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VR EXPERIENCE TYPES

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360 VIDEO

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GAME-ENGINE RENDERED

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VR/AR | MARKET PROJECTIONS

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(almost) ready for primetime

2016E 2017 2018

AD

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TIO

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VA

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TIME2019 2020

Hype

Reality

“Gap of disappointment”

ADOPTION CURVE OF AR/VR

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WHY 360 VIDEO NOW

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IT’S NOT 3DTVVR IS A NEW MEDIUM, 3D WAS A FEATURE-3DTV excited manufacturers, VR excites communities of storytellers

-Rich communities have formed around VR

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IT’S ALREADY EVERYWHEREYou already own a device that supports it-Mark Zuckerberg said at MWC millions of people watch 360 video on Facebook everyday

-Almost all major video platforms support 360 video, with more support to come

-Available on all VR devices, computers and modern phones

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ADOPTION RATES ARE SKYROCKETING More 360 content is being created and consumed everyday-Mark Zuckerberg stated millions of people watch 360 video on Facebook everyday

-Every new Samsung phone preorder comes with the option to receive a free GearVR

-Over 4 million Google Cardboard units have been shipped

-YouTube and Facebook heavily invested in 360 video

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CREATE ONCE, DEPLOY EVERYWHERE360 Video is scalable and translatable to current and upcoming devices -Can run experiences on the highest and lowest end devices without sacrificing quality

-Higher end devices can support higher fidelity VR video experiences

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CONTENT CREATION360° Immersive Video CaptureSubVRsive has developed best-in-class capabilities and expertise in monoscopic and stereoscopic 360 VR content capture. Our team is comprised of VR pioneers and

seasoned creative industry veterans that have a deep understanding of what goes into professional content creation. We have purpose-built VR camera arrays for a variety

of shooting scenarios, and have developed specialty practices each with their own expert practice leader in lens-to-lens content creation.

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AUSTIN MACE CEO & COFOUNDER [email protected] 512.766.7141

OFFICE 206 E 9TH ST, SUITE 1800 AUSTIN, TX 78701

THANK YOU

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