36 hours of adventure tourism in Knott County, KY, USA

36 HOURS IN KNOTT COUNTYThis presentations seeks to highlight some of the natural, historical, and cultural assets of Knott County.

I will use a 36 hour itinerary for selected tourist personas to showcase what Knott County can offer to tourists of varying personas.

Job Limo

Rising sophomore, Chemistry major, at Berea College.

Member of Entrepreneurship for the Public Good (EPG)

JOB LIMO, 36 HOURS IN KNOTT COUNTY 7/5/2014

Tourists, left to right: David, So, Lucio, Limo

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Demographics

Number in party: 4 Gender: All male

Age: 27, 26, 26, and 25 Marital status: Single

Ethnicity: African (2), Asian, and Latino

Household Income: $10,000/year (each) Time of year: Summer

Length of stay: 2 days and one night

Starting: Appalachian Artisan Center

Ending: Appalachian Artisan Center Cafe

Total trip length: 42 hours

Personas’ interests/preferences

Travel Goals: Farewell, Escapism and EntertainmentInterests: Adventure activities, Souvenirs, Nature’s beauty.

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Trip Planning

Why Knott: I, Limo, suggested Knott County for the vacation because I have been there before and I thought they would love it there.

What convinced them: The description I gave them about the beauty, adventure (Elk, ATVs, Pontoon etc.), and culture of Knott County.

Travel Strategy:

1. Contact Corbit Mullins, Director of the Appalachian Artisan Center in Hindman.

2. Get information about camping Carr Creek State Park by calling in.

3. Reserve a horseback Elk viewing ride with Saddle Up Elk Tours.

4. Reserve four ATVs and a guide at the Knott County ATV training Center.

5. Reserve a pontoon at Carr Creek Lake Marina

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Social Media Resources

Holden Dillman’s review of the Appalachian Artisan Center Café, Hindman, on TripAdvisor.

An example of the reviews across different social media platforms that we used as basis for our decision making, in as far as customer satisfaction is concerned.

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY http://www.tripadvisor.com/ShowUserReviews-g39509-d3379625-r209775718-Artisan_Center_Cafe-Hindman_Kentucky.html#CHECK_RATES_CONT

Travel & Equipment

Mode of Transport: Auto

Camping Equipment: Our own.

Fishing Gear (Lines, hooks etc.): Our own

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Day-by-Day Timed Itinerary Saturday

9:00: Arrive

9:00-9:30: Applachian Artisan Center

9:30-10:00: Appalachian Artisan Studio Shops

10:20-11:00: Hindman Settlement School

11:00-11:30: Museum in Hindman Settlement School

11:30-12:00: Marie Stewart Museum and Crafts

12:30-13:30: Holly Hills Mall Restaurant and Catering (Lunch)

13:50– 15:00: Kentucky School of Craft7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

15:45- 19:00: Knott County ATV Safety Training Center19:30- 20:30: Creekside Diner (Dinner)22:00: Carr Creek State Park (Camping for the night)

Sunday

6:00- 9:00: Saddle Up Elk Tours 10:00- 11:00: Appalachian Artisan Center Café (Breakfast)11:00- 11:30: Forget Me-Not Floral11:50- 12:20: Yoder’s Bulk Foods (Lunch)13:20- 17:00: Carr Creek Lake Marina18:00- 19:00: Appalachian Artisan Center Café (Dinner)19:00: Leave

See You When I see You.

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Appalachian Artisan Center

Street view Crafts on display inside

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Kentucky School of Craft

A basket in the making Students’ photography

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Carr Creek Lake Marina

EntranceEnjoying the lake on a Pontoon

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Financial ImpactTravel Expenses: $42.8

Food: $236

Camping: $10

ATVs: $200 ( $50 per person)

Horseback Elk Viewing: $280 ( $70 per person)

Pontoon: $152

Souvenirs: $150

Flowers: $15

Photo Frames: $50

Miscellaneous Expenses: $50

Total: $1,185.8 7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Quality of Vacation Experience

Trip Assesment: Highly satisfied

Future travel plan: Highly unlikely

Likelihood to recommend to others: Definitely

Most liked travel feature: Carr Creek Lake

Value perceptions: As expected

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Note: I own all the photos used in this presentation.

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Questions, comments & observations

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY

Work Cited

Dillman, H. “Sweet southern ambiance!” Rev. of Appalachian Artisan Center Café_TripAdvisor_ June 10 2014.

7/5/2014JOB LIMO, 36 HOURS IN KNOTT COUNTY