350,000+ STRONG LIVE ENTERTAINMENT MUSIC & DANCE GREAT FOOD SINGING COMPETITION SATURDAY OCTOBER 15 2016 ON CRENSHAW BLVD. 323.299.3800 www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla 10AM – 7PM @tasteofsoulla
350,000+ STRONG
LIVE ENTERTAINMENT
MUSIC & DANCE
GREAT FOOD
SINGING COMPETITION
SATURDAY OCTOBER 15 2016 ON CRENSHAW BLVD.
323.299.3800 www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
10AM – 7PM
@tasteofsoulla
TasteofSoul,presentedbyBakewellMediaandcreatedbytheExecutivePublisher/OwneroftheLosAngelesSentinelNewspaper,DannyJ.Bakewell,Sr.,hasbecomethebestattendedandmostpopularFamilyFestivalinallofSouthernCalifornia.Lastyear,morethan350,000peopleattendedtheTasteofSoulFamilyFestival.
• HealthScreenings• Education• JobRecruitment• CommunityOutreach• TrainingOpportunities• AudienceSurveyOpportunities• SingingCompetitions
OUR FAMILY FEST IVAL !
2016
TIME
ADMISSION
10:00am–7:00pmFREEtoAll
2015
ATTENDANCE
STAGES
350,000+
FOUR(4)LIVEMUSICSTAGES• R&B(102.3KJLH)• OldSchoolR&B(94.7The
Wave)• StarQuest(foradults)/
StarQuestforKidsSingingCompetition
• Gospel
LOCATION
AlonghistoricCrenshawBlvd.inLosAngeles,California(btwnStockerAve.andRodeoRd.;KingBlvd.btwnMcClungandMarlton)
COMMUNITY OUTREACH
OCT. SATURDAY
2016 15
“TasteofSoulwascreatedtohighlightthepositiveaspectsofAfricanAmericanlifeandtoencouragethe
enjoyment,respectandappreciationofourcommunityandeachotherinanatmosphereof
respect,peace,prideandpleasure.”DannyJ.Bakewell,Sr.
TasteofSoulFounder/Creator
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
TEST IMONIALS
“It’soneofthemostenjoyablethingsIdoallyear.Whereelsecanyouhaveallofthe
communityturnout,family…it’saboutloveofcommunity,supportingourlocal
businesses.ItisreallyoneofthemostimportanteventsinallofLosAngeles.”
KAMALA HARRIS CaliforniaAttorneyGeneral
“We’vegottheverybestmusic,theverybestfoodandtheverybestpeopletogether.IlovethatfolkswholiveinSouthL.A.cometoit.IloveitevenmorethatthefolksoutsideofL.A.comehereandsay‘that’sacommunitythat’sonfire.’”
ERIC GARCETTI, 2015 CHAIR LosAngelesMayor
“TasteofSoulisthepremiereventoftheyeardedicatedtohighlightingtheculturalexperiencesofourcommunity.It’sanot-to-be-missedeventforthe
entirefamily.”
HERB WESSON, 2015 CHAIR LosAngelesCityCouncilPresident
“ThiseventepitomizescommunitybasedpolicingbyservingthepeopleofLosAngeleswithmembersofourcommunity.WehavedevelopedamodelnotjustforLosAngeles,butforalloftheUnitedStatestoutilizeastiesthatbindacommunityandnotdividethem.Ilookforwardtonextyear,andthenewandexcitingwayswewillgrow“with”thecommunity
weserve.”
SERGEANT RANDY RANGEL LosAngelesPoliceDepartment
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
“Ithinkthisisjustabeautifulandstunningevent.Thisisthewayweliketodothings.ThankyoutoDannyandeveryonefor
makingmeapartofthis,officially.I’mapartofthiseveryyear,regardless,butusuallyfromthecrowd.Thisisaperfectwayto
spendaSaturday.”
QUEEN LATIFAH 2014CelebrityChair
@tasteofsoulla
“Muchlikeastreetfair,folkscometogetherfromacrossourgreatcitytotheCrenshawcorridorandsurroundingSouthL.A.neighborhoods.It’sagreatwaytoconnectourdiversecommuniAesthroughfoodprovidedbylocalrestaurantsandeateries,featuredentertainmentfrompopularentertainers&musicarAsts,andlocaltalent,andanarrayofmerchandiseforsaleatvendors’booths.”
CURREN PRICE, 2015 CO-CHAIR LosAngelesCityCouncilmember
“TasteofSoulisanexcepAonaleventintheheartoftheCrenshawcommunitythatcelebratesfamily,musicandyes–deliciousfood.Whetheryourtasterangesfromburgerstobarbeque,
gumbooragourmetsalad,theTasteofSoulisalwaysawonderfulexperience.”MARK RIDLEY-THOMAS, 2015 CHAIR
LosAngelesCountyBoardofSupervisors,2ndDistrict
“I'mproudthatCrenshawhasthelargeststreetfairinthecity,andnowoneofthelargestinthenation!PasadenahastheRoseParade,HollywoodhastheChristmasParade,onthecoasttheyhavethe
FestivalofBoats,andinourcommunity,wehavetheTasteofSoul!”MARQUEECE HARRIS-DAWSON, 2015 CHAIR
LosAngelesCityCouncilmember
Forthepast10years,theverybestofourcommunityandtheCityofLosAngeleshavebeenondisplayattheTasteofSoul!
LosAngelesPoliceDepartmentLosAngelesFireDepartment
A COMMUNITY FAMILY EVENT
EricGarcetti HerbWessonMarkRidley-ThomasMarqueeceHarris-Dawson
LosAngelesMayorLACityCouncilPresidentLACountySupervisorLACityCouncilMember
KarenBassCurrenPriceIsadoreHallPatHarveyReggieJones-SawyerAutumnBurkeGeorgeMcKennaIvie,McNeill&Wyatt
CongresswomanLACityCouncilMemberSenatorKCBS-Channel2AssemblymemberAssemblymemberLAUSDDistrict1LawFirm
We invite you to join us in 2016!
TasteofSoulwasattendedby350,000women,men,students,children,celebritiesanddignitariesfromalloverSouthernCaliforniaandacrosstheUnitedStates.
OCT. SATURDAY
2016 15
CHAIRS
Co-CHAIRS
SPECIAL PARTNERS
Chairs/Co-ChairsPHOTO
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
2015 SPONSORS & SUPPORTERS
PREMIERE SPONSORS
PARTNERS
PROUD SPONSORS
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
®
@tasteofsoulla
MEDIA PARTNERS & SPONSORS
OCT. SATURDAY
2016 15
TasteofSoulreceivedunparalleledlocalandSouthernCaliforniamediacoveragefromourradiopartnersandsix(6)networktelevisionchannelsfromMid-SeptemberthroughOctober.
Broadcast media took us Statewide!
RADIO
TELEVISION
RadiokeptLosAngelesinformedaboutTasteofSoul.TheypresentedTasteofSoulinformationacrosstheirairwavesfordailyleadinguptotheevent.
TelevisionpromotedtheTasteofSoulontheirdailystationprogramming,senton-airpersonalitiestospendthedaywithusandhadLIVEcoveragefromtheTasteofSoulonSaturday,October17,2015.
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
ENTERTAINMENT
FUNFOODLOVE
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
COMMUNITY OUTREACH
HealthEducationJobRecruitingHousingAudienceSurveyOpportunitiesSafety
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
PRINT & ONLINE OPPORTUNIT IES
OCT. SATURDAY
2016 15
LosAngelesSentinel
@thelasentinel @tasteofsoulla
TASTEOFSOULSOCIALMEDIA
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
@lawattstimes
L.A.WattsTimesWeekenderTasteofSoulL.A.
www.lasentinel.net
TOSMobileApp
www.lawattstimes.com
INTWOMONTHS
www.tasteofsoulla.org
• Eight(8)weeksofprintads• Eight(8)weeksofarticles
• Eight(8)weeksofwebads• Eight(8)weeksofe-blasts
• Eight(8)weeksfacebookposts• Eight(8)weekstwitterposts
OwnedbyBakewellMedia,TheLosAngelesSentinelistheprincipalorganizerofTasteofSoul.Itisan80-year-oldAfricanAmericanNewspaperandwell-respectedleaderoftheNationalNewspaperPublishersAssociation(NNPA)ofwhich,DannyJ.Bakewell,Sr.isChairmanEmerituswithamembershipof200blacknewspapersnationwide.
TheLosAngelesSentinelandtheL.A.WattsTimesWeekender(BakewellMediaNewspapers)promoteTasteofSoulto350,000BlackLosAngelinoseveryweekpriortotheevent(August-October)
*Note:8weekac-va-oncon-ngentonearlysponsorshipcommitment
@tasteofsoulla
GREAT MARKET ING OPPORTUNIT IES
INONEDAYTasteofSoulwillgiveyourcompanytheabilitytobrandyourproducttomorethan350,000Blackconsumers!Ages:0-17=23%;18-34=24%35-65=41%;65+=12%
TasteofSoulwillgiveyourcompanytheabilitytosellyourproducttomorethan80percentofLosAngeles’Blackpopulation!Female:53%Male:47%
TasteofSoulwillaffordyourcompanytheabilitytoconnectandpresentitsproductstoaBlackLosAngelesconsumermarketthathasabuyingpowerof$34.5billion.
Source:USCENSUSBUREAU2010,AfricanAmericanDemographics,LosAngelesCounty,California
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
“WeloveTasteofSoul.TasteofSoulhasaffordedustoincreaseourincomebya
substan-alamountandhasincreasedeachyearthatwehavepar-cipated.There
isn’taneventinSouthernCaliforniathat
hasthenumberofaEendees,entertainment,funandorganiza-onthat
TasteofSoulhas.”
-KennethBoone,BoonesFabulousFish,6-yearTasteofSoulvendor
OUTDOOR OPPORTUNIT IES
OCT. SATURDAY
2016 15
CorporateflagsignageareplacedonstreetlightpolesalongCrenshawBlvd.betweenKingBlvdandRodeoRd.(44,487AverageDailyTrafficVolume)Source:CBRE
FLAG SIGNAGE
TOSbillboardsareplacedthroughouttheLosAngelesareaalongheavilytraveledthoroughfares.(LAandLACounty–upto282k+DailyEffectiveCirculationeach)Source:ClearChannelOutdoor
BILLBOARDS
*Outdoorelementscontingentonsponsorshiplevel.
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
15
TasteofSoulNewspaperRackCard
@tasteofsoulla
COMMUNITY SERVICE OPPORTUNIT IES
Mothers In Action, Sabriya’s Castle of Fun Foundation & AAUC
(Non-Profit Partners)
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
2015 TOS Scholarship Winners
v AlecBailey,UCLAv MichaelAllen,MorehouseCollegev MeganCopeland,LoyolaMarymount
Universityv DiandraDillon,SmithCollegev MousaelLouis,USCv CymoneMack,UniversityofCalifornia
Berkeleyv EmilyMoore,UCDavisv SerenityReid,HistoricalBlackCollege/
Universityv CalebSmith,DartmouthCollegev BrianaTucker,UniversityofNotreDamev AshleyWilliams,UCLAv AlexandreTorres,CaliforniaStateUniversity
LongBeach
We are proud to announce the creation of our non-profit Taste of Soul Healthy Living and Education Foundation, Inc.
BakewellMedia’sTasteofSoulhasgrownintothelargeststreetfestivalinSouthernCaliforniawithhugesupportfromourcommunity,particularlylocalfamilies.Asathankyouforthecontinuoussupportandourbeliefinthebettermentofourchildrenthrougheducation,TasteofSoulpartnerswitheventsponsorstograntTasteofSoulscholarshipstocollege-boundHighSchoolseniors.
Taste of Soul Scholarships
“I want to thank you for believing in me and for awarding me this scholarship. This scholarship will put me one step closer to
achieving my dreams.” - Diandra Dillon, Smith College
TOS MOBILE APP OPPORTUNIT IES
OCT. SATURDAY
2016 15
*MOBILEAPPBENEFITSINCLUDEDIN2016SPONSORPACKAGES25KANDABOVE
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
TOS MOBI LE APP 2015 S TAT I S T ICS I n one week…
• CompanymentionsinPUSHmessaging
• CompanymentionsinMobileApp-centeredoutreachcampaigns
• CompanymentionsinAppdownloadcollateral
• ExclusiveinteractiveSponsorlistings
• Prominentlogodisplayonappdownloadbanners
• Appphotorecapsponsorship
• Sponsorshipofapp-basedgiveaways
• Appdownloadpotentialofover350,000TasteofSoulattendees,fansandfollowers
• Deepuseranalytics.Knowhowmanyusersareviewingsponsoredfeatures
• Multiplepointsofuserdatacollection
² Push messaging held an open rate of greater than 95% within 15 minutes of receipt
² Over 26,000 unique visits during the managed campaign ² 12,000 unique visits to the most popular feature ² More than 3,500 downloads
GET CONNECTED
• AboutTasteofSoul
• TasteofSoulCookbook
• Partners/Sponsors
• FoodVendors/Non-FoodVendors
• FestivalMap
• Where’sMyCar!
MOBILE APP DIRECTORY & MAP
*MOBILEAPPBENEFITSINCLUDEDIN2016SPONSORPACKAGES25KANDABOVE
MobileAppPHOTO
MobileAppPHOTO
BakewellMediaYouthAmbassadorsandvolunteersfromcommunitycollegesservedasSocialMediaoutreachcoordinatorsfortheeventpassingouteventguides,promotingtheTasteofSoulmobileappandencouragingattendeestoconnectwitheventsocialmedia.
ConnectingSocialMediaOutreach
TOS Youth Ambassadors
Mobile App Features
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
TOS VIP RECEPT ION & COURTESY TENT
OCT. SATURDAY
2016 15
The2015TasteofSoulVIPReceptionsponsoredbyBuickwasheldattheCaliforniaAfricanAmericanMuseum.Approximately300VIPguests(Chairs,Co-Chairs,Corporatesponsorsandpartnersenjoyedandeveningofgreatfood&entertainment.
VIP Reception (Sponsored by Buick in 2015)
OnsiteattheTasteofSoulFestival,VIPguestsandcorporatepartnersarewelcometoeat,drinkandpartyinsidetheVIPCourtesyTent,whichwassponsoredbyToyotain2015.
VIP Courtesy Tent (Sponsored by Toyota in 2015)
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla
PremiereTOSVIPRecep-onSponsor,Buick
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
TOSMEDIAWEEK
@tasteofsoulla
TasteofSoulreceivesmediacoverageaweekleadinguptotheeventonvariousmediapla\ormssuchasCBS2/KCAL9,ABC7,XMSpeedy’sCorner,RadioFREE102.3KJLH,94.7TheWAVE,KNBC4,KTLA5,&FOX11.
BLACK BUYING POWER S o u r c e : “ A f r i c a n - A m e r i c a n C o n s u m e r s : T h e U n t o l d S t o r y ” b y N i e l s e n , 2 0 1 5 T O S S p o n s o r
www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
AfricanAmericanswithhouseholdincomesof$100,000+hada123%higherbasketringpertripof$37.35inconvenientstorescomparedtonon-HispanicWhitesofthesameincomelevel.
Blacksspendoftheirannualretaildollarsonstorebrands,otherwiseknownasprivatelabelitems.
Smartphone Use
Android
73%
27%iPhone
AfricanAmerican
SmartphoneUse
78%
African
American22%
Total
Popula-on
Smartphone
Ownership
SmartphoneshavebecomeawayoflifeformostAmericans,andAfrican-AmericanshaveconAnuedtooutpacethetotalpopulaAonwithsmartphoneownership.
Formoreblackbuyingpowerstatisticsreadboth2014&2015NielsenReports:http://www.nielsen.com/us/en/insights/reports/2013/resilient--receptive-and-relevant.htmlhttp://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2015-reports/african-american-consumer-untold-story-sept-2015.pdf
OCT. SATURDAY
2016 15
Spending Power
18%
@tasteofsoulla
AfricanAmericanhouseholdsearningover$200,000increasedby138%comparedtoatotalpopulaAonincreaseof74%.
ThepercentageofBlackhighschoolgraduatesenrolledincollegejumpedto70.9%from59.3%in2013,exceedingtheenrollmentrateofWhites(67.3%),accordingtotheU.S.BureauofLaborStaAsAcs.
SATURDAY OCTOBER 15 2016
323.299.3800 www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla
THE LOS ANGELES SENTINEL c/o TASTE OF SOUL
3800 CRENSHAW BLVD.
LOS ANGELES, CA 90008
10AM – 7PM
@tasteofsoulla
11th Anniversary