May 04, 2021
In a time when we’re all living in a
completely oversaturated, hyper competitive online environment where
so many different things are trying to
grab our attention all at once, email
marketing can be a bit of a sanctuary
for brands.
The ability to land directly into a
subscriber’s inbox where they’re forced
to take an action on your email—even
if it’s just to delete it—is a big
advantage, especially since that
subscriber has some sort of
relationship with and thus interest in
your brand.