35 YEARS HISTORY, AND MACHINES AND PEOPLE
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
3 5 Y E A R S H I S TO R Y, A N D M AC H I N E S
A N D P E O P L E
“AS WHAT’S UNEXPLAINABLE…HAS A BASIS OF TRUTH, IT HAS TO END IN THE UNEXPLAINABLE”
F.KAFKA
OLD PARMA“Picture taken from the Ziveri & Zonca photographic archives”
SUMMARY
09 PRESENTATION
11 THE TIME MACHINE:
13 Past Present Future
17 Parma treasures: a route through art and taste
27 The 3 “B”
29 From the 70’ s to the 90’ s
47 From the 90’ s to 2007: the start of a new era
65 From 2007 till now
81 The turning point: Bertoli Tools
85 HOLIDAY MOMENTS
101 THE IMPORTANCE OF COMPANY IMAGE
119 DEDICATION
125 APPENDIXES:
126 Bertoli staff
127 Text consulted
Testimony
B E R T O L I
BERTOLI PERSONNEL A close-knit group of people, ideals, life
PRESENTATION
What we are going to tell you about is not just the simple, classical story of a company.
It’s the story of lots of small men and women who together, step by step, smiles after tears, joy after pain, glory after hard work have created what is now the STORY of the daily life of a small or medium sized business through strength of union, hard work, devotion and know-how. And business it is, not just considering its corporate name
but for the number of successes and acknowledgements had over its 35 year-long HISTORY.
“Thus man, that very being with his fragility, old age, darkness and death, has no borders, is atopos, literally of no place, as he himself is the world’s border and limit; his knowledge is that place linking all things”.
Man is the unit measuring all things as he is limit, threshold, frontier across which contraries travel in their conflict.
Sofocle
09
THE TIME MACHINE
THE TIME MACHINE
11
THE TIME MACHINE A PAST, A PRESENT, A FUTURE
Everything started in the distant 70’ s;
The economy grew to such an extent that it led to talk of a real economic miracle; Italy went from a farming to an industrial country;
with really important results especially in the iron and steel and automobile production sectors, while average per capita income multiplied and unemployment was just about zero.
12
13
PARMA TREASURES a route through art and taste
We’re in Parma, ancient Emilana “Land”, a small town with a strong art, music, good food background; and the must of values, sacred principles, faithful promises are the absolute protagonist.
Parma town is split in two by the famous torrent “la Parma”.
To the right of the river its historical centre, to the left hills and rural suburbs.
PARMA Along the La Parma torrent. YESTERDAY “Picture taken from the Ziveri & Zonca photographic archives”
PARMA Along the La Parma torrent. TODAY “Picture taken from the Ziveri & Zonca photographic archives”
PARMA Panoramic photo from above. 60’ s AND 70’ s“Picture taken from the Ziveri & Zonca photographic archives”
PARMA Views of daily life. THE 60’ s AND 70’ s “Picture taken from the Ziveri & Zonca photographic archives”
Parma’s old centre is the Duomo Square, one of the territory’s most sublime spots with Cathedral and Baptistery dominating a proud town.
17
PARMA Via della Repubblica. THE 60’ s AND 70’ s“Picture taken from the Ziveri & Zonca photographic archives”
18
PARMA Town swimming pool. THE 60’ s AND 70’ s “Picture taken from the Ziveri & Zonca photographic archives”
19
20
21
PARMA Piazza Duomo. THE 60’ s AND 70’ s “Picture taken from the Ziveri & Zonca photographic archives”
From the “Pilotta” to the “Cittadella”, from “Piazza della Steccata” to the “Ghiaia”, from the “Regio Theatre” to “Pezzani”, from “Maria Luigia” to “Giuseppe Verdi”, from “Correggio” to Parmigianino”.
Parma’s history is rich in Treasures, going from gastronomy to science, from art to town planning.
Parma brings past, present and future together.
PARMA Piazza Garibaldi. TODAY“Picture taken from the Ziveri & Zonca photographic archives”
PARMA Via Nino Bixio. 60’ s AND 70’ s“Picture taken from the Ziveri & Zonca photographic archives”
BERTOLI23
The traditional Parma countryside gastronomic treasures, going from Zibello to Busseto, from Colorno to Fontanellato, from Soragna to San Secondo, lead you to dressed pork factories, wine cellars, parmesan producers and local trattorias.
Along with being able to admire unique noble family homes: from the Colorno palace to the Rocche of Fontanellato.
You’re enveloped by that magical climate of those small towns, famous as the birthplaces of great figures of Italian culture: Giuseppe Verdi and Giovanni Guareschi.
The “Parma ham and wine Route” safeguards the goodness of famous local specialities, while the other protagonist is Parmigiano Reggiano, matured using techniques that are almost a thousand years old, needing no further presentation.
PARMA The ancient tastes of Parma and its Province Photos of Parmigiano Reggiano cheeses“Picture taken from the Ziveri & Zonca photographic archives”
PARMA Regio Theatre Poster dedicated to the Verdi Festival
PARMA Bill of the House of Music dedicated to Master Giuseppe Verdi
25
THE THREE “B”
So let’s dive back into the past and, more specifically, 1973, in a remote, silent street in Parma’s historical centre .
Via Doberdò, 53 to meet a man like many others, worker, lathe turner, technician; a man who has turned his personal experience into the
knowledge and study of a life time from generation to generation;
Vittorio Bertoli created a small team of 4 to “repair and build mechanical bodies and pneumatic equipment”, a company which still bears his name with pride and esteem; the BERTOLI ENTERPRISE.
B E R T O L I26
VITTORIO BERTOLI
Was born in Parma in 1938.He studied at the technical school “Vittorio Bottego” (Now “Marconi Secondary School”) and worked as a technician for “Tanara gelati” for several years.
Vittorio built his first machine in 1973; a two piston homogenizer 500 l/h at 150 bar for the Sordi company.
In 1974, the firm moved from Via Doberdò to Via Lasagna where Bertoli decided to take on and study homogenizers more thoroughly.
From the 70’ s to the 90’ s
In 1977 Vittorio Bertoli took part in the first MILC trade fair in Parma, held in the prestigious Ducale Park at the time.
PARMA Bertoli plant in Via Lasagna. THE 70’ s
29
PARMA Ancient palace belonging to Maria Luigia. Photo taken TODAY“Picture taken from the Ziveri & Zonca photographic archives”
PARMA Vittorio Bertoli and machines exhibited. 1977
32
PARMA Vittorio Bertoli and the ex managing director of the Parma Trade Fair body. 1977
33
PARMA Model L5 - Single piston
PARMA Model L11
34
He presented two important homogenizers marking Bertoli history: “Q50” and “L11”. L11
L535
In1980, they built the first aseptic homogenizer and sold it to Parmalat to produce Chef cream.
(The aseptic version homogenizer is still considered added value for Bertoli, thanks especially to the use of sterile water condensation).
36
PARMA Model S705. 1980Made for Parmalat Brazil
PARMA Model of first aseptic homogenizer 1980
37
We were still in 1980 when the first two piston pumps were supplied to Rossi & Catelli.
That was the start of what was to become an ongoing collaboration with Rossi e Catelli, thanks to an important supply of large homogenizers going to a large dairy in Lagos, Nigeria.
And still in 1980 we must not forget the experimental supply of a
homogenizer to Parmovo, a Barilla spa supplier.
It was when tomato concentrate factories started to modernise equipping themselves with sterilisation and aseptic filling plants.
It was in this period, with UHT milk production plants evolving so fast, that the importance of aseptic homogenizers emerged.
The Rossi & Catelli logo. THE 80s Historical-advertising pictures of Rossi & Catelli
39
Bertoli began to experiment more not just on studying and designing homogenizers but also on piston pumps, gaining more and more experience.
For this reason, based on demanding market needs, Bertoli created a new patented pump to channel products containing solid pieces, not to be damaged during treatment, into the sterilizers.
This pump, the XP150, was a great success, becoming more and more present in the main international companies.
We must not forget that one of these pumps was supplied to process esteemed Barilla sauces.
From that moment onwards, Bertoli really started to grow; hard and tiring, but decidedly deserved growth.
42
PARMA Pump model for pieces - XP150
43
PARMA Machine series. THE 80’ s AND 90’ s
44
Research and technological development allowed BERTOLI to consolidate its presence on the global market supplying pumps and homogenizers to leading companies in the food, chemical, petrol-chemical, pharmaceutical and cosmetic sectors.
In those years production exceeded 800 units.
45
From the 90’ s to 2007THE START OF A NEW ERA
Rossi & Catelli became more and more important for the Bertoli turnover.
To such an extent that the R&C President, ROBERTO CATELLI decided to buy the company in the 90’ s.
PARMA Vittorio Bertoli and Roberto Catelli (president of the prestigious Catelli Holding)
ROBERTO CATELLI 02-07-1955
46
BERTOLI moved to bigger premises in Vicofertile (PR) in Via Martiri della Liberazione.
Thus the start of an important growth, innovation and competitiveness plan for BERTOLI; a plan that was to consolidate its international success and make it one of the sector’s most important companies.
PARMA Vicofertile, new Bertoli Plant. THE 90’ s
48
49
Know how acquired over the years supplying homogenizers and pumps to companies operating in highly different sectors and research and development department activities, complete with its own laboratory, assured ongoing machine improvement in choice and application of materials, their characteristics, quality, reliability and performance.
Important improvements occurred in that decade and the Bertoli model range increased along with production, offices and personnel; thus guaranteeing more reliability and safety in the work place.
In the following pictures: some work and daily life moments for Bertoli personnel. Personnel still mainly with the company workforce.
PARMA Vicofertile. THE 90’ sMarcello Azzali in the workshop today.He is Production Manager of the Bertoli plant.
51
BERTOLI
PARMA Vicofertile. THE 90’ sMarcello Azzali and Andrea Sechi during a coffee break
PARMA Vicofertile. THE 90’ sMachine assembly stages in the workshop
54
PARMA Vicofertile. THE 90’ sPictures of machines being loaded with the transporter “Il Parmense”
PARMA Vicofertile. THE 90’ sPicture of the Bertoli laboratory which carried out tests and experiments.
PARMA Vicofertile. THE 90’ sErcole Barusi; at the time, Technical Office manager.Now Customer Assistance Manager.
PARMA Vicofertile. THE 90’ sAn ex mechanical draughtsman; Michele Carbognani.
PARMA Vicofertile. THE 90’ sMaurizio Gherri, still Purchasing office Manger, and the ex employee Sabrina Pelosi.
A separate chapter is dedicated to Bertoli business trips and customer service globally.
Both commercial staff and technicians are always ready to answer any requests and solve any problems with maximum reliability and professionalism.
PARMA - TRATTORIA “IL GRANAIO”Dinner with the agents. Ercole Barusi and Angelo Agoletti. Angelo Agoletti is still Bertoli’s Sales Manager.
MARIO GHERRI 25-03-1950
58
During that period, MARIO GHERRI was General Manager of Bertoli.
GIZA - CAIRO 1991A few relaxing moments during a maintenance trip to the Cairo Food plant.Marcello Azzali and Roberto Catelli.
60
61
More than 2000 machines were produced in 2000 and, to improve internal organisation, Bertoli implemented a new computer system integrating all company departments.
That is when Bertoli attained ISO 9001 certification, to guarantee, through ongoing control by a certifying body, respect of all procedures needed to create a really high quality product.
The Bureau Veritas logo, ISO 9001 quality certification body.
62
During that period, MAURO BIANCHI was General Manager of Bertoli.
In 2007, when production exceeded 2500 units, Bertoli moved to its new offices in S.POLO di TORRILE (PR), big enough for its continuing growth and increase in sales.
MAURO BIANCHI 01-10-1951
From 2007 till now
Bertoli continues its new machine research and design activities with maximum attention for customer needs.
“As a recognised reliable partner at international level who can be asked to solve any need requiring homogenizers and low, medium and high pressure piston pumps”.
PARMA S. POLO DI TORRILE, new Bertoli plant. 2007
65
66
It has created a high range homogenizer with a capacity of up to 50,000 l/h, and operating pressures of up to 1200 bar; the H7400.
PARMA Model of homogenizer H7400, 7 pistons H7400
67
This new homogenizer, created to meet the needs of large UHT milk production and drink bottling plants, conforms with European regulations, both safety and environmental impact.
In December 2007, ALESSIO LAZZARI became the new General Manager of Bertoli.
ALESSIO LAZZARI 02-12-1961
The DNV (Det Norske Veritas) logo, the ISO 14001 environmental certification body.
68
In 2008, Bertoli attained UNI EN ISO 14001:2004 (ISO14001:2004) standard Voluntary environmental certification.
Activities required for that goal were, initially, assessing company conformity to environmental laws and relative adjustment; then a second stage implementing the management system through
which the company guarantees full respect of environmental legislation attaining ISO 14001:2004 certification with Det Norske Veritas (DNV), certificate n°3345-2008-AE-ITA-SINCERIT.
70
Implementation of a work safety management system, the so-called “Mitigating System” approved by INAIL and Confindustria, started at the end of February 2008.
The system includes several procedures, accompanied by forms, adopting specific rules, assigning roles and formalising all management aspects.
Pictures of the experimental Bertoli laboratory
Bertoli considers 2008 a turning point; in fact, it achieved the highest turnover in company history.
To implement technological innovation in a structural manner, Bertoli created a dedicated “Research & Development” department enabling it to guarantee more rigorous and accurate control of machines manufactured and check results obtained in the various homogenization process conditions.
71
BERTOLI
And that’s not all; in that period Bertoli deposited 3 new patents and commited itself heavily to re-designing and renewing its machine range.
Picture of model HA31011 of the new Michelangelo series. 2009
New homogenizer series were created:
- Michelangelo series
- Raffaello series
- Leonardo series.
74
MICHELANGELOnew series
75
Picture of model HA32015 of the new Raffaello series. 2009
RAFFAELLOnew series
76
Picturre of model HA52250 of the new Leonardo series. 2009
LEONARDOnew series
77
At the start of 2009, BVQI carried out its periodical maintenance.
On that occasion, besides checking progress in the effectiveness of the Company Quality System, they also verified conformity to the new standard ISO 9001:2008, which came into force in November 2008.
Bertoli.srl demonstrated that it could meet said requirements and is now certified by this new standard.
The photo shows Stefano Calò, Bertoli Information Systems Manager, during the SMAU award ceremony at the Bologna Trade Fair
Furthermore, during 2009 the company Quality System will be implemented into the management system (CRM) thus making it easier to fill in documents and making the Quality tool more and more effective.
Improvements resulting from the entire management system being computerised and consequent innovation of business using ICT technologies won Bertoli the much coveted SMAU award.
79
The company production process has always been based on designing parts internally, outsourcing their production and then assembling machines internally.
After long, accurate control of the situation, two highly negative factors emerged which hold back company growth: cost and lead time.
S. POLO DI TORRILE, new “Bertoli Tools” plant. 2009
THE TURNING POINT “BERTOLI TOOLS”
These two critical aspects, for the company improvement plan, led to a decision to integrate the company’s manufacturing area with a “mechanical processing” area; to produce all strategic parts needed to make the machines and have absolute control of their quality level.
BERTOLI TOOLS81
This is what the present Managing Director, Mr. Alessio Lazzari, said:
“The industrial plan developed is of strategic importance for Bertoli and differential economic analysis results show that it could become a lever for company competitiveness in the near future.
We operate in a niche market where company margin cannot be based on de-localising production units as total time needed to assemble machines is limited, as is the cost compared to that of materials and processing…”
These thoughts led to the creation of a new machine tool production department: the new “Bertoli Tools” plant in Via Cassola n°7.
82
Thirty years on the international market is the Bertoli strong point; besides being leader in designing and building homogenizers and piston pumps, it is also a leader in both technological-innovative and economic-social experience
83
THE IMPORTANCE OF COMPANY IMAGE
THE IMPORTANCE OF COMPANY IMAGE
85
THE IMPORTANCE OF COMPANY IMAGE
Important innovation and new functional marketing techniques for the Bertoli staff; in this period, parallel to evolving productivity and technologies, it is developing a new communication and company image concept.
PARMA FIERE DI PARMA, EDIZIONE CIBUS TEC. 1995Mounting and dismantling the Bertoli stand
87
88
PARMA FIERE DI PARMA, EDIZIONE CIBUS TEC. 2007Pictures of the Bertoli stand
89
TIRANA - ALBANIA 2008Dante Spaggiari (area manager Bertoli) during a joint Trade Fair participation in Tirana, Albania
90
PARMA FIERE DI PARMA, EDIZIONE CIBUS TEC. ANNO 2007Alcune immagini relative lo stand Bertoli
91
GERMANIA - KOELNMESSE. 2009EDIZIONE ANUGA FOOD TECPictures of the Bertoli stand
92
93
PARMA FIERE DI PARMA. 2009EDIZIONE CIBUS TECPictures of the Bertoli stand
HOLIDAY TIME
HOLIDAY TIME
101
HOLIDAY TIME
Bertoli is not just a solid, compact business based on ongoing research into innovation, technology, continuous improvement; it is also a large family with people collaborating daily- for over thirty years- towards a single goal:
To progress and aspire to better living conditions.
CHRISTMAS 1995
And like every good family, the “Bertoli Family” enjoys fun moments spent together, happy moments not to be forgotten in the company’s historic and photographic memory, like the classical “Christmas” dinner.
103
B E R T O L I
CHRISTMAS 1995
CHRISTMAS 2005
107
B E R T O L I
CHRISTMAS 2005
CHRISTMAS 2008
111
B E R T O L I
CHRISTMAS 2008
“There are many immense things, but nothing is more immense than man:
He crosses the hoary sea and advances with stormy Noto, moving in the waves piling up around him, and on the sublime Earth amongst gods, eternal and untiring, he works, ploughing year by year and turning it with a generation of horses.
And that carefree race of birds and the parentage of those proud wild ones and sea creatures of the waves in the snares of his nets does man with his ingenuity envelop and snare.
He wins rustic animals wondering over mountains with his traps and yokes the horse with its thick mane, and the untiring mountain bull too.
And word and thought as fast as the wind and the thrust to civil systems learnt alone; like fleeing inhospitable frost and the sky rich in resources with its heavy rains.
And never without resources does he move towards future events.
Only from Hades can he not flee even though he has escaped from incurable disease.
Possessing beyond any hope, science, knowledge and arts, at times moving towards evil, at times towards good. If he respects the laws of his land and the sworn justice of the gods, he elevates his town.
Without homeland is the person who, out of brazen derring-do, combines with evil: whoever behaves like that does not live in my house, whoever has no thought that can contradict him to a minimum extent”.
Sofocle
“IT’S THANKS TO OUR PAST THAT WE CAN BUILD A FUTURE…”
From the choral Praise of Antigone
117
DEDICATIONDEDICATION
119
“...That ideal, not civil, not descriptive, not decorative but which flows from the heart of things and is a real, true lyrical sensation and impression.”
G. PASCOLI
This book is dedicated to all those who belong to the historical-cultural memory and socio-economic but, above all, human and civil, working life of Bertoli.
A memory, project, dedication to experience, studies, daily commitment of men and women who have taken, and still take, Bertoli to industry’s global market peaks for the design and manufacture of high pressure homogenizers and piston pumps.
General Managers, managers, employees, collaborators, customers and suppliers; all united by hard market and global industry laws, all competitive and competitors for their product and all friends-enemies in a fierce society. And an entrepreneurial wheel where the univocal goal of modern industrialisation crystallizes into corporate capital, research’s technological progress, respect for quality and the environment, is placed at the centre of that meeting between “demand” and “offer”
121
We would like to thank Mr. Alessio Lazzari, Managing Director of Bertoli srl since December 2007, for publication of this book.
He really wanted to give the company a historical touch, to remember each single person who contributed to creating the Bertoli project, not just industrialisation and technological innovation.
“BERTOLI IS HISTORY”
ROBERTO CATELLI90’ s
MARIO GHERRIFrom 1999 to 2006
VITTORIO BERTOLIFrom 70’ s to 90’ s
MAURO BIANCHIFrom 2006 to 2007
ALESSIO LAZZARIFrom 2007 and on
SINCE 1974 TO 2009
APPENDIXESAPPENDIXES
125
Vittorio BertoliLuciana MenozziMassimo PeschieriPaolo PiniFelice MavillonioMarcello AzzaliClaudio GenovesiRomano FarinaMichele ZennaMaurizio MenozziAndrea SechiJoseph Kofi AmpiahLuigi PelosiSabrina PelosiMassimiliano LattanziMario AccorsiniGiovanni SandrelliMichele CarbognaniGiuseppe PregevoleVittorio Luigi Dall’AglioAnnalisa MartiniMichele Pregevole
Francesco MuranoAlessandro FerreitiErcole BarusiFaliero GuidottiMarco SartiMaurizio GherriAntonella ArcariIsabella SalvatoriLuca LeuriniGermano LigustriDomenico DeguzziMarco MarsilliPietro PolzellaMassimo BrighentiBarbara CalestaniFrancesca RosiPiermario DaccòAngelo AgolettiMonica SbernardoriPietro FerragutiGianluca GradelliniCarlo Cavalca
BERTOLI PERSONNEL Since 1974 to today
126
Bertoli catalogues;Writings by Sofocle - Oedipus the King - Universale Feltrinelli; Writings by Giovanni Pascoli
Vittorio Bertoli;All Bertoli personnel
Gianluca SchiappaCorrado AimiRaffaella DesiderioMichele BriantiMonica FolloniPaola BriantiGabriele MazziniDaniela BertoliMichela CeresiniDaniele BarusiLuca BaiocchiMario GherriMauro RoncaiBarbara BonazziIlaria MalcottiLorenzo BertinelliStefano MazziniLuciano BonazziCristiano ForniAntonella FerrariElisa Di CalistoGian Luca Longhi
David FersiniManuele TirriEmiliano De GiorgiCristian PalmasMauro BianchiCristina GazzaniStefano CalòGiulia VicariRosaria MarchettiSchianchi AndreaValentina PaliottoAlessio LazzariDante SpaggiariMatteo MoraDamiano FavagrossaCarmelo D’Ignoti ParentiAndrea ZanichelliScaglioni LazzaroGiovanni Paglialonga
TEXTS CONSULTED
TESTIMONY
127
BERTOLI s.r.l.Via Brodolini, 1
43056 - S. Polo di Torrile (PR) - Italy
Tel. +39 0521 954711Fax +39 0521 293704
E-mail: [email protected] www.bertolisrl.eu
Written by Valentina Paliotto
Graphics and paging by Digital Eye - Mirandola (MO)
Printed by Litoservice Guastalla (RE)
Printed in December 2009
Related Documents
