34994170 Sunsilk Its Branding Strategies

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Tina Umnia Hussain

Assistant Professor

M.H. School of Business

Presidency University

July 29, 2!

"sfa# $han

%rou& 'eader

Student of M.H School of Business

(ear Sir,

Subject: Submission on report “Sunsilk and its branding strategies) .

This is to inform to you that *e are truly + dee&ly rateful for -ein &rovided this re&ort *ith

all the no*lede durin lectures that has further contri-uted in my re&ort to understand

intricate as&ects of courses that *e com&leted till no*. This re&ort has also iven us the

&ros&ect to et the overall reflection a-out Sunsilk and its branding strategies.

Beyond any dou-t, this term &a&er has enriched us *ith no*lede + information that

contri-uted to elevatin our e/&erience. 0e have iven our -est effort at every stae of

&erce&tion + com&letion of this re&ort.

Therefore, *e &ray and ho&e that you *ould -e ind enouh + as&ect this re&ort + o-lie

there-y.

Sincerely,

Group: 01

Members of the group:

Md. Maha-u-Alam "(1 2223 44444444444.

"sfa#$han "(1 2!!23 44444444444.

5ar6ana Mu-ul "(1 27923 44444444444.

Mehedi Hasan "(1 22823 44444444444.

Sayma Sultana "(1 222923 44444444444.



Report on

SUNSILK & Its Branding

Strategies

Marketing Management

Course Code: MKT 307

repared !or

Tina Umnia "ossain

#ssistant ro!essor$ BB# rogram

M%"% S'oo( o! Business

Su)mitted )*

Md% Ma'a)u)#(am I+: 0,-0-,0-.

/arana Muk)u( I+: 0,-0710-.

Is!a2 K'an I+: 0,-1100-.

Sa*ma Su(tana I+: 0,---0-.

Me'edi "asan I+: 0,--300-.

Su)mission +ate: #pri( 7$ -010



SUNSILK

&

Its Branding Strategies



CONTENTS

PARTICULARS

PAGE

LIST OF ILLUSTRATIONS

………………………………………………………………………………..………………IV

ACKNOWLEDGMENT

………………………………………………………………………………………..………………V

EXECUTIVE SUMMA!

……………………………………………………………………………………………………VI

INTRODUCTION

…………………………………………………………………………………………………………..

…"

MET#ODOLOG!………………………………………………………………………………………

………………………$

BACKGROUND OF THE

COMPANY …………………………………………………………………………………%

#ISTO! O SUNSILK

S#AM'OO…………………………………………………………………………..…………(

'OINT O 'AIT! )'O'*

…………………………………………………………………………………………………+

'OINT O DIEENCE )'OD*

……………………………………………………………………………..…………+

BANDING STATEG!……………………………………………………………………………………………………,

TAGET MAKET O SUNSILK

……………………………………………………………………..…………………-

IDENTI!ING COM'ETITOS

………………………………………………………………………………..………"

COM'ETITIVE STATEGIES O

SUNSILK………………………………………………………..……………"/

COMMUNICATION TOOLS O

SUNSILK…………………………………………………………………..………"%



ECOMMENDATION…………………………………………………………………………………

……………………"0

CONCLUSION…………………………………………………………………………………………

…………………….…"+

ANNEURE

……………………………………………………………………………………………………………

………",



LIST OF ILLUSTRATIONS

FIGURE

PAGE

!" MAKET S#AE…………………………………………………………………………………..……""

#" MIND S#AE …………………………………….

……………………………………………………………..…… ""

$" #EAT S#AE

…………………………………………………………………………………………….

…………"/

%" SALES EVENUE AND SOCIAL ES'ONSIBILIT! ………………………………...

………………… "0



Acknowledgment

The &re&aration of this re&ort is a sound e/am&le of team*or. The e/&erience is a valua-le

one -ecause not only did the re&ort increase our understandin and no*lede on the

assined to&ic, i.e. S!S"#$ % "ts &randing Strategies'. "t also tauht us im&ortant

lessons of ho* to incor&orate out theoretical no*lede to enhance the understandin of

&ractical im&lications. "n addition, it also ave us a thorouh o&&ortunity to learn from others:

des&ite conflictin ideas, the teams manaed to 6oin efforts and reach unanimous decisions at

the end. "t re;defined our sills of *orin *ith others to reach a final oal, and im&roved our

communication as *ell as tolerance levels.

Ho*ever, this *ould not have -een &ossi-le had *e not -een iven the o&&ortunity to &resent

this re&ort. Therefore, *e *ould lie to e/&ress the dee&est a&&reciation to our course

instructor, Ms. (ina mnia )ossain* Assit. +rofessor, *ho has -een a continuous source of

uidance throuhout the re&ort and has al*ays -een there to ans*er our #uarries.



,-ecutie summar/

The summery descri-es the history, mission, vision, &ur&ose, and Sunsil<s total -rand and

ho* com&any manaes these -rands for sementation, taretin, and &ositionin. This re&ort

tells us that ho* com&any selects their sementation, taretin and &ositionin stratey for a

s&ecific &roduct Sunsil sham&oo. This re&ort tells that *hat are the &ricin, &romotion, and

&acain stratey of Sunsil sham&oo. "t also mentions that *hat are the version of Sunsil

sham&oo launch into the maret accordin to consumer need and evaluation.

0hat com&etitive strateies Sunsil follo*s is also included in this re&ort. Maretin

&rorams and &romotional activities are clearly and -riefly covered in this re&ort. Another

vital element such as1 maret leader, maret challener and maret follo*er are identified

clearly. Mind share, maret share and heart share are also included here, *hich hel&s to

understand a-out consumer &erce&tion a-out the &roduct.

5inally, in the end recommendations are iven that *hat stratey should Sunsil follo* to

meet the strateies and maret share of their com&etitors.



"ntroduction:

Sunsilk is a hair care -rand, &rimarily aimed at *omen, &roduced -y the Unilever rou&.

Sunsil is Unilever<s leadin hair care -rand, and rans as one of the Anlo;(utch

conlomerate=s >-illion dollar -rands?. Sunsil sham&oos, conditioners and other hair care

&roducts are sold in @9 countries *orld*ide.

Sunsil is sold under a variety of different names in marets around the *orld includin

lidor, Seda and Sedal. The -rand is stronest in Asia, 'atin America and the Middle ast

and is the num-er one hair care -rand in Brail, Arentina, Bolivia, Sri 'ana and Thailand.

$e/ facts

• Cum-er ! in Asia, 'atin America and the Middle ast

• Sales of more than D! -illion a year.

• Sellin in countries.

• Also sold as lidor, Haeline, Seda and Sedal.

• Eecent A*ards1 Holds the %uinness 0orld Eecord for the most heads of hair *ashed

and styled in one day.



bjectie:

To no* a-out the Sunsil.

To no* a-out the difficulties faced -y the Sunsil.

To no* a-out the ro*th strateies used -y Sunsil.

To a-out the various &romotional strateies of Sunsil.

To no* a-out the F P<s of Sunsil.



Methodolog/

"n order to reach in our destination or com&lete the re&ort *ith &ro&er and relevant

information *e collected data from several sources. 0e collected data from -oth &rimary and

secondary section. "n &rimary section *e &re&ared a #uestionnaires relatin *ith different

to&ics and main a eneral &erce&tion ho* &eo&le thin a-out Sunsil . "n secondary

section, *e collected information from internet, &romotional materials, and articles.



&ackground of the ompan/

nileer is a multi;national cor&oration, formed of Anlo;(utch &arentae that o*ns many

of the *orld=s consumer &roduct -rands in foods, -everaes, cleanin aents and &ersonal

care &roducts. "t *as created in !98 -y the merer of British soa& maer 'ever Brothers and

(utch mararine &roducer Mararine Unie. "n the !98s the -usiness of Unilever re* and

ne* ventures *ere launched in 'atin America. Since then Unilever has made tremendous

ro*th, oin throuh economic crises lie the 5irst 0orld 0ar and the %reat (e&ression.

Today the com&any is fully multinational *ith o&eratin com&anies in over ! countries,

em&loyin a-out !79 em&loyees. 0ith the onset of the 2!st century, Unilever

im&lemented a stratey no*n as Path to %ro*th< to transform -usiness and to launch their

Gitality mission.

0ith F -rands s&annin !F cateories of home, &ersonal care and foods &roducts, no other

com&any touches so many &eo&le=s lives in so many different *ays. !3 million times a day,

someone some*here chooses a Unilever &roduct. 5rom feedin one<s family to ee&in one<s

home clean and fresh, Unilever -rands are &art of everyday life.

Unilever<s mission is to add Gitality to life. "t meets every day needs for nutrition: hyiene

and &ersonal care *ith -rands that hel& &eo&le loo ood, feel ood and et more out of life.

http://en.wikipedia.org/wiki/Multi-national_corporation


http://en.wikipedia.org/wiki/United_Kingdom


http://en.wikipedia.org/wiki/Netherlands

http://en.wikipedia.org/wiki/Consumer_product

http://en.wikipedia.org/wiki/Brand_names

http://en.wikipedia.org/wiki/Food


http://en.wikipedia.org/wiki/Beverage

http://en.wikipedia.org/wiki/Cleaning_agent


http://en.wikipedia.org/wiki/Personal_care_products



http://en.wikipedia.org/wiki/Soap

http://en.wikipedia.org/wiki/Lever_Brothers

http://en.wikipedia.org/wiki/Margarine


http://en.wikipedia.org/wiki/Margarine_Unie

http://en.wikipedia.org/wiki/Latin_America


http://en.wikipedia.org/wiki/Netherlands

http://en.wikipedia.org/wiki/Consumer_product

http://en.wikipedia.org/wiki/Brand_names


http://en.wikipedia.org/wiki/Beverage




http://en.wikipedia.org/wiki/Soap

http://en.wikipedia.org/wiki/Lever_Brothers


http://en.wikipedia.org/wiki/Margarine_Unie

http://en.wikipedia.org/wiki/Latin_America




)istor/ of Sunsilk Shampoo

'aunched in !93F, in the U$, Sunsil had #uicly -ecome Unilever<s leadin international

sham&oo -rand. By !939, it *as availa-le in eihteen countries *orld*ide. "n the !9<s,

Paistan had a larely under;develo&ed maret in terms of &ersonal care &roducts. The launch

of Sunsil in !98 introduced 5M% industry in Paistan to redefine the lives of its &eo&le.

Sunsil introduced in !99 *ith three variants related to hair ty&e endorsement of a hair

stylist *as the first ste& in -uildin the imae of -rand as health care e/&ert. 0ith the

com&etition of local and multinational com&anies due to rationalie of e/cise duties, Sunsil

has not -een a-le to tae maret share. To strenthen the -rand UP' decided to &relaunch

Sunsil &remium rane consistin of four variants in January 2. (ue to need of sham&oo

for oily hair and dandruff unilever launch a ne* variant of Sunsil havin citrus e/tracts.

(he range consists of Sunsilk:

2ellow Sunsilk with &io +roteins from 3egetable ,-tracts:

Cormal hair needs *holesome nourishment. Ce* Sunsil *ith Bio Protein e/tracted from

Geeta-le mil has nutrients that dee&ly &enetrate each hair strand, to nourish it leavin hair

stron and -eautiful.



&lack Sunsilk with Melanin from +lant ,-tracts:

(ull hair needs a rich -lac shine. Ce* Sunsil *ith Melanin e/tracted from &lants serves this

&ur&ose very effectively. "t hel&s in the ro*th and retention of the -lac color of hair, ivin it

a rich -lac shine.

Green Sunsilk with 4ruitamins 3itamins from fruit ,-tracts:

Thin and lim& hair needs e/tra -ody and volume. Ce* Sunsil *ith 5ruitamins has natural

e/tracts from fruit that contains Gitamins. These vitamins hel& in ivin e/tra -ody, shine and

amain manaea-ility to the thinnin and lifeless hair.

+ink Sunsilk with /oghurt proteins:

(ry hair needs *holesome conditionin, e/tra shine and style.

Ce* Sunsil *ith yohurt &roteins maes the dry hair full of

life. "ts es&ecial inredients moisturie each hair riht to its ti&s

leavin it shiny and -eautiful.

range Sunsilk with actie nutrients from itrus ,-tracts:

The advanced formula of orane Sunsil is the result of the latest research. This sham&oo ises&ecially desined for oily hair ty&e that loos flat and reasy due to the e/cess of moisture.

Ce* Sunsil *ith active inredients from citrus e/tracts cleans the e/cess oil off hair *hile its

nutrients dee&ly &enetrate each hair strand to nourish it.



+oint of parit/ 5++6

Points of &arity are associations that are not necessarily uni#ue to the -rand -ut may in fact

-e shared *ith other -rands. 5or an offerin to achieve a &oint of &arity on a &articular

attri-ute or -enefit, a sufficient num-er of customers must -elieve the -rand is >ood

enouh) on that dimension. 'ie others SUCS"'$ consists of such PIPs1

• (ream soft + Smooth

•Stunnin Blac Shine

• 'usciously Thic + 'on

• Anti;(andruff Solution

• Hair 5all Solution

+oint of 7ifference 5+76:

Points of difference are attri-utes or -enefits consumers stronly associate *ith a -rand,

&ositively evaluate, and -elieve they could not find to the same e/tent *ith a com&etitive

-rand. 0ith &oint of difference, the -rand must demonstrate clear su&eriority. 5or instance1

A&&le desinK, Golvo safetyK, nerier is the larest lastin -attery.



8e found that +7s for Sunsil is o;creation formula created -y e/&rts. They came *ith

this idea to ra- the maret and to -e su&erior in the maret. 5rom 29 Sunsil started

*orin *ith a num-er of &rofessional hair ?e/&erts? to develo& ne* and im&roved &roducts.

ach hair >issue? variant lins to an ?e/&ert)*ith the relevant s&ecialist hair no*lede. 5or

e/am&le, (r 5rancesca 5usco, a Ce* Lor dermatoloist, co;created a >hairfall) variant for

the -rand. The lineu& also includes1 Jamal Hammadi for Blac Shine, Eita Haan for Gi-rant

olour, Teddy harles for Plum&ed U& Golume, Thomas Ta* for (amae Eeconstruction,

Iuidad for (efined urls and Luo Lamashita no*n for Ja&anese hair straihteninK for

Perfect Straiht.

&randing strateg/:

The -randin stratey for a firm reflects the num-er and nature of common and

distinctive -rand elements a&&lied to the different &roduct sold -y the firm. Brandin stratey

involves decidin the nature of ne* and e/istin -rand elements to -e a&&lied to ne* and

e/istin &roducts.

&randing 7ecisions: Brandin stratey is one of the most vital decisions tain -y

mareters. "t is a stratey, *hich -rins lots of &ositive feed-ac for a firm. The first

-randin decision is *hether to develo& a -rand name for a &roduct. Today, -randin is

such a force that hardly anythin oes un-randed.

Unilever follo* individual name for settin -rand name for their different &roducts, such

as Sunsil, (ove Sham&ooK, Ponds, 5air + lovely, (ove for sin care. Unilever et a

ma6or advantae of an individual name strateies that the com&any does not tie its

re&utation to the &roducts. So, if any -rand fails or a&&ears to have lo* #uality, the

com&anies name or imae is not hurt.

&rand ,lements: Brand elements can &lay a num-er of -rand -uildin roles. Band

elements are those trademara-le devices that identify and differentiate the -rand. Most



stron -rands em&loy multi&le -rand elements. Mareters choose -rand elements to

-uild as much -rand e#uity as &ossi-le. Brand elements such as1 memora-le,

meaninful, lia-le, ada&ta-le and &rotect a-le. 0e descri-e those elements in short as

follo*s1

Memorable: every consumers mind catches the -rand name. Their maretin

&rorams set the -rand name in consumers mind. Their short -rand name such

as1 (ove, &onds, Sunsil etc are easily memora-le.

Meaningful: very consumer has a clear meanin a-out Sunsil. onsumer

thins a-out Sunsil as a &roduct *hich solve their &ro-lem relatin *ith hair.

#ikable: 5rom our research *e found that most of the &eo&le lie the -rand

ver-ally and visually.

+rotectable: The -rand name is leally and com&etitively &rotecta-le. The

-rand retain their trade mar rihts and not eneric.

Adaptable: another fact *hich *e sa* in Sunsil. (ifferent &ac sie and

ne* formulas are easily acce&ted -y the consumers.

(arget market of Sunsilk:

The main taret maret of Sunsil is females -et*een the aes rou& !@;F -elonin to the

lo*er and middle income classes. But in their &romotional activities, they cover the *hole

maret irres&ective of these classes.

Sunsil taret its maret on the -asis of consumer -uyin -ehavior, income level, and

&urchasin &o*er of &eo&le. 5or *hich #uantity of the &roduct can -e chaned accordin to

the income and &urchasin &o*er of the consumers as in case of Sunsil !2ml and 3ml

&acs are also availa-le to taret lo* income rou&s.



SS

"dentif/ing competitors

+ure competition: Sunsil

e/ists in the &ure com&etition.

Anal/9ing competitors: The ne* Sunsil sham&oo aims to fulfillin the need of its taret

maret -y offerin a hih #uality, assessment of conce&t in term of acce&ta-ility, credi-ility,

and &erceived -enefits that it offers a healthy choice sham&oo alternative to taret customer.

lasses of competitors:

"n ur-an areas, Sunsilk is actin as a maret challener aainst )ead % Shoulder. Sunsilk

has ot the advantae of ee&in their &rices lo*er than )ead % Shoulder sham&oos -ut

)ead % Shoulder has ca&tured a -ier share of the maret due to its intense &romotionalactivities.

ompetitor reiew:

The ma6or com&etitor of Sunsil in rural areas is B"I AM'A and in ur-an areas Sunsil

mainly cutthroat of Head + Shoulder. The main advantae of B"I Amla is her-al

com&osition, lo* &rices, *hich attract rural maret -ut in term of #uality they are far -ehind

Sunsil sham&oo. "n ur-an areas Sunsil actin maret challene *ith Head + Shoulder.

Sunsil has ot the advantae of ee&in their &rices lo*er than P+% -ut P+% has ca&tured



a lare maret share due to its intense &romotional activities. %enerally, ute *or as a

maret follo*er as it doesn<t o for any innovative action.

Market share: Sunsil as a maret com&etitor, they are steadily ainin maret share. At

&resent maret situation, they ca&ture 8F of total maret share.

4igure: Market Share

Mind Share: to -uy a sham&oo rational consumers firstly thin a-out Sunsil due to the

&romotional strateies of Sunsil. So that Sunsil ra&idly increase their mind share.

4igure: Mind Share



)eart Share: (ue to reach &roduct and maretin attri-utes + features Sunsil<s mind share

in total com&etitive maret is hiher than any other -rand. onsumer *ould lie to choose

Sunsil as their first choice.

4igure: )eart Share

ompetitie Strategies for Sunsilk

7efining the strategic objectie:

The Sunsilk Shampoo aims at fulfillin the needs of its taret maret -y offerin a hih

#uality, assessment of the conce&t in terms of its acce&ta-ility, credi-ility and &erceived

-enefits* that it offers a healthy choice sham&oo alternative to the tareted consumer. The

theme of the &roduct shall -e anchored around the motto.

,-panding the total market:

Sunsil is very sensitive to increase its maret. "t<s sometime very challenin for a firm to

e/&and its total maret. Sunsil -asically *ishes to increase ne* customer and more usae.



!ew customers1 Sunsil tryin to attract -uyers *ho are una*are of the &roduct or *ho are

resistin it -ecause lac of such features. Sunsil usin maret &enetration stratey, ne*

maret sement stratey and eora&hical e/&ansion stratey for searchin ne* consumers.

Gery attractive advertisin and other &ro&ositional activities &erform a vital role in this case.

More usage: Sunsil recently increase the amount, level and fre#uency of consum&tion. "t

also im&roves &acain and redesins the &roduct. "t offers larer &acae sies and maes

the &roduct more availa-le. They em&hasie more on maretin &roram, *hich inform the

consumer a-out the -rand and it fre#uently develo&s the &roduct *hich also s&urs ne* uses.

hoosing General Strateg/:

!. 4lank Attack: Sunsil can follo* semental stratey. "n maret Head + shoulders

taretin mainly hih and middle class &eo&le -ut -i &ortion in lo*er class consumer

could not ado&t their &roduct. So, Sunsli taretin the lo*er class, *ho have lo*er

income and launch ne* &roduct at a lo*er &rice.

2. 4rontal Attack: Sunsil can launch ne* sham&oo com-inin conditioner, anti;

dandruff, and shinnin in a one &roduct as follo* as Head + Shoulders.

8. &/pass Attack: Sunsil can introduce anti;dandruff sham&oo and &rovide an e/tra

conditioner in a &acae.



ommunication (ools of Sunsilk

There a num-er of *ays to advertise -oth local and lo-al -rands in the maret. Some of the

very common means throuh *hich advertisement is done include1

,lectronics Media:

lectronic Media has -een the ma6or factor in determinin the lo-al

success of Sunsil. "n today<s *orld *here an averae middle class

individual has access to 8 to F channels throuh the ca-le minimum, he

has the a-ility to vie* different ty&es of advertisement 6ust fli&&in the

channels. Thus the consumer of today is so *ell &osted on the fact that

*henever a ne* &roduct is launched, is it in the United $indom or in the

United States, a consumer livin in Asia *ould -e *ell a*are of the features of the &roducts

and he *ould no* *ho the com&any is taretin.

+rint Media: Print Media advertisement is one of the

common *ays of advertisin. The &rint media includin

the maaines, ne*s&a&ers and -rochures are relied u&on

a lot. "n &rint media, the im&ortance of &lacin the

advertisement &lays an im&erative &art in

increasin the sales of the &roduct.

&illboards:

Bill-oards have -ecome one of the most influencin *ays to advertise in our *orld.

veryone can see a *hole advertisement lie you *atch on your o*n televisions or the ty&e

of movin and animated ty&e of advertisements that you can see on the -ill-oards ha&&en

to -e very much in fashion.

Sunsil also has nearly all of its &roducts on the

-ill-oards *hen either it<s launchin a ne* ad, comin

u& *ith &rice &romotions or re launchin any &roduct.



These ads seem to -e a&&earin all the time, *hich is really ood for the com&any, as they

are easily attractin the customers in every &ossi-le manner.

Giing out free Samples:

0hen the ne* Sunsil Blac *as introduced, *hat the com&any did *as, to create a*areness

amonst the youth they *ent to schools and collees and distri-uted free sam&les of the

&roducts and ave out little -rochures *hich told the #ualities that the &roduct had and the

&ro&er method of ettin a -lac and shiny hair loo.

Adertising Alliance:

AI' Time 0arner and Unilever announced their multi;

million dollar advertisin alliance. AI' Time 0arner, the

*orld=s larest advertiser, announced a multi;million dollar

enhanced cross;&latform advertisin and maretin &artnershi&

under *hich AI' Time 0arner *ill -rin Unilever=s *ide array

of leadin consumer &roduct -rands to millions of consumers throuh innovative maretin

cam&ains across AI' Time 0arner=s -road rane of online, on;air and &rint media in 22.



ecommendation

". The Sunsil is a lo-al com&any and each country has o*n culture, so Sunsil should

drive accordin to local &references and needs -ecause it is really necessary in today

economic crisis to ca&ture hue maret share. Sunsil can arise and ensure social

res&onsi-ility in the society, so they *ould esta-lish themselves in customer mind and

customer *ould -e loyal a-out Sunsil. To ensure social res&onsi-ility and

hihlihtin -enefits they &rovide Sunsil can raise their revenue. Sunsil must focus

on social res&onsi-ility, to maintain imae amon customers, mainly advertisement

covers hue e/&enses of Sunsil, -ut *e recommend them to cut their advertisement

e/&enditures, in the economic crisis and should more focus on social res&onsi-ility.

To ensure social res&onsi-ility and hihlihtin -enefits they &rovide Sunsil can

raise their revenue.

5iure1 Sales revenue and social res&onsi-ility

/. Peo&le are familiar *ith Sunsil, ho*ever they are not interested in *hether it is a unilever

&roduct or not. Throuh e/tensive maretin methods unilever should mae &eo&le a*are of

the fact that it is a Unilever Product and not 6ust any &roduct so that the -rand loyalty

increases and &eo&le &urchase its &roduct due to its -rand name and not 6ust the &roduct

name.



onclusion

Sunsil has hue &otential of rural maret 72 of total &o&ulation -ut not yet develo& a

successful stratey to &enetrate this maret. The success of Sunsil emulated *hich ca&tured

the rural maret -y t*o strateies; (evelo& stron distri-ution structure and Ado&tin

&acain and &ricin. Sunsil increase -uyin of ra* material so that it does not have to

suffer devolution and continuously increase in tariff rates. They introduced a smaller !mi &ac of Sunsil in order to ca&ture lo*er income sement. Sunsil enter into *e- maretin.

They should increase fre#uencies of advertisin -y electronic and &rint media. They should

introduce 2 in ! sham&oo &lus conditioner *hich demand hue &otential maret.

5inally, tain every thin in account *e can say that if Sunsil em&hasie more on social

res&onsi-ility and create more attractive maretin &rorams, they can ra- hue num-er of

customers.



Anne-ure

***.unilever.com

***.unilever.com.&

***.mill*ard-ro*n.com

***.oole.com

***.*ii&edia.com

***.ac.com

Unilever financial statement 27;

***.scri-d.com

***.slideshare.net

***.traction&latform.com

http://www.unilever.com/

http://www.unilever.com.pk/

http://www.millwardbrown.com/

http://www.google.com/

http://www.wikipedia.com/

http://www.ac.com/

http://www.scribd.com/

http://www.slideshare.net/

http://www.tractionplatform.com/

http://www.unilever.com/

http://www.unilever.com.pk/

http://www.millwardbrown.com/

http://www.google.com/

http://www.wikipedia.com/

http://www.ac.com/

http://www.scribd.com/

http://www.slideshare.net/

http://www.tractionplatform.com/

34994170 Sunsilk Its Branding Strategies

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