33687203 b2b Marketing of Maruti Caterpillar

7/31/2019 33687203 b2b Marketing of Maruti Caterpillar

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Presented By : Group 7Monu Dihingia

Kaushik Ranjan

Kalla vijay

Manish Kumar Shahi

Devi Dutta


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Maruti Suzuki India Limited is a publicly listed automaker in India. It is aleading four-wheeler automobile manufacture in South Asia.

Suzuki Motor corporation of Japan holds a majority stake in the company.

It was the first company in India to mass-produce and sell more than a

million cars.

Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon,

has an installed capacity of 3,50,000 units per annum, with a capability to

produce about half a million vehicles.

The company has a portfolio of 11 brands


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Maruti Suzuki is one of the India's leading automobile

manufacturers and the market leader in the car segment.

Until recently, 18.28% of the company was owned by the Indiangovernment, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has

an extremely large domestic market in India selling over 730,000

cars annually.

Maruti 800 till 2004, was the India's largest selling compact car

ever since it was launched in 1983.


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Market share


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Sales Volumes


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Hyundai Motor India Limited

Tata Motors

FiatVW

Ford

Gm

Honda

Hindustan Motors

Mahindra & Mahindra

Toyota

Competitors


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1st vehicle produced, December 1983

1,00,000 vehicles produced by August, 1986

5,00,000 vehicles produced by June, 1990

10,00,000 vehicles produced by March, 1994

15,00,000 vehicles produced by April, 1996

20,00,000 vehicles produced by October, 1997

25,00,000 vehicles produced by March, 1999

30,00,000 vehicles produced by June, 2000 35,00,000 vehicles produced by December 2001



Production Milestones


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ITS MAIN PRODUCT LINE

Maruti 800: Launched1983.

Maruti Omni: Launched1984.

Maruti Gypsy: Launched1985.

Maruti Alto: Launched2000.

Maruti Wagon-R: Launched2002.

Maruti Versa: Launched2003.


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ITS MAIN PRODUCT LINE

Maruti Grand Vitara Launched2004.

Maruti Suzuki Swift: Launched

2005.

Maruti Suzuki SX4: Launched2007.

Maruti Swift Dzire: Launched2008.

Maruti Suzuki A-STAR: Launched2008.

Maruti Suzuki Ritz: Launched2009.


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Production 2004present

Assembly Manesar, India

Body style(s) 5-door hatchback

Engine(s)1.2L ,Petrol

1.3L, Diesel

Power (PS@rpm)

85bhp@6000rpm(Petrol)

75bhp@4000rpm (Diesel)

Transmission(s)4-speed automatic

5-speed manual

Price (Rs) 399,988 - 536,188

Maruti Suzuki Swift


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6 PS

P1 : Production Specifications

P2: Commercial Terms

P3: Methods Of Distribution

P4: Promotion

P5 :Internal Process

P6: People


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P1: Product Specifications

EngineType G13BB MPFI 16 Valve Gasoline

Cylinders -4

Displacement -1298 cc

Maximum Power -80 bhp (60 kW; 81 PS) @6000 rpm

Maximum Torque -103 Nm (76 lbft) @ 4500 rpm

Transmission Type -Five forward (all Synchromesh), One reverse

BrakesFront -Disc

Rear -Drum

Tyres F78-15-4 PR 205/70R15

Fuel tank 40 L


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P2

Maruti suzuki pvt ltd , in par with competitors it has excellent

pricing strategy.

Air Cleaner Assy. &Filter,

Brake Parts,

Body Fitting Parts,
http://www.pramodmarutiparts.com/productlist.php?cid=1http://www.pramodmarutiparts.com/productlist.php?cid=1http://www.pramodmarutiparts.com/productlist.php?cid=4http://www.pramodmarutiparts.com/productlist.php?cid=3http://www.pramodmarutiparts.com/productlist.php?cid=3http://www.pramodmarutiparts.com/productlist.php?cid=3http://www.pramodmarutiparts.com/productlist.php?cid=4http://www.pramodmarutiparts.com/productlist.php?cid=4http://www.pramodmarutiparts.com/productlist.php?cid=4http://www.pramodmarutiparts.com/productlist.php?cid=1http://www.pramodmarutiparts.com/productlist.php?cid=1http://www.pramodmarutiparts.com/productlist.php?cid=1


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Tier-2 supplier keeps inventory of raw material at the start of the production and

an inventory of component at the end.

Tier-1 supplier gets supply of components from tier-2 supplier,

Original equipment manufacturer (oem) gets sub-assembly from tier-1 supplier.

Inventory is maintained (oemswarehouse, distributors warehouse and retailers

warehouse )

finally supply is made on demand.

All the stages are connected with internet, so informtion can transfer in seconds.

P3: Methods Of Distribution


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PRINT MEDIAMagazine (B2B today),Newspapers

Internet Sites - Trade Boss.Com, Ec21.Com

Personal Sellings

Events -Trade Fair ,Etc

P4: Promotion


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P5P5 :Internal Process

prices highly competitive and doesnt want to over-rely on singlevendor

Each and every vendor of the Maruti Suzuki manufactures every

component and sub-component bearing in mind the 'one-gram'principle .

This is mainly aimed at reducing costs.Eg .Lumax is currently busy in manufacturing its incandescent

light components lighter by a gram each.

According to MSIL, weight up to 2.6 kg is the target reduction percar, which works out to Rs 50 per kilo in cost saving, and furthertranslates into savings of Rs 130 per car.


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P6: PeopleChairman-

Mr. R. C. Bhargava

Managing Director and CEO-

Mr. Shinzo Nakanishi

Directors-Mr. Manvinder Singh Banga

Mr. Amal Ganguli

Director and Managing Executive Officer (Production) -

Mr. Tsuneo Ohashi

Over more than 8000 employees work under MSIL


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VENDORS OF MARUTI SUZUKI PVT LTD

Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE

They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI

Leading manufacturer of Clutch Assemblies in India for the new

generation vehicles.

I.P. REPCO LTD., CHENNAIA member of Amalgamations Group. Manufacturing Flywheel Ring

Gears for entire range of vehicle

KALYANI BRAKES LTD, PUNE

Manufacturers of complete brake systems for automotive applications


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LUMAX INDUSTRIES LTDBiggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATOREautomotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAILargest manufacturer of Belts and Oil Seals in India

CONT.....


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Indias largest carmaker Maruti Suzuki India has announced to phase out

its much talked Maruti 800 car model in 13 cities from April. Maruti 800 was

introduced in India in 1982 and since then, the model has been a brand

model for numerous customers.

Maruti Suzuki is considering to introduce the diesel version of its SX4 car.

Developed by Japanese and Italian automakers Suzuki and Fiat, Suzuki

SX4 is a compact car.

Maruti Suzuki India is planning to launch a new version of Alto, one of thehighest selling cars in India.The new model is said to have a bigger engine

with one-liter petrol engine.

Latest News


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1.Maruti Suzukis official website.

-http://www.marutisuzuki.com/

2.SIAM(Society of Indian Automobile Manufacturer)-http://www.siamindia.com/

3.Bussiness Today Magazine.

4.Business Standard.

BIBLIORAPHY

33687203 b2b Marketing of Maruti Caterpillar

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