3.2 iiba it innovation challenge 2015 team 2 - fundera

#CROWDFUNDINGCLEANTECH

FUNDERA…A NEW ERA TO FUND INNOVATIVE CLEANTECH IDEAS

THE REASONS

I.

II.

III.

IV.

Successful trend for investment crowdfunding focusing on cleantech

Targeted market and context

More efficient evaluation and selection process (as compared to generalist plafforms)

Business and consequent benefits are clear to investors

V. Reassuring and convincing mechanisms

I.

II.

III.

IV.

Fit for innovative ventures

Difficulty to have access to credit

Incisive tool with great marketing potential

Tool regulated and supervised by CONSOB

V. Based on NETWORK, COMMUNITY, ASSOCIATIONS and IDEAS

CrowdfundingFundera

POTENTIAL INVESTORS

DONATION/REWARD CROWDFUNDING

PUBLIC FUNDING, BA

COMMERCIAL BANKS, VENTURE CAPITAL

EXCHANGE MARKETS

PRIVATE EQUITY, MERCHANT BANK, MINI BOND

EQUITY CROWDFUNDING

FIELD

0  -­‐  100K€   100K€  -­‐  500K€   500K€  -­‐  2M€   2M€  -­‐  5M€   >5M€

FRIENDS, FAMILY, SELF-FUNDING

TAX BENEFITS

Innovative Start-ups and SMEs

Innovative start-ups in social and environmental setting

Tax Deduction For Individuals = Investiment * 19%

Tax Ded. For Companies = Investiment * Ires Rate * 20%

Tax Deduction For Individuals = Investiment * 25%

Tax Ded. For Companies = Investiment * Ires Rate * 27%

SERVICES

Selection of issuers, evaluation of documentationI.

II.

III.

IV.

Preparation of the offering and of the support strategy, along with the selected issuer

Corporate advisory before/after campaign

V.

Technical and legal due diligence

Delivery of the information to investors through the portal

PROJECT & SERVICE

current shareholdersoffered quota

CROWD AND PROFESSIONAL INVESTORS [<5%]

REGISTER OF COMPANIES

ISSUER

SUCCESS FEE: 7%

TRENDS

I.

II.

III.

IV.

Development of technologies for the storage of electric and thermal energy

Growing focus on Internet of Things (IoT)

Thermal energy efficiency in the industrial sector

Utilities will produce distributed energy directly

V. Automation and robotics used for lighting, agriculture and logistics

I.

II.

III.

IV.

Web-related cleantech start-ups will define a new sector

Cities will work to reduce CO2 emissions and energy costs

Increase in the number of high-efficiency buildings

Development of off-grid technologies and systems

V. Falling costs for electrical vehicles and domestic energy plants

Long-termShort-term

VI. Chemical innovations and new products

NEEDS & OPPORTUNITIES

Professional investors

New financial resourcesI.

II.

III.

IV.

Promotion of projects within different networks

Use of appropriate marketing tools and channels

V.

Access to skills and resources available in the group

Opportunity to bring on the portal own initiatives available for co-investment

Key Partners

FINANCIAL INTERMEDIARY (UNICASIM)

LEGAL FIRM (OSBORNE CLARKE)

FINANCIAL CONSULTANCY FIRMS

INCUBATORS

OST ENERGY

I.

II.

III.

IV.

V.

Key Activities

MARKETING SUPPORT

PREPARATION OF DOCUMENTATION

CONSULTANCY

SELECTION OF INNOVATIVE ENTERPRISES

I.

II.

III.

IV.

Key Resources

INVESTORS IN THE CROWD

PROFESSIONAL INVESTORS

FUNDERA TEAM (INTERNAL)

CONSULTANCY TEAM (EXTERNAL)I.

II.

III.

IV.

Value Proposition

FOCUS ON CLEANTECH

GLOBAL CONCERN

TAILORED PLATFORM

ACCREDITED BY CONSOB

OPERATIONS ARE MORE EFFICIENT THAN IN GENERALIST PLATFORM

I.

II.

III.

IV.

V.

VI. ALTERNATIVE WAY TO FUND INNOVATIVE COMPANIES

Customer Relationship

PLATFORM PAGES DEDICATED

DEDICATED EVENTS

NEWSLETTER

COMMUNITY

SOCIAL NETWORKS

I.

II.

III.

IV.

V.

Channels

REGISTER OF PLATFORMS

INCUBATORS

EVENTS

REGISTER OF INNOVATIVE COMPANIES

CONVENTIONS

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II.

III.

IV.

V.

Customer Segment

INNOVATIVE START-UP

INNOVATIVE SMES

WHO FUND RAISING

WHO INVEST

INVESTORS

I.

II.

III.

IV.

V.

Costs Structure

IT

EXTERNAL CONSULTANCY

RENT

INTERNAL STAFF

ADMINISTRATOR AND LEGAL

I.

II.

III.

IV.

V.

Revenue Stream

CALLS FOR INNOVATIVE COMPANIES

CONSULTANCY

SUCCESS FEEI.

II.

III.