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30DYC 30 Day Yoga Challenge “The P90X of Yoga” by Dashama
11

30DYC Overview

Jan 14, 2015

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dashama

The history of 30DYC, Dashama's 30 Day Yoga Challenge, Starting in 2009 to current time with global enrollment, market reach, stats, partners, and future plans.
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Page 1: 30DYC Overview

30DYC30 Day Yoga Challenge

“The P90X of Yoga” by Dashama

30DYC30 Day Yoga Challenge

“The P90X of Yoga” by Dashama

Page 2: 30DYC Overview

30DYC - Time Line History30DYC - Time Line History2009 - Dashama created the 1stOnline Global Yoga Challenge on YouTube.com/Dashama + Facebook.com/30dayyogachallenge & it went viral

2010 - 30DYC is launched with websites:30DayYogaChallenge.com & 30DYC.com 30DYC joins Alison.com - top course in UK

2011 - Dashama Produces 30DYC 6 DVD Set. 30DayYogaChallenge.com attacked by viruses, shut down + URL re-directed to new platform.

2012 - 30DYC partners with Udemy.com - Rockets to top sellers list with 1100 students @ $97 membership price & Dashama invited to pitch the Business Plan on ABC’s Shark Tank to VC Investors (eliminated in final round audition due to too many fitness related pitches)

2013 - Dashama films/ produces the 12 DVD Set in Bali - 30DYC Live Yoga Training System - slated for HSN.

Page 3: 30DYC Overview

30DYC DVD Titles30-60-90 min. DVDsFilmed Live in BaliThe prasha Method

Dashama’s Yoga Transformation System

30DYC DVD Titles30-60-90 min. DVDsFilmed Live in BaliThe prasha Method

Dashama’s Yoga Transformation System1. Grounding Sequence2. Chi Flow Vinyasa Yoga3. Fire Yoga Sweat 4. Heart Health & Upper Body5. Mantra Yoga Voice Practice6. Eyes Closed Yoga7. Inversions + Arm Balances8. Guided Meditations9. Partner Yoga Practices10. Yoga for Injuries + Postural Rebalancing

******************************+3 Stage Energy Diet Ebook+Green Smoothie Cleanse Ebook+Journey to Joyful - Intro to Yoga+Pranashama Yoga Training Manual+Online Membership & Support

1. Grounding Sequence2. Chi Flow Vinyasa Yoga3. Fire Yoga Sweat 4. Heart Health & Upper Body5. Mantra Yoga Voice Practice6. Eyes Closed Yoga7. Inversions + Arm Balances8. Guided Meditations9. Partner Yoga Practices10. Yoga for Injuries + Postural Rebalancing

******************************+3 Stage Energy Diet Ebook+Green Smoothie Cleanse Ebook+Journey to Joyful - Intro to Yoga+Pranashama Yoga Training Manual+Online Membership & Support

Sample DVD Cover DesignsSample DVD Cover Designs

Page 4: 30DYC Overview

30DYC Video Screen Shots30DYC Video Screen Shots

Page 5: 30DYC Overview

30DYC - Stats30DYC - StatsYouTube.com - 8.2+ million viewers to date Udemy.com - 1100+ Paid Students - Top 10 Course Alison.com - Top Course in UK & USA

30DYC Partners:

National Yoga Month (YogaMonth.org) 2200 Yoga StudiosMindBloom (Juice App) 500k+ subscribersUdemy.com - 1+ million studentsAlison.com - 60+ million students30DYC.com - Thousands of testimonials + success30 Day Yoga Challenge (Brand) Replicated Globally

Page 6: 30DYC Overview

Who is Dashama? Who is Dashama?

Dashama is an International Yoga Teacher Trainer, published author, athlete and multi-media producer of instructional DVDs, books and audio programs, some of which are distributed internationally through bestbuy.com, amazon.com, udemy.com, barnes&noble.com, walmart.com and target.com. One of the first yoga teachers on youtube, her online TV channel on has grown to over 8 million viewers and 52,000+ subscribers. She is also the creator of Pranashama Yoga Institute, Perfect 10 Lifestyle and 30 Day Yoga Challenge

Dashama is an innovator and expert in the field of yoga and mind body fitness, Awarded “Yogini of the Yoga” 2013 by NY Yoga Magazine, she has been featured in 6 books including ‘The Art of Stand Up Paddle” with Laird Hamilton. A Yoga Teacher’s Teacher, she created the Paddle Board Yoga trend and was invited to teach Paddle Board Yoga at the Orange Bowl Paddle Championships in Miami. She has partnered with and been sponsored by numerous brands including Puma, prAna, Zico, Vitamix & GoPro.

Featured on Oprah.com, CBS, Fox news, Sunday Times UK, Times of India, Inc, Miami Herald and Forbes.com, Dashama has partnered with brands such as Waldorf Astoria, Sony Motion Picture Studios, University of Miami, Miami Dolphins NFL and partnered with celebrities and foundations such as Russell Simmons DefCon3, Clinton Global Initiatives and Brad Pitt’s Make it Right Foundation.

Dashama is an International Yoga Teacher Trainer, published author, athlete and multi-media producer of instructional DVDs, books and audio programs, some of which are distributed internationally through bestbuy.com, amazon.com, udemy.com, barnes&noble.com, walmart.com and target.com. One of the first yoga teachers on youtube, her online TV channel on has grown to over 8 million viewers and 52,000+ subscribers. She is also the creator of Pranashama Yoga Institute, Perfect 10 Lifestyle and 30 Day Yoga Challenge

Dashama is an innovator and expert in the field of yoga and mind body fitness, Awarded “Yogini of the Yoga” 2013 by NY Yoga Magazine, she has been featured in 6 books including ‘The Art of Stand Up Paddle” with Laird Hamilton. A Yoga Teacher’s Teacher, she created the Paddle Board Yoga trend and was invited to teach Paddle Board Yoga at the Orange Bowl Paddle Championships in Miami. She has partnered with and been sponsored by numerous brands including Puma, prAna, Zico, Vitamix & GoPro.

Featured on Oprah.com, CBS, Fox news, Sunday Times UK, Times of India, Inc, Miami Herald and Forbes.com, Dashama has partnered with brands such as Waldorf Astoria, Sony Motion Picture Studios, University of Miami, Miami Dolphins NFL and partnered with celebrities and foundations such as Russell Simmons DefCon3, Clinton Global Initiatives and Brad Pitt’s Make it Right Foundation.

Page 7: 30DYC Overview

Dashama StatsDashama Stats

Youtube:

8.2 million Video Views150,000 views per month52,000 subscriberstop 4 yoga teacher on youtubefirst of 3 yoga teachers on youtube in 2006Youtube Partner Network : Style Haul/ STyle Me Fit

FAn DemographicGender: Male: 55% Female: 45%Age: 25-34 (10-17%) ; 35-44 (23-30%) ; 45-55 (28-36%)Countries: 1. USA 2. Canada 3. UK 4. India 5. Germany 6. Italy 7. France 8. Australia 9. Saudi Arabia 10. NetherlandsUSA States: 1. California 2. New York 3. Texas 4. Florida 5. Illinois

facebook: 50,000+ fans (across 5 pages)twitter: 27,000 followersinstagram: 2500 followersnewsletter subscribers: 15,000media partnership reach: 16+ million monthly Potentialincluding: Google + (3+mil); GoPro (10+ mil) ; Spaweek (2.5mil)

Youtube:

8.2 million Video Views150,000 views per month52,000 subscriberstop 4 yoga teacher on youtubefirst of 3 yoga teachers on youtube in 2006Youtube Partner Network : Style Haul/ STyle Me Fit

FAn DemographicGender: Male: 55% Female: 45%Age: 25-34 (10-17%) ; 35-44 (23-30%) ; 45-55 (28-36%)Countries: 1. USA 2. Canada 3. UK 4. India 5. Germany 6. Italy 7. France 8. Australia 9. Saudi Arabia 10. NetherlandsUSA States: 1. California 2. New York 3. Texas 4. Florida 5. Illinois

facebook: 50,000+ fans (across 5 pages)twitter: 27,000 followersinstagram: 2500 followersnewsletter subscribers: 15,000media partnership reach: 16+ million monthly Potentialincluding: Google + (3+mil); GoPro (10+ mil) ; Spaweek (2.5mil)

Page 8: 30DYC Overview

Brand Partners / Strategic Alliances

1). Waldorf Astoria (Luxury Resorts) 2). Google (Media partner) 3). GoPro (Media partner) 4). Puma (Yoga & Fitness Apparel) 5). Rado (Luxury Swiss Watches) 6). Zico (Hydration) 7). Vitamix (Top line Blenders) 8). iFood.tv (Media partner) 9). SpaWeek.com (Media partner) 10). Style Haul / Style me Fit (YouTube partner) 11). Lululemon//Ellie/Mika (Yoga apparel) 12). The Standard Spa, Exhale Spa, Mirador, Eden Roc (4 diamond) & Mondrian (5 star) (Properties)

Page 9: 30DYC Overview

Perfect 10 Lifestyle ProductionsPerfect 10 Lifestyle Productions

30DYC “Yoga version of P90X”

6 DVDs, 5 Ebooks, 35 hours of online media downloads.

Adults Yoga DVD Single

30DYC - 6 DVD Set

Kids & Adults Yoga 4 DVD Set

@Dashama: 8+ million views, 52K+ subscribers

Top 4 Yoga Teachers on Youtube

30DYC on Ipad & Iphone

Journey to Joyful Pranashama Yoga Teacher Training

12 DVD Set

Page 10: 30DYC Overview

Dashama’s Innovations / Brands:

1). Dashama (health/fitness/yoga expert, lohas spokes model, video & media personality, athlete)2). Perfect 10 Lifestyle (media & event production)3). The Prasha Method (training system/style)4). 30DYC (training system books & DVDs)5). The Biggest Breakthrough (book & TV)6). Yoga Boarding (yoga/sup fusion sport)7). Journey to Joyful (book)8). Alohas World & Alohas World TV9). Pranashama Yoga (institute)10). WeR1race & WeR1Love (events)

Dashama’s Innovations / Brands:

1). Dashama (health/fitness/yoga expert, lohas spokes model, video & media personality, athlete)2). Perfect 10 Lifestyle (media & event production)3). The Prasha Method (training system/style)4). 30DYC (training system books & DVDs)5). The Biggest Breakthrough (book & TV)6). Yoga Boarding (yoga/sup fusion sport)7). Journey to Joyful (book)8). Alohas World & Alohas World TV9). Pranashama Yoga (institute)10). WeR1race & WeR1Love (events)

Page 11: 30DYC Overview

Contact DashamaContact Dashama

[email protected]

Dashama.com

twitter: @DashamaFacebook: @dashamakonah

Youtube: @DashamaInstagram: @DashamaLove

Pinterest: @Dashama

Business Manager: Jim [email protected]

Legal: Nathan Workman

[email protected]

[email protected]

Dashama.com

twitter: @DashamaFacebook: @dashamakonah

Youtube: @DashamaInstagram: @DashamaLove

Pinterest: @Dashama

Business Manager: Jim [email protected]

Legal: Nathan Workman

[email protected]