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In year 2007 after discussion between Mr. Modi (Vice-President of the BCCI) & Mr. Andrew Wildblood of the International Management Group (IMG) in England.

In Feb 2008 starting of selecting players & team bidders which were from some of India's richest and most powerful names, from industrialists to film stars.

Selection of franchisees from different companies.

Selection of Media for make publicity of IPL & for telecast of matches.

8 TEAMS WERE MADE 16 PLAYERS ARE FROM ALL COUNTRIES 8 FROM INDIAN TEAM 4 FROM OTHER COUNTRIES 3 FROM RANGI TEAM 1 FROM UNDER 19 TEAM OF INDIA

MR LALIT MODIChairman and Commissioner, IPL

MR SHASHANK MANOHARPresident, BCCI

MR N SRINIVASANBCCI SECRETARY

MR NIRANJAN SHAHIPL VICE-CHAIRMAN

MR INDERJIT SINGH BINDRAPRESIDENT, PUNJAB CRICKET ASSOCIATION

MR MP PANDOVEHONORARY TREASURER, BCCI

MR CHIRAYU AMINBCCI VICE-PRESIDENT

MR ARUN JAITLEYBCCI VICE-PRESIDENT AND PRESIDENT, DELHI AND DISTRICT

MR SANJAY JAGDALEBCCI JOINT-SECRETARY

MR RAJEEV SHUKLACHAIRMAN, MEDIA AND FINANCE COMMITTEE, BCCI

MR FAROOQ ABDULLAHPRESIDENT, J&K CRICKET ASSOCIATION

MR RAVI SHASTRIFORMER INDIA CAPTAIN

MR SUNIL GAVASKARFORMER INDIA CAPTAIN

MR MANSOOR ALI KHAN PATAUDIFORMER INDIA CAPTAIN

TEAM ANALYSIS

OWNER

Nita Ambani (Reliance Industries)

CAPTAIN

SACHIN TENDULKAR

TEAM PRICE -Rs. 441 CrSPONSOR- VIDEOCON

OWNER

Vijay Mallya (UB Group)

Anil Kumble

CAPTAIN

TEAM PRICE -Rs. 440 CrSPONSOR- No 1 Mcdowells

OWNER

Venkat Ram

Reddy(Deccan Chronicle)

CAPTAIN

ADAM GILCHRIST

TEAM PRICE- Rs. 422 Cr SPONSOR- jaypee group

OWNERCAPTAIN

India Cements (N.Srinivasan)

MS DHONI

TEAM PRICE-Rs. 359 Cr 

SPONSOR- AIRCEL

OWNRE CAPTAIN

GMR Group Gautam Gambhir

TEAM PRICE-Rs. 331 Cr 

SPONSOR-HERO HONDA

OWNERCAPTAIN

Ness Wadia, Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group)

Kumar Sangakkara

TEAM PRICE-Rs. 300 Cr 

SPONSOR-Spice

OWNERCAPTAIN

Red Chillies Entertainment (Shahrukh Khan, Gauri Khan, Juhi Chawla and Jai Mehta)

Sourav Ganguly

TEAM PRICE-Rs. 296 Cr 

SPONSER- Nokia,Airtel

OWNER CAPTAIN

Emerging Media (Lachlan Murdoch, A.R Jha and co.), Ultra tech cements,Shilpa Shetty, Raj Kundra

Shane Warne

TEAM PRICE-Rs. 264 Cr 

SPONSER-Bajaj Allianz

TELEVISION RIGHTS AND SPONSORSHIPS

The IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money.

The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a Rs. 106 crore

On 15 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League.

Sony-WSG re-sold parts of the broadcasting rights geographically to other companies.

Winning Bidder Regional Broadcast Rights

Sony/World Sport Group  IndiaONE HD  Australia: Free-to-air HD

and SD television. Owned by Network TEN.

Sky Network Television  New Zealand

PCCW  Hong Kong: Broadcast on Now Sports.

StarHub  Singapore: Broadcast on Cricket Extra.

Astro  Malaysia: Broadcast Astro Box Office Sport.

SuperSport Central Africa

 South Africa  NigerArab Digital Distribution  United Arab Emirates,  Bahrain,  

Iran,  Iraq,  Jordan,  Kuwait,  Lebanon,  Oman,  Qatar, Palestine,  Saudi Arabia,  Syria,  Turkey,  Algeria,  Morocco,  Tunisia,  Egypt,  Sudan,  Libya,  Nigeria Broadcast rights on ADD's CricOne

GEO Super  PakistanWillow TV Rights to distribute on television,

radio, broadband and Internet, for the IPL in North America.

DirecTV  United States: Exclusive broadcast rights on CricketTicket.

Asian Television Network

 Canada: Aired on Pay-per-view channel. Aired on XM Radio's ATN-Asian Radio as well.

SportsMax Carribean

ITV  United Kingdom: Broadcast on ITV4.

India's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.

Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and airline conglomerate Kingfisher at $26.5-million.

The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.

SWOT ANALYSIS

OF IPL

The Indian Premier League (IPL) is based upon the Twenty20 cricket game which should be completed in 2 ½ hours. That makes it very appealing as a mass sport, just like American Football, Basketball and Soccer.

The IPL has employed economists to structure its lead so that revenue is maximized.

Twenty20 has been so popular that it could replace other forms of cricket .

Some fans will also have to pay for travel to the ground. There may be some distance between where the fan lives and the cricket ground.

Stakes are very high!

It has a large potential mass audience attractive for advertisers and sponsors.

The league functions under a number of franchises.

Different fans will pay different amounts to watch their sport.

There is a huge opportunity for merchandising .

The level of competition that the BCCI can generate determines long-term viability of the league.

If the franchisee's fan-base does not generate income then they may not have the cash to pay the salaries of the best players.

The most highly priced teams may not be those that have the early success. Revenues will come from the most highly supported teams.

CONCLUSION

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